Stakeholders

|Stakeholder group |Interest |
|Customers |Production of high quality, value for money products. Customers often identify with brands they buy and |
| |like to see improvements that given them better value for money |
| | |
|Employees |The business gives them a livelihood. They want the security of employment, promotion opportunities, and |
| |good rates of reward. The want to work for a company that they are proud of |
|Suppliers |Get their business from other companies and want steady orders and prompt payment. The want to feel |
| |valued by the company they supply to |
| | |
|Owners |Sole traders, partners, shareholders – all have put money into a business. They see themselves as the |
| |principal risk takers. Owners want to see their share of the profits increasing and the value of the |
| |business rising. They want to see the reputation of their business grow |
|Pressure groups