...1. Why is it necessary for Disney to build brand awareness in China and other emerging markets? Brand awareness of Disney Company must be able to be built in the China country and also other emerging markets. Brand awareness is the probability that consumers are familiar about the life and availability of the product. It is because there is an increasingly affluent middle and higher class of people in China which they have quite a big amount of money to spend on purchasing the Disney products and also travelling such as Disneyland. Sooner or later China will be on of the biggest driving forces in forms of profit and revenue. China is now moving quickly towards a country that has the economic freedoms and the closer it comes to then the sooner a massive market will emerge. For example, Shanghai has strong distribution power in the China; it is capture the latest trends in the China market. Shanghai consumers are considered the trendsetters in fashion and lifestyle products across China. As a result, many merchandisers, distributors, and domestic tourists travel to Shanghai to preview the latest fashions and product designs that are set to enter their territory and try to gain a first mover’s advantage. Furthermore, even those broader from China, BRIC (Brazil, Russia, India and China) has been analyzed as countries that will grow rapidly in the future, and having the ability that will help to ensure good results and strong brand recognition when it occurs. With the awareness...
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...Hotel industry in Kuwait (regency hotel) Hotels Industry is a very important element in any country's economic in our society nowadays, because it's the most necessary field that should be active and focus in improved it in the tourism of the country , and that’s because it's the first thing that comes into the mind of the foreigners or the visitors. Also, it represents the face and the development growth rate of the country for visitors. Hotel industry is a wide industry which includes many various types of tangible and intangible services such as, formal events, wedding planning, pleasant staying, and guide tours around the country, restaurants and catering issues, laundry, theme parks. Some five stars hotels provides all of the above along with means of transportation to any destination that visitors wish to go, that includes driving them to and from the airport. Some facts that I got from the internet, is that the hotel industry is around 3.5 trillion dollar service sector within the global economy. This particular industry is important element in the domain of the countries income because it’s a reservoir income from where the foreigners exchange flows. On the other hand, the more the hotel industry in the country is successful the more the economic status of that country increases. Hotel industry is like many other industries that needs to explore and undergo new innovations, so that a fair blending cash flow of the economy getting balance and increase. The hotel...
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...8.1.Theoretical Foundations… Marketing Strategy: The marketing logic by which the business unit hopes to create customer value and achieve profitable customer relationships. This process involves marketing segmentation, market targeting, differentiation, and positioning. Market Segmentation: Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs. Market Targeting: The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter. Differentiation: Actually differentiating the market offering to create superior customer value. Positioning: Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of targeting consumer. Marketing Mix: The set of controllable tactical marketing tools-product, price, place, and promotion- that the firm blends to produce the response it wants in the target market. It is often synonymous with the four Ps. Product: It means the goods-and-services combination the company offers to the target market.The characteristics of product are variety, quality, design, features, brand names, packaging, and services.Cafe Hollywood offers exotic foods, hero symbol shaped Pizzas...
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