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Strategic Planning Reconmendations

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STRATEGIC PLANNING RECOMMENDATIONS Up to this point, CanGo has managed to excel and establish a foothold in the online entertainment industry. In fact, CanGo has recently been recognized by the Hudson Valley Professional Business Association, affirming the fact that CanGo is a company on the rise rather than a small, independent start-up with no expectations. Unfortunately, CanGo has not embraced the concept of strategic planning, which lays out and determines the direction a company plans to take over the next several years. According to John E. Lawlor of Practical Decisions, strategic planning is important from both a macro perspective and a micro perspective. On a macro level, for instance, business (especially ecommerce) is conducted in the global marketplace. Aided by the Internet and rapid improvements in technology, more and more individuals from all over the world have access to the products and services provided by today’s businesses. From a micro point of view, meanwhile, strategic planning will inject a needed sense of purpose and direction to CanGo. With strategic planning, each individual in the organization –from the CEO to the most recent new staff member – will know what products you sell or services you provide, who your target customers are, and how you plan to compete for their attention (Lawlor, 2005). Strategic planning would also clearly define a set of realistic short-term and long-term goals for the company while communicating those goals clearly to each individual member of the company. Prior to embracing strategic planning, however, CanGo should develop a Mission Statement and a Vision Statement. This Mission Statement should focus on the purpose of CanGo as a company and what it aims to accomplish. The Vision Statement, meanwhile, will describe what CanGo plans to achieve over the medium-term and long-term of its existence. CanGo should

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