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Starbucks Tows

In:

Submitted By smartalexander
Words 1106
Pages 5
SWOT
MATRIX
 
 
















Internal
 







 




 
 


External
 Opportunities
 Low
Prime
Rate
 Social
Draw
of
Coffee
 Shops
 Baby
Boomers
 Increased
Global
Coffee
 Consumption
 
 
 • • • Strengths
 High
Gross
Profit
 Quality
Product
 Channels
of
 Distribution
and
 Vertical
Integration
 Promotion
 Employee
Training
and
 Benefits
 S/O
Strategies
 Aim
more
promotion
 towards
older
 generations
(like
the
 baby
boomers)
 Use
the
good
channels
 of
distribution
and
 inventory
control
to
 help
expand
more
 globally
 S/T
Strategies
 Use
promotion
to
 advertise
more
than
 local
coffee
shops
 Use
control
in
 manufacturing
and
 distribution
to
 incorporate
more
 products
targeted
to
 diverse
races
 Weaknesses
 Increase
in
Debt
 Inconsistent
 Finances

 High
Price
 Increased
Hours
for
 Employees


• • • •

• •

• • • •





W/O
Strategies
 
Use
the
current
 low
prime
rate
to
 pay
off
debt
 • Expand
more
 globally
where
 coffee
is
demanded
 in
order
to
level
out
 finances
 • W/T
Strategies
 Lower
prices
or
 offer
more
deals
to
 maintain
market
 share
during
a
time
 of
high
 unemployment
and
 the
recessed
 economy
 • Cut
back
on
the
 time
that
 employees
work
in
 order
to
avoid
 lawsuits
based
off
 of
labor
laws
 •

• • • • •

Threat
 
Labor
Laws
 High
Unemployment
 Local
Business
 Diversity
of
Races
 Recessed
Economy







 There
are
many
strategies
that
Starbucks
could
implement
in
order
to
 improve.
The
first
sets
of
strategies
are
called
S/O
strategies.

These
strategies
use
 strengths
to
take
advantage
of
opportunities.
Starbucks
could
aim
more
promotion


towards
baby
boomers.

The
U.S.
population
is
aging.

The
baby
boomers
are
the
first
 generation
of
people
to
retire
and
not
die.

They
have
more
time
and
also
more
 discretionary
income.

They
are
a
huge
market
that
Starbucks
has
not
fully
tapped
 into.

If
more
promotion
was
aimed

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