...Vicker, Ron Hein - "The Fast Forward MBA in Business Communication" Page i The Fast Forward MBA in Business Communication Page ii THE FAST FORWARD MBA SERIES The Fast Forward MBA Series provides time-pressed business professionals and students with concise, onestop information to help them solve business problems and make smart, informed business decisions. All of the volumes, written by industry leaders, contain "tough ideas made easy." The published books in this series are: The Fast Forward MBA in Negotiating & Dealmaking (0-471-25698-6) by Roy J. Lewicki and Alexander Hiam The Fast Forward MBA in Financial Planning (0-471-23829-5) by Ed McCarthy The Fast Forward MBA in Hiring (0-471-24212-8) by Max Messmer The Fast Forward MBA in Investing (0-471-24661-1) by Jack Waggoner file:///C|/Documents and Settings/gasanova/Local Settin..._Fast_Forward_MBA_in_Business_Communication/e-book.html (1 of 175)16.02.2005 13:57:22 Lauren Vicker, Ron Hein - "The Fast Forward MBA in Business Communication" The Fast Forward MBA in Technology Management (0-471-23980-1) by Daniel J. Petrozzo The Fast Forward MBA Pocket Reference (0-471-14595-5) by Paul A. Argenti The Fast Forward MBA in Marketing (0-471-16616-2) by Dallas Murphy The Fast Forward MBA in Business (0-471-14660-9) by Virginia O'Brien The Fast Forward MBA in Finance (0-471-10930-4) by John Tracy The Fast Forward MBA in Project Management (0-471-32546-5) by Eric Verzuh Page iii The Fast Forward MBA in Business...
Words: 68324 - Pages: 274
...A BRIEF CONTENTS PART 1 • GETTING STARTED 1. Becoming a Public Speaker 2. From A to Z: Overview of a Speech 3. Managing Speech Anxiety 4. Ethical Public Speaking 5. Listeners and Speakers 1 2 8 1 4 23 30 PART 2 • DEVELOPMENT 6. Analyzing the Audience 7. Selecting a Topic and Purpose 8. Developing Supporting Material 9. Locating Supporting Material 10. Doing Effective Internet Research 1 Citing Sources in Your Speech 1. 36 37 49 57 64 73 83 PART 3 • ORGANIZATION 1 Organizing the Speech 2. 1 Selecting an Organizational Pattern 3. 1 Outlining the Speech 4. 92 93 103 1 10 PART 4 • STARTING, FINISHING, AND STYLING 15. Developing the Introduction and Conclusion 16. Using Language 1 22 1 23 1 31 PART 5 • DELIVERY 1 Choosing a Method of Delivery 7. 18. Controlling the Voice 19. Using the Body 1 39 1 40 1 44 1 48 PART 6 • PRESENTATION AIDS 20. Types of Presentation Aids 21. Designing Presentation Aids 22. A Brief Guide to Microsoft PowerPoint 154 155 161 164 PART 7 • TYPES OF SPEECHES 23. Informative Speaking 24. Persuasive Speaking 25. Speaking on Special Occasions 1 74 1 75 188 21 7 PART 8 • THE CLASSROOM AND BEYOND 230 26. Typical Classroom Presentation Formats 27. Science and Mathematics Courses 28. Technical Courses 29. Social Science Courses 30. Arts and Humanities Courses 31. Education Courses 32. Nursing and Allied Health Courses 33. Business Courses and Business Presentations 34. Presenting in Teams 35. Communicating in Groups 231 236 240 243 246 248 25 1 253 258...
Words: 104318 - Pages: 418
...Mark Everhart Kaplan University Professor Sandra Fontana Veterans who have served this country by going to war are quickly realizing that America is not appreciating the sacrifices made for our service members. Veterans are being passed over for employment for many different reasons. Some of these reasons include Post Traumatic Stress Disorder (PTSD), lack of job skills for performing civilian jobs, and the inability to cope with the transition from military to civilian life. The unemployment rate for veterans is 6.9 percent (Norman, 2012). The government and the employers need to work together to make the transition out of the military a smoother process. The Department of Veteran Affairs cannot process the applications for the G.I. Bill fast enough to accommodate the veterans. Veterans lack the job skills necessary to perform jobs in the civilian sector after the military. All military veterans should have special training, skill and mind set for the transition from military to civilian life, provided by the government and employers to ensure employability after serving their country regardless of how many years of service one has served. Veterans lack the special training and skills that are necessary to compete with the civilian population. Veterans often have jobs that cannot transfer to the civilian world (Hefling, 2011). For instance if they are an infantryman, they cannot get a job as a mechanic. Even as a Diesel Mechanic, it is hard to find work in the civilian sector...
Words: 4531 - Pages: 19
...1. There are 4 types of media. Oral Media. Oral communication is the best when you need to encourage interaction, express emotions, or monitor emotional responses. (Textbook, page 96) Advantages – Provide opportunity for immediate feedback. Promote interaction. Allow the expression of the emotions behind the message. Disadvantages – Restrict participation to those physically present. In most cases, reduce communicator’s control over the message. Other than for messages that are prewritten and rehearsed, offer no opportunity to review or edit spoken words. (Textbook, page 100) Written Media. Printed messages have been replaced in many instances by electronic media, although the print medium still has a place in business today. (Textbook, page 96) Advantages – Allow planning, and control of message. Reach geographically dispersed audiences. Can help control the emotional aspects of an interchange by eliminating interpersonal communication. Disadvantages – Usually not conducive to speedy feedback. Lack the rich nonverbal cues provided by oral media. For elaborate documents, can require special skills in preparation and production. (Textbook, page 100) Visual Media. In some situations, a message that is predominantly visual, with text used to support the illustration, can be more effective that a message that relies primarily on text. (Textbook, page 98) Advantages – Can convey complex ideas and relationships quickly. Often less intimidating than long...
Words: 2422 - Pages: 10
...Digital Media: A Better Way to Learn Educators and parents have legitimate concerns about the effects of the Digital Age on learning. Digital media has changed dramatically since the development of the Internet and improvement of wireless technology. John Palfrey, Professor of Law and Urs Gasser, Executive Director of the Berkman Center for Internet and Society, both employed by the prestigious Harvard Law School, have written about how the world has been reshaped because of this new digital world in Born Digital. They found that this period “is the most rapid period of technological transformation ever, at least, when it comes to information” (3). This transformation of digital media over the last twenty-five years and the introduction of tools like the iPad create a clutter of information that threaten the ability to think deeply and concentrate, which has made the current educational system obsolete and ineffective. This same technology can be utilized to create the school of the future, by improving learning in the Digital Age. Digital natives, ”born after 1980,” do not know the world without the Internet, cell phones, computers, tablets and everything else that networked digital technology has provided (Palfrey 1). They “study, work, write and interact with each other in ways that are very different from the ways” their parents and grandparents grew up. (Palfrey 2). Palfrey and Gasser found that digital natives are comfortable with this new technology and experts...
Words: 1883 - Pages: 8
...misunderstanding for verbal and nonverbal communication .Telephone conversations is also a useful way of communicating with customers in a professional business environment . The range of verbal communication is wide .Verbal communication allows West Yorkshire Police to express their ideas to be discussed in order to ensure the safety of everyone and fr the better welfare for everyone . Verbal Communication allows West Yorkshire Police to convey their message to the community in different ranges of choice of course which is rapid .Verbal communication is in order to discuss the economic strategies and the arms control . ● Written information Written Communication is the use of physical symbols to represent the word . Words are the sounds that make up speech which West Yorkshire Police . West Yorkshire Police can use written communication can be a physical presentation demonstrated by west Yorkshire Police , diagrams ,graphs and charts of West Yorkshire Police cash flow .Moreover West Yorkshire Police cannot reach their present state without economic ,social and technological development without their ability to produce written information .Written Communication also comes from a wide variety of sources including newspaper ,books ,trade journals and government publication . ● On screen information On Screen information can be information which is provided by West Yorkshire Police which is displayed on screen.The information...
Words: 5083 - Pages: 21
...information. Verbal information is a way of communicating by saying or expressing your thoughts in to words for example by having a conversation with someone this is where verbal information is shown this is because they are speaking. An organisation has to use information verbally as they are selling products which means you have to be persuasive by using words through speech. They also use verbal information to communicate internally between staff and partners. This may be done face to face or even through the phone. Apple use verbal information to talk and communicate with customers in stores or even over the telephone. Verbal information is very essential in an organisation like Apple The main advantages or verbal information are: • Its quick and efficient • Quicker to give someone an understanding of something as you can explain in more detail • Easier to get point across • Quicker to get a reply There are many advantages but there are also disadvantages: • People easily forget as if someone was to tell them allot of information verbally they wouldn’t remember everything they have said • Lack of understanding, this may be from the persons speech or the way that they are talking The advantages of verbal information The advantage of verbal information is that it’s the fastest way of interacting with people. This is because it’s done face to face as customers would go into Apple stores to buy products. Sometimes Apples information of products in the stores may not be clear...
Words: 2775 - Pages: 12
...AND CYNTHIA A . MONTGOMERY CREATING CORPORATE ADVANTAGE 98303 JAY A . CONGER THE NECESSARY ART OF PERSUASION 98304 CHRIS ARGYRIS EMPOWERMENT: THE EMPEROR’S NEW CLOTHES 9 8302 JEFFREY PFEFFER SIX DANGEROUS MYTHS ABOUT PAY 98309 M AHLON APGAR , IV THE ALTERNATIVE WORKPLACE: CHANGING WHERE AND HOW PEOPLE WORK 9 8301 ORIT GADIESH AND JA MES L . GILBERT PROFIT POOLS: A FRESH LOOK AT STRATEGY 9 8305 ORIT GADIESH AND JA MES L . GILBERT m anager’s to ol kit CONSTANTINE VON HOFFM AN HBR CASE STUDY GORD ON SHAW, ROBERT BROWN, and PHILIP BROMILEY ideas at work L ARRY E. GREINER HBR CL ASSIC HOW TO MAP YOUR INDUSTRY’S PROFIT POOL DOES THIS COMPANY NEED A UNION? STRATEGIC STORIES: HOW 3M IS REWRITING BUSINESS PLANNING EVOLUTION AND REVOLUTION AS ORGANIZATIONS GROW JEFFREY E. GARTEN 9 8306 98311 9 8310 9 8308 BO OKS IN REVIEW OPENING THE DOORS FOR BUSINESS IN CHINA This document is authorized for use only in MIM FEB 2012 - Organizational Behaviour by IE Business School from January 2012 to March 2013. 98307 The language of leadership is misunderstood, underutilized – and more essential than ever. T H E N E C E S S A RY A RT O F P E R S UA S I O N B Y JAY A. CONGER This document is authorized for use only in MIM FEB 2012 - Organizational Behaviour by IE Business School from January 2012 to March 2013. f there ever was a time for businesspeople to learn the fine...
Words: 8591 - Pages: 35
...Leading through effective communication (1) speaking and writing, and (2) nonverbal communication. & Listening There are a number of reasons for communicating in business. In order to effectively address the multiple situations that will be encountered, leaders must understand and use a variety of communication styles and methods. https://library.skillport.com/courseware//content/ADM0102B.htm?Aicc_sid=tfraz12-279823514-@0-&aicc_url=pvsp73sbe.skillport.com/skillportbe/spwgu/AICC.rbe&cbtlaunch=ADM0102000000000X000001&RESMODE=8&use508=1&COURSEINFO=https://library.skillport.com/skins/option3_35bs4ssl_pc&SIGNED_APPLET=true&DYNAMIC_SKIN_URL=https://pvsp73sbe.skillport.com:443/skillportbe/spwgu/Cmd.be&tryRIA=true Leadership Competencies * Communications is the exchange of information and ideas from one person to another. Effective communication occurs when others understand exactly what you are trying to tell them and when you understand precisely what they are trying to tell you. * You communicate to direct, influence, coordinate, encourage, supervise, train, teach, coach and counsel. You need to be able to understand and think through a problem and translate that idea into a clear, concise, measured fashion. * Your message should be easy to understand, serve the purpose and be appropriate for your audience. Leadership Training: Effective communication - an essential leadership skill Posted January 11, 2011 in Leadership...
Words: 11172 - Pages: 45
...‘ THE BUSINESS OF MASS MEDIA Advertising and Commercial Culture 345 Early Developments in American Advertising 351 The Shape of U.S. Advertising Today 359 Persuasive Techniques in Contemporary Advertising 366 Commercial Speech and Regulating Advertising 374 Advertising, Politics, and Democracy Back in 1993, the trade magazine Adweek wrote about “The Ultimate Network”— something called the Internet: “Advertisers and agencies take note: It has the potential to become the next great mass/personal medium.”1 The prediction was correct, if not understated. The Internet has become a huge medium for advertisers, targeting audiences more precisely than any medium before it. Yet, none of the venerable ad agencies at that time could have guessed that an Internet start-up—Google— would become bigger than the leading multinational advertising holding companies like Omnicom, WPP, Interpublic, and Publicis. Nearly 99 percent of Google’s $16.6 billion revenue in 2007 came from advertising. THE BUSINESS OF MASS MEDIA B 343 ‘ ADVERTISING However, Google is different from the Madison Avenue agencies. It doesn’t design witty, slick ad campaigns. Instead, it facilitates the dull but effective text-based sponsored links that appear in Google searches or on affiliated sites. “We are in the really boring part of the business…the boring big business,” Google’s CEO Eric Schmidt says.2 What Google’s ads lack in creativity, they make up in precision. Google’s AdWords advertising...
Words: 19085 - Pages: 77
...CURRICULUM OF BUSINESS ADMINISTRATION FOR BBA, BBS, MBA & MS HIG HER EDUC ATIO N CO MM ISSION (2012) HIGHER EDUCATION COMMISSION ISLAMABAD 1 CURRICULUM DIVISION, HEC Prof. Dr. Syed Sohail H. Naqvi Mr. Muhammad Javed Khan Malik Arshad Mahmood Dr. M. Tahir Ali Shah Mr. Farrukh Raza Mr. Abdul Fatah Bhatti Executive Director Adviser (Academics) Director (Curri) Deputy Director (Curri) Asstt. Director (Curri) Asstt. Director (Curri) Composed by: Mr. Zulfiqar Ali, HEC, Islamabad 2 CONTENTS 1. Introduction……………………………………...........6 2. BBA Programme....................................................11 a. Structure of BBA Programme..……………....12 b. Layout for BBA Programme..........................13 c. Semester-wise Breakup for BBA…...............14 3. Bachelor of Business Studies (BBS)......................15 4. MBA Programme....................................................16 a. Structure of MBA Programme........................17 b. Semester-wise Breakup for MBA...................19 5. MS in Management Sciences................................20 a. Structure of MS Programme...........................20 b. Eligibility for Non-business Degree Holders...21 6. Roadmap for Business Education…………............24 7. BBA Course outlines...............................................25 a. Compulsory Courses for BBA...…….…..........25 b. Foundation Core Courses...........…....…....... 41 c. Major Core Courses........................................59 d. Major...
Words: 58162 - Pages: 233
...Chap. 1 What is Public Relations, Anyway? * Marston’s 4-step Race Model * R = Research * A = Action * C = Communication * E = Evaluation * The model describes the public relations process * Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication * Public relations helps an organization and its publics to mutually adapt to each other. * Public relations is an organization’s efforts to win the cooperation of groups of people * Sharpe’s 5 Principles * Honest communication for credibility * Openness and consistency for confidence * Fairness of actions for reciprocity, goodwill * Two-way communication to build relationships * Research and evaluation to determine actions and to adjust for social harmony * Roles of PR * 1. Management * To succeed, public relations must report to top management, unimpeded by any other group. * 2. Action * True public relations cannot take place without ethical, consistent action. No amount of persuasion will cover up for poor performance. * PR as a management interpreter * Public relations professionals interpret these roles of management to the public * Philosophies * Policies * Programs * Practices * PR...
Words: 5318 - Pages: 22
...section Vi essay forms Many people use the term “essay” to mean any paper written for a class. In actuality, there are many different types of essays, each of which has a unique purpose, form, and style. We call these different types of essays “modes of discourse,” and they include expository, persuasive, and comparecontrast essays to name just a few. This section of the Guide has a dual purpose. First, various types of essays are described and suggestions are included about how to approach each particular type of writing. Second, the sample essays are good tools for you to see how these different essays look in their final form. These are not templates (no essay can be a carbon copy of another even in form), but they will give you a good idea of what a final piece of writing for each mode of discourse looks like. It would be advantageous to critically analyze the form and content of each sample against the instruction for how to write each type of essay. chapter 21 expository essays Jennifer propp An expository essay explains something using facts rather than opinions. The purpose of this type of essay is to inform an audience about a subject. It is not intended to persuade or present an argument of any kind. Writing this type of essay is a good way to learn about all the different perspectives on a topic. Many students use the expository essay to explore a variety of topics, and do so in a wide range of formats, including “process” and “definition”...
Words: 21609 - Pages: 87
...Licensed to: iChapters User Licensed to: iChapters User 6e FIFTH EDITION COMMUNICATION in Our Lives LINEBERGER DISTINGUISHED PROFESSOR OF HUMANITIES CAROLINE H. AND THOMAS S. ROYSTER DISTINGUISHED PROFESSOR OF GRADUATE EDUCATION THE UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL Australia . Brazil . C anada . M exico . Singap ore . Spain . Uniited Kingdom . United States Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Licensed to: iChapters User This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. The publisher reserves the right to remove content from this title at any time if subsequent rights restrictions require it. For valuable information on pricing, previous editions, changes to current editions, and alternate formats, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for materials in your areas of interest. ...
Words: 58631 - Pages: 235
...1 2 The CVF model looks at an organization based on two cultural dimensions; Horizontal and Vertical. Horizontal: Inward / Outward Focus The horizontal dimension is used to plot the degree to which the organization focuses inwards or outwards. If an organization’s position on the horizontal axis tends toward the left, it is focused primarily inward. If it tends toward to the right, the organizational focus tends to be outward, towards customers, suppliers and the external environment. An internal focus is valid when maintaining a corporate identity may not be as important as pleasing external stakeholders. Hewlett Packard and EDS were well known for creating an internal culture that was recognized, and perceived as having value. Vertical: Stability/Flexibility The position on the vertical axis determines who makes decisions. At the lower end, control is with management, whilst at the upper end, it is devolved to employees who have been empowered to decide for themselves. Stability is a valid form when the business is stable and reliability and efficiency is paramount, but when environmental forces create a need for change, then flexibility becomes more important. (Changing Minds.org) The two dimensions of the CVF are further classified into four models or cultural types, each one containing a different set of effectiveness criteria. Quinn and Rohrbaugh (1983, p.371): Clan, Adhocracy, Market, and Hierarchy, respectively (Cameron and Quinn, 2006, p.29‐35)...
Words: 4900 - Pages: 20
