...Title of the Paper EFFECTIVENESS OF ASCI IN CONTROLLING ‘OBSCENE’ AND ‘MISLEADING’ ADVERTISEMENTS ON TELEVISION ABSTRACT The Advertising Standards Council of India (ASCI) is a self regulatory voluntary organization of the advertising industry established in 1985. ASCI and its Consumer Complaints Council (CCC) deals with the complaints received from Consumers and Industry, against advertisements which are considered as False, Misleading, Indecent, Illegal, leading to Unsafe practices, or Unfair to competition, and consequently in contravention of the ASCI Code for Self-Regulation in Advertising. As the Indian market has grown, the role of advertising as an important and legitimate means for the seller to awaken interest in his products or services has gained currency. But the debate on where one draws the line is something the industry is grappling with. As a self-regulatory voluntary organization of the Indian advertising industry, ASCI have an important role to play, often with limited powers. In 2010, 777 complaints had been received against 190 ads, of which 104 were upheld. In this research paper, researcher will study how effectively ASCI and CCC are dealing with advertisements which are obscene and misleading in nature. What are the criteria for calling an advertisement obscene or misleading? What procedure they follow when they receive any complaint against any advertisement? How much time they generally take to work on any complaint received? How serious industry...
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...marketing challenges. In doing this, students will develop a detailed understanding of the sustainable consumer, the causes of over-consumption and how marketing sustainability can be practiced Staff contacts Lecturer and Course Coordinator: Dr Iain Black I joined Heriot Watt as a Reader from the University of Edinburgh and before that held post of senior lecturer at University of Sydney. My main teaching and research interests revolve around sustainability, in particular anti-consumption, consumer’s responses to scarcity and how consumers dispose of goods. I am the Sustainable Consumption theme leader for the International Sustainable Development Research Society and have published widely in top ranked academic journals including the European Journal of Marketing, Marketing Letters, Journal of Marketing Management, Journal of Consumer Behaviour, Sustainable Development and Journal of Marketing Communications. This allows my teaching to be research driven. I have also consulted widely to sustainability organisations and the pharmaceutical and market research industries. My lectures are interactive, be prepared to talk, discuss and think critically about what is presented. I ask questions (many) and want to hear your considered opinion. Tel: 0131 451 3803 Office: EF 30, Esmee Fairbairn Building, Riccarton Campus,...
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...Is Fifty the New “Over-the-Hill” for Marketing Professionals? Rejoining the “Corporate Band” after a Successful Solo Career Author’s note: After a couple of months of seeking re-entry into the workforce, I determined that those employers looking to fill traditional marketing, advertising and media sales positions seem disinterested in a “seasoned” professional. Are you someone who has faced a similar experience? Perhaps you are a hiring manager who disregards qualified but older candidates when sifting through resumes. If you fall into either of these categories, then this article is for you. If you are an individual of a certain age, then the names Don Henley, Sting, David Lee Roth and Stevie Nicks will mean more to your than just “outstanding solo recording artist”. You will know that at one time, these stars were part of some incredible bands. You will also know that these superstars, despite experiencing massive successes with solo careers, have all opted to regroup, so to speak, hooking up with former band-mates to recreate music magic that is as worthy and sellable today as it was back in its heyday. Yes, EDM, hip-hop, rap and auto-tuned pop dominate the airwaves and I-Tunes playlists, and these genres generate massive record sales and concert and radio advertising revenues. But thanks to video games like Rock Band and Guitar Hero, plus a generation of parents who drove their kids to school and selected the in-car musical entertainment, boomer-parented children...
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...© Kamla-Raj 2006 J. Soc. Sci., 12(3): 193-198 (2006) A Critique of Students’ Vices and the Effect on Quality of Graduates of Nigerian Tertiary Institutions Oto J. Okwu Department of Agricultural Extension and Communication, University of Agriculture, Makurdi, Nigeria E-mail: oto079@yahoo.com KEYWORDS Students; vices; education; socialization; society; social problems ABSTRACT One of the most pressing issues in minds of people in Nigeria as far as education is concerned today is that pertaining to the quality or standard of education. Qualitative education should lead to detectable gains in knowledge, skills and values. There are, however, several students’ vices that seem to be militating against realization of the desired qualitative education in Nigerian tertiary institutions. Some of these vices are cultism, drug abuse, examination malpractice, obscene dressing and sexual promiscuity/harassment. Each of these vices and the possible social and academic implications are explained. Major employers of Nigerian graduates have widely agreed on quality decline in higher education in the country, particularly in the areas of communication in oral and written English and technical proficiency. It is recommended that the responsibility of preventing or curbing general students’ vices in Nigerian tertiary institutions be a collective one resting on parents, teachers, religious leaders, authorities of the institutions as well as government. This can be done through appropriate upbringing...
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...Chapter one 1.0 Introduction Just a casual look at Nigerian universities these days will suffice to realise that so many social vices have become the order of the day. Chief among these are the twin evils of cultism and indecent dressing. Interestingly, these vices are commoner among the males and females respectively. What probably began as pacification to desires for companionship, protection and security; an innocent imitation of westerners has grown to bedevil sanity and progress on our university today. In this paper, cultism, indecent dressing and some other related social vices will be dealt with in light of their causes, consequences and possible remedial steps. 1.1 Definition of Basic Terms * Social vices * Cultism * Secret cult * Secret societies * Indecent dressing Social vices: Social vices are forms of evil, wicked and criminal actions or behaviours in the society. These are social problems and have been thought of as social situations that a large number of observers feel are inappropriate and need remedying. Social vices are those acts and conditions that violate societal norms and values. Cultism: The Oxford Advanced Learner's Dictionary defined cult as a small group of people who have extreme religious beliefs and who are not part of any established religion. Secret Cult: Ogunade (2002) defined a secret cult as an enclosed organized association or group devoted to the same cause. It is an enclosed group having an exclusive...
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...from eight focus group discussions with men and women were consensually coded and analysed using a qualitative content analysis. Four dimensions of norms and values, which emerged from analysis, bear upon men’s support towards pregnant women: changing gender identities; changing family and marriage structures; biomedical values disseminated in health education; and government regulations. The findings suggest that Tanzanian men are exposed to a contradictory and changing landscape of norms and values in relation to maternal health. Keywords: prenatal care; male involvement; qualitative; norms; values; Tanzania Introduction After a long time of neglect, men’s influence on women’s and children’s health has received much attention in research, development programs and health...
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...An STD is transmitted through vaginal, oral and anal sexual contact as well as through blood products. STDs can also be transmitted from mother to child during childbirth. Untreated chlamydia and gonorrhoea can lead to salpingitis for women and to epididymitis for men, which can affect fertility and in worst case lead to sterility. Hepatitis B, genital herpes, HPV and HIV are still incurable infections. HPV can lead to cervical cancer and HIV to premature death. The only way to protect oneself from contracting an STD is consistent condom use (Vårdguiden, 2011). Another term that is used in the literature is STI (sexually transmitted infection), which refers to the infection itself, whereas STD, which is the term that will be used in this paper, refers to the disease caused by an infection (TeenHealthFX, 2009). 1.2 Knowledge of STDs among adolescents A study based in Northern Thailand by Paz-Bailey et al. (2003) showed that Thai adolescents’ knowledge on HIV was high. Among the sample, which consisted of students’ aged 15-21, 99.5% had heard of HIV. More than 90 % could identify three main routes of contracting the infection. The same study also showed that knowledge of other STDs was lower than the knowledge on HIV, and that some of the students did not know that STDs could cause infertility. The study showed...
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...Study Guide Essentials of Psychology By Robert G. Turner Jr., Ph.D. About the Author Robert G. Turner Jr., Ph.D. has more than 20 years of teaching and education-related experience. He has taught seventh-grade science, worked as a curriculum developer for the Upward Bound Program, and taught sociology, social psychology, anthropology, and honors seminars at the university level. As a professional writer, he has written nonfiction books, journal and magazine articles, novels, and stage plays. Contents Contents INSTRUCTIONS TO STUDENTS LESSON ASSIGNMENTS LESSON 1: PSYCHOLOGY: THE SCIENCE OF THE MIND LESSON 2: THE MIND AT WORK LESSON 3: MOTIVATION, EMOTION, DEVELOPMENT, AND PERSONALITY RESEARCH PROJECT LESSON 4: PSYCHOLOGICAL DISORDERS LESSON 5: PSYCHOLOGY FOR TWO OR MORE CASE STUDIES SELF-CHECK ANSWERS 1 7 9 43 75 117 127 147 167 171 iii YOUR COURSE Instructions Instructions Welcome to your course, Essentials of Psychology. You’re entering a course of study designed to help you better understand yourself and others. For that reason, you can think of this course as practical. It should be of use to you in living your life and reaching the goals you set for yourself. You’ll use two main resources for your course work: this study guide and your textbook, Psychology and Your Life, by Robert S. Feldman. OBJECTIVES When you complete this course, you’ll be able to ■ Describe the science and methodologies of psychology in the context of its...
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..."Why is Sex Fun? is the best book on the subject I've read. This lively exploration of our sexual heritage offers fascinating reading for anyone curious about why lovers do what they do." -Diane Ackerman, author of A Natural History of the Senses "I am so jealous of Jared Diamond, for he writes with such an elegant simplicity! Here, he takes a loot at the endlessly fascinating topic of human sexuality His convincing arguments should persuade xm that there are very special reasons why we evolved to use sex for recreation as well as for procreatim whereas most other mammals are denied that pleasure.... It is a great little book, by one of the worlds foremost biological philosophers." -ROGER Shohl Professor of Physiology Monash University Australia "Once again Jared Diamond provides us with answers to questions we may never have stopped to ask, but wish we had. In this long essay Diamond explains that recreational sex, while not unique to humans, is a rare behavior in the animal world. Above all, we learn, sexual activity divorced fron procreation is not only part of what it is to be human, but the very crux of our evolutionary success." -Bettyaxn Kevles. author of Naked to the Bonn Medical Imaging in the Twentieth Centnty The Science Masters Series is a global publishing vonture consisting of original science books written by leading scientists and published by a worldwide team of twenty-six publishers assembled by John Brockman. The series was conceived by Anthony Cheetham of Orion...
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...Please Don’t Eat the Daisies, admits that she often finds herself in the kitchen reading soup-can labels—or anything—in order to prolong the moments before taking pen in hand. John C. Calhoun, vice president under Andrew Jackson, insisted he had to plow his fields before he could write, and Joseph Conrad, author of Lord Jim and other novels, is said to have cried on occasion from the sheer dread of sitting down to compose his stories. To spare you as much hand-wringing as possible, this chapter presents some practical suggestions on how to begin writing your short essay. Although all writers must find the methods that work best for them, you may find some of the following ideas helpful. But no matter how you actually begin putting words on paper, it is absolutely essential to maintain two basic ideas concerning your writing task. Before you write a single sentence, you should always remind yourself that 1. You have some valuable ideas to tell your reader, and 2. More than anything, you want to communicate those ideas to your reader. These reminders may seem obvious to you, but without a solid commitment to your own opinions as well as to your reader, your prose will be lifeless and boring. If you don’t care about your subject, you can’t very well expect anyone else to. Have confidence that your ideas are worthwhile and that your reader genuinely...
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... Chapter 2 Who Commits Fraud and Why I, Dennis Greer, am making this statement on my own, without threat or promises, as to my activities in regard to the activity of kiting between Bank A and Bank B. As of May 19XX, I was having extreme emotional and financial difficulties. For religious reasons, I was required without notice to move out of where I was living, and I had no place to go. Also, my grandmother—the only family member I was close to—was dying. I had to live out of my car for 3 1/2 weeks. At the end of this time, my grandmother died. She lived in Ohio. I went to the funeral and I returned with a $1,000 inheritance. I used this money to secure an apartment. The entire sum was used up for the first month’s rent, deposit, and the application fee. From that time, mid-June, until the first part of August, I was supporting myself on my minimum-wage job at the nursery. I had no furniture or a bed. I was barely making it. I was feeling very distraught over the loss of my grandmother and problems my parents and brother were having. I felt all alone. The first part of August arrived and my rent was due. I did not have the full amount to pay it. This same week, I opened a checking account at Bank B. I intended to close my Bank A account because of a lack of ATMs, branches, and misunderstanding. As I said, my rent was due and I did not know how to meet it. On an impulse, I wrote the apartment manager a check for the amount due. I did not...
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...FREAKONOMICS A Rogue Economist Explores the Hidden Side of Everything Revised and Expanded Edition Steven D. Levitt and Stephen J. Dubner CONTENTS AN EXPLANATORY NOTE In which the origins of this book are clarified. vii PREFACE TO THE REVISED AND EXPANDED EDITION xi 1 INTRODUCTION: The Hidden Side of Everything In which the book’s central idea is set forth: namely, if morality represents how people would like the world to work, then economics shows how it actually does work. Why the conventional wisdom is so often wrong . . . How “experts”— from criminologists to real-estate agents to political scientists—bend the facts . . . Why knowing what to measure, and how to measure it, is the key to understanding modern life . . . What is “freakonomics,” anyway? 1. What Do Schoolteachers and Sumo Wrestlers Have in Common? 15 In which we explore the beauty of incentives, as well as their dark side—cheating. Contents Who cheats? Just about everyone . . . How cheaters cheat, and how to catch them . . . Stories from an Israeli day-care center . . . The sudden disappearance of seven million American children . . . Cheating schoolteachers in Chicago . . . Why cheating to lose is worse than cheating to win . . . Could sumo wrestling, the national sport of Japan, be corrupt? . . . What the Bagel Man saw: mankind may be more honest than we think. 2. How Is the Ku Klux Klan Like a Group of Real-Estate Agents? 49 In which it is argued that nothing is more powerful than information,...
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...Ok. First, I just want to say that I think it is so cool that you guys have this awesome forum. I’ve never had a good reason to post in it before, but, well, I’m in Mr. McMurtry’s 10th grade honors English class (go me), and our half-year fiction project is due just before winter break, which is coming up. Ok. So, before you read this, you should know that I already asked Mr. McMurtry if I could write my fiction project in an experimental science fiction style and make lots of horrible, malicious, false, and hateful blood libels against the Mormons, and he asked what I had in mind, and I told him that I thought it could be cool to write a story that consisted entirely of a War between Mormons and Scientologists and Atheist Texan Cowboys in the Future, and he said that would be fine. I knew he’d let me do it, as his homosexuality is a well known fact to the student body, and therefore his concomitant openness to avant-guard art and literature and experimentation and stuff like that. Not like the other English teacher, Ms. Nichols, who is the sort of totally sexless spinster that makes her students write poems about Jesus, which I’m pretty sure is fucking illegal, although I’m sure nobody in this hick town cares. God and Football, all the way. Ok, so, then I didn’t do any work on it at all until last night. We had to do a one-page outline a few weeks ago, which is so stupid, so I did it on the bus and I have no idea what I wrote, so last night I just started over from scratch...
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...Table of Contents Title Page Copyright Page Dedication Introduction Chapter 1 - Priming Chapter 2 - Confabulation Chapter 3 - Confirmation Bias Chapter 4 - Hindsight Bias Chapter 5 - The Texas Sharpshooter Fallacy Chapter 6 - Procrastination Chapter 7 - Normalcy Bias Chapter 8 - Introspection Chapter 9 - The Availability Heuristic Chapter 10 - The Bystander Effect Chapter 11 - The Dunning-Kruger Effect Chapter 12 - Apophenia Chapter 13 - Brand Loyalty Chapter 14 - The Argument from Authority Chapter 15 - The Argument from Ignorance Chapter 16 - The Straw Man Fallacy Chapter 17 - The Ad Hominem Fallacy Chapter 18 - The Just-World Fallacy Chapter 19 - The Public Goods Game Chapter 20 - The Ultimatum Game Chapter 21 - Subjective Validation Chapter 22 - Cult Indoctrination Chapter 23 - Groupthink Chapter 24 - Supernormal Releasers Chapter 25 - The Affect Heuristic Chapter 26 - Dunbar’s Number Chapter 27 - Selling Out Chapter 28 - Self-Serving Bias Chapter 29 - The Spotlight Effect Chapter 30 - The Third Person Effect Chapter 31 - Catharsis Chapter 32 - The Misinformation Effect Chapter 33 - Conformity Chapter 34 - Extinction Burst Chapter 35 - Social Loafing Chapter 36 - The Illusion of Transparency Chapter 37 - Learned Helplessness Chapter 38 - Embodied Cognition Chapter 39 - The Anchoring Effect Chapter 40 - Attention Chapter 41 - Self-Handicapping Chapter 42 - Self-Fulfilling Prophecies Chapter 43 - The Moment Chapter 44 - Consistency...
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...In Cold Blood Truman Capote I. The Last to See Them Alive The village of Holcomb stands on the high wheat plains of western Kansas, a lonesome area that other Kansans call "out there." Some seventy miles east of the Colorado border, the countryside, with its hard blue skies and desert-clear air, has an atmosphere that is rather more Far West than Middle West. The local accent is barbed with a prairie twang, a ranch-hand nasalness, and the men, many of them, wear narrow frontier trousers, Stetsons, and high-heeled boots with pointed toes. The land is flat, and the views are awesomely extensive; horses, herds of cattle, a white cluster of grain elevators rising as gracefully as Greek temples are visible long before a traveler reaches them. Holcomb, too, can be seen from great distances. Not that there's much to see simply an aimless congregation of buildings divided in the center by the main-line tracks of the Santa Fe Rail-road, a haphazard hamlet bounded on the south by a brown stretch of the Arkansas (pronounced "Ar-kan-sas") River, on the north by a highway, Route 50, and on the east and west by prairie lands and wheat fields. After rain, or when snowfalls thaw, the streets, unnamed, unshaded, unpaved, turn from the thickest dust into the direst mud. At one end of the town stands a stark old stucco structure, the roof of which supports an electric sign - dance - but the dancing has ceased and the advertisement has been dark for several years. Nearby is another building...
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