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The word sustainable is now commonplace in today’s society. According to Colorado.edu, “The concept of sustainability is based on the premise that people and their communities are made up of social, economic, and environmental systems that are in constant interaction and that must be kept in harmony or balance if the community is to continue to function to the benefit of its inhabitants”(www.colorado.edu,p1). One of the main principles to sustainability is to ensure the quality of life is preserved and if not improved over current conditions. This may include ensuring schools have adequate funding and up to date qualified individuals are teaching curricula, to having adequate jobs or safe streets to walk on. Each community will vary and have its own plan in place. Here at Colney & Pitts, we strive to not just take on a one-way street approach with local habitats and their residents; we take in key points to what’s best for the greater good. Some can say, but how does a big pharma company knows what’s best with all the scandal that revolves around the pharmaceutical industry? For the sake of transparency, yes there are plans to harvest the Prunus Africana tree, but we would like for the tribe to know that there are key points to ensure the continual of this rare tree. In the past years, this tree has been exploited by poachers and by excessive de-barking. The first way we chose to combat against this is to re-plant twice as many trees that we’ll de-bark. These trees will be planted in a nearby region that has had their Prunus population poached. Granted, it takes up to 20 years for these trees to reach their maturity, but we’d like to conserve the natural habitat where possible since your tribe uses this tree. Colony & Pitts plans to use the Prunus Afrikana for medical uses just like the Kikuyu does. However, we would like to be able to help out people all around the world. In order to do this, we would need to harvest the trees that are centrally located where your tribe currently in habitats. To ensure the utmost safety of your tribe, we propose a relocation program to where your families would be moved to a nearby mountain range. There would be no cost bear from your side and all the hutments would be re-built by the Colney & Pitts firm. Also, since we’ve been spending time with your tribe, we’ve noticed that there is no modern medicine used. We’re not discounting the current practices used, but we ask that you allow us the chance to show you how your people would benefit from having a quality health care provider at your disposal. This is a huge expense on Colney & Pitt’s part, but we feel the need to ensure the tribe’s health and this would enhance your current living standards drastically. Lastly, in order to help with this transition process, we’d like to provide training within the manufacturing plant and when we go to de-bark the trees, we’d like to ask that your people help out. They would be greatly compensated for their efforts and in addition, we would like to provide you with the more modern methods of harvesting. Also, the training that you’ll receive in the plant, will teach you new skill sets, but this will empower you for other employment in nearby manufacturing plants in the area. Given that you’ll have knowledge of current good manufacturing practices, this will prove to be a most bountiful transition into a plethora of other opportunities that are not only local, but world wide too. According to Keith Warner and David DeCosse, “Environmental justice is the social justice expression of environmental ethics. The environmental justice movement emerged to challenge the unfair distribution of toxic, hazardous and dangerous waste facilities, which were disproportionately located in low income communities of color” (www.scu.edu,Warner &DeCrosse, 2009,p1.). Here at Colney & Pitts, we go above and beyond to meet and exceed industry standards. We’ll do our best to see that our ecological footprint is minimized. Our safety officers and whole staff operate some of the most well respected facilities around the world. When it comes time to move your families to another village, we’ve already located a spot that’s just as remote as your current location. It has access to fresh water supplies and even a plethora of Prunus Afrikana trees. Also, in order to further enhance your lives, we’ll build a school and will have a teacher who’s volunteered to provide education for your children. In recommendation from the ICER, we’d like to use the marcotting method of harvesting trees. Given the Kikuyu’s valuable expertise with cultivating, you can help us identify which trees are superior so that we can ensure the trees sustainability and the tribe will have them for future generations to come. Lastly, in order to have mature trees with thick bark, we’ll practice sustainable harvesting. This method involves removing bark in quarter sections and does not remove all healthy living bark. We do not foresee any other medicinal advancement in our field so we want to ensure there are plenty of trees to use as future demand deems it. At times the market will demand huge allotments of bark, but we’ll have to ensure we have reserves in these times. We do not want to sacrifice nature’s resources for the sake of profits as these are only short lived, but once this tree is extinct, there is no second chance with it. In conclusion, we hope the Kikuyu’s tribe will consider our proposal for the financial aspect of natures natural resource and the importance of having more than an adequate understanding of these tress. All information that is provided when it comes to the service and managing organizations. This will help maintain the necessary long term care for the land and the facilities.

Reference
N.p., n.d. Web. 21 Sept. 2014. <http%253A%252F%252Fwww.colorado.edu%252Fhazards%252Fpublications%252Finformer%252Finfrmr3%252Finformer3c.htm>.
Warner, Keth Douglas, and David DeCosse. "Environmental Justice." Environmental Justice. N.p., May 2009. Web. 21 Sept. 2014. <http://www.scu.edu/ethics/practicing/focusareas/environmental_ethics/lesson5.html>.

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