...Ma. Sarah Katrina F. Santos June 16, 2014 11229888 SPEECOM - C32 Informative Speech How many of you thinks that having more customers is better than having fewer customers for a business? Can I see a show of hands? Alright. I presume that for those who said yes, which is the majority, raised their hand for the same reason. More customers mean more people buying and more people buying mean more profits for the company, isn’t it? Sounds sensible but I hate to break it to you but those of you who said yes are wrong. Today I will transform that thinking to exactly the opposite. I will introduce based on a new study the idea of ‘less is more’. Focusing on a smaller number of customers could help a company speed up growth, increase profit and improve long-term health. I am going to talk about how top companies gain customers, how they keep them and how these customers help them in expanding their business. They don’t need a lot of customers, just the right ones to keep them on top. First point is, fewer customers can speed up the company’s growth. Would you believe that some companies actually go out of business because of too many customers? Yes, that is true. The problem with these companies is they get very overwhelmed with the influx of customers that they forget to establish a connection with their customers. According to Forbes, this is one of the top 5 reasons why 8 out of 10 businesses fail - because they are not really in touch with their customers...
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