...Handbook by William Ellet) A case, at its simplest level, is a real-world situation in which you, the marketing professional, are expected to use your critical thinking skills to figure out what to do. As in most real-world situations, you have neither enough information or time to really address the problem, and you also have a million other things going on at the same time. So rather than thrashing about aimlessly, this mini-guide is intended to give you a skeleton of an approach that may be useful in analyzing these cases. The first step in any case analysis is to actively read the case. That means going through it carefully and making notes in the margins, highlighting, or whatever other methods you typically use to understand what is really going on in the case. Treat the case like a mystery novel – try to unravel the complex web of information (and sometimes disinformation) that is presented. Typically the cases will be tied to the chapter of the text we are currently reading, but that is not always the case. If appropriate, think about the principles we are discussing for that chapter and see if they apply to that particular case or not. The instructor (me) is not always good about fitting the cases and the chapters together, and these are general purpose cases not necessarily oriented to a Product Management course, so there may not be the perfect overlap that would happen in a perfect world, or somewhere like Harvard. All cases are self-contained – all the information...
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...Management Science are validated by external experts from the private, public and charitable sectors. Many of our graduates choose to build their management knowledge and experience by following a further management qualification, such as the MBA (Masters in Business Administration). UCL's internationally renowned Mathematics Department is home to world-leading researchers in a wide range of fields, especially geometry, spectral theory, number theory, fluid dynamics and mathematical modelling. Peer Assisted Learning has been pioneered in the department, with second-year students offering support and advice to first years. Your career We aim to develop your skills in mathematical reasoning, problem-solving and accurate mathematical manipulation. You will also learn to handle abstract concepts and to think critically, argue logically and express yourself clearly. A mathematics degree is highly valued by employers due to the skills in logical thinking, analysis, problem-solving and, of course, numeracy, that it develops. Graduates have gone forward to use their mathematical skills in careers in the City of London, such as forecasting, risk analysis and trading, in financial services, such as...
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...Course Project 10/21/2012 The role of a Human Resource department in today’s world is ever changing. Many years ago the Human Resource department was only there to file pre-employment paperwork, assist with benefits and process payroll. This may have been handled by a department that consisted of one or two company accountants that took on this role in conjunction with watching the company books. The role of a Human Resource department today includes many functions which include acquiring, developing, and retaining talent; aligning the workforce with the business; and being an excellent contributor to the business. The HR department now works directly with management teams throughout the company in an effort to help with strategy and the growth of the company. One very important aspect is talent acquisition. Having the right people in key roles within the company is vital to the success and growth. Performing this function includes preparing a job description, recruiting, setting compensation, and retention. In this paper I will go over the entire process. Method of Job Analysis When a new job is created or a vacancy occurs, it is the role of an HR representative to fill that void. In order to perform this function they need to first understand what role they are trying fill and what skills and responsibilities this new role would require. By conducting a job analysis they are able to further define any important elements of any job and then search for the person...
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...Narration Around 2 a.m. something woke Charles Hanson up. He lay in the dark listening. Something felt wrong. Outside, crickets sang, tree-frogs chirruped. Across the distant forest floated two muffled hoots from a barred owl. It was too quiet. At home in New Jersey, the nights are filled with the busy, comforting sounds of traffic. You always have the comforting knowledge that other people are all around you. And light: At home he can read in bed by the glow of the streetlight. It was too quiet. And much too dark. Even starlight failed to penetrate the 80-foot canopy of trees the camper was parked beneath. It was the darkest dark he had ever seen. He felt for the flashlight beside his bunk. It was gone. He found where his pants were hanging and, as he felt the pockets for a box of matches, something rustled in the leaves right outside the window, inches from his face. He heard his wife, Wanda, hold her breath; she was awake, too. Then, whatever, was outside in the darkness also breathed, and the huge silence of the night seemed to come inside the camper, stifling them. It was then he decided to pack up and move to a motel. Comments on narration: • Normally chronological (though sometimes uses flashbacks) • A sequential presentation of the events that add up to a story. • A narrative differs from a mere listing of events. Narration usually contains characters, a setting, a conflict, and a resolution. Time and place and person...
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...We’ll be exploring the world of statistics from a business perspective this week, allowing you to practice your skills with descriptive statistics, formatting, graphs, and regression analysis. As discussed in the lesson, the value of statistics lies in the ability to analyze data more effectively for the purpose of improving decision making. You might have heard the expression that “statistics never lie, and only liars use statistics”. There is an obvious truth in this statement, in that, depending on the questions being asked and the data collected, the statistics can skew reality. For example, it is true that as ice cream sales increase, accidents at swimming pools increase. Does this mean that the more ice cream that is sold, the more accidents it causes (correlation/causation)? Of course not, but the data, if not interpreted correctly, could lead to false conclusions. It just so happens that both are correlated to a rise in temperature in the summertime. The hotter it is outside, the more kids flock to swimming pools, leading to more accidents, and the more ice cream is sold. So you see, although statistics are vital in the world of decision making, you have to be wise, and ask the right questions. Software Citation Requirements This course uses open-source software, which must be cited when used for any student work. Citation requirements are on the Open Source Applications page. Please review the installation instruction files to complete your assignment. Deliverables ...
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...Assignment-MACRO Analysis Research Strategies to be used by my Company For Keynes, the tension between rational calculation and the incalculable future is managed by the nature of humankind and our animal spirits . Keynes had an ambivalentview of uncertainty. He saw in the lack of rational control an undesired but unpreventableeffect of economic decision-making since the indeterminacy of the future is the prerequisitefor all autonomous and innovative rational activities. As Bernstein (1997, p. 229) puts it: ‘uncertainty makes us free.’This freedom to act is accompanied by the need to prepare for the undesired effects of risk-taking. The development of the statistical probabilistic skills to calculate the future contributed to the ‘modern’ response to uncertainty through insurance. Insurance was developed in Britain in the late 17th and early 18th centuries to meet the needs of mercantile capitalists to share the uncertainties of maritime trading. The growth and increasing wealth of the middle classes in the 19th century resulted in the expansion of insurance to protect against house fire and premature death (Evers and Novotny 1987, p. 36) Analyzation of the Macro environment using a PEST analysis The Macro Environment Analysis is traditionally the first step of a strategic analysis; it is sometimes referred to as an external analysis, a pest analysis or a pestle analysis. The purpose of the Macro Environment Analysis is to identify possible opportunities and threats to your industry...
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...Recruitment – Internal vs. External As the world today keeps changing and the economy struggles to maintain workforce; there needs to be a lot of things truly thought out before just posting a job and hiring a person. I know in the company that I work for in which I am the Director of HR/Payroll of a management group for eight places; one fireplace/landscape business, three donut shops, and.five assisted living facilities; we have general guidelines of posting jobs and process for recruiting but then there are many things that then must be specific to the industry of those business. I also did research and found that many have the same issues we do and what they feel is the key things to know for doing recruiting. In the management group we have developed a HR manual which has policy and procedures that must be followed for doing the steps for recruitment and the follow through to get the candidates hired. As I have attached a copy of the request for recruitment form, job requisition form and the job duties questionnaire and the job description form which are the tools we use to get positions approved and filled for the company in Appendix A. There is a step-by-step for doing the recruiting and where to post the jobs. We then follow this step up with the interview process and pre & post offer screening and then the orientation of new hire. The initial start of the process is what our philosophy is: (this is from our HR policy manual) Philosophy: ...
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...Self Evaluation and Personal Development Plan Creating a personal development plan involves more than simply contemplating what you want from your life and how to go about achieving it. If you want to create a personal development plan that helps you to achieve your goals, preparation is the key. To prepare, one must have a great deal of self-awareness. This includes clear understanding of personal values and ethics, analyzing personality characteristics, evaluation of learning styles and identifying strengths, weaknesses, motivators, opportunities and threats. Preparing for this personal development plan has been a thought-provoking study encouraging self-evaluation, reflection and realization within the context of self-improvement in career education and relationships. I have analyzed my personality traits to understand how each correlates with my strengths, weaknesses and tendencies. I have learned that my own perceptions and actions may be motivated by feelings that influence me instinctively. Although many traits stem from my personality, that doesn’t mean I can’t develop and improve. I can learn how to use my strengths in better ways and turn weaknesses into strong suits. I have learned through the Jungian Typology that my personality tendencies are moderately introverted, sensing and feeling, and distinctive judging (ISFJ). I have studied the key traits of this personality type and contemplated how it defines me in relationships, parenthood...
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...S.W.O.T.T. Analysis: McDonalds SWOTT analysis is a method businesses use to understand what they are excelling at and what they need to improve. As the number one fast food restaurant in the world McDonalds uses SWOTT analysis to stay number one. It's how they form their strategy going forward. Even though it seems like they get a lot of bad press they continue to thrive and remain a household name. Through SWOTT analysis McDonalds is able to see the threats to their success as well as identify trends to possibly improve their business practices. Strengths McDonalds is a very large company has to stay on top of technology and keep current with all the competition they have. McDonalds is always looking to the future and innovate the ordering process; the most recent story about this would be form an article in a newsroom post by McDonalds. This is about using the new apple pay in their stores and hos they partnered with apple to create something, “We’re excited to see the mobile payments industry reach a potential inflection point. As the technology catches on, McDonald’s will be well positioned to leverage the investments we’ve made around the world,” said Atif Rafiq McDonalds senior vice president and global chief digital officer. McDonalds is the largest known international food chain in the world. They are actively hiring in all of their locations across the world. They have over 35,000 locations across the world. Their customer span reaches to over 70 million customers...
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...Gray’s Auto Detailing Marketing Plan MKT 365 Summer 2015 Table of Contents 1. Introduction…………………………………………………………………………………………………………………………… 1 2. Mission Statement…………………………………………………………………………………………………………………. 1 3. Business Goals……………………………………………………………………………………………………………………….. 1 4. Consumer Value Position Statement……………………………………………………………………………………… 2 5. Competitive Analysis……………………………………………………………………………………………………………… 2 6. Target Market Description…………………………………………………………………………………………………….. 3 7. Marketing Mix Strategy…………………………………………………………………………………………………………. 4 8. SWOT Analysis………………………………………………………………………………………………………………………. 4 REFERENCES………………………………………………………………………………………………………………………………… 6 Introduction Gray’ Auto Detailing involves thorough cleaning and polishing of the interior and exterior parts of a motor vehicle. Auto detailing helps to maintain the vehicle, prolong its lifespan and increase its value during re-sale. Auto detailing is divided into two category, interior detailing and exterior detailing. Interior detailing involves cleaning and vacuuming the floor mats, cleaning all upholstery, cleaning the trunk of the car, wiping the windows and mirrors and performing all other duties that would make the interior part of the vehicle sparkling clean. As for exterior detailing, you would be required to brush and clean the wheel rims, wash the vehicle tires and polish the car exterior. Auto detailing business can provide you with an extra source...
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...Because all aspects of the production are dependent on this resource, from the company’s perspective water is the key component of profitability. Other stakeholders, such as residents of the surrounding area and organizations such as the World Wildlife Foundation and other environmental groups had a different point of view; profitability was not a concern. These stakeholders were concerned with long term effects of demand on the water supply and contamination of water runoff. 2. If you applied the strategic radar screens model for this case, which of the eight environments would be most significant and why? The Coca Cola Company (TCCC) seemed to that it did not do deep environmental analysis before they operated in the state of Kerla. If we applied the strategic radar screens model for this case, we believe that the Geophysical and Social environments would be most significant. The plant was surrounded with villagers that would need the water to live, and the mass production capacity for the soft drinks deprived the local villagers of supplies for drinking and irrigation. However, TCCC was not concerned with the physical surroundings of the company’s plant and the effects it would have on the village. In addition to the lack of geophysical analysis, TCCC forgot to study the social environment. The India Resource Center seemed to have an influence on the people in India and a non-profit organization with one full-time employee was able to impact the sales of the company and shut...
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...Outline for Case Reports: Please follow this outline for all written case reports. Please note that this follows the discussion below. 1. Situation Analysis 2. Assumptions and Missing Information 3. Problem Definition 4. Development of Alternatives 5. Evaluation of Alternatives and Recommendation to Management 6. Appendix – Used for exhibits such as pro-forma income statements and other detailed analyses. The Case Analysis Framework The case analysis framework presented here is a synthesis of the frameworks used by your professor and other marketing professors who use case analysis in their courses. It will provide a solid structure to organize the diverse information presented in a case. As you work your way through this framework, or a similar approach to case analysis, we offer the following hints to increase your probability of success: 1. No one can analyze a case after reading it only one time, or even worse, doing the analysis during the first reading of the case. You should read through the case once just to get an understanding of the nature of the case. During the second reading, you can begin to structure and classify the issues as they appear. A truly comprehensive case analysis will probably require at least three readings. 2. Don’t get trapped into thinking the “answer” to the case is hidden somewhere in the case text. There is never a single answer to a case just as there is never a single marketing strategy that is...
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...from others? Consider your classmates’ responses and discuss the similarities and differences. Define hidden dimensions of diversity. Which dimensions do you try to keep hidden from most people? Why? COMM 315 Week 1 An Analysis on Diversity and Diversity Dimension According to the dictionary, diversity means the state of being unlikeable or the circumstance of being dissimilar. Every one of us is unique; thus we are all incorporated and we are covered by this term. Diversity before, comprised only of each person’s unlikeliness, minority groups’ differences and distinctive customary beliefs. But since it already evolved with time, its scope has been broadened. COMM 315 Week 2 DQs In what ways could you demonstrate that you are a diversity-conscious individual? Provide at least two examples Does your employer, former employer, or school show that diversity is valued? In what ways do you feel it should be valued at your work or school? COMM 315 Week 2 Individual Assignment Step Outside Your World Analysis You will be open to new things and newfangled stuffs when you are placed in an environment different from the one you have lived for your entire life (Khera, para. 1, 2012). Being put on the shoes of others and experiencing something you never experienced before is a frightening and fearsome experiment; but this kind of experience would make you a better person. COMM 315 Week 3 DQs What areas of social inequality have you or your family experienced? Describe...
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...Framework Analysis October 2005 Resources for Implementing the WWF Standards Contents What Is Logical Framework Analysis? ............................................................................... 1 Why Logical Framework Analysis is Important ................................................................. 2 When to Use Logical Framework Analysis......................................................................... 3 How to Develop and Use Logical Framework Analysis .................................................... 3 1. Conduct Situation Analysis and Identify Key Stakeholders .......................................................3 2. Develop Action Plan: Goals, Objectives/Results, and Activities ...............................................4 3. Develop Monitoring Plan: Indicators and Methods/Sources of Verification...............................4 4. Summarize Work in the Logframe Matrix ..................................................................................4 Example ................................................................................................................................. 6 References............................................................................................................................. 8 This document is intended as a resource to support the implementation of the WWF Standards of Conservation Project and Programme Management. Logical framework analysis is a tool that can be used to help meet several steps of these...
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...Strategic Management Model • Competitive • Supplementary • Business • Functional • Global • Tailoring • Diversification ➢ Competent organization ➢ Budgeting ➢ Policy Procedure ➢ Information Best Practice ➢ Motivating people ➢ Reward Based Performance ➢ Creating Organizational culture ➢ Establishing Management Control ➢ Leadership & Change ➢ Strategy: A company’s strategy consists of the competitive moves and business approaches that managers are employing to grow the business, attract and please customers, compete successfully, conduct operations and achieve the targeted levels of organizational performance. Thus, a company’s strategy is all about how: • How to compete successfully. • How to satisfy the customers. • How to grow business. • How to manage all processes. • How to improve financial market performance...
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