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Strategic Plan Part Iii

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Even though a balanced scorecard is a critical foundation in helping organizations articulate strategic actionable terms, it also provides a road-map for the strategic execution of those objectives. These objectives link the company's long-term tangible goals resulting from the company's vision, mission, and values. The balanced scorecard is a performance management tool used for aligning management and employees in making strategy a continual process (Pearce, & Robinson, 2009). In developing the balanced scorecard for Animal Behavioral Consulting and Training (ABC Training), the following strategic objectives were set up as strategic objectives for the company to use. Taken into consideration were the financial, customer value, processes, and employee growth and learning objectives (See Appendix A for Balanced Scorecard).
Financial Objectives
In determining the company’s financial objectives, it was important to reflect on demand and competition within the business, as evaluated in the SWOT analysis. The first strategic objective found within the organization's financial perspective is to increase the organization's market share. This magnitude of this objective gains its value as the percentage increase in market share grows after adding two trainers per market. Measuring the percentages will assist the organization in determining if they have attained their vision, which involves annual increase of 2% in the market share.
The strategic objective of increasing profit the margin correlates with the company’s vision by increasing pricing of products used to enhance training intentions while keeping the training sessions themselves at a competitive rate allowing its customers to afford the sessions.
The objective of increasing market presence directly links to the organization's vision of expanding to one new market semi-annually; minimizing expansion

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