...Individual depth interviews. Coffee chain. Objectives To understand why consumers prefer coffee shops chains, who are consumers of such coffee chains, their coffee consuming habits, which coffee chains are they prefer, why they prefer these coffee chains. Also in research we will try to explore and analyze what do they like in design, what are their experiences with the coffee stores so far, what are they seeking for from a company, what are their suggestions. MERVE IŞIK(29, SİNGLE) * Do you work part time or full time? I work full time but It is kind of more than a full time because usually I work 7 days of the week without day-off. I work as a sales specialist in Volkswagen department store for 5 years. * Can you please give us your approximate monthly income? Actually ıt depends on my motivation and performance. Because I sell more cars when I feel happy and motivated. The most important thing in our job is to be able to create a good relationship with customers. Now I can share my income with you It is about 2000-2500 TL if I can not sell any cars. But ıf I am lucky It goes up * How often do you drink coffee? At least 2 cups of coffee I drink. * Which hours during the day you prefer to drink coffee? In the morning it is really difficult to wake up for me that is the reason I love espresso Before coming to the work I always have an double espresso and go to work. Then after the lunch we go to Starbucks store which is close to our work to...
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...CHAPTER THIRTEEN The Cash Flow Statement and Decisions Review Previous chapters examined the information provided by the income statement, balance sheet, and statement of changes in owners’ equity. Fits Where This Chapter In addition, a brief introduction to the cash flow statement was provided in Chapters 2 and 3. Where This Chapter Fits This chapter examines the cash flow statement in depth and focuses on how the information provided by this important statement is used for financial decisions. Looking Ahead Chapters 14 and 15 complete an in-depth look at the Looking Ahead financial statements and how the information provided is useful for decision making. 492 The Personal View The Business View Why am I always broke? My job pays a de- The German company Siemens is a $60 cent salary, but somehow I never have billion conglomerate that manufactures cash when I need it. I get paid on the first everything from power stations to semi- of the month, but most of that goes for rent conductors. The company is known for its and food. My car payment is due on the expert cash management and earns as tenth, but I don’t get paid again until the fif- much from interest income as from manu- teenth. Once I make my car payment and facturing. It is sometimes regarded as “a pay the late charges, I’ve used up most of bank with an electronics department at- that paycheck. Then come the credit card ...
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