...known as the Internet and the Yellow Pages. Based upon the test performed, to determine if the Yellow Pages will become obsolete in the near future, the following information was found based on the hypothesis and test results that have been recorded in the passage. There are many people who would prefer the use of the Internet to the Yellow Pages because of the convenience and not having to flip through pages to find what you are looking for. The Yellow Pages have become a thing of the past and is quickly being replaced by new research methods individuals can access via the Internet. In the past twenty years the Internet has continued to grow into what we know today. In 1993 the first primitive search engine was released (Seymour, Frantsvog, & Kumar, 2011). Google became the prominent search engine around 2000 by using an algorithm to rank web pages; the desirable pages would be linked more than others based on importance (Seymour, Frantsvog, & Kumar, 2011). With the growth of the Internet and the rise of technology, there has been an increase in the number of businesses that use the Internet for marketing (Salehi, Mirzaei, Aghaei, &Abyari, 2012). Businesses use the Internet to increase their business and people have easy access to the Internet, which makes it convenient for shoppers online (Salehi, et al, 2012). Our team wanted to determine if the Yellow Pages or printed phone book was becoming obsolete. We believe that with the advancements of the Internet and with the...
Words: 1241 - Pages: 5
...Abstract The decision for Howard Holdings to take their business to the internet is primarily to reach more customers. Today, most consumers do online research before they make any decisions to make a big purchase. We will also make some improvements in our marketing strategy by performing Search Engine optimization making sure HH is quickly and easily found on the internet. As with online research, consumers go to social media sites to read what others have posted about businesses and the relationships or lack of a business and consumer have. Another reason for HH to go online is that there are no area competitors with a website. Building a site is a great way to keep a jump on the competition, by getting our name and business out in the public. HH will build the website to be as user friendly as possible. We will do this by allowing renters to create accounts to pay their rent online by using Google’s shopping cart method. HH will also build relationships with area plants that have contractors staying in the area for short term work. By building this relationship, we will be able to branch into the international market with referrals from the plants and designing our website to be internationally friendly. Of course having a business website does cost money but, in order to the HH name out there, we have to be willing to spend money to make money. Howard Holdings Online Expansion Viability Howard Holdings is a family business in Southern Ohio that started in...
Words: 9247 - Pages: 37
...GOOGLE FIBERHOOD THE NEXT STEP Introduction Google started as a search engine in 1998 by Stanford students Larry Page & Sergey Brin while pursuing their PhDs. Google quickly rose to dominance with their PageRank algorithm and became the leaders in the Internet search technology. Google also has a reputation of being a forerunner in Internet innovations, and has furthered the idea of free software. Google’s business model is based on Targeted Advertising, which is 90% source of it’s revenue. Recently Google ventured into providing highspeed Internet (1 Gbps) to home users through fiber optics under their newly launched Google Fiber Project. The current paper would be analysing Google’s future strategy towards capturing new users & keeping it’s current userbase intact under its Ecosystem. Definitions Business Model is a set assumptions and theories that managers make about how company would create value for all the players involved with the company. It’s a story that tells how a company works, with all players as characters of the story, and plot revolves around making money. On the other hand, Strategy is the actionsteps that a company takes to keepup with the competition by doing better, efficiently, and cheaply; which directly implies being different. Business model and strategy are key to the success ...
Words: 727 - Pages: 3
...MSC459 Web Usability Project on Basic Bank Submitted to: Syed Mahmudur Rahman Submitted by: G3 * Sabby Zaman - ID# 11104101 * Moeen Ul Karim - ID# 10304109 Table of Contents Phase 1: Introduction 5 Phase 2: Web Usability 5 2.1 Web Usability and Basic bank 6 2.2 Impact 8 2.3 Key Technicalities to Get On the Boat 9 Phase 3: Meta Analysis of Basic Bank 13 Phase 4: BasicBanklimited.com SEO Summary 16 Phase 4: Online Competitors 19 Phase 5: Basic Bank Analysis in a Nutshell 21 BasicBanklimited.com SEO Analysis 21 Architecture 21 Content 21 Links 22 Social Media 23 Trust 23 Phase 6: Recommendations 24 Recommendation Based on Meta Analysis 25 Phase 7: Review Mechanism 26 Phase 8: Conclusion 27 References 28 Appendix 29 Acknowledgement We would like to thank our lecturer Syed Mahmudur Rahman for facilitating us in our course Web Usability, and giving us continuous guidelines that has enabled us to accomplish this feat. It is with his guidance that we have been able to comply with our analysis of the web site and have learnt a lot in the process. Executive Summary This report is to indicate what the web site is about, how and where it may generate revenue for the banks and the obstacles it would have to overcome in order to achieve the feat. Key important technicalities along with competitor’s performance have been shared in the report which shows the lacking Basic Bank (a state owned Bank) possess. The objective of this report was to simply aim at...
Words: 5377 - Pages: 22
...sources to nail it down. It has gone through various phases of development. The once was considered an ambiguous communication tool became one of the most essential mediums to conduct business. Now, the world knows it very well, the internet, as finally became part of our modern lifestyle and empowering us as never before, from web-search to connecting us. The cyber industry is conquered by different industries or individuals, under numerous domain names. Search engines, social medias, blogs, e-commerce sites and news sites are one of the networks we can find on the cyber industry. Google search engine and Facebook social-network are the global core leaders of the cyber industry. Facebook with more than 642.5 million users , and Google with more than 620million visitors daily. Like any other business as big as they are, they are facing external as well as internal issues, from managing their stakeholders to the geographical segmentation matters. The globalisatin business strategy sometime has a great impact to the coperate business, which sometimes the busnesses have no control over. Only the internal factors and issues are easy for a company to deal with. Case Study 1 Introduction: Google was found in 1998 as a research project by Larry Page and Sergey Brin, Ph.D. students in coincidences of developing a singular integrated universal digital library; the Stanford Digital Library Project (SDLP). Its first headquarters are in...
Words: 4447 - Pages: 18
... Background: This case briefly discusses about search engine market in China, Google’s share in Chinese market, Government rules and regulations related to the internet search. The main issues discussed in this case study are: • Google’s launch in the China and how it made its presence felt over there as well as the key issues faced by the Google such as gaining the market share, although Google did a fair amount of research before entering China but still wasn’t able to beat the local competitor Baidu which is the biggest in terms of search engine in China and accounts for nearly 60% of the market share.(Appendix 4) • Chinese Government rules and regulations related to the censorship in China which was against the Google’s Mission of providing the information. • Cyber attack on Google China which mainly target the gmail accounts of the users who were Human Right activists which forced Google on considering its exit from China. • A brief analysis of the internet search market in China by discussing the market share of various players such as Google, Baidu, Microsoft, Yahoo and other local Players. • Possible strategy which Google could use in order to grow and sustain its market share(Ivey Case B) Introduction: Google started its operations in China in 2005 earlier to that it provided search engine to Chinese...
Words: 1857 - Pages: 8
...Jennifer Richards Burgess English II 8 October 2015 Technology: Helping or Hindering the Human Mind? I'm at a constant battle with the modern day technology. I often feel like I was born in the wrong era, as an overwhelming amount of new technology is constantly being introduced. We are in an age where we have any answer to any question at our fingertips, we are all connected through social media, and we live in a 'selfie' culture. However, is all of this technology good for us and moving us forward, or is it making us regress as a species? The question made me curious, so I dove into research. The first step in my research was the most obvious, I typed in 'Does technology decrease intelligence?' into Google. The first article that popped up was from Medical Daily' and after looking at the sources and the page, I decided it was a pretty credible read. The article makes many good points, an interesting one being that technology literally affects us physically. Through studies done, they found technology lowered our levels of gray matter. Working out where to go ourselves creates mental maps and creates more stimuli in the brain, though we give that up when using GPS. That same concept also applies to learning-instead of learning on our own anymore, we look up answers online. It's been proven that when we self teach and find our answers through work we create more brain stimuli, and we retain the information better. Contemporary technology has weakened our capacity for deep...
Words: 1717 - Pages: 7
...decision making and dissuades any form of cheating. (Birch, 2010). Google entered China in the year 2000 with the introduction of the Chinese version of Google. It was at this time that the internet era is China was beginning to gain momentum and the government was building the infrastructure that allowed information sources to be controlled. Google had to extensively depend upon the translation systems to make a success of Google in China but the hostile environment in 2005 made Google think otherwise .It is pertinent to state that all internet operations in China are controlled by state through some form of regulation .The following represents the presence of some MNC’s in China. Source: http://www.globalbydesign.com/wp-content/uploads/blog/china_search_cnnic.jpg Issues: I feel that Eric Schimdt Executive chairman of Google and Larry Page CEO of Google should seriously consider leaving china due to the various blockades that the government has put up for internet users .The way the Chinese government had interfered with the Gmail email system. This has been considered as a very important decision making process for Google to stay back in china or withdraw its operations in China. The loss of opportunity for Google in China would be huge considering the number of internet users and hence Google should stay back in china and tackle the Chinese dragon the way it deserves to be. The Chinese government had tampered with the Gmail email system and complaints from...
Words: 1720 - Pages: 7
...CHAPTER 4 The Description of the Problem CHAPTER CONTENTS The Problem of the Problem 46 Problem Statement 47 Related Research 49 What to Include 50 Search Strategies and Information Sources 52 Use of the Internet and World Wide Web 52 Research Strategies before the Internet 54 Relevant Information Sources Appropriate to Successively Specific Stages of Problem Definition 58 Save Steps and Time with Your Computer-An Example 58 Quanti ta tive Literature Summa ries 62 Questions, Hypotheses, or Models? 64 Descriptions of Where to Look and Questions 65 Hypotheses 66 Models 67 Worksheet 4.1: Characteristics of a Good Research Topic 69 Worksheet 4.2: What to Look for in Reviewing Literature for a Dissertation 71 Worksheet 4.3: Characteristics of a Good Proposal Problem Statement 73 Your first task is to describe your problem in terms so enticing as to make the re viewer eager to examine the rest of your proposal. This job falls especially to the introduction and initial problem statement, but is shared with two other sections described in this chapter, the literature review and the questions, hy potheses, and models sections. The introductory section typically develops un derstanding of the problem by describing its significance in relation to the large, important problems already of concern to the reviewer and by showing the problem in the perspective of the field in which it is embedded. Thls leads into a section on related research...
Words: 4660 - Pages: 19
...Larry Page Larry (Lawrence) Page, currently CEO of Google Inc., was born on the 26th of March, 1973 in East Lansing, Michigan. He received his Bachelor of science in computer engineering from Michigan University and a Master of science in computer science from Stanford University. Proficient in computer science and extremely intelligent, he invented Pagerank, a powerful search algorithm that returned highly successful results to users' queries (Page et al, 1999). Together with his friend Sergey Brin, they founded Google in 1998. Google soon found itself at the top of search engines and from a small, garage- based company had transformed into a global giant. Google now is a synonym of world's no1 ideal (New York Post, 2011) and most attractive employer (Universum, 2012), employs 53546 people (Google, 2012) and owns numerous offices worldwide. Larry Page's personal attributes and company's performance The outstanding growth of the company could not have occurred hadn't it been for Larry Page. Larry Page had to, and managed to display more traits than just intelligence (Stogdill, 1974). He has exhibited a supportive (Kouzes and Posner, 2002) attitude embedding a ''don't be evil'' approach and has been expressing the will that every employee sees Google as a family (CNN, 2012). Google's employees' benefits extend to a huge spectrum: presents to the newcomers, free meals, on-site health care, travel insurance for the employees and their families, legal advice and services...
Words: 714 - Pages: 3
...extremism, which violate human and constitutional rights, such as drone strikes, waterboarding, and black prison sites, are specifically targeted toward a specific population, it is the subtler aspects of mass surveillance and corporate and governmental intrusion of privacy which present an overwhelming threat to human rights and quality of life. As has been made clear by recent revelations of the scope and depth of these intrusions, internet users specifically have many reasons to suspect that private information entered online is vulnerable to un-ethical intrusions by third parties. However, many groups and individuals have come together to bring resolution to the issue of personal privacy and national security. According to article 12 of the Universal Declaration of Human Rights, no one shall be subjected to arbitrary interference with his privacy, family, home or correspondence, or to attacks upon his honor and reputation (Lachmayer 749). However, the more subtle aspects of the new counter-terrorism age include a heightened amount of internet surveillance, video surveillance of public spaces, electronic eavesdropping, and data retention. Additionally governments have access to bank accounts, travel booking information, and data held in cloud storage (749). In other words, nearly every aspect of modern life can not only be monitored, but due to recent technological expanses, the captured information can also be stored for indefinite periods of time. The technological...
Words: 2685 - Pages: 11
...Mentor: Tony Risner Marketing Plan Renado Prince QRT2 Task 1 Western Governors University A1. Viability of Product or Service XXX Trucking has existed since 1973. It’s most productive year was 1998. This was largely due to its strong reputation as a reliable hauler plus its being a minority business. XXX is a minority owned business which has in the past enabled it to win a bid for a multi-million dollar project which boosted its return on investment far above expected. Since that time (1998), XXX Trucking’s business has declined annually, while its competitors have maintained some level of success. XXX Trucking has very little online presence, while a few of its competitors share more online exposure. XXX Trucking advertises by word of mouth and the Yellow Pages. XXX Trucking has not has not invested any funds towards promoting the company in 15 years. Placing XXX Trucking on the internet is the next logical step in the advancement of the business. Online in the form of a company webpage is the cheapest and most accessible form of promotion for the company. The ability to be found on the World Wide Web by potential customers such as construction businesses, land developers and excavators can only bolster XXX Trucking’s ROI. The service offered by XXX Trucking is localized trucking and hauling of dirt, rock, debris, and other unpackaged bulk construction or development material for roadways, construction sites...
Words: 3811 - Pages: 16
...A Thesis paper on CURRENT TRENDS in ONLINE MARKETING IN BANGLADESH Prepared by Rokibul Hasan Reg No. 101-131-001 M. Sc. in MIS Supervised by Ahsan Habib Assitant Professor & Head in Charge Dept. Of Computer Science and Engineering (CSE) Metropolitan University, Bangladesh Trends in Online Marketing in Bangladesh [pic] A thesis submitted by Rokibul Hasan The undersigned here by certify that they have read and recommend to the controller of Examination for acceptance of the thesis entitled- Trends in online marketing in Bangladesh by Rokibul Hasan, ID: 101-131-001. I t has been defended in front of the following members of the thesis committe on 7th July 2012. The members have accepted this thesis as the partial fulfillment of the requirement for the degree of Masters of Science in Management Information Systems. _________________________________ Ahsan Habib Chairman Assitant Professor & Head in Charge Dept. Of Computer Science and Engineering (CSE) Metropolitan University, Bangladesh _________________________________ Fuad Ahmed Member Assitant Professor Dept. Of Computer Science and Engineering (CSE) Metropolitan University, Bangladesh...
Words: 6710 - Pages: 27
...experts around the world are expecting significant change in the future, and companies are taking stock in the market by investing more money than ever before in eCommerce technology. Google Shopping and recent changes to Google Analytics are also affecting retailers and their ability to effectively market their products and services. Google has introduced a new change that will “phase out free clicks on Google Product Search listings.” Once the new program called Google Shopping launches, ecommerce merchants will be required to bid on placement for their products for related search terms in Google. Online retailers will no longer see their listings appear in the comparison shopping service. Instead, this service will be replaced with the Google Shopping program, which will include paid product ad listings. According to Sameer Samat, Google Shopping’s Vice President of Product Management, “Google Shopping will empower businesses of all sizes to compete effectively, and it will help shoppers turn their intentions into actions lightning fast. Today’s changes are a first step toward providing technology, tools, and traffic to help power the retail ecosystem.” Google + has rolled out a new service that will now include local listings and customer reviews. Globally, eCommerce is up by more than 300% in the Middle East, with approximately 70% of transactions completed through cash-on-delivery. Google has now introduced a new Mobile App Analytics for its popular webmaster analytics tool,...
Words: 2184 - Pages: 9
...MICROSOFT AND THE INTERNET: HOW TO RESPOND TO THE RISE OF GOOGLE? Microsoft started investing in the market for internet search and internet advertising in 2003. Despite some interesting technological and marketing moves, however, the company was still a distant third to Google 5 years later and was losing money. In the early 2009, Microsoft’s executives were wondering which bold strategic moves could be made to change this situation. How the Microsoft adventure began At the end of 2008, Microsoft, founded by Bill Gates in 1975, was a giant with revenues of $60 billion and operating cash flow of $22 billion. A large part of Microsoft’s success had come from operating systems for personal computers. Operating systems were the core software that coordinated a computer’s activities. In the early 1980s, Microsoft was chosen by IBM to develop the MS-DOS and to tailor it to IBM needs. Bill Gates, who believed that many other companies might also adopt the same system, sold IBM the rights to use the software for $80,000 but insisted that Microsoft kept the copyrights on MS-DOS. This worked beyond expectations as the many competitors -for instance, Compaq or Dell- who imitated the IBM PC adopted MS-DOS as well, paying Microsoft licence fees of $15 per machine. By the early 1990s, Microsoft had over 90% of the operating system business, Apple gathering most of the rest. Armies of developers were also developing hundreds of software applications that ran on MS-DOS. Microsoft’s dominance...
Words: 3935 - Pages: 16
