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Strategic Planning Meeting

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Strategic Planning Meeting
LadySport
Evan Moore, Souadou Diallo, Sean Yang, Shabnam Sharif

Agenda

1. Background information about Ladysport 2. Analysis of the industry environment 3. Analysis of the company’s current operations 4. Define new strategic direction 5. New vision, mission, and values 6. Forming objectives

Goals 1. Analyze the company, internally and externally, and create objectives to help reach the strategic direction.

Background:

LadySport is a friendly, owner-run business that promotes healthy living in the lower mainland. Since 1983, LadySport has been providing active women with the most complete selection of athletic wear and shoes anywhere in Canada. LadySport is a company that focuses on serious personal sales and long term customer relationships. LadySport carries a wide range of athletic and casual clothing and footwear with all sizes offered. Outside of general operations, the store has a weekly running clinic and holds 4 Diva Run events a year in order to generate brand interest and awareness. LadySport’s current customer base is comprised of mainly elderly people who are familiar with the store and require a higher level of service and knowledge for difficult fitting issues. Its owners, Phil Moore and Brett Davidson, operate LadySport and take pride in providing superior service to the community they work in. They have maintained sales revenues over the past 5 years and are now looking for ways to grow sales and attain a larger market.
External Environment:

1. Does the industry offer attractive opportunities for growth?

The global sports and fitness clothing market is expected to reach $126.30 billion dollars by the year 2015. This growth will be caused by the dramatic lifestyle changes, and the increase in sports participation. There will particularly be an increase in sport participation by women, and they

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