...Strategic Planning for a Business MT:460 Management Policies and Strategies – Unit 1 Assignment Katie Bingaman For any company or business to be successful, they will need to have a strategic plan. There are many different components that a business needs to involve to have a strategic plan. The vision, mission and as they say out-of-the-box thinking are different ways to come up with the strategic plan. Without determining where you are headed with a company can be meaningless and by having this strategic planning in process can help you know where your company is heading. (Pirraglia, 2016) Using the SWOT analysis is a good way to prepare for when you are developing your strategic plan. The SWOT analysis determines the Strengths, Weaknesses, Opportunities and Threats that come with have a business or company. By understanding the SWOT analysis it is a good start block to determine what your strategic plan is for your company. (Pirraglia, 2016) The three-tier organizational structure is a hierarchical method used for a large, wide-spread organization and it helps to separate the top-level decision makers. The different top-level decision makers would be the board of directors, the chief officers of financial and the chief officer of operations. When referring to a three-tier it is generally saying that information is able to flow both ways; from between staff and managers and also between then the managers and the executive levels. When working with this structure, managers...
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...and feel in relation to chosen problems’.(Schein, 1990, 111). So by this all theory will be discuss about the theory in the organization or the company I had been choose to study how much this theory will be applied toward the organization or the company. The company that I had been choose is Starbuck company that selling the drink and beverage toward people. The other reason I choose Starbucks is because it has worldwide branch including Malaysia. So that it must adapt it certain culture in the nation in order to survive. Starbucks also including the best company in the world that because of it successes to expand the company to the whole worldwide. In term of management Starbucks also has the best management in the world. According to the Fortune.com Starbucks get a ranking no 5 world for the most admired company so far. By this I will related the Schein’s theory toward this company and how it functioning. 2.0 Problem statement 2.1 What are the basic assumptions within the organization? a. Basic assumption is based or the root of the company or organization grows up value until they becomes taken for granted and drop out of awareness. This basic assumption including mission, vision, value and leadership of the company. It also contain the culture of the company itself. Basic assumption is the based or the root of the company. Every country had very different of the...
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...& Mission Vision * “The last thing IBM needs right now is a vision.” (July 1993) * “What IBM needs most right now is a vision.” (March 1996) – Louis V. Gerstner, Jr., CEO, IBM Corporation * Agreement on the basic vision for which the firm strives to achieve in the long run is critically important to the firm’s success. * “What do we want to become?” Comprehensive Mission Statement Clear Business Vision Vision & Mission Shared Vision – * Creates commonality of interests * Reduce daily monotony * Provides opportunity & challenge Vision Statement Examples * Tyson Foods’ vision is to be the world’s first choice for protein solutions while maximizing shareholder value. * General Motors’ vision is to be the world leader in transportation products and related services. * PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today * Dell’s vision is to create a company culture where environmental excellence is second nature. Mission Statements – 90% of all companies have used a mission statement in the previous five years * “What is our business?” * Enduring statement of purpose * Distinguishes one firm from another * Declares the firm’s reason for being * Also referred to as: * Creed statement * Statement of purpose * Statement of philosophy ...
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...Strategic Plan Part 1: Conceptualizing a Business Jojie Urrete BUS/475 September 12, 2011 Linda McKee Strategic Plan Part 1: Conceptualizing a Business A strategic business plan will help the organization define its mission and vision, giving the organization a sense of purpose and direction. In addition a strategic plan will help the organization asses its strengths and weaknesses, and develop short-term strategies that are compatible with long-term objectives. A strategic plan will balance the use of resources, people, structures, and technologies in order to achieve company goals with the least amount of risk. . Planning is used as a tool to help identify potential opportunities and threats as well as to reduce long-term risks. Planning is also used to more effectively establish goals and objectives for long-term success and ensure that the organization use all its resources toward achieving its goals. The small business that I would like to start would be a mixture of bookstore and coffee house. Coffee house, business mission Novel Beans is an exclusive bookstore plus coffee house mixture that is opening in the downtown area of Madison, Wisconsin. Novel Beans is situated on a fine trafficked street straight in the main shopping area of Madison, situated close to the capitol construction. The society is completed up of eclectic shops, restaurants, bars and companies that are geared in the direction of the ample university residents that...
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...MISSION STATEMENTS OF SOCIALLY RESPONSIBLE FIRMS: A CONTENT ANALYSIS Refika BAKO LU Marmara University, Turkey Bige A KUN Marmara University, Turkey ABSTRACT A well-designed mission statement is essential for formulating, implementing and evaluating business strategy. However the role of the mission statement in the strategic management of business firms has not been sufficiently highlighted in the research literature. The importance of mission statements to the effective strategic management of business organizations is well documented in the literature but it is quite surprising that minimal attention has been paid to the role of mission statements of socially responsible organizations. This paper attempts to fill this gap in the literature. It focuses on the socially responsible firms, which are listed in the Business Ethics' 100 Best Corporate Citizens Index, by selecting the firms whose mission statements could be seen clearly from their corporate websites. The mission statements are then analyzed to determine their components and the differences between the firms. Keywords: Mission Statement, social responsibility, content analysis It becomes apparent when appraising the some definitions of the mission concept is regarded as multidimensional concept by virtually all authors. Further, variations in conceptualization and the specific words used notwithstanding, it is possible to identify common elements that underlie most definitions of the concept. In contemporary...
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...CHAPTER 2 The Business Vision and Mission True/False Introduction 1. Vision and mission statements can often be found in the front of annual reports. Ans: T Page: 56 2. Although it is important for companies to have a clearly defined mission statement, research has shown that less than 50% of all companies have used a mission statement in the previous five years. Ans: F Page: 56 What Do We Want To Become? 3. The foundation for development of a comprehensive mission statement is provided by a clear vision. Ans: T Page: 56 4. The mission statement should be short—preferably one sentence. Ans: F Page: 56 5. When developing a vision statement, input should be received from as many managers as possible. Ans: T Page: 56 6. If an organization chooses to have both a mission and a vision, the mission statement should be established first. Ans: F Page: 56 What Is Our Business? 7. According to Peter Drucker, asking the question “What is our business?” is synonymous with asking the question “What is our vision?” Ans: F Page: 59 8. A declaration of an organization’s “reason for being” is the mission statement. Ans: T Page: 59 9. A mission statement, sometimes called a creed statement, can be defined as an “enduring statement of purpose that distinguishes one organization from other similar enterprises...
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...Mission Statement: Level 1 Founded in 1962, Wal-Mart has continued to uphold its mission statement of “Save Money. Live Better.” Wal-Mart shows commitment and appreciation to its customers by valuing them through everyday low prices. Customers can trust Wal-Mart because of their low price guarantee. Building a relationship with customers is an essential part of Wal-Mart’s mission because it allows them to meet their customers’ expectations and provide superior customer service. In return of the customer experience, all customers are encouraged to provide feedback to help improve elements Wal-Mart may lack, as well as provide positive feedback in regards to what they’re doing right. Wal-Mart stays true to its mission statement by continuously returning to the wisdom of their founder, Sam Walton: “If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life” (Farfan). Strategic Goals/Plans: Level 2 It’s important to Wal-Mart’s future as a business, to continue expanding its customer base, increase sales, and stay innovative. It’s no easy feat to achieve, but when Wal-Mart noticed an increase in white-collar consumers because of the recent economic downturn, they seized the opportunity to accommodate their new demographic by embarking on an aspiring U.S. store remodel program as part of its three-year strategic plan appropriately named, Project Impact. At the center of this new plan...
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...September 13, 2013 James Sternieri Company Overview: Wal-Mart, Inc. is a retail store that sells everything from clothing and groceries, to electronics, and computers. Established in 1969, the company employees 2.2 million workers, and operates 10,130 stores across 27 countries, which makes it the largest retail company in the world (www.marketline.com, 2013, p. 3-4). Wal-Mart’s net profits decreased by 4.2% to $15,699 million from 2011 to 2012, however; the company continues to grow, which is a tribute to their sound strategic and operational plans (www.marketline.com, 2013, p. 3). Mission Statement: Wal-Mart runs its business under the mission statement “We help people save money, so that they can live better” (www.ask.com, 2013, p. 1). This mission statement complements their company slogan, which states, “Wal-Mart. Always low prices. Always” (www.ask.com, 2013, p. 1). These statements help deliver Wal-Mart’s vision of operating as a low cost merchandiser, and form the basis for their strategic and operational plans. Strategic and Operational Plans: In order for Wal-Mart to achieve its goals it must formulate sound strategic and operational plans. Strategic plans are usually broad in scope, and deal with long-term objectives, usually three to five years (Warwick, 2013, p. 1). Operational plans tend to be narrow in scope, cover a one-year time frame, and outline a framework for implementing the strategic plan. In short, “performance measures are identified at the strategic...
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...Crafting and Executing Strategy Right Greetings Card Company Student name: Course: BUS599 Instructor name: Date: Abstract What can a business professional implement that would help a company to be successful? In an effort for a company to be successful, business professionals should create and execute strategic planning models which outline specific results that are to be achieved and by establishing es a course of action for achieving them. In our current failing economy, business professionals are becoming more aware of the how challenging it is in to starting a business and remaining successful. While most would agree that failures are personally painful and could have been conceivably too often prevented, consensus dissolves around how to take action to the problem? Some businesses owners may believe think that a successful business’ is based solely on luck; while other’s business owners believe may think that their success is based on the location of their business. Although, both concepts could be attributed to success, in this report I provide a solution that could help business owners transit a business toward its success. In this paper, as a business professional for Right Greetings Card Company, I argue in support of and focus on the importance of implementing a strategic plan for the success of this business. Several business owners might disagree with my argument, because...
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...Presently, the company’s vision and mission statements have to broken down and understood before change is inflicted on the company; this is because several present constraints rely on the present vision therefore this should be analyzed carefully e.g. the origin and history of said company. When entering a different or another market, the proposed market must be analyzed for factors that could enhance said company, the company’s product analysis is important, the business culture of proposed market should be taken note of and the employee engagement to. Barriers in corporate cultures must be broken to allow multinational corporations to function within the business environment. Companies that pride themselves on strong core values must be able to remain when branching into a new market; the culture must have an adaptable basis. Tolapp Corp mission statement emphasizes its operational and business objectives worldwide. The previous brand image of Tolapp Corp should play a huge role in this new business venture, the logo should show value and acquire its grounds by representing what competing organizations lack (Phillip Kotler, 2006). Trade analysis of this segment can place Tolapp Corp in a certain realm in choosing the mission statement, whereas several other factors are important from the reports like the market analysis for each segment for company’s operations, target consumers for the company and financial reports about competitors all included. Tolapp Corporation is...
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...Robert Smith Conceptualizing a Business The business plan of a boys and girls club defines a roadmap for community centers and nonprofit programs that centers on young people. Thousands of boys and girls are built around the world ranging from many sizes but are important to many individuals in life. This paper will be explaining the importance of Greater Heights Boys and Girls Club vision, mission, and values that are established toward our strategic direction. The business will be defined, a vision will be established, values will be defined, strategic directions will be analyzed, and addressing customers’ needs and how it will achieve an advantage will be evaluated. If an organization wants to establish itself at the highest level it is important to formalized a strategic plan because it can be the key to providing a direction and focus for success. Defining the Business ‘A company’s philosophy, often referred to as company creed, usually accompanies or appears within the mission statement” (Pearce & Robinson, Chapter Company Philosophy, 2009). “Mission statements specify the beliefs, values, aspirations, and philosophical priorities to which strategic decision makers are committed in managing the company” (Pearce & Robinson, Chapter Company Philosophy, 2009). Greater Heights Boys and Girls Club will be a positive experience for all young people around the community. As an organization we want to provide as many young children as we can a positive and safe...
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...to develop a strategic plan that clearly defines the vision, missions, and goals of the business. Individuals also have to develop a strategic management. Pearce and Robinson (2009) stated, “Strategic management is defined as the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives” (p. 3). In developing my business vision, mission, and values, I have to develop a strategic plan. Business, Products or Services, and Customers: Mission Statement Precious Memories is a scrapbook company in Baton Rouge, Louisiana, that provides classes, supplies, and invitation/stationery sales to customers. Precious Memories has to provide a mission statement for the company. A mission statement is a description of the purpose of the business. Here at Precious Memories we are devoted to help people preserve the memories of their lives. Precious Memories tells a story by creating a picture album. Our business will bring people together to mingle and celebrate their memories. Scrapbooking will help people and customers express themselves through lasting keepsakes of the people, places, and things they love. Precious Memories strive to teach the importance of preserving the past and inspiring the present. Precious Memories want to modernize the photo album by teaching people how to preserve memories by journaling for future generations. The mission for Precious Memories is to create an enjoyable, fun atmosphere...
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...Kentucky Fried Chicken Strategic Plan-Part One Jeanette Cortez, Autumn Crowther, James Hopper Fernando Manaloto, Joe Newkirk, and Rita Salem International Strategic Planning and Implementation STR/GM 581 March 31, 2011 Dr. Tim Becker, MBA Introduction Kentucky Fried Chicken has been established as a franchise in Latin America and the focus of this plan will be the El Salvador franchise. The strategic management process is vital and a well laid out plan is necessary. Consequently, by evaluating the background of KFC, the outcome should lead to a clear mission and vision statement outlining the purpose and goals of the company. Also, the mission and vision will keep all shareholders informed of the objectives that should be met by KFC. “Defining the company mission is one of the most often slighted tasks in strategic management” (Pearce II & Robinson Jr., 2009, p. 42). A mission lays out the organization’s goals and basically specifies the purpose of the organization. Decisions and strategies can be established after environmental scanning is done along with a Situational Analysis (SWOT). The strategic process also involves frequently assessing the industry structure and choosing strategic plan options that help expand global operations. The two chosen strategic options that will be discussed will be product differentiation and cost leadership. This plan should give clarity on how the options and recommendations fit with both the competitive situation...
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...Strategic Plan, Part I: Conceptualizing a Business A business that I would like to begin is offering online Personal Training and nutrition plans to people. * What is the mission statement of your organization? How does it demonstrate your decision on what you want your business to become in the future? Why is the mission statement important? KRK Training is committed to developing personalized fitness program that will motivate, support, and get each individual to their desired fitness goals by using safe and effective training techniques, for guaranteed results. My mission statement indicates that I want my business to touch and change people’s lives because I care, which will keep customers training for longer periods of time. The mission statement creates the foundation and is a reminder of the company’s overall purpose: To change people’s lives for the better. * What is the vision of your organization, and why is it important? “Fitness is a journey, not a destination…..” The vision I have communicates the purpose and value of my company and gives employees direction and inspiration to give their best. * What is the strategic direction of your organization? The strategic direction of my company will involve taking a realistic look at strengths, weaknesses, opportunities, and threats. Understanding the strategic drivers will put my objectives into action, and establishing long-term decisions that involve people and resources and how they interact. The...
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...Running head: CLUB IT University of Phoenix Club IT There are many clubs throughout America, especially, in San Diego, California. Although clubs come and go, there are only a few that are successful and are able to keep clienteles returning. One may ask? How did these clubs become successful? What were the things that these clubs did that is different? In order to understand how these clubs become successful, one must understand the importance of their mission statement, their clienteles, their resources, and be able to implement a strategic plan that will work--like the cost leadership strategy. As an intern for Club IT, the most important thing to remember is the owners’ mission statement. The mission statement is always a statement that is clear, consist, and straight to the point. The mission statement for Club IT is as follow: "We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT" (Keys & Tejada, 2000). Here at Club IT, our main clientele are those amongst the community. We strive to connect with the community in an effort to understand their needs or want. There are numerous ways to connect to the community. In order to obtain the information on what people want or need, our main strategy is through word of mouth, flyers, or by ways of surveys. Word of mouth, flyers, or surveys is a great way to reach out to...
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