...Technology Sydney, Siggi.Gudergan@uts.edu.au Abstract Fan satisfaction is with services is a key element to successfully compete in the soccer industry. In this paper we examine the antecedent factors that explain the variations in overall service satisfaction judgements. We draw on service an activities put in place by soccer clubs to illustrate these effects. Based on a literature review, interviews with both soccer fans and an industry expert, we develop a measurement approach for satisfaction which we test subsequently using a large-scale sample among soccer fans. An analysis of the impact-performance implications of antecedent drivers shows that stadium features, team characteristics, and fan-based support for the club and its management are the most important factors that influence overall satisfaction. Keywords: customer service, satisfaction, service experience, service providers ANZMAC 2009 Page 2 of 8 Satisfaction with Services: An Impact-Performance Analysis for Soccer-Fan Satisfaction Judgements Literature review on the relevance of fan satisfaction for soccer clubs Soccer is a multibillion dollar business that represents a vital and weighty factor in national, regional and local economies. With the growth of the sports business sector’s importance over the last few years, the professionalisation of soccer clubs’ structure and management has increased correspondingly. As a result, the terms of business in this industry have completely...
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...degree Associates of Arts in Public Administration By: Molly Ann Cecelia Moore Advisor Ms. Diane Campbell Civil Service College (UCCI) Summary The Cayman Islands Athletic Association –CIAA exist in the Cayman Islands as the governing body for sport athlete in the Cayman Islands. The CIAA is also under the umbrella of the International Association of Athletics Federation whereby, giving athletes an opportunity to showcase their talents. Over the years since its inception, the association has been plagued with many difficulties such as, not harnessing the talents of promising young Caymanians, not being able to run and effective organization due to poor management, failure to attract the right personnel to run the organization and failing to garner the support of the private sector. This paper will seek to divulge into the many negative issues that have plagued this organization over the years while offering constructive recommendations and suggestions that can be implemented to garner the support from parent, government and most importantly, the private sector. The paper will also seek to look at the unique perspective young people brings to the organization while utilizing their talents to market the Cayman Islands. The paper will also suggest ways in which the athlete can use their skills to improve academically while perusing their dream of becoming the professional athlete. We will also seek to discuss the coaching issues and how the right coaches can and should be...
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...Economics of setting up a Tennis club clinic This study aimed to study and research on the financial prerequisites of setting up a tennis club. It details the resources needed, procedures followed and criteria adhered to when starting a tennis club. It further expounds on practices to ensure that the club runs profitability. Tennis is undoubtedly the most major game played in academic institutions; it’s played in all elementary schools, high schools and colleges across continents. A lot of financial, economic, management and HR practices need to be addressed in setting up a club club (Keighley, 2010). In this light, the paper will dwell on the economic side detailing the mandatory resources, and procedures. With this knowledge one can smoothly run a successful tennis club. The most emphasized aspect to a club is hiring a professional management team for the club (Sprecher, 2016). Coaches and managers with proficient qualifications should be hired to drive the business aspect of this venture. A coach is instrumental in nurturing talent and lessening negative experiences (Perris, 2000 ). The study further analyzes budgeting for initial set up cost, recurrent expenditures, cash flows and profitability of the club. It accounts for resources such as salaries of administrative stuff, purchase of equipment, maintenance of facilities, organization of competition, petty cash and consultation services. Therefore we cannot overlook the need for sponsorship, endorsement, talent scouting...
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...– SPIRITUALITY AND VALUES FORMATION GOAL 2H – STUDENT LIFE AND SERVIES GOAL 8 – RESEARCH AND PUBLICATION GOAL 7 – LINKAGES, NETWORKING & PROMOTIONS | Involvement of faculty and students in institutional religious activities * Make the office of OSA fully functional * Revisit and revise the student handbook for Babak * Recognize outstanding student achievement * Solicit scholarship programs from LGUs and other government agencies * School Campaigns * Launch the P 1,000 enrolment fee campaign * Identify schools/companies for students practicum/internship * Strengthen and link the campus clubs and organizations * Join academic Organizations | * Implement the Revised Student Handbook * Develop modules/work texts to supplement deficiency in books in professional subjects * Produce 1 Research study * Solicit scholarship programs from LGUs and other government agencies * Extend main campus scholarships like sports, Deutsche and other grants to Babak * School Campaigns * Identify schools/companies for students practicum/internship * Strengthen and link the campus clubs and organizations * Join academic Organizations | * Develop modules/work texts to supplement deficiency in books in professional subjects * Produce 1 Research study * Solicit scholarship programs from LGUs and other government agencies * Extend main campus scholarships like sports, Deutsche and other grants to Babak * School Campaigns * Identify schools/companies...
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...ABSTRACT In response for a written description or example on any systems concept of General Systems Theory, this is a research assignment on the concept of Isomorphism including an explanation of a real world application to study translation process in a Norwegian football club by a Faculty of Sports and Health, Hedmark University College, Elverum, Norway. "General System Theorists strive to find concepts, principles and patterns between differing systems so that they can be readily applied and transferred from one system to another" (Wikipedia). General systems theorists are thankful to the Mathematicians for introducing the concept of Isomorphism, named after the Greek words "Isos" and "Morphe" meaning equal and shape respectively. Isomorphism does not have a standardized definition for itself. The closest possible standard definition would be "Isomorphism is the formal mapping between complex structures where the two structures contain equal or similar parts" (Wikipedia). Identifying isomorphism between two modeled systems is a powerful tool of systems theory which propagates knowledge and understanding between different domains or groups, thereby connecting them like a string of relation. Most important application of the concept of isomorphism in systems perspective, is by comparing a prototype or a synthetic model to that of a naturally occurring, real existing model. System theorists build models to potentially solve business, engineering and scientific problems...
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...Below is a free essay on "Toronto Ultimate Club" from Anti Essays, your source for free research papers, essays, and term paper examples. Critical Issues • Rather than adapting to the competitive environment, TUC continues to operate as if they were a monopoly. • TUC does not have a marketing plan to address external changes and long-term growth strategy that addresses all potential target markets. Situation Analysis TUC was widely considered to provide the highest quality of Ultimate in the Greater Toronto Area (GTA). Within the past five to ten years, various ‘for-profit’ sports clubs have taken advantage of the growing Toronto market. Despite an annual 30% growth rate, TUC faces turnover of 500 members each year. TUC began by offering a seven-man format, however other clubs have turned to smaller 5v5 league formats. Competing clubs also offer complimentary activities like social events and other recreational sports, increasing their club value. Competitors also offer their leagues in two, two-month formats rather than the traditional four-month season currently offered at TUC, providing more flexibility and reducing member commitment. Financial figures in Exhibit 2 show that competitors are able to earn up to a 25.6% larger contribution margin per team with this format. In addition, TUC does not have a formal marketing plan in place to guide long-term growth and address external changes. Decision Criteria • To see a 15% increase in member base by December 2009...
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...Name Business Prospects for The Seattle Mariners Institutional Affiliation May 27, 2016 Executive Summary Sports franchises are the pride of communities in various towns and cities across the United States. They provide a source of entertainment and recreation center for the local population. Beyond that, however, these are businesses that are interested in making money and operating profitably so that they can advance and increase their chances of winning and dominating the league. Winning is a source of local pride for the community. The economic landscape has changed since the formation of the league. In this paper, the club will be subjected to SWOT analysis and competitive analysis which will reveal the structural and environmental make-up of the industry as at the present moment. The technological front is also changing, and clubs are not to be left behind. The paper will differentiate between having a need for a website and for having an active social media presence. It will conclude by giving out suggestions on how to improve from a business perspective to adopting a different form of social media which will be important in converting traffic and views to cash opportunities. Introduction Sports are a huge favorite and a great pass time in America. Communities, fueled by the need of individuals to participate in sports have organized teams to compete within themselves for entertainment and for bringing people together. Through the involvement in social events...
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...University In this research paper, you will read about the LPGA (Ladies Professional Golf Association) and all the things they have accomplished through the years. This organization is not only for professional but for amateurs and young girls learning the fundamentals of the sport. It also has ties to the communities through its charity work. In this paper, you will also read about the LPGA Foundation. Marketing Mix Analysis Overview The LPGA is one of the longest running women’s professional sports associations in the world. It was founded in 1950, and has grown from playing in tours to a non-profit organization. The organization along with the LPGA Teaching Club Professionals has become the backbone of the sport today. The headquarters for this organization is in Daytona Beach, Florida. Product According to our textbook, product is defined as anything that can be offered to the market for attention, acquisition, use, or consumption that might satisfy the need or the want. With the LPGA, they represent the women’s side of the golf industry. The LPGA is not just an organization that has women play the game, but they also have a nonprofit foundation called the LPGA Foundation. It was founded in 1991. This foundation has four goals: develop and maintain junior golf programs across the country; develop and maintain scholarship programs for junior golfers; maintain a financial assistance fund for those in the golf industry; and conduct research and develop educational...
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...Technical Vs Casual Writing Technical writing includes essays, papers, M.A. and Ph.D. theses, and report writing for grants and research. It is highly structured with suggestions for margin lengths, paragraph headings, research and above all a research study with experimental data, and a particular format. Whereas Casual writing has no specific rules to follow except to communicate with another person or group of people. Examples of casual writing would class notes, memos, friendly letters, diaries, and post-it notes, chatting and messaging etc. The finished paper has to be re-read in order to eliminate grammatical or typing errors, as these form part of the grading process in technical writing whereas the casual writer is free write its imagination and write as he or she would speak, without having to stick to a particular format. Sentences are mostly short and direct, with no further explanation needed. We frequently use emoticons, slang words etc while casual writing which sometimes can annoy reader or the message is not clear. Technical writing has advantage over it that the message is concise, understandable, and time saving. In casual writing there may be grammatical mistakes which lead to misunderstanding as compared to technical writing. But in my opinion writing casually is more easy and fun. You can write whatever you want to without tension of maintaining the structure and format of writing. An example of both is: Technical writing: This is to inform you that...
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...Sports, Youth and Character: A Critical Survey Robert K. Fullinwider* Institute for Philosophy & Public Policy University of Maryland * rkf@umd.edu CIRCLE WORKING PAPER 44 FEBRUARY 2006 CIRCLE Working Paper 44: February 2006 Sports, Youth and Character: A Critical Survey TABLE OF CONTENTS I. INTRODUCTION....................................... 3 a. methodological limitations..................... 4 b. conceptual and theoretical infelicities...... 5 II. THE LESSONS OF SPORT......................... 5 III. BASICS................................................ 6 a. too much too early?.............................. 8 b. competition’s role understood ............... 11 c. competition, participation, and fun......... 12 d. not enough?........................................ 14 IV. WHAT CAN WE CONCLUDE?.................... 15 V. THE MICROWORLD OF PARTICIPATION...... 17 VI. APPENDIX A......................................... 19 a. Shields and Bredemeier...................... 19 a.1. moral maturity: what are psychologists looking for?............ 22 a.2. game thinking............................. 24 a.3. moral confusion........................... 25 b. Stoll, Lumpkin, Beller, and Hahm.............. 27 It has been recognized for centuries that sport can contribute to education values that make for the development of character and right social relations . . . . [Within this contribution] there are many intertwined and interwoven threads of influences...
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...regarding the three potential markets that an orthopedic group could enter with its service of pediatric sports medicine The three markets that the orthopedic group could ender that will allow it to earn large profits is the education market, children social networking market such as the YMCA (Young Men’s Christian Association), and minor sporting teams. This paper also describes the barriers to enter and exit the internal medicine market for a physician wanting to establish a solo practice, a company offering a health club facility in the same building where employees work, and hospital wanting to develop a coronary bypass program. Lastly this paper will answer the hypothetical question on three ways to make services unique to the population of baby boomers in San Antonio, Texas. Three Potential Markets for a Pediatric Sports Medicine Program to Enter Three markets that the orthopedic group could enter with their service of pediatric sports medicine would be the Education Market (Elementary, Middle, and High School), the Children Social Networking Market such as the YMCA, and Minor League Sport Teams. According to Katherine Lee from about.com “kids between 5 and 14 years of age account for as much as 40% of all sports-related injuries”(Lee, 2003). With that fact being known, the orthopedic group could hire physicians to work with local schools to teach kids how to prevent sport related injuries and what to do in the event they are injured. For example, sprains are one of the most...
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...Justification of the huge salaries paid to some top athletes; an economic perspective. Over the last century there has been much research into the area of Labour Economics, and hence the determinants of supply, demand and wages for labour. In this essay, I will be looking at the unique example of the Sports Labour Market with specific focus on the European Football Market, and use various economic models to justify the huge salaries currently offered to top athletes within this field. The wages of professional footballers have risen dramatically since the Bosman ruling in December 1995, in which EU football players were given the right to a free transfer at the end of their contracts, with the provision that they were transferring from a club within one EU Association to a club within another EU Association (European Commission, 2012).This has been supported by various studies, including (Simmons, 1997), who argued that the move towards a free agency had the consequent impact of increasing players’ salaries, as the forgone transfer fees translate into increased salaries, since the bargaining power is transferred to the player. This was reinforced by (Downward, 2000) who found that post-Bosman, the wages within the United Kingdom’s Premier League rose considerably. However, these findings conflict with other studies conducted, including (Szymanski, 1999), who argued that the new ruling only lead to increased wages for superstar players who have the greatest bargaining power...
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...Executive Summary In Springfield Nor’easters case study, Larry Buckingham is the marketing director for the Nor'easters, a class A minor league baseball team in Springfield, MA. As any other profit-seeking business the objective of this sports club is to sustain a viable business by making profit, at least brake-even in the opening season. The two major sources of revenue for Nor’easters are ticket and concession sales. Larry conducts market research to gain knowledge about potential customers and their willingness to attend Nor’easters games on different ticket price levels. The results of the survey and other information collected by various sources help Larry to develop a pricing strategy for the Nor’easters’ ticket and concession sales. This paper evaluates the data yielded from the market research, presents two alternative pricing strategies and states the strengths and weaknesses for each. Finally, this paper concludes with a set of recommendations from the alternatives discussed. According to the evaluation of survey data, the information provided in the case and assumptions made, at least 50% of the Springfield population need to attend at least one game throughout the season for Nor’easters to break even. However, although not fully reflective of the whole population due to limited sample size, the survey data states that only 39% of Springfield residents are willing to attend games. Nor’easters will have to escalate this to above 50% level by conducting marketing...
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...Activities Mary J. Houser University of Illinois Abstract This research sought to examine and determine the relationship between a student’s involvement in extracurricular activities and their grade point average. The participation of extracurricular activities is defined as being an active participant or member of a club, sport, musical group, or academic group on a student’s education campus. Research was gathered from a multitude of sources and previous research. The data and research has shown that there is a positive relationship between the two factors; as a student’s involvement increases, so does his or her grade point average. To look at this relationship more closely and exact, the relationship between a student’s involvement in high school athletics and their grade point average was examined. Once again, the research said that there is a positive relationship between the two. This research will also look at why these two things have the type of relationship that they do. It goes into some detail about the factors that cause a student’s grade point average and overall success to rise when he or she is more actively involved in their school’s extracurricular activities. When a student enters high school, the experience of schooling becomes far more than just the academic experience alone. Rather than just having to focus on their schooling, they are immediately exposed to other activities such as clubs, athletic teams, music groups, and many other forms of extracurricular...
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...us achieve our objective of completing this project to the best of our abilities. EXECUTIVE SUMMARY Gatorade is a brand of sports food and beverage product built around the line of sports drinks. It is manufactured by Pepsico and is distributed in 80 countries worldwide. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators". Gatorade has been an admired brand of beverage in the United States and the main thing that has worked for the brand is the advertising strategy, which involves popular sports stars and clubs associated with the brand. We intend to present the positioning of Gatorade, to understand the various strengths, weaknesses, opportunities and threats of the brand in the Indian context and to study a few hypotheses surrounding Brand Gatorade with the Indian consumer in mind. INTRODUCTION PURPOSE & OBJECTIVES Gatorade has been a 45-year-old brand and has been a leading sports drink ever since its inception in 1965. It was formulated to aid hydration in athletes and as replenishment for body fluids lost during physical exertion that is caused by sports....
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