...RUNNING HEAD: STARBUCK’S STRUCTURE STARBUCK’S STRUCTURE [INSTRUCTOR’S NAME] [STUDENT’S NAME] [COURSE] [DATE] Introduction The structure of famous coffee seller Starbucks is not uncommon one. Executives of Starbucks oversee the company from Seattle, Washington, where its headquarters are located. District managers, around the city, oversee the regional grouping of stores. District managers of Starbucks report directly to Starbucks Corporation. Store manager, at each store acts as a chief. A collection of shift supervisors works under this store manager. These shift supervisors act as managers in absence of store manager. Rest of employees is under the shit supervisors who are named as baristas at Starbucks. Job Description: A key position in the company is the Barista. Starbucks’s have specific criteria in order to be qualifies for the job. A person should be extremely personable and outgoing in order to be qualified for the Barista. Barista set the tone for the store. People are of the primary focus for the Starbucks. This primary focus is also represented by the Starbuck’s relationships with its employees and this relationship then flow to their customers. A priority of Barista is to make the customer’s experience as pleasant as possible, from the welcome as customer enters into store to the serving of great cup of coffee. Job description of Barista at Starbucks includes but not limited to: ...
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...In my opinion, Starbucks would be a perfect fit in the Indian coffee market. India has the youngest population in the world and will stay young for the foreseeable future. Starbucks gears itself to the younger generation. It’s a perfect marriage. There is some competition in India but, with the success Starbuck’s has had in the past and the discipline in which the company is run, I think they will easily meld into the Indian culture and become one of the top coffee retail marketer’s in the industry. Starbuck’s has done their due diligence. They signed an agreement with Tata, the largest coffee producer in India. By doing this they have reduced their potential cost of importing their coffee from the U.S.. They have sourced out five potential partners to enter India’s coffee market. Barista, a 130 chain of coffee cafés is arguably the best coffee café chain in India. Starbucks have the same ideals and standards as Barista so I do not see Starbucks having an issue being accepted by India’s potential customers. The path has been paved for the specialty coffee industry by Barista, CCD, and Qwiky’s. I think Starbuck’s can enter into this market with ease and be very successful. Starbucks is the world’s No. 1 specialty coffee retailer with over 11,000 stores in 36 countries. They employ over 10,000 people. Over 40,000 customers visit Starbucks weekly. The company has over 7,600 retail locations in their home country (U...
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...Starbucks case study Strategic Management Starbucks- Evolving Into A Dynamic Global Organization March 25th, 2014 1. What was Howard Shultz’s original strategic vision for Starbucks? Is his 2010 vision for Starbucks different from the one he had in the 1980’s? How many times has his strategic vision changed? Is his present strategic vision likely to undergo further evolution? After evaluation of the case, it can be said that Shultz’s first strategic vision for Starbucks began during his trip to Milan, Italy in 1983. It is during this trip that Shultz’ came to the conclusion that “the Starbucks store in Seattle completely missed the point.” For him, going to Starbucks should feel like a treat for their customers and every time should be an experience. For this to be possible, Starbucks should do more than selling coffee beans, they should also serve fresh coffee in their stores, this, Shultz believed, would help recreate the Italian coffee bar culture in the United States, his original vision. This vision is represented throughout the opening of his own company, Il Giornale in 1986. In 1987, his vision continues to expand. At this point in time, Shultz acquires Starbucks, and the combination of the two companies creates Starbucks Corporation. Once he has become CEO and president, Shultz shares his vision with the staff; he aspires that Starbucks will become a national company with values and guiding principles that the employees could be proud of. Shultz also...
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...1. What was Howard Shultz’s original strategic vision for Starbucks? Is his 2010 vision for Starbucks different from the one he had in the 1980’s? How many times has his strategic vision changed? Is his present strategic vision likely to undergo further evolution? After evaluation of the case, it can be said that Shultz’s first strategic vision for Starbucks began during his trip to Milan, Italy in 1983. It is during this trip that Shultz’ came to the conclusion that “the Starbucks store in Seattle completely missed the point.” For him, going to Starbucks should feel like a treat for their customers and every time should be an experience. For this to be possible, Starbucks should do more than selling coffee beans, they should also serve fresh coffee in their stores, this, Shultz believed, would help recreate the Italian coffee bar culture in the United States, his original vision. This vision is represented throughout the opening of his own company, Il Giornale in 1986. In 1987, his vision continues to expand. At this point in time, Shultz acquires Starbucks, and the combination of the two companies creates Starbucks Corporation. Once he has become CEO and president, Shultz shares his vision with the staff; he aspires that Starbucks will become a national company with values and guiding principles that the employees could be proud of. Shultz also seeks for Starbucks to become the most respected brand name in coffee, and that this brand name will be admired for its corporate...
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...Starbuck’s International Operations Synopsis In 1971 Jerry Baldwin, Zev Siegl, and Gordon Bowker started a coffee bean retailer store named Starbucks and sold specialty whole-bean coffee in Seattle, WA. Ten years later they had increased to their stores to five, they had also opened a small roasting facility. A man with the last name Schultz was so impressed by the Starbucks Company and he was offered a job as their marketing manager. The turning point of the company came when Shultz returned from a housewares show in Milan, Italy where he observed that every coffee house there sold espresso. Shultz came back to the company and thought it would be a good idea if Starbucks started selling espresso and other beverages instead of just the coffee beans. At first the owners did not like this idea, but after a lot of persuasion, they agreed. By the end of the first weekend they made more money selling the beverages than they did the coffee beans. Shultz quit the company after the owners refused to continue selling the beverages. Shultz opened his own coffee bar and named it Il Giornale. Two years later he found out that Starbucks was selling off six stores and their roasting company. Shultz knew this would be a great opportunity that he could not pass up and so he raised $3.8 million and bought it. Since Starbucks was already an established name he changed the name of his other coffee bars too. After huge losses at first, Shultz continued with his business plan and kept...
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...Management and Leadership at Starbucks Starbucks has been around for over thirty years with the idea of just selling packaged premium coffees but has grown tremendously selling food and specialty coffee drinks. With retail outlets from China to Virginia, Starbucks is able to create and maintain that cozy café atmosphere due to their employees. Management and leadership within the Starbuck Corporation can be credited by the hands on involvement they have with their employees. Within this essay, one will understand how their leaders differ from his or her managers, the vital roles that leadership as a whole contributes to maintaining a healthy culture and how they apply the four functions of management that makes Starbucks what it is today. “Creating an entire industry requires leadership of the highest order, and from its beginning more than 30 years ago, Starbucks has continued to demonstrate that there practically are no bounds to what focused leadership can accomplish” (Clark, 2005). At Starbucks the leaders play a significant role in creating and maintaining a healthy organization. The leaders within Starbucks must contain integrity. “If people don’t trust you, they won’t perform for you” (Clark, 2005). The leaders must have the right vision. As Evelyn Clark stated in her article, “leaders know what they want to accomplish with their group” (2005). Passion is also another key attribute the leaders must possess, for every leader must inspire everyone around them. Great...
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...Submitted To Mahbub Hossain Course: brand and product management American International University – Bangladesh (AIUB) Submitted By Khan Samara Salsabeel #07-09162-2 . | | Mr. Mahbub Hossain Course Instructor Brand and Product Management, sec-A Subject: STARBUCKS CORPORATION: Managing high growth brand. Dear Sir, We are grateful to you for giving us the chance to work on this case study. We would also like to express gratitude to you for your gracious cooperation and valuable guidance for preparing the report. Sincerely, Khan Samara Salsabeel (07-09162-2) Sadia Rezwana (07-09013-2) Kazi Masum (08-09933-1) Mohammad Abdul Kader (08-11783-2) In 1971, Seattle entrepreneurs Jerry Baldwin, Gordon Bowker and Zev Siegl first opened Starbucks in Pike Place Market. At that time, Country’s major coffee brands were engaged in price war, therefore they were forced to use cheaper beans in their blends to reduce costs. As a result there was a decline in coffee consumption. To harness the potential of the gourmet coffee trend in the Seattle area, the founders of Starbucks experimented with...
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...| BA 101 Assignment 2/2 | An analysis on the external environment and its impact on Starbucks | | 5/25/2014 | While planning for the future direction of the business, Starbucks has to consider many factors. One of these is the external environment in which it does so, something which Starbucks has a limited extent of control over. The impact of the external environment is divided into three major categories: Economical, Socio-cultural and Technological. Through the study of their impacts, opportunities and threats are then identified and recommendations presented which best prepare Starbucks to meet them. | Table of Contents 1 Introduction 1 1.1 Starbucks 1 1.2 Core operations 1 2 Impact of external environments 2 2.1 Economical and Globalization Impact 2 2.2 Socio-cultural Impact 2 2.3 Technological Impact 3 3 Opportunities and Threats 4 3.1 Economic and Globalisation 4 3.2 Socio-cultural 6 3.3 Technological 8 4 Recommendations 10 4.1 Increased Range of Product Offering 10 4.2 Latte Art 10 4.3 Business Diversification 10 Bibliography 12 1 2 Introduction In order to determine their future plans, companies must first be able to understand not only their internal position, but also their external environment and how it affects their potential growth. This paper seeks to discuss the impacts that the external environment has on Starbucks, a world renowned coffeehouse chain, and provide holistic recommendations...
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...competitive advantage is Panera Bread trying to achieve? Panera Bread is a company with unique and effective concept and strategy which has given them a competitive advantage over its competitors in the submarket industry. Panera Bread’s strategy includes providing specialty bakery and café experience to urban workers and suburban dwellers. They specialize in fresh baked bread that made with quality and detail, made to order sandwiches, custom roasted coffees and other café beverage. Panera Bread has distinctive style to its menu, café design, inviting ambience with the decoration of its café locations. Panera offers their customers the chance to come in the café to order breakfast, lunch, daytime and the “chill out”- time between the breakfast and lunch and between lunch and dinner. Panera Bread’s growth strategy was by opening both company-owned and franchised Panera Bread locations, the franchising has been a key competent of the company’s efforts to broaden it markets penetration. In class, we discussed different generic competitive strategies that company employ. Panera Bread’s strategies can be categories under the Best-Cost Provider strategy. Panera Bread provide a fairly common café beverages around the country, but the have manage to offer their products at lower cost to it rivals and still gives customers more value for their money by incorporating good to excellent product attributes. Panera Bread tries to achieve a type of competitive advantage that is a lower...
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...the market. We were then approached by Starbucks in this particular goal. In this folder, you will find an entire analysis of the external environment of Starbucks Coffee Company: the macro-environment, the competitors and market and the stakeholders’ expectations will lead to being aware of opportunities and threats. Then, we went on the study of the internal capabilities: the resources and competences, the sustained competitive advantage and the diagnosis of strategic capability that will permit us to define Starbucks’ strengths and weaknesses. [Thus, owing to the results obtained, we endeavour to recommend Starbucks some new and relevant elements for the future strategic direction of the organisation. I. The External Environment a. Macro environment i. Pestel ii. Porter’s Diamond iii. Key Drivers iv. Scenarios b. Industry and sector analysis v. Porter’s 5 Forces vi. Convergence c. Competitors and Markets vii. Strategic Groups...
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...White Coffee 3in1 classic together with the original recipe from 1958 spearheaded a breakthrough in the coffee industry. The company single-handedly captured the original authentic taste of an otherwise localized white coffee, turning in into a mobile commodity a fast moving consumer good (FMCG), capturing the South East Asia market. 1. STARBUCK 2.1 LOGO, VISION & MISSION [pic] Starbucks logo designed by Terry Heckler of Heckler Associates .New Starbucks logo will be displayed on the product starting in March, predominantly green logo of Starbucks and showed pictures of women, a symbol of the seducer in ancient mythology that made the sailors were killed. Starbuck's new logo is removing the words "Starbucks Coffee" is circular. VISION The company’s vision is to ‘establish Starbucks as the most recognized and respected brand in the world. MISSION The mission of Starbucks is to...
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...coffee and would not be recognized as the company they are today. In 1982, Howard Schultz joined the organization as the manager of retail marketing and attempted to implement new ideas and a new business model for the organization. Schultz was inspired by the Espresso bars of Europe and saw the potential for establishing this type of European coffee culture in the U.S. market. Schultz’s idea was soundly rejected by the original owners and he left the organization and established a chain of coffee houses, themed after Italian café’s and they sold brewed Starbucks coffee. In 1987, Schultz bought Starbucks from the original owners and began to implement a strategy of growth that was built on a solid foundation of core values and solid management. Schultz recognized the potential of the specialty coffee market, a market which was still in its infancy and undefined. Starbucks and Schultz wanted to become the market leader and help shape the market and the customer expectations that surrounded the...
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...COMM 401: STRATEGY AND COMPETITON IDIVIDUAL CASE ANALYSIS: CAFÉ COFFEE DAY By: Presented to: John Molson School of Business Tuesday July 29, 2014 Problem statement Although India is traditionally known as a tea-drinking nation, Café Coffee Day (CCD) was able to grow the café culture and become the leading coffee chain in India. However, to keep maturing and be relevant, CCD needs to come up with ways to react to the entry of Starbucks in the market, which is the leading coffee chain company in the world. CCD should decide on how strong and forcefully it should react towards Starbuck’s entry, based on whether there is enough space for both brands to be provided in India’s growing market or not. Café Coffee Day should find ways to promote its brand in such a dynamic environment that is affected by all the various competitive brands and changing lifestyle of consumers. The following paper will analyze the external environment of the coffee market, the internal environment of Café Coffee Day. These will be taken into account when coming up with alternatives and recommendations that will help Café Coffee Day remain growing successfully and have a strong brand image in the market. External Analysis: The coffee industry will be analyzed firstly at the macro level through the PEST analysis, followed by an in depth look at Porter’s five forces and how they play out in this industry, and finally looking at the key success factors in this industry. PEST Analysis ...
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...Introduction One of the benefits when a business moving from a domestic to an international strategy is the firm can earn a greater return on its investments. This means the firm can realize many advantages on resources and capabilities over its rival. In 1995, because of the saturation of the United States market, Starbucks, an international coffee house chain, started to expand its business overseas. Starbucks first tested the Japanese market by establishing joint ventures with local retailers. By 2001, Starbucks had more than 150 stores and plans to continue its success at a brisk pace. The company began by entering into joint ventures with local businessmen that allowed Starbucks to retain control and have the benefits of a local operating partner, Starbucks was able to embark on an aggressive expansion campaign, and successfully opened in foreign markets by 2001. This plan made the opening of over 600 stores located out of the United States possible. The decision to expand internationally gave Starbucks the ability to reach a larger market and meet its stated growth goals. More than 200 units in other countries, including China, Japan, Kuwait, Lebanon, New Zealand, Malaysia, the Philippines, Singapore, South Korea, Taiwan, and Thailand. http://www.fundinguniverse.com/company-histories/Starbucks-Corporation-Company-History.html * An outline explanation of the chosen international organization Starbucks Mission Statement To inspire and nurture the human spirit–...
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...Assignment 5: Capstone Lucille M. Holden March 14, 2013 BUS 499 Dr. Claudette Andrea Strayer University Introduction In this capstone assignment, I will discuss Starbuck’s. I will determine the impact of the company’s mission, vision, and primary stakeholders’ overall success. An analyzitation will be performed to identify the five forces of competition and their impact on the company. I will perform a SWOT analysis to determine the strengths, weaknesses, opportunities, and threats. Based upon the SWOT analysis a strategy of the strengths and opportunities will be capitalized while the weaknesses and threats will be minimized. Various levels and types of strategies will be discussed to maximize the competitiveness and profitability. I will outline a communication plan to make strategies known to all stakeholders. Two corporate governance mechanisms will be selected to evaluate the effectiveness of the controlling managers. I will evaluate the effectiveness of leadership within the corporation and make recommendations for improvement. An assessment of the efforts by Starbuck’s corporation to be a responsible and ethical corporation and the impact of these efforts on the corporation is bottom-line. The Impact of the Company’s Mission, Vision, and Primary Stakeholders on Overall Success A mission statement is a company’s beacon light to assist company employees with its navigation. In relations to the organizations customers, it is assurance that the...
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