...map, which tells you which direction to move in and at what time. It also designates the duties to right individual and looks at the aspect of how to achieve both short term and long-term goals in the time frame available with the organization. There is a precision factor of being at the core, while there is definite delegation of work but details on performance and its evaluation at regular intervals is also mentioned. The management plan gives the basis of the philosophy, which governs the working of the organization and helps to create and implement the mission statement (Morgeson, 2010) In this paper, the analysis provided is for a strategic management plan, which will look into the four basic functions of the management plan and will ensure to create an appropriate consultancy plan to help the organization in concern with their management issues. The Outdoor Paint Ball Park is a co-operative venture between Mike, Ethan and Daisy. Brief about the Organization Outdoor Adventure Paint Ball Park is one of the most recent tech savvy adventure theme park started by three budding and entrepreneurs. The theme park is a cooperative venture wherein the...
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...SPECIFIC PURPOSE: By the end of my speech, my audience will know the history of Walt Disney, his invention of Disney World, and how his invention has impacted people. THESIS STATEMENT: To pay tribute to Walt Disney, the inventor of Disney World, I will share with you a brief history of Walt Disney, his invention of Disney World, and how his invention has impacted people. Walt Disney INTRODUCTION I. Attention-getter: How many of you have been or at least heard of a place call Disney World? II. Establish your credibility: Well I am pretty sure majority of you have heard or been to Disney World. III. Relate topic to audience: Disney world is a magical place that brings a lot of smiles and excitement too many people; I have been to Disney World since I was three all the way until I was ten. IV. Thesis Statement: Therefore, I would like to pay a tribute to Walt Disney, the inventor of Disney World. V. Preview the main points: And so today, I am going to be sharing to you a brief history of Walt Disney, his invention of Disney World, and how his invention has impacted people. [Transition: The first part I will cover is the history on Walt Disney.] BODY I. Main Point (brief history of the person)—Walt Disney has a history that is remarkable and outstanding. A. The history of Walt Disney will take some researching and searching to figure out if you are not familiar with his remarkable life. 1. Walt Disney was born on December 5,...
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...Contents Abstract 3 Background 4 Competitors Financial Comparison 6 Financial Challenges 7 Financial Opportunities 9 Financial Ratios 14 Summary 16 Financial Statements 17 Works Cited 22 Abstract Six Flags headquarters in New York, owned and operates a chain of amusement and theme parks throughout the US. Since 2001, the company had posted annual losses in the billions. It was cited that heavy expansion and improper marketing insight were the causes for the losses. So in order to revive back its position, the new management took several initiatives to turnaround Six Flags. There was a mixed reaction in the industry and analysts that restructuring would be a costly affair. This research focuses on the turnaround at Six Flags. Pedagogical Objectives: * To discuss about how theme parks were performing in the US. * To understand the background of Six Flags and its turnaround plan. Background Six Flags was founded by Angus Wynne in 1961. The first Six Flags was located in Texas; it now has 19 parks across the United States, Mexico and Canada. The name Six Flags was taken from its first property where six countries flags flew over Texas during the state’s history. The first Six Flags was called Six Flags Over Texas. Six Flags has become the world’s largest amusement park, based on the quantity of properties. Six Flags offers its guest an affordable, thriving experience to enjoy with their friends and families. “The inventive theming afforded...
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...Disney’s global expansion – An Asia Perspective Executive Summary Disney theme parks had a long history of aggressive market expansion, started first with their first Disneyland opened in Anaheim in July 1955, Disney World Florida 1971, Disney theme park in Tokyo in 1992, and Disneyland Paris in France (Tsai & Liu 2011). Since introduction of its first theme park, Disney has been attaining global profit through expanding their existing parks while entering the new territories. Their ventures into the new Asia market, HongKong, met great hurdles and challenges as there were gaps between Hong Kong Disneyland offer and the local customs that need to undergo urgent local adjustments in order to become accepted among the Chinese and Hong Kongers. Although major changes have addressed incompatibility issues which in turn provided Disney with high profits and competitive advantages, the park faced serious problems including the frequent overcrowded flow of customers, the lacks of creativity and innovation, or the overloaded staff. As HongKong Disneyland has proved fairly successful with increased park occupation and revenues from growth especially from mainland China sector (Matusitz 2011, Tsai & Liu 2011, Zhang 2007), an unexplored market segment in China or in particular the chosen Shanghai catched Disney’s full attention along with many favored factors such as supported environment with lower cost of labor and materials (PR 2011, Schmidt et al. 2007). The decision to expand the...
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...Overview a. Hong Kong 1997 – 1999 b. Disneyland i. America ii. France iii. Japan c. Disneyland in Hong Kong II. SWOT Analysis a. Strengths i. Appeal to Chinese culture ii. Communications conducted in three different languages b. Weaknesses i. Crowd control problem ii. Replaced chief in less than five months after opening iii. Poor working conditions c. Opportunities i. Growing population of youth and growth of middle class ii. Hong Kong economy had a notable rebound in 2004 d. Threats i. Ocean Park competition ii. 2,000 theme parks built in China between 1994 and 1999 III. Questions a. HKD had mechanisms in place to adapt to local Hong Kong culture, yet these means appeared to be ineffective. Why? What areas, in terms of Cultural adaptation, still need further improvement? b. What can HKD do to alleviate the problem of Chinese guests often not knowing the norms of international behavior when traveling abroad? c. Identify two issues challenging HKD’s current operations, and propose corresponding solutions. d. What would be some foreseeable challenges if Disney enters the China market? How can experience gained in Hong Kong help? IV. Case Update a. Southern California Disneyland ...
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...Disney’s ITIL® Journey Glen Taylor, Vice President of Technology, Architecture and Security, Parks & Resorts, The Walt Disney Company Case Study October 2010 © Disney © The APM Group and The Stationery Office 2010 2 Disney’s ITIL® Journey Contents Introduction Disney’s ITIL journey Getting widespread adoption Choosing ITIL experts Glen’s advice for organizations adopting ITIL Acknowledgements Trademarks and statements 3 3 3 4 4 4 4 © The APM Group and The Stationery Office 2010 Disney’s ITIL® Journey 3 Introduction The Walt Disney Company (TWDC) has five major segments: Studios, Consumer Products, Media Networks, Interactive Media and Theme Parks & Resorts. Glen Taylor is VP of Technology for Theme Parks & Resorts (TP&R). It is the largest division in the organization and in 2009 generated $10.7 billion – approximately 30% of TWDC’s revenue. The division currently manages 11 parks, two water parks, 42 resorts and two cruise ships. The scale of the organization is extraordinary. Over 118 million people visit the parks every year. In comparison, the 2010 World Cup brought around 350,000 visitors to South Africa. Theme Parks & Resorts is the only segment of TWDC that interacts face-to-face with its customers every day, 365 days a year. During peak times some parks are open and full of guests for 18 hours a day. The 42 resorts have over 36,000 rooms worldwide. Cosmic Ray’s restaurant at Magic Kingdom in Orlando is the busiest quick-service restaurant...
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... | |Services Marketing in Theme Parks | |MGMT E-6020 | Fall 2011 | | | | | | | Submitted on Dec 12, 2011 by: Zeynep Belge Ellen E. McCarthy Hassan Osman Raghunathan T. Saranathan | | Table of Contents I. Overview 3 II. Positioning and Value Proposition 3 III. Brand Identity 13 IV. Market Segmentation 19 V. Financial Information, Industry Reports and Recent Press 26 VI. 7 P’s: What to emulate, what to improve 30 VII. Appendices 35 VIII. Endnotes 37 Overview According to a 2011 report, the amusement park and arcade industry in the United States includes about 3,000 establishments...
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...Speaking November 13th, 2014 Professor Williams Topic: Disneyland Specific purpose: To inform my classmates about Disneyland. Central idea: Disneyland is more than just an exciting amusement park; it is where dreams are made. Introduction Attention-getter: Just imagine being a five year old and going on vacation with your parents for the first time. Your whole family is in the minivan with you and you guys are on your way to Disneyland. You were a good boy or girl so mama promised you that you would be able to go. Now as you guys arrive the anticipation is building up, your thinking of all the Disney characters you normally see on the TV screen and all of the rides. And then suddenly you arrive and you look out the window and see the big Disneyland letters overhead and you automatically know that this is where you belong. Credibility Material: Although I have never been to Disneyland all the way in California, I have heard many amazing things about the place and the amount of pictures I have seen are endless. Relevance to audience: Now some people might think Disneyland, why would I want to go to a little kiddie park? But Disneyland has way more to offer than just children’s rides. They have restaurants all over the place like Blue Bayou that is inspired by Pirates of the Caribbean and rides that no child would ever want to go on like the Tower of Terror where there is a 170-foot drop. Preview...
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...completely confident that Chinese people love Mickey no less than they love a Big Mac.” 2 Early in 1999, Michael Eisner, CEO of The Walt Disney Company, voiced his opinions concerning potential markets for his firm’s entertainment products and services. A major thrust for the new millenium would be development in Asia. The firm had now achieved a certain level of experience with owning and/or managing assets and operations outside the United States. They had two competing models that would be utilized to analyze and ascertain the financial and operating structure of their next foray into the global business arena. Their first experience was Tokyo Disneyland. Modeled after Disneyland in California and located six miles from downtown Tokyo, the park opened in 1983 and was literally a cultural and financial success from its start....
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...California. It is the largest media conglomerate in the world in terms of revenue. Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks. The company also operated under the names: Walt Disney Studio and Walt Disney Productions. Taking on its current name in 1986, it expanded its existing operations and also started divisions focused upon theater, radio, music, publishing, and online media. In addition, Disney has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands. The company is best known for the products of its film studio, the Walt Disney Studios, and today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN,A+E Networks, and ABC Family; publishing, merchandising, and theatre divisions; and owns and licenses 14 theme parks around the world. It also has a successful music division. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. An early and well-known cartoon creation of the company, Mickey Mouse, is a primary symbol of The Walt Disney Company. About The company name Disney Enterprises, Inc. / The Walt Disney...
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...996M06 SAMSUNG AND THE THEME PARK INDUSTRY IN KOREA Charles Dhanaraj and Young Soo Kim prepared this case under the supervision of Professor Paul Beamish solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. SAMSUNG has the right to reproduce and use this case for its educational purposes. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. This material is not covered under authorization from CanCopy or any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 1996, Ivey Management Services and Samsung HRDC Version: (A) 2002-11-22 In October 1994, Her Tae-Hak, President of Samsung’s Joong-Ang Development Company was driving to his office, past the “Yongin Farmland” (Farmland), an amusement complex sprawling over 3,700 acres in the Yongin valley. Her was spearheading a major drive within the company to position the theme park as one of the world’s leading vacation resort towns. His master plan called for an investment of about...
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...off with the security management at South Park Mall briefing its guards on the upcoming Black Friday, shopping day, where in the past people have seriously gotten hurt. The old veteran reminds the guards that the mall is offering an 80% discount to the first 20 people at the mall, which is certain to incite violence among shoppers. Among the guards is Randy Marsh, who has taken the job only to get ahead of the line. Meanwhile the kids of South Park are dressed in medieval and training for the upcoming battle which takes place on black Friday. Cartman informs his classmates of the 80% discount and tells them that if they work together they can get the Xbox one together. Some of the children become outraged knowing that this is for the Xbox one saying that they should get the ps4. The children become divided and close friend stand and Kyle go on to form two different armies. Each army tries to recruit other children in order to increase their ranks for black Friday. The episode ends for a continuation for the next to find out what happens on black Friday. Introduction: The producer opens the episode with the briefing of the south park mall security guards on what is to come on “Black Friday”. This opens up the show to brief you on what this south park episode is going to be about. It offers humor in that the briefing is just like briefing they have in the army. They end the introduction skit with the veteran telling them they must work together for that the “winter is coming”...
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...The Walt Disney Company June18, 2014 International Management Table of Contents Abstract 3 The Walt Disney Company 4 Board of Directors 4 Chairman and CEO 5 Mission/Vision Statement 5 Disney History 6 Disney Divisions 9 Media Networks 9 Parks and Resorts 10 The Walt Disney Studios 10 Disney Consumer Products 11 Disney Interactive 11 Walt Disney Company Goals and Objectives 11 Corporate Culture 12 PEST Analysis 13 SWOT Analysis 14 References 17 Abstract This paper is designed to present an overview of the Walt Disney Company. It covers it mission/vision, company history and culture and a breakdown of the various division of the company as a whole. This breakdown is extensive and highlights the world wide interests of this company. Also covered will be what the goals are of The Walt Disney Company and how it see’s for its future. Also provided is a SWOT and PEST analysis. Finally, there is a conclusion as well as recommendations to the company. The Walt Disney Company The Walt Disney Company is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. The company has subsidiaries and affiliates around the world including North America, South America, Europe, Middle East, Africa, Russia, Asian Pacific, and Japan. Board of Directors Walt Disney Company is a publicly held...
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...creation of a cartoon named Alice’s Wonderland. With the start of that popular cartoon, the Disney brothers had unknowingly created a legacy that would live for generations. Since the creation of the Walt Disney Company, it has produced hundreds of chart topping animated films, put on dozens of Broadway plays, acquired TV and radio stations, and has created the most magical place on earth on three continents. Even after the deaths of the founders, the company has thrived for several decades every intent to continue growing. Organizational Mission and Culture Mission Statement The original mission of the Walt Disney Company was to “nurture the imaginations of children around the world as well as to celebrate American values.” This was a very simple mission statement for an originally simple company. As the Walt Disney Company has grown and changed over the years, the mission statement has grown to accommodate all aspects of the company. Currently, Disney states that “The mission of The Walt Disney Company is to be one of the...
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...confident that Chinese people love Mickey no less than they love a Big Mac.” [ii] Early in 1999, Michael Eisner, CEO of The Walt Disney Company, voiced his opinions concerning potential markets for his firm’s entertainment products and services. A major thrust for the new millenium would be development in Asia. The firm had now achieved a certain level of experience with owning and/or managing assets and operations outside the United States. They had two competing models that would be utilized to analyze and ascertain the financial and operating structure of their next foray into the global business arena. Their first experience was Tokyo Disneyland. Modeled after Disneyland in California and located six miles from downtown Tokyo, the park opened in 1983 and was literally a cultural and financial success from day one. However, not all of the potential financial benefits accrued to Disney shareholders, since the facility was entirely owned by The Oriental Land Company. Disney generated a large and growing stream of fee income, but did not participate as an owner. The architect of Disney’s strategy was Ron Miller, CEO, son-in-law of Walt Disney, and leader of a very conservative management team. By the time a development decision for Western Europe rolled around in 1987, Michael Eisner was Disney’s CEO. The new management team was convinced of the benefits of ownership. In negotiating with the...
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