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Strong Again Rhetorical Analysis

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Tate Bennett Professor Jack Wood COMM3300 7/11/2024 Genre Criticism: Barack Obama Introduction Many politicians have come up with a slew of slogans for their campaigns. Slogans like “All the way with L.B.J.” for Lyndon B. Johnson’s campaign, “This time vote like your whole world depended on it” for Richard Nixon’s campaign, and “Stronger together” for Hillary Clinton’s campaign. These are all examples of a rhetorical artifact that fits within a political-slogan-type genre. For my second paper, I will be analyzing Barack Obama’s slogan from his 2008 campaign. His slogan is as follows: “Change We Can Believe In” (Obama 2008). I believe this slogan follows the proper guidelines and structure of the many political slogans that have come before …show more content…
The two other slogans that will be selected for comparative purposes will be “Make America Great Again” (Trump 2016) and “Stronger Together” (Clinton 2016). These slogans are both within a political context and during campaign runs. In examining these two slogans by Trump and Clinton, it can be noticed that there is an applied “We” at the beginning of each slogan. This implication highlights the unity involved in these phrases. We can make America great again (Trump 2016) and we are stronger together (Clinton 2016). This implied “we” draws the American voter into the realm of the political candidate as partners rather than observers. Along with this collective draw of unity is the collective assumption of action. Trump and Clinton propose a slogan that lends a hand to the American voter to be a part of their campaign. In voting for either Trump or Clinton, the American voter is taking part in an active process to either “Make America Great Again” or to “[Be] Stronger Together”. This draw to action and inclusion within a campaign is what makes political slogans what they are. There is a call to action and inclusivity with the candidate. (4) Formulation organizing principles In covering all three of these slogans, the organizing principles of the political slogan genre can now be seen. These principles are a (1) call to action and a (2) call to inclusivity with the candidate. Now that other slogans have been used for comparison, Obama’s slogan can be brought back into the light. Obama’s slogan “Change We Can Believe In” uses the exact same principles that Trump and Hillary’s use. Obama’s slogan creates a call to action for the voter in his use of “Believe”. This is calling the American voter to not stand idly by, but to do something with themselves- to believe. Secondly, Obama’s slogan creates a call to

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