Our first goal with Allround was to Increase presence of products in market. We went about achieving this goal by using 3 different tactics. The first tactic was to create new alcohol free product that allowed us to enter the pediatric market. In doing that we also are working to exceed the expectations of our customer and increase customer satisfaction. As we expanded our product market we begin to enter more locations and improved our visibility. We increased our locations by expanding into convenience stores, mass markets, and pharmacies.
The second goal was to increase the product line. We increased our product line by introducing a pediatric product. This allround+ brand is alcohol free and children safe version of the original allround brand. By doing this we have targeted a market that we believe will increase and grow our product line. This of course will grow our profits. We have increased our locations and this will allow us to reach our new target by increasing our visibility in the market. Places like convenient stores and pharmacies allow us to reach our targeted customers easily. …show more content…
We increased our advertising expenditures. We increased our advertising to mediums like radio and other advertising mediums. Also to exceed our customer’s expectations by providing a child safe product that would be as reliable as our original formula. I promotions in all of our markets we have put out samples, coupons, and end caps to promote our new product in the market place. Thirdly, we have provided a chain discount to our vendors that would allow them to be able to buy more product and to increase the awareness and presence in the venues to increase the visibility of our