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Sterling

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Sterling Household Products Company is a leading manufacturer and marketer of a wide range of customer product that include laundry products, soaps, toilet preparations, cosmetic, cleaning disinfecting and sanitizing products. Sterling Household Products Company has highly trusted and recognized brand names that result in consistent sales and profit investment community. Despite the fact that the company has achieved constant growth in the sales and profit, but analysis of financial measures shows that the growth rates for the unit volume, sales and profit are very slow. Therefore, the company wants to expand into businesses and products with more potential growth. Sterling Household Products Company identified Health Care as a more potential sector and find out one unit of the Montagne Medical Instruments Company to be the best fit into company’s existing operations. Sterling Household Products Company negotiation with the Montagne Medical Instruments Company result in the $265 million as a right price for the acquisition.
The Sterling Household Products Company case has four primary learning objectives:
1.To illustrate a situation where one company is acquiring a products unit in a completely different industry. In such a transaction, the risk and required rate of return for the target is different from that of the acquirer; the acquirer’s existing cost of capital cannot be used to value the target, and students should recognize this fact.
2.To present financial information for several firms in the health care industry, forcing students to identify those companies which are true peers to the target products unit. Once these true peer companies are identified, the asset beta coefficient of the target can be estimated, and combined with the other information in the case, the appropriate risk-adjusted discount rate for the target can be determined.
3.To provide

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