Starbucks
There are three special things in this case that amazed me. First Starbuck’s advertisement method, then getting employees’ trust and at last, think globally and manage globally.
Based on Schultz’s desire that the coffee bar must a place for gathering, he chose the best way of advertising, the word-of-mouth method. In my opinion, even not trying to add any advertisement in public media is kind of advertising! Customers think it’s not a place that media should tell others to go, it’s a place for them, and they can invite anyone they want. Furthermore, being a public company was another way of advertising; it becomes a unique brand in coffeehouse market.
The way of treating its employees that was the result of Schultz’s childhood experiences helped the company to become lovelier, particularly his special slogan has an impact even on customers. I think nowadays, people are careful about what’s going on in any company and they care about their situations. If a company can get its employees’ trust, it can get its customers trust too. Actually it becomes an advertising method for companies.
The idea of globalization and spread this coffeehouse over the world is interesting for me. In fact there are a lot of successful stores, restaurants or cafe all over the world but just few of them have this courage to think globally. Managing the whole stores with this amount of employees and of course with wide range of customers from different cultures and different languages is really