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Strategic Review

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Strategic Review
Introduction
I recently heard on the new that Mexico surpassed United States as the most obese nation in the world. Not exactly a good news since, we are still the second obese country in the world. According to CDC (2013), more than one-third of US adults are obese and suffer from “obesity-related conditions include heart disease, stroke, type 2 diabetes and certain types of cancer, some of the leading causes of preventable death” (p.1). To tackle this issue of obesity, it is important to follow a healthy diet and exercise lifestyle. Unfortunately, this healthy diet food is under attack by use of GMO, pesticides, hormone additives, antibiotics, and other chemicals which are harmful to the body and cause other health problems. Zerbe (2010) reported that the President’s Cancer Panel is now urging people to eat foods grown without such harmful chemicals; organic foods. Due to such health concerns, organic food markets are slowly gaining popularity again as consumer demand is rising. This is great news not just for the consumers, but also the local organic farmer stands, e-commerce organic product sites and stores like the Whole Foods Market. In fact, this research will present the Whole Foods Market, Inc. strategic analysis. This analysis is being conducted to provide advice on how to integrate Whole Foods into ABC Company. It will cover the first step in the strategic planning process which is Whole Foods Market’s mission, vision and values; followed by presenting company’s Strengths, Weakness, Opportunities and Threat (SWOT) analysis. This research will further discuss competition within the industry by conducting the Porter’s Five Forces Analysis and describe Whole Foods Market’s strategic position. Based on this analysis, I will provide my recommendation for the integration of Whole Foods into ABC Company.

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