...define membership in that group. Another example is the style of clothing (e.g., A & F, Hollister) worn by young people to define their group membership. • Consumer behavior is a process involved when individuals or groups select, purchase, use, or dispose of products, services 1-3 Chapter Objectives • Marketers need to understand the wants and needs of different consumer segments (product usage, demographics, and psychographics- redneck bank) • The Web is changing consumer behavior: a problem is the loss of privacy and the deterioration of traditional social interactions • Consumer behavior relates to other issues in our lives-public policy issues (e.g., ethical marketing practices) and the dynamics of popular culture • Consumer activities can be harmful to individuals and to society (terrorism-poisoning, drug and gambling addiction, and compulsive consumption-excessive shopping) • Many different types of specialists study consumer behavior (micro vs. macro). • There are two major perspectives that seek to understand and study consumer behavior (positivist vs. interpretivist perspective) 1-4 Aspects of Consumer Behavior • Segmented by marketers by demographics •...
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...learn from inventions and innovations in other industries. owhere is innovation more essential to survival than in the banking industry. In the payments domain, for example, nonbank competitors less constrained by bank regulations and therefore more agile are changing the banking industry’s grip on the public perception of banks as the only trusted brand for holding and moving money. However, innovation is challenging for banks. Many products, like payments, are a commodity. A vast number of products and a complex infrastructure require continual upgrades to keep apace with technology advancements and comply with evolving regulations and security requirements. This article describes how Bank of America fosters a culture of innovation. Pivotal to an innovative culture is the direct engagement of clients in the innovation process. We highlight some of the ways that Bank of America achieves this. But first we’ll look at the role of innovation process in building brand loyalty. N Build Brand Equity Through Progressive Transformation Change can occur by redefining a problem or redefining a solution. According to Robert Sternberg, a leading creativity expert,1 creativity is the ability to redefine a problem. Innovation can be viewed as the ability to redefine a solution. Successful innovation is a process over time—one that typically happens in increments rather than leaps. Rarely is a single innovation a game changer. In banking, 90 percent of innovation focuses on core competencies...
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...Chapter 1: CONSUMERS RULE CHAPTER OBJECTIVES When students finish this chapter they should understand that: • Consumers use products to help them define their identities in different settings. • Consumer behavior is a process. • Marketers need to understand the wants and needs of different consumer segments. • The Web is changing consumer behavior. • Consumer behavior is related to other issues in our lives. • Consumer activities can be harmful to individuals and to society. • A wide range of specialists study consumer behavior. • There are two major perspectives on understanding and studying consumer behavior. CHAPTER SUMMARY After reading this chapter, students should understand that: Consumers use products to help them define their identities in different settings. A consumer may purchase, use, and dispose of a product, but different people may perform these functions. In addition, we can think of consumers as role players who need different products to help them play their various parts. Consumer behavior is a process. Consumer behavior is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Marketers need to understand the wants and needs of different consumer segments. Market segmentation is an important aspect of consumer behavior. Consumers can be segmented according to many dimensions, including product usage...
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...Nike, Inc. Where Nike has no limits, only goals Child Labor Activist 09/02/2015 Table of Contents I. Executive Summary ………………………………………………………….. 1 II. Introduction ………………………………………………………………....... 2 III. Roots ………………………………………………………………………….. 3 IV. Taking Care of Goals ………………………………………………………… 4 V. Labor Scandal ………………………………………………………………… 5 VI. Wages ………………………………………………………………………… 6 VII. Boiling Water ……………………………………………………………….... 7 VIII. The Stakeholders …………………………………………………………...... 10 IX. Conclusion ……………………………………………………………………. 11 I. Executive Summary Nike is a name brand known for its sports athletic gear. This report will examine the issues of Nike on a controversial dilemma in which Nike is ethically responsible for manufacturing its goods. Nike has been known to be a sponsor for the highest paid names in the sports industry. Michael Jordan and Tiger Woods are two of many that benefit from the Nike endorsements. Analytically speaking large corporations like Nike Inc. tend to contract a large portion of factories overseas to avoid the strict working regulations in the United States. These third world countries like Cambodia, Vietnam, Pakistan, China, Korea, and Taiwan provide access to readily abundant cheap labor. Nike believed investing in developing countries to manufacture their products which led them to their current multi-billion dollar success. The exploitation scandal of Nike’s success includes labor issues, under age child...
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...Hotel-Dieu De France Beirut-Lebanon Word Count: 3,477 CONTENTS I- Executive summary 3-4 II- Introduction 4 III- Company Profile 4-5 IV- Problem and Processes Description 5-8 1- Problem definition 5-6 2- Patients flow model at hdf 6-8 V- patient Flow and Capacity Theories 9-12 3- Process mapping 10 4- theory of constraints 10-11 5- lean tools 11-12 VI- HDF processes evaluation from the capacity theories perspective 12-16 VII- Proposed changes and their effects on customer service 16-18 VIII- Final Recommendations and conclusion 19-21 IX- REFERENCE I- Executive Summary: Reducing operational inefficiencies is paramount to healthcare providers across the globes, who are...
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...MEDIA EDUCATION FOUNDATION STUDY GUIDE NO LOGO BRANDS, GLOBALIZATION, RESISTANCE WRITTEN BY JEREMY EARP & DANIELLE DEVEREAUX Challenging media CONTENTS NO LOGO BRANDS, GLOBALIZATION, RESISTANCE NOTE TO TEACHERS.............................................................................................................................................................................pg. 03 THE MEDIA LITERACY CIRCLE OF EMPOWERMENT....................................................................................................................04 OVERVIEW.........................................................................................................................................................................................................05 PRE-VIEWING EXERCISES..........................................................................................................................................................................06 INTRODUCTION Key Points..........................................................................................................................................................................................................07 Questions for Discussion & Writing.....................................................................................................................................................07 NO SPACE: BRANDED WORLD Key Points......................................................................................
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...University of Wollongong Research Online Faculty of Informatics - Honours Theses (Archive) University of Wollongong Thesis Collections 2005 Ethical Issues arising from the Real Time Tracking and Monitoring of People Using GPS-based Location Services A. Mcnamee University of Wollongong Publication Details This thesis was originally submitted as McNamee, A, Ethical Issues arising from the Real Time Tracking and Monitoring of People Using GPS-based Location Services, Bachelor of Information and Communication Technology (Honours), University of Wollongong, 2005,71p. Research Online is the open access institutional repository for the University of Wollongong. For further information contact the UOW Library: research-pubs@uow.edu.au Ethical Issues arising from the Real Time Tracking and Monitoring of People Using GPS-based Location Services Abstract The Global Positioning System is a constellation of 24 satellites which have the ability to calculate the position, time and velocity of any GPS receiver. Ethical concerns arise when a person carrying a receiver has their location transmitted to second party. This type of tracking has a wide variety of applications including tracking dementia sufferers, tracking parolees and law enforcement. A literature review found that the ethics of GPS tracking has not been thoroughly assessed. This paper investigates the ethical issues arising from the real time tracking of people using GPS-based location services. Usability...
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...COMSATS Institute of Information Technology, Lahore Internship Report on Lahore Sargodha Road, Near: Sadar Chowk. Sheikhupura Submitted to: Sir Samiullah Submitted by: Muhammad Zia-ul-haq CIIT/SP10-MBA-112/LHR Dated: September 20, 2010 COMSATS Institute of Information Technology Lahore Campus: Defence Road, Off Raiwind Road, Lahore. Dedication Our Earth hangs on nothing, The moon has enigmatic intoxication, The beautiful mountains, And singing streams and valleys, Magical clouds and shinning rainbow, Infinite stars and burning sun, Apparent calm mighty seas, The charming winds and endless skies……. But why do they exist………? Did we ever try to observe their beauty and reality………..? Did we ever try to find purpose of our creation……..? This report is dedicated to the beauty & Reality of Universe Acknowledgements First of all, I am very thankful to Almighty Allah, who blessed me with skills, talent, energy and confidence that let me to successfully perform this internship. Internship is a massive task. Though it is not a job, but even then it needs committed efforts, study, devotion and most of all, guidance to be accomplished successfully. Among all these elements, guidance is of maximum importance. Because banking activities are much different from what we study at campus, so I need guidance at every stage. So I am very thankful to my respected teachers Sir Samiullah...
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...NATIONAL AND STRATEGIC STUDIES MODULE 1 ZIMBABWEAN HISTORY, NATIONAL INTERESTS, AND HERITAGE, Contents: TOPIC ……….. ……. PAGE 1. Introduction……………………………………………………..01 2. History of Zimbabwe……………………………………………02 2.1. The Great Zimbabwe State…………………………………03 2. The Mutapa State…………………………………………..04 2.3. The Rozvi State…………………………………………….07 2.4. The Ndebele State…………………………………………..07 2.5. White Settler Occupation of Zimbabwe……………………10 2.6. Crimes Against Humanity; -- Colonization and Slavery …..15 7. Consolidation of Settler-Colonialism in Zimbabwe ………21 8. African Nationalism And Organized Resistance To colonialism ……….. .. 30 4. Cultural heritage……………………………………………. 5. Political Heritage 6. Economic heritage 7. Civic responsibilities 8. Acknowledgements 1: INTRODUCTION NASS- The background There is no educational system that is silent on the values that are accepted and cherished by that society. Education is about values in other word behavior change in all the domains of education that is the psychomotor, the cognitive and the affective. A skilled artisan or accountant with no sense of his position in society at the family level or at work or society in general is a social misfit and a...
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...Critical Theories of Globalization Chamsy el-Ojeili and Patrick Hayden Critical Theories of Globalization Also by Chamsy el-Ojeili CONFRONTING GLOBALIZATION: Humanity, Justice and the Renewal of Politics FROM LEFT COMMUNISM TO POSTMODERNISM: Reconsidering Emancipatory Discourse Also by Patrick Hayden AMERICA’S WAR ON TERROR CONFRONTING GLOBALIZATION: Humanity, Justice and the Renewal of Politics COSMOPOLITAN GLOBAL POLITICS JOHN RAWLS: Towards a Just World Order THE PHILOSOPHY OF HUMAN RIGHTS Critical Theories of Globalization Chamsy el-Ojeili Department of Sociology, Victoria University of Wellington, New Zealand Patrick Hayden School of International Relations, University of St Andrews, UK © Patrick Hayden and Chamsy el-Ojeili 2006 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London W1T 4LP. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents...
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...password. PowerPoint Slides. Contain figures, tables, highlighted points, and brief descriptions of each section. Complete Solutions Manual. Password-protected solutions to all end-of-chapter problems are provided. a Pageout. A free tool that helps you create your own course website. D Instructor Message Board. Allows you to share ideas with other instructors using the text. a o Student Resources The student resources are available to those students using the book. Once you have accessed the Online Learning Center, click on "Student Resources," then select a chapter from the drop down menu that appears. Each chapter has a wealth of materials to help you review communications and networking concepts. Included are: Chapter Summaries. Bulleted summary points provide an essential review of major ideas and concepts covered in each chapter. a Student Solutions Manual. Contains answers for odd-numbered problems. Glossary. Defines key terms presented in the book. Flashcards. Facilitate learning through practice and review. a Animated Figures. Visual representations model key networking concepts, bringing them to life. D Automated Quizzes. Easy-to-use quizzes strengthen learning and emphasize important ideas from the book. Web links. Connect students to additional resources available online. a o o a DATA COMMUNICATIONS AND NETWORKING McGraw-Hill Forouzan Networking Series Titles by Behrouz A. Forouzan: Data...
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...a quarterly journal from the hongkong federation of youth groups September 2014 December 2013 Volume 5 Number 4 6 3 Youth HONG KONG Hong Kong is home FEATURES Fitness and nutrition Pollution YouTubers HKFYG Cover image by 羅潤龍 by Yun Huang Yong https://www.flickr. com/photos/goosmurf/5899151996/ YOUTH HONG KONG published quarterly by The Hong Kong Federation of Youth Groups EDITORIAL BOARD Rosanna Wong Elaine Morgan (Editor) Ada Chau (Assistant Editor) Angela Ngai Lakshmi Jacotă William Chung Henry Poon CIRCULATION (unaudited) 11,000-12,000 in Hong Kong, throughout the region and overseas VIEWS EXPRESSED are the authors’ and interviewees, may come from official sources, and do not necessarily reflect the views of the editorial board or publisher REPRODUCTION OF CONTENTS without written permission from the publisher is prohibited INTERVIEWS Elaine Morgan, Lakshmi Jacotă, Ada Chau PERSPECTIVES CONTRIBUTORS Ben Tse Elena Ng Mimi Mo Jessica Chan Ajmal Samuel Elaine Morgan SELECETD YOUTH SPEAK CONTRIBUTORS Lin Kristy, Ernest Chau Christy Chu Joy Pamnani Ivy Ho, Kevin Li Ho-lam, Gigi Chau Pansy Tam OTHER CONTRIBUTORS Virginia Addison Education Post Cathay Pacific Kate Yung Hilary Lok HKFYG unit staff TRANSLATION Henry Poon Ada Chau PHOTOGRAPHS Courtesy of HKFYG Very Hong Kong competition entrants, as captioned. Other photographs by Elaine Morgan, Ada Chau, acknowledged as captioned, or in public domain ARTWORK Sam Suen, DG3 DESIGN, LAYOUT & PRINTING DG3...
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...PROJECT REPORT ON ‘STUDY OF EYEWATCH – MOBILE PHONE APPLICATION WITH SPECIAL REFERENCE TO WOMEN POPULATION AND ITS PROMOTIONAL STRATEGIES’ FOR INDIANEYE SECURITY PVT. LTD. [Submitted in partial fulfilment of the requirement for the PGDM- IB (2011-2013) course at FSM, New Delhi] Submitted By: Submitted To: Palak Thukral Prof. Neetu Jain Roll No.- 053027, IMG5 FORE School of Management FORE SCHOOL OF MANAGEMENT B-18, QUTAB INSTITUTIONAL AREA NEW DELHI CERTIFICATION This is to certify that Ms. Palak Thukral, Roll No.053027, IMG V has completed her corporate business project and submitted this report entitled ‘Study of Eyewatch- mobile phone application with special reference to women population and its promotional strategies’ for Indianeye Security Pvt. Ltd., towards partial fulfilment of her Post Graduate Diploma in Management – International Business (PGDM-IB)(2011-2013) course at FSM, New Delhi. This report is the result of her own work and to the best of my knowledge no part of it has earlier comprised any other report, monograph, dissertation or book. It was carried out under my overall supervision. Date: Place: Prof. Neetu Jain Internal Faculty Guide ACKNOWLEDGEMENT I take the opportunity to express the feeling of gratitude towards FORE School of Management for keeping project as part of Bachelor of Business Administration Course. ...
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...YE AR S CE L EB RA TIN G6 HISTORY HISTORY A World Transformed II: World in Flux E D I TOR PW AA -TA ST IC Y EA R S! RESOURCE Tania Asnes A L PACA-IN-CHIEF 2 0 1 2 Daniel Berdichevsky the World Scholar’s Cup® ® HISTORY | 1 History Resource 2012: A World in Flux Table of Contents Preface: A Swiftly Texting Planet ................................................................. 2 I. The Determinators....................................................................................... 4 Toward a model for technological change............................................. 5 I’m on Team IDUAR ................................................................................ 6 Disruptive technologies..............................................................................8 Classic Technologies ...................................................................................9 The time of wheels ..................................................................................9 How the stirrup stirred things up ......................................................10 Print all about it: the printing press ................................................... 11 II. Transformations in Everyday Life .......................................................... 13 Turning on the lights ................................................................................. 13 Picking up the telephone .......................................
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...Volume III Liz Mohn A Cultural Forum Corporate Cultures in Global Interaction Bertelsmann Foundation Gutersloh 2003 A Cultural Forum Corporate Cultures in Global Interaction Global Business Culture – an International Workshop, held in November 2002 in Gutersloh Content 04 05 Content 6 Foreword Liz Mohn Part I: Cultural Diversity as a Challenge for the Management of Globally Acting Companies: Forming Process of Interaction and Acculturation Global Corporate Cultures: Management between Cultural Diversity and Cultural Integration Wolfgang Dorow, Susanne Blazejewski Competing on Social Capabilities: A Defining Strategic Challenge of the New Millennium Piero Morosini Cultural Complexity as a Challenge in the Management of Global Companies Sonja Sackmann Managing Cultural Diversity: Insights from Cross-Cultural Psychology Felix Brodbeck Part II: Trust – Leadership – Conflict Management: Topics of Growing Importance to Multinational Companies at a Time of Globalization Corporate Culture of a Global Company: The Volkswagen Group Ekkehardt Wesner Organisational and Cultural Change at Deutsche Post World Net Joachim Kayser TOSHIBA EUROPE GmbH – An Example of Corporate Culture in Global Interaction Dirk Mandel Topics on the Increasing Significance of Globalization for Multinational Enterprises Gerhard Rübling List of Contributors 10 12 30 58 82 96 98 106 112 115 120 Foreword 06 07 Foreword Liz Mohn Mergers and...
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