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Strategic Management on Human Capital in New Economy

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CRITICAL REVIEW ON STRATEGIC MANAGEMENT ON HUMAN CAPITAL IN NEW ECONOMY
Zubaidah binti Haji Harun Email address : zupian@yahoo.com PhD Candidate,Faculty of Business Management, Universiti Teknologi MARA, 40450, Shah Alam,Selangor

ABSTRACT
New economy can be meaning of many way. It can be defines knowledgebased economy, globalize economy, digital economy. When economy need knowledge more than other tangible assets, the human resources are become the vital resource and assumed as an asset to an organization. Knowledge workers or called human capital have different characteristics contrast to non-knowledge workers. To be competitive advantage in present marketplace, human capital should be treat as a capital to an organization and must be managed significantly and neatly. Human Resource Department becomes an important part to deal with a lot of challenges in managing human capital in new economy. Keywords : New economy; Knowledge – based economy; Human capital; Knowledge Management; Intellectual Capital

INTRODUCTION
In this 21st century, the global economy was shift to new economy or be known as knowledge – based economy (k-economy) There is no longer agricultural and industrial economy but we are now entering to knowledge society which is work is linked to knowledge and learning. The rise of the new economy, the knowledge component of products and services has increased dramatically in importance and has become the dominant component of customer value. There are two types of knowledge, tacit, which is embedded in the human brain and cannot be expresses easily, and explicit knowledge, which can easily codified (Nonaka, 1991). Due to tacit knowledge as in human brain, thus, human capital needs to be managing considerably. Human resources are not a mere cost factor any more, they

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can be the source of profitability and they can create the competitive edge

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