...Managing Diverse Employee at Starbucks: Focusing on the ethic and Inclusion Abstract Workforce diversity is a reality of the modern times for every organization and managing it effectively can lead to a sustainable competitive advantage. The purpose of this paper is to discuss how managers lead diverse employees in a global environment and what makes this company so unique. Effective management of diversity is not only employing diverse employees, but learning to appreciate, respect and respond to the needs, value, and beliefs of diverse employee and provide a positive work environment. Therefore, we will analyze the general environment and task forces that affect the diversity, as well as the challenges faced by Starbuck managers when managing diverse employees. Besides, the impact of diversity on the company performance will be subject of analysis through a value driven perspective. Lastly, we will identify some of the best practices for effectively managing diversity and propose some recommendations. Introduction One of the greatest challenges for managers today is managing the increase of diversity in the workplace. Diversity is defined as” dissimilarities or differences among people due to age, gender, race, ethically, religion, sexual orientation, education any characteristic that are used to distinguish between people. According to the Thompson (2005), organization who limits the kinds of people they are willing to hire, are limiting also the talent pool from...
Words: 4459 - Pages: 18
...stockholders, This letter today is written to you today as a doorway for diversity. Within many of America’s strongest companies and brands is diversity. For many generations, full-time working men would travel to work to provide for their families and be the working man. In today’s age, specifically 2016, diversity in the workplace is the foundation for many pillars within a company. Diversity among different race of people, gender, backgrounds, looks and ideas has become the focal point for a strong business. Opening the doors to both men and women, different races of employees and those from different backgrounds who work hard and provide to the goals within the company creates relationships within the company and drives support to...
Words: 518 - Pages: 3
...Executive Summary This paper will focus on the diversity audit that has been done for Starbucks Coffee Company. The audit will have a description of the company’s background along with viewing the company’s different types of practices that they use that involves diversity. We will be viewing the company’s statements and conducting research on previews interviews and even viewing news articles about the company. We will find out what the organizations diversity practices will consist of according to the deep research that will be conducted. The audit will consist of learning about the background of Starbucks and how the company addresses and approaches diversity within their organization. The paper will be focusing on David A Thomas and Robin J Ely’s three paradigms of diversity which consist of” discrimination and fairness, access and legitimacy and learning and effectiveness paradigm” to compare and contrast the methods that Starbucks uses as a form of diversity. Finally, making some suggestions and recommendation on how Starbucks can improve their current state of diversity. First we will discuss how Starbuck came about the companies background along with the diversity methods they have been using allowing them to become very successful. Organizational Background Howard Schultz is the CEO of Starbucks and the founder of this company since 1982. In his opening mission statement he states “Our mission: to inspire and nurture the human spirit-one person, one cup and one...
Words: 2578 - Pages: 11
...businesses today, diversity initiatives have emerged as a core component of many companies’ mission statements and driving human resource practices (Andrulis & Sanchdev, 2009). As companies expand globally, there is one corporation that has expanded in diversity globally. Starbuck’s is one of the largest coffee companies in America and a cross the world that is diverse culturally. So, how does Starbucks utilize its cultural intelligence to increase the awareness of diversity in the workplace? Is workplace diversity important to employees at Starbucks? Starbucks’ believe that to operate successfully in a global marketplace, embracing diversity in every aspect of their business is absolutely essential (www.starbucks.com). Diversity is something that brings everyone together, race, gender, religion, cultural background, experience etc… Diverse workplaces do the same as well, learning from one another and being able to work in an environment with different ethnicities. Diversity brings opportunities within the organization and the learning capability increase from the many cultures. By Starbucks being a global corporation, the company has to maintain their diversity not just for the workplace but also for the community. In this paper I will describe and explain the foundation of Starbucks Company, and how diversity is implemented in the workplace. I will also discuss how diversity is implemented in my work organization and my opinion of the importance of diversity in a workplace...
Words: 1803 - Pages: 8
...Behavior and Communication Paper Starbucks is a corporation dedicated to providing quality coffee, a diverse work environment, and outstanding customer service. “We’re committed to upholding a culture where diversity is valued and respected” (Starbucks, 2012). Starbucks (2012) uses an equation to define diversity, Diversity = Inclusion + Equity + Accessibility. Starbucks (2012) defines inclusion as human connection, equity as fairness and justice, and accessibility as ease of use and barrier free. Diversity is a strategy in the organization. “Our company wide diversity strategy focuses on four areas” (Starbucks, 2012). Partners, customers, suppliers, and communities are all included in the diversity strategy. Starbucks considers its employees to be partners. The culture created by the diverse strategy creates an environment where partners from many different backgrounds come together to create and outstanding level of customer service. Each employee at Starbucks is given a Standards of Business conduct booklet. This booklet helps them integrate into the company and become more in tune with the Starbucks culture. Communication is vital to the success of any business and Starbucks promotes good communication internally as well as externally. Partners within the corporation are encouraged to ask questions and get help whenever needed. They are also encouraged to be vocal about any problems or concerns they have. “At Starbucks we treat each other with respect and dignity...
Words: 392 - Pages: 2
...division and the strategic plans. Regarding the cultural issues my suggestions are (3): age, ethnicity, and gender. Diversity in the workplace below: With human connection, combined with community involvement is how Starbucks has managed to continue their commitment to upholding a culture where diversity is valued and respected. Diversity as a concept focuses on a broader set of qualities than race and gender. The importance of committing to diversity in the workplace will indicate to your employee’s that you promote diversity and respect their differences. The organization will also benefit by taking advantage of the different thoughts and ideas in their strategic growth and planning process. Starbucks has always recognized diverse contributions can create a positive work environment that maximizes the potential of all employees. “The dimensions of diversity include, but are not limited to: age, ethnicity, gender, physical abilities/qualities, race, sexual orientation, educational background, geographic location, income, marital status, military experience, parental status, religious beliefs, work experience, and job classification." Starbucks is constantly working on improving their new hire process. They are dedicating a great deal time and effort in employee and customer diversity. The organizations management team visions Starbucks in the middle of a high-stakes, high-profile turnaround during slumping economy. They are not interesting in hiring the...
Words: 1047 - Pages: 5
...The Internal and External Factors Affecting Starbucks Decision-Making By Deryl McKnight June 29, 2014 MGT 230 / Prof. Ronald Sprague Globalization’s Effect on Starbucks’ Management Functions In 1987, Starbucks started as a single coffee shop on the corner of Sixth Avenue and Pine Street in Seattle, WA (Business Week, 2002). In the following fifteen years, the company grew to nearly 5,700 outlets in 28 countries. In order for this to happen, many changes needed to take place in both thinking and management strategies. Globalization affects the four functions of management in many ways. When reaching out to a global market, Starbucks needed to make changes to how they planned and organized their strategies; they also needed to take the many different business cultures into account when leading and implementing these new management strategies. When analysts gave Starbucks two years at most before it saturated the U.S. market, they needed to formulate a plan to branch out to international markets. Using the first function of management, planning, Starbucks’ managers came up with plans to expand into other countries by working with local partners in those areas. By hiring managers and workers from the local workforce, Starbucks gave foreign stores a local face for their respective areas and also allowed for each location to be managed by someone who would know that culture and be able to adapt the Starbucks ideology into it. Letting local managers handle the everyday workings...
Words: 1271 - Pages: 6
...Starbucks’ Strategy Starbucks’ Strategy Coffee is one of the most purchased items every morning in the United States. Some people feel that cannot start their day until they have had their “cup of joe”. Starbucks not only supplies this morning necessity but has found a way to make consumers feel that their cup of coffee was made specifically for them. Upon entering any Starbucks, one is greeted with a variety of drinks in three different sizes and a assortment of pastries and snacks to pair with them. Every order is accompanied by the customer’s name, which makes calling out an order much easier and friendlier.. That feature alone helps to build a community between the company and its patrons. Suggestions like these and others have helped to contribute to the success of Starbucks. The success of Starbucks is not only local but also a global success. Success of any company has a foundation in the organizational culture of a company. Overview of Starbucks The first Starbucks opened in Seattle, Washington in 1971 (“Our Heritage”). Starbucks prided themselves on fresh brewed coffee from the world’s best and freshest coffee beans. Ten years later, Howard Shultz became the CEO of Starbucks. Howard Shultz was born and raised in Brooklyn, NY. He attended Northern Michigan University on a football scholarship. After graduating, Shultz sold kitchen appliances before landing a job with Starbucks as a marketing representative (“Forbes 400”). A year...
Words: 1771 - Pages: 8
...someone thinks of diversity, he or she will usually think that it is only about race and gender. When it comes to the four functions of management, it is much more than that. Diversity in Starbucks incorporates ethnic group, age, personality, thinking style, religion, job position, education, sexual orientation, and personal background. These are just some of the types of diversity that Starbucks faces on a daily bases and must deal with in to implement a successful management system. Diversity not only affects a Starbucks internally but also externally in the sense that it must protect its public image to customers and creates a higher standard of competition with other businesses. Leading in any business also can be considered as a practice for diversity management because it gives the understanding that in order to fix external diversity problems; it must start by working with the internal diversity problems. (Starbucks Blog, 2011) A perfect example of this is when allegations surfaced in June 14, 2011 of a Long Island Starbucks being anti-gay after a customer posted a blog on her personal website of a manager yelling at a gay employee that they are not interested in in his politics or beliefs and his thoughts were down right offensive to his co-workers and that they are not welcomed in Starbucks. (KIROTV, 2011) This caused thousands of customers to post angry comments on Starbucks Facebook wall and news media outlets to report the story. The next day, Starbucks issued a statement...
Words: 524 - Pages: 3
...Internal and External Factors MGT/230 Internal and External Factors Introduction To be successful organizations rely on the four functions of management: plan, organize, lead, and control. However, implementing these functions is not easy when other factors come into play. External and internal factors such as, globalization, technology, innovation, diversity and ethics all affect the four functions of management. If an organization wants to be successful they must adapt to these different factors. One company that has been able to do so is Starbucks Corporation. The adaptation and utilization of these many different internal and external factors has helped to make the company very successful. Globalization Globalization is the integration and exchange of worldwide cultures and resources. “Corporations operate worldwide, transcending national borders” (Bateman, & Snell, (2011), pp. 4). Advancement technology has led to advances of transportation and telecommunication, and these advances have led to connections and interactions between people that may not have encountered each other. Globalization has also led to an increase of available resources to companies around the world. When it come to the four functions of management and how globalization affects them, an organization must plan a companies goals and mission according to whether or not they want to globalize, export or import, then they must organize their company and departments to help implement...
Words: 2004 - Pages: 9
...Starbucks is the largest coffeehouse company in the world with over 21,000 stores internationally, including over 12,000 in the United States. Starbucks was founded in 1971, and became a dominant force in the coffee community. Between 1987 and 2007, Starbucks opened on average two new stores every day. Starbucks has numerous products that appeal to different consumers and their beverage preferences. Starbucks span of products consists of coffee, tea, sandwiches, baked goods as well as other foods and beverages. Starbucks Evenings locations also offer a variety of alcohol and appetizers after 4pm. Starbucks has a reputation for exercising ethical business practices and uses the six pillars of the marketing code of ethics on a consistent basis. Honesty Starbucks chooses not to advertise their product through the several means of typical advertising that other businesses use. By not following the trends of typical advertising, this helps Starbucks remain honest in how they represent their products to consumers. Starbucks has demonstrated that they are an honest company by making their ingredients public, as well as how their food and beverages are produced. These methods have made Starbucks one of the most recognized and lucrative companies throughout the world. Responsibility Starbucks takes responsibility for their community and for their customers, which makes them an appealing company to invest in. In addition to Starbucks pledging to give back to the community, they are...
Words: 1311 - Pages: 6
...that diversity can bring the company as a whole must acknowledge and understand that there needs to be a respect for each and every culture it interacts with, either face to face with customers on a daily basis, or setting its footprint in new uncharted lands for such business. The company is to learn to not make assumptions of people’s culture or behaviors and become more open to experiencing the life and culture of the communities it comes in contact with and even those neighboring, as the company attracts people from nearby as well as people who may pass through certain areas or locations. Starbucks the company seeking to touch the world one cup at a time, also likes to find itself creating opportunities to embrace diversity, and a quote found on their website sums up what they look to have on a daily basis, "It's critical that our employees reflect the diversity of Britain and its visitors Starbucks has taken many of the necessary steps towards ensuring that the growing trends of diversity will not have a negative impact on the company, and instead have a positive impact on the company, community, and culture as a whole. Strengths * Starbucks Corporation is a very profitable organization, earning in excess of $600 million in 2004.The company generated revenue of more than $5000 million in the same year. * It is a global coffee brand built upon a reputation for fine products and services. It has almost 9000 cafes in almost 40 countries. * Starbucks was...
Words: 1738 - Pages: 7
...Starbucks Corporation Company Information Drinking coffee has become a morning ritual for most people today. About 54% of the United States over the age of 18 drink coffee every single morning, whether it be before going to work, school, or just being at home enjoying a cup while watching the news (Statistic Brain 2013). Starbucks Corporation is one of the primary reasons drinking coffee has become an everyday activity for most parts of the world. The demographics aspect of the business has no doubt had a major positive impact for the company. Starbucks has currently over 17,000 stores in 40 countries throughout the globe ensuring that anyone who wants a coffee will have a Starbucks nearby (Hoovers 2013). Starbucks was established in 1971 in Seattle, Washington by coffee enthusiasts Gordon Bowker, Jerry Baldwin, and Ziv Siegl (Hoovers 2013). The company’s core objective was to “sell the finest quality whole bean and ground coffees” (Hoovers 2013 pg. 1). By the time 1982 came around, Starbucks had five retail stores and sold coffee to local restaurants in Seattle along with other espresso shops (Hoovers 2013). It was this year that Howard Schultz joined and ran Starbucks marketing and retail sales division. Schultz eventually left the company to pursue his own goals and open a coffee retail shop called Il Giornali, which served Starbucks coffee (Hoovers 2013). It was Schultz’s company that eventually bought Starbucks for $4 million in late 1987 and the named was changed to...
Words: 4421 - Pages: 18
...Final Project: Company Analysis Company: Starbucks Corporation Critical Thinking Question: Can Starbucks meet its projected ultimate growth? Bruce Harris BMGT 327-01 Organizational Theory and Behavior Dr. Susan Eisner Winter 2005 Semester Tuesday January 25, 2005 To: Professor S. Eisner From: Bruce Harris Date: Tuesday, January 25, 2005 Re: Final Project (Option 2) – Company Analysis – Starbucks Corp. Introduction: Starbucks Corp. has had a substantial impact on the way Americans socialize, relax, reward themselves, and meet to conduct business. This effect and the efficiency with which it was accomplished reflect the high performance of the company. With annual revenue growth consistently topping 20%, it is quite clear that the company is doing something right. This memo will examine 3 concepts that have impacted the company’s high performance. It will then evaluate and discuss a critical question about the future performance of Starbucks. Relationship of topic to this course – 3 course terms relevant to company’s performance: 1. Employee involvement is characterized by decision-making power delegated to employees at all levels within a company. A high level of employee involvement is termed “empowerment,” and is present when employees are given the latitude to make decisions that affect them and their work. Studies have found that empowerment has a substantial positive impact on productivity and worker satisfaction. 2. Social Responsibility refers to the obligation...
Words: 2803 - Pages: 12
...Starbucks Global Management Marlene M. Christian American Military University Starbucks Global Management When you hear the name Starbucks, people around the world know that Starbucks is known for coffee. How did Starbucks become so well known globally? It’s all in its global management. According to Brown and Gutterman (2003), “Even the best product or the most talented group of product developers cannot succeed without good company management and an appropriate organizational structure” (p. 88). Management and organizational structure are demanding and should always be included in a global business plan (p. 88). Starbucks’ organizational structure is a vital part of its organization and is a critical area that determines its organizational success in the restaurant industry (Successful Application of Organizational Behavior: Starbucks, 2009). In developing a business plan for global operations, there are crucial decisions that must be made regarding the overall organization of the company (Brown & Gutterman, 2003, p. 91). Procedures must be put in place for the circulation of information (p. 91) and Starbucks’ communication behavior has made this corporation successful (Successful Application of Organizational Behavior: Starbucks, 2009). In addition, the organization must have a vested interest in management’s ability to make decisions that may arise in a specific region or country (Brown & Gutterman, 2003, p. 92). Communication in the Starbucks...
Words: 2532 - Pages: 11
