...Q1. EBAY’s choice of market entry strategy for china Advantages • Reducing risk – Acquiring 33% of the company for 30M$ allows a slow and gradual entrance to the Chinese market. –After assuring success, the value had grown by 2.5 times, with a market share of 85%, they acquired the rest of the company for 150M$. • Established domestic company – EachNet was a significant player in the Chinese online auction market and controlled more than 50% of the market share. EachNet was the Chinese EBAY, with sensitivity to differences between the US and Chinese market. • Using well founded company with hard resources in china – Warehouses, shipping company, contracts with local supplier Etc. This will let Ebay, a smoother entrance to the market. Disadvantages • Trust issues – The Chinese customers hadhard time trusting new foreign companies, changing the brand name to EBAY EachNet emphasis this fact. • Chinese/ US culture difference – The Americans executives had a hard time adjusting to Chinese way of doing things. For example: service that was offered to the customers was a DIY, where the Chinese expected a service hotline. • “be first of nothing”, EBAY’s usual strategy, was not implemented , they didn’t have the experience nor control they were used to. Q2. Potential benefits and risks of the joint venture with TOM online: Benefits • Connections – In china connections to officials are very important for business. TOM’s biggest shareholder was well...
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...^18-What Are The New Product Pricing Stratigies ??? A-Price Skimming:1-Some Consumers Are Willing To Pay a High Price For An Innovative Product,Either Because Of Its Novelty Or Because Of The Prestige Or StatuS That Ownership Confers. Price Skimming Is The Strategy Of Charging The Highest-Possible Price For Product During The Introduction Stage Of Its Life Cycle 2- The Seller Essentially "Skims The Cream" Off The Markets Which Helps To Recover More Quickly The High Costs oF Research And Development 3-The Greatest Disadvantage Is That a Skimming Price May Make The Product Appear Lucreative To Potential Competitors,Who May Then Attempt To Enter That Market B-Penetration Pricing:1-At The Opposite Extreme,Penetration Pricing Is The Strtegy Of Setting a Low Price For a New Product 2-The Idea Is To Earn a Large Market Share For The Product Quickly. The Seller Hopes That This Approach Will Sell More Units During The Early Life-Cycle Stages And Thus Discourage Competitors From Entering The Market 3-A disadvantage Of Penetration Pricing Is That It Places A Firm In A Less Flexible Positin.It Is More Difficult To Raise Prices Significantly Than Its To Lower Them ^21-Define And Explain The Advertising Five Principal Media Of Advertising? Ans-Advertising Is The Process Of Communicating Persuasive Information About a Product To Target Markets By Mean Of The Written And Spoken Word,And By Visual Material By Definition The Process Excludes Personal Selling *There Are...
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...com/awin/lcc-showdown-looms-southeast-asia Leap. (2014). Bias or mismatch in the MAS-AirAsia change initiative? — Daphne Loke - See more at: http://www.themalaysianinsider.com/sideviews/article/bias-or-mismatch-in-the-mas-airasia-change-initiative-daphne-loke#sthash.B2RqwEVg.dpuf. Retrieved from The Malaysian insider: http://www.themalaysianinsider.com/sideviews/article/bias-or-mismatch-in-the-mas-airasia-change-initiative-daphne-loke Mahalingam, E. (2015, 11 3). Two catalysts for AirAsia - MAS and oil price. Retrieved from The Star: http://www.thestar.com.my/Business/Business-News/2015/11/03/Two-catalysts-for-AirAsia/?style=biz Mahanta. (2014). Case study on Growth, Diversification and Low cost Strtegy. Retrieved from Share: http://www.slideshare.net/partha89mahanta/air-asia-case-study-on-growth-diversification-and-low-cost-strtegy Ning, B. Y. (2015). Malaysian Airline vs Airasia. Retrieved from UK Essay: http://www.ukessays.com/essays/marketing/malaysian-airline-vs-airasia-marketing-essay.php Siti. (2014). AirAsia faces challenges throughout Southeast Asia as competition continues to intensify. Retrieved from CAPA Centre for Aviation: http://centreforaviation.com/analysis/airasia-faces-challenges-throughout-southeast-asia-as-competition-continues-to-intensify-125261 West, K. (2015, 4 4). Facing up to my biggest nightmare: AirAsia' s boss Tony Fernandes tells of his horror at the loss of flight QZ8501 in the Java Sea. Retrieved from This is Money: http://www.thisismoney.co.uk/money/markets/article-2...
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...VIRAL MARKETING STRATEGY ON SENNHEISER PREPARED BY HARSHAD MAHAJAN KETAN CHOUGULE LAVKUMAR SUTHAR Index 1. ABSTRACT 2. IMPETUS 3. DESCRIPTION OF A COMPANY 4. ACTUAL MARKETING CONCEPT 5. TARGET GROUP 6. VIRAL MARKETING STRTEGY 7. POSSIBLE POTENTIAL 8. MARKETING CHANNELS 9. RECOMMENDATIONS ABSTRACT Sennheiser is a German audio company, which produce headphones, microphones and other electronic accessories. They have a rich history and have maintained substantial position in market till now. Usage of effective marketing strategies has helped them to keep their market during recession period. People at Sennheiser say that ‘They are not obsessed with image, they are obsessed with sound’. This obsession has motivated them to be innovative in their respective field and provide premium quality products to their customers. As a result, they have a loyal customer base. Unique and funny content in their marketing methods creates interest in customers. Sennheiser arranges various marketing campaign, in which users can actively take part. This way they can make direct connection to customers and know customers demands. Social media is also important part of marketing. Sennheiser is also active on various social media sites, which is really helpful to target young people. In this report how Sennheiser can expand their customer base using effective viral marketing strategy and meet change in demands...
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...1. Importance Of External Factors Affecting An Organization External factors have an immediate effect on an organizations planning. Marketing a product takes thorough planning. Managers organize ideas on where to market a product that provides benefits to other countries. Leading globalization can be difficult because other countries may not want to use a product they are unfamiliar with. Therefore, a thorough explanation of why a product would be beneficial in another country is very important (Moon, 2010). The cell phone for instance has brought forth much controversy. Rates, service areas for Internet, communication, contractual agreements, and a wide range of other issues have been broad topics for subscribers of cell phones. To control globalization, cell phone providers must have management teams that extend enough information about products to other countries to determine if the product is marketable around the globe (Moon, 2010). Information is organized through technology; via Internet so customers are better informed regarding price, and other vital information before purchasing. 1.2.the needs and Expectations of stakeholders in orchid The board of Piramal Healthcare has approved the spin-off of the New Chemical Entity (NCE) from Piramal Life Sciences, reports CNBC-TV18. The unit will then be merged with parent. According to the company filing with BSE, shareholders will be issued one fully paid up equity share of Rs 2 of parent Piramal Healthcare for every four...
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...Collana Working Paper n. 1/2009 ENTREPRENEURIAL COUNTERINTUITIVE STRATEGIES FOR OPERATIONS AND GLOBAL SUPPLY CHIAN MANAGEMENT. A STUDY OF THE BENETTON GROUP by Daniele M. Ghezzi Entrepreneurial counterintuitivestrategies for Operations and Global Supply Chain Management. A study of the Benetton Group by Daniele M. Ghezzi CONTENTS 1 – Introduction 2 – Benetton’s operations strategy 2.1 Review of the literature 2.2 Focus on the Benetton case 3 – Benetton’s position in the supply network and a critical review of its supply chain strategy 3.1 Review of the literature 3.2 Focus on the Benetton case 4 – Conclusions References Anneexes Annex 1: Benetton Group organizational structure Annex 2: Forein production poles Annex 3: Benetton Group financial highlights Annex 4: Benetton’s Revenues brealdown Annex 5: Images of Benetton’s sorting system and distribution center 3 3 3 4 9 9 10 13 14 16 16 16 17 18 19 Il testo di questo working paper è coperto dai diritti d’autore e non può essere riprodotto, in alcuna forma, senza l’autorizzazione scritta dell’autore. In caso di citazione in altri lavori, si prega di indicarlo in bibliografia nel seguente formato: Daniele M. Ghezzi, Entrepreneurial counterintuitive strategies for Operations and Global Supply Chain Management . A study of the Benetton Group, Collana Working Paper del Centro di Ricerca per lo Sviluppo Imprenditoriale dell’Università Cattolica, n. 1/2009. Il CERSI (Centro di Ricerca per lo Sviluppo Imprenditoriale)...
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...Internship Report Comparative Analysis of Teletalk Bangladesh Limited Prepared By: Md. Mashiur Rahman BRAC Business School ID: 09104077 Prepared For: Husain Salilul Akareem Internship Super Visor BRAC Business School BRAC University BRAC University Date of Submission: 30th May, 2013 l Letter of Transmittal 30th May, 2013 Husain Salilul Akareem Internship Supervisor BRAC Business School BRAC University 66, Mohakhali, Dhaka-1212 Subject: Submission of internship report for completion of course. This is to inform you that I have completed the internship report. This report focuses on the contribution of Teletalk in Bangladeshi telecom business. The report, titled “Comparative Analysis of Teletalk Bangladesh Limited” has been prepared for the completion of the course, Internship (BUS 400). In making of this report, I have followed all your specific instructions involving report writing so as to present my views and in the easiest manner. However, I will be glad to clarify any discrepancy that may arise. Thank you for your co-operation. Sincerely Yours, ------------------------------Md. Mashiur Rahman BRAC Business School ID: 09104077 BRAC University Acknowledgement I would like to thank those people who have really helped me, encouraged me and show me the way how to work properly regarding my official task in Teletalk Bangladesh Limited and my project work. At first I want to thank to my academic supervisor Mr. Husain Salilul...
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