...In todays economical business driven world, businesses hold a major role in the nature in which products are produced and consumed. A company that claims to be green and economical may be questioned when they are focused on increased profitability. Is it possible for a business to use such sustainable practice, and keep their cost down so they can remain profitable? I will attempt to answer that question in this case study! Stonyfield Farm started out as a small firm trying to make a difference, and inform the public about consuming organic products. The company also strongly believes in keeping every aspect of their company ethical by doing the right thing and informing consumers about the ingredients of the product(Griffin and Moorhead 2010 p.42). Although they started as a small firm, they expanded the company to make a bigger difference. The company donates a portion of the profit to social and environmental causes allowing them to build a relationship with consumers. As the company expands manufacturing they continually seek to improve ways to save money. One method is by using the waste products in creating other tangible products that are sold to make money(Griffin and Moorhead 2010 p.41). By using local purchasing they also save money on transportation costs, mark-up, and hiring additional employees. As the company grows they must keep long-term orientation by using the local organic dairy farmers and keeping their business strong, by focusing on future purchasing...
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...Interactive Session 4 Stonyfield Farm blogs for organic communication The story of Stonyfield Farm is something of a legend. In 1983, friends and social activists Gary Hirschberg and Samuel Kaymen started out with a great yogurt recipe, seven cows and a dream. They set up an organic yogurt company in Wilton, New Hampshire, to capitalize on baby boomers’ growing concerns with pure foods and health, and to revitalize the New England dairy industry. Stonyfield Farms has grown to become the third largest organic company in the world, with more than $50 million in annual sales in 50 states. It produces more than 18 million cups of yogurt each month. Stonyfield Farm’s phenomenal growth is in part attributable to its ability to provide a product for a special niche market - people who treasure healthy foods and want to protect the environment. These values have become embedded in the company’s “personality”. Stonyfield pledges to use in its products only natural ingredients and milk that have not been produced with antibiotics, synthetic growth hormones, and toxic pesticides and fertilizers. The company donates 10 percent of its profits each year to efforts that help protect or restore the Earth. As the company expanded, management feared it would lose touch with its loyal and committed customer base. Traditional media-based advertising was expensive and wouldn’t really help the company “connect” with the kinds of people it was trying to reach. This company prefers word-of-mouth approaches...
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...My Mentors As Stonyfield My Mentors As Stonyfield Farm CEO Gary Hirshberg put it, "The most undervalued asset in entrepreneurship is determination," and I had finally made the determination to pursue the education necessary to under gird my future business plans. David is not the only successful businessperson I know, but he is the most ethical. Many of the others I grew up with achieved their success by capitalizing on their charisma, their image, or their style. Like my mentor David, however, I knew that I wanted to succeed and be judged based on my character, integrity, and substance. I recognized through my friendship with David that true leadership requires character, and that developing and maintaining character takes grit and persistence. David taught me that gaining success in a capitalistic society is not a right but a responsibility and that it is possible to possess a tough-minded business sense and great humanity simultaneously. During all the years that I witnessed David's ascent in the business world, he never stopped working to achieve success, and I have adopted the same drive. Everyone has dreams, but I have learned to do the groundwork that will make my dreams into realities. I am multilingual, speaking English and Farsi, and I am in the process of learning additional languages-Spanish, Arabic, Hebrew, and German-that will allow me to communicate with an even wider audience. Like David, I do whatever I can to stay at the top and remain competitive, and...
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...the best way to gain access to the global emerging market (Hall, 1984). StonyField is considering going international .There are foreign markets that would otherwise be closed to U.S companies but the emergence of an international joint venture defuses that challenge. Though there are benefits in going into a joint venture, there are also some challenges which StonyField needs to consider before making the move. StonyField will need to weigh the pros and cons of such an alliance which are; Pros: Different skill set Joint ventures allow different parties to bring different skills to the table. Many companies that enter into joint partnerships pool their competencies to gain access to new technology, capital and skills, as well as critical business knowledge. This act of pooling different skill sets increases the value that can be manufactured (Jones, 2011). StonyField will gain new skill set while sharing their own competencies with the proposed joint venture company. Reduced complex inter-organizational relationships Joint ventures are always backed up with a legal agreement binding the companies involved in the venture. This legal ownership and agreement will reduce the challenges that StonyField will experience had the basis of the strategic alliance been on purely on a long-term contract (Hall, 1984). Access to raw materials and new markets A joint venture with overseas companies will give StonyField access to raw materials in that country which hitherto, could have been...
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...Contact us at: SUPPORT@ACTIVITYMODE.COM SBE 310 ALL 7 WEEKS DISCUSSIONS w1 dq1 – Finagle a Bagel w1 dq2 – Entrepreneurial Passion w2 dq1 – Social Responsibility and Stonyfield Farm w2 dq2 – Investor Decisions w3 dq1 – Finagle a Bagel w3 dq2 – AgraQuest Financing w4 dq1 – Franchising w4 dq2 – Sideline Business w5 dq1 – Market Segmentation w5 dq2 – Single Product Development Risks w6 dq1 – Location Analysis SBE 310 ALL 7 WEEKS DISCUSSIONS To purchase this visit following link: http://www.activitymode.com/product/sbe-310-all-7-weeks-discussions-devry/ Contact us at: SUPPORT@ACTIVITYMODE.COM SBE 310 ALL 7 WEEKS DISCUSSIONS w1 dq1 – Finagle a Bagel w1 dq2 – Entrepreneurial Passion w2 dq1 – Social Responsibility and Stonyfield Farm w2 dq2 – Investor Decisions w3 dq1 – Finagle a Bagel w3 dq2 – AgraQuest Financing w4 dq1 – Franchising w4 dq2 – Sideline Business w5 dq1 – Market Segmentation w5 dq2 – Single Product Development Risks w6 dq1 – Location Analysis SBE 310 ALL 7 WEEKS DISCUSSIONS To purchase this visit following link: http://www.activitymode.com/product/sbe-310-all-7-weeks-discussions-devry/ Contact us at: SUPPORT@ACTIVITYMODE.COM SBE 310 ALL 7 WEEKS DISCUSSIONS w1 dq1 – Finagle a Bagel w1 dq2 – Entrepreneurial Passion w2 dq1 – Social Responsibility and Stonyfield Farm w2 dq2 – Investor Decisions w3 dq1 – Finagle a Bagel w3 dq2 – AgraQuest Financing w4 dq1 – Franchising w4 dq2 – Sideline Business w5 dq1 – Market Segmentation ...
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...Personality Profile: Gary Hirshberg of Stonyfield Yogurt MGT/360: Green and Sustainable Enterprise Management University of Phoenix Personality Profile: Gary Hirshberg of Stonyfield Yogurt Individuals’ personality can influence their decisions in the firms. In this paper I will describe Gary Hirshberg of Stonefield Yogurt’s personality traits, management style, and leadership qualities that helped him lead the company to a successful implementation of new practices. I will describe how Gary instilled a culture of sustainability at his company and describe general management strategies that business leaders can use to increase sustainability in their fields. Successful business leaders are always innovative that they try to implement specific business strategies that can help their business operations to produce higher quality goods and ways to preserve the earth for present and many future generations. Personality traits Hirshberg is a chief executive officer and his green social mission is front and focus at the firm with environmental messages printed on the yogurt containers’ covers every year. Stonyfield Farm contributes 10% net to fund returns for the earth, initiatives that would assist to preserve the planet. Hershberg is active and he admitted that the social-venture movement’s decreased within the previous years. Hirshberg stated that was an outcome of the reaction that hit his associates Ben Cohen and Anita Roddick. Hirshberg stated that to...
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...Published on Friday, July 7, 2006 by the Associated Press | Demand for Organic Food Outstrips Supply | by Libby Quaid | | | America's appetite for organic food is so strong that supply just can't keep up with demand. Organic products still have only a tiny slice, about 2.5 percent, of the nation's food market. But the slice is expanding at a feverish pace. Growth in sales of organic food has been 15 percent to 21 percent each year, compared with 2 percent to 4 percent for total food sales. Organic means food is grown without bug killer, fertilizer, hormones, antibiotics or biotechnology. Mainstream supermarkets, eyeing the success of organic retailers such as Whole Foods, have rushed to meet demand. The Kroger Co., Safeway Inc. and SuperValu Inc., which owns Albertson's LLC, are among those selling their own organic brands. Wal-Mart Stores Inc. said earlier this year it would double its organic offerings. The number of organic farms — an estimated 10,000 — is also increasing, but not fast enough. As a result, organic manufacturers are looking for ingredients outside the United States in places like Europe, Bolivia, Venezuela and South Africa. That is no surprise, said Barbara Robinson, head of the Agriculture Department's National Organic Program. The program provides the round, green "USDA Organic" seal for certified products. Her agency is just now starting to track organic data, but Robinson believes the United States is importing far more organic food than it exports...
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...WHAT WE’RE CELEBRATING Steak & Egg Egg, Vermont white cheddar and seared steak on our Everything Bagel. Sausage, Egg & Cheese Egg, Vermont white cheddar and all-natural sausage on Ciabatta. Mediterranean Egg White Egg whites, Vermont white cheddar, tomato sofrito, fresh spinach and basil pesto on Ciabatta. Bacon, Egg & Cheese Egg, Vermont white cheddar and applewood-smoked bacon on Ciabatta. Asiago Bacon, Egg & Cheese Egg, Vermont white cheddar and applewood-smoked bacon on our Asiago Cheese Bagel. Power Almond Quinoa Oatmeal Organic, steel cut oats topped with organic quinoa, sliced toasted almonds, ground cinnamon and honey. Honey Almond Greek Yogurt Parfait New Greek yogurt with toasted almonds and honey. Strawberry Granola Parfait Stonyfield Farm® low-fat, organic vanilla yogurt and maple butter pecan granola with whole grain oats and fresh strawberries. Seasonal Fruit Cup BAKED EGG SOUFFLÉS Savory ingredients and egg baked in our sweet French inspired pastry. Available in: Spinach, Mushroom & Sofrito New , Four Cheese, Spinach & Artichoke, Spinach & Bacon Egg & Cheese Egg and Vermont white cheddar on Ciabatta. Your favorite soups, only cleaner. For the past two years our food team has been hard at work remaking our...
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...took over local suppliers to exploit growing demand for fresh dairy products. Fewer Chinese citizens have refrigerators to hold fresh dairy products. Administrative Danone rarely sends executives (or resources) to their joint ventures, but allows them to be autonomous. Danone and Wahaha (Chinese) joint venture Danone has been accused of trying to become a monopoly in the Chinese market. Human Resources The Danone Way Programme: Embodies Danone’s commitment to combining business success and attention to people and the community Human resource policies represent a dual commitment to success and social progress Partnerships and joint ventures allow Danone to access new markets and capitalize on consumer trends. Partnership with subsidiary Stonyfield to create Dannon Oikos Greek Yogurt. Acquiring local businesses and its joint ventures with Wahaha Group gained Danone entrance into the Chinese market. Organization Structure: Danone tailored its strategic plan to meet the needs of the local...
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... Satisfied Satisfied 1 2 3 4 5 a. demographic b. psychographic c. attitude d. behavioristic Types of variables marketing researchers may work with include all of the following except a. nominal b. ordinal c. logistic d. ratio The variable in which numbers serve only as labels to identify or categorize objects or events is the ____. a. nominal variable b. ordinal variable c. interval variable d. ratio variable The following question will result in a ____ variable. Which is your favorite Yogurt brand? __ Yoplait __ Dannon __ Chobani __ Stonyfield __ Other () a. nominal variable b. ordinal variable c. interval variable d. ratio variable Which type of scale is the following question? Please rank the importance of the following product features in your decision to buy a laptop computer. (1=most important, 4=least important) a. Rank order b. Likert scale c. Semantic differential scale d. Constant sum e. Comparative Which type of scale is the following question? Please indicate how much you agree or disagree with the statement that the U.S. economy has been out of recession since January 2013. Totally Somewhat Neutral Somewhat Totally Disagree Disagree...
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...Joint Venture The globalization strategy our team is going to explore for Moonglow is Joint venture. We are going to discuss the pros and cons to a joint venture along with some environmental factors that Moonglow needs to consider before deciding on a location. We are also going to explore different organization structures and give a recommendation on how to restructure Moonglow to succeed in the global market. Lastly, we will describe ways Moonglow can expand internationally while maintaining its eco-friendly practices and continue producing organic products. According to Jones (2011) a joint ventures is a “strategic alliance among two or more organizations that agree to establish and share the ownership jointly of a new business” (p. 342). Joint ventures are formal and bounded by a legal agreement with all parties’ rights and responsibilities spelled out. Joint ventures are considered one of the best methods for entering into foreign markets. As with any business venture, there are pros and cons that need to be considered (Jones, 2011). Many foreign markets have the potential to be closed to outside companies. Joint ventures make entering into closed markets easier. The pros to entering into a joint venture are access to limited capital resources, transfer of technology, bypass of legal restrictions, access to raw material, knowledge of regulatory climate, and investment incentives (Hall, 1984). In a joint venture, Moonglow will gain...
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...Who is to blame for the more than 40 million obese people that currently reside in the United States? Who is to blame for all the fast food restaurants that nearly everybody criticizes, yet makes millions and millions of dollars every year? Why is America considered one of the laziest countries in the world? It is not fair to point a finger at the soda and candy industries, the fast food restaurants, or the grocery stores because they are not the ones at fault. The United States is a free country. Living in this free country, we are allowed to pick and choose what restaurants we eat at, what we order at those restaurants, how much food we buy at the grocery store, the kind of food we buy at the grocery store, etc. The blame cannot be put where it is easy to put it. The only people we, Americans as a whole, can blame for the obesity problem, the successful soda and candy industries, the wealthy fast food restaurants, and the laziness of our nation, is ourselves. Over the years, numerous lawsuits have been filed against soda and candy companies, blaming them for the overweight children in our country. For example, the article “Lawyers Ready Suit Over Soda” written by Caroline E. Mayer on the Washington Post website, explains a lawsuit that a group of lawyers created in 2005. They compiled the lawsuit against soft-drink companies that sell sugared soda in schools, and are aiming to have soda machines removed from all schools. Richard A. Daynard, an associate dean at...
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...Introduction The Dannon Company is US subsidiary of the Danone Company that was founded in Spain by Isaac Carasso in 1919. Isaac Carasso created an innovative yogurt product using ingredients obtained from Paris, which were used to treat intestinal disorders. Isaac’s son, Daniel went on to found Danone in Paris and after Isaac’s death in 1939, he immigrated to the United States seeking a safe-haven after World War II (Marquis, 2010). In 1942, Carasso founded Dannon Milk Products, Inc., changing the name from Danone to Dannon in order to sound more “American”. During this time, the market for yogurt in the United States was almost non-existent. Carasso had two successful breakthroughs, first in 1947, introducing “fruit on the bottom” yogurt and in 1955 with low-fat yogurt, all appealing to health enthusiasts (Marquis, 2010). Over the next several decades, structural and product changes took Dannon is several different directions. In the 1980’s Dannon had 17 different product lines and had received FDA approval for a new sugar free sweetener which allowed for the most successful product launch to date, “Dannon Light”. In 1994, the company focused on rebranding their products, focusing on the overall health benefits of everything they produced (Marquis, 2010). Although the United States had had yogurt products available for over 60 years, research concluded that yogurt was not a core component to the American diet and the biggest potential for growth for Danone, rested within...
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...Target Audience When analyzing the target audience the first thing that came to mind was Mothers between the ages of 28-35. These would be the primary consumers for two of the three products located on the advertisement. This is the primary age range for moms to have babies and toddlers. These mothers are in the middle to upper class. They have a high education level. The thought behind this is that the nature of the product is a little more expensive due to its organic ingredients. The pouches shown are sold individually, making one think that they are a little more expensive, usually what you see out of the Dannon Oikos line. Proposition The proposition was a very lacking in this advertisement. It seemed like the Stonyfield was satisfied with the proposition “Organic is good.” Some hints at this are the lack of creativity on the aesthetic piece of the advertisement. Nothing jumped out as memorable or even hinted at effort of developing a campaign that would draw the audience in. This could be intentional. The idea behind this campaign might be that the audience already knows that organic products are better for them. If the assumption was made that the people in this target are already purchasing and consuming organic products then the use of a freestanding insert with a coupon attached might be effective. When examining the nature of this product this does not seem to be the case. The nature of the packaging tells the story of a healthy snack that is quick and easy. This...
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...Our nation's food supply is now controlled by a handful of corporations that often put profit ahead of consumer health, the livelihood of the American farmer, the safety of workers and our own environment. We have bigger-breasted chickens, the perfect pork chop, insecticide-resistant soybean seeds, even tomatoes that won't go bad, but we also have new strains of e coli--the harmful bacteria that causes illness for an estimated 73,000 Americans annually. We are riddled with widespread obesity, particularly among children, and an epidemic level of diabetes among adults Featuring interviews with such experts as Eric Schlosser (Fast Food Nation), Michael Pollan (The Omnivore's Dilemma) along with forward thinking social entrepreneurs like Stonyfield Farms' Gary Hirschberg and Polyface Farms' Joe Salatin,...
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