Contents Introduction to Primary Tourism & Hospitality Sectors: 3 A Review of Tourism and Hospitality Product: Barrack Square 3 Sustainability Cost-Benefit Analysis: 6 Maximizing Benefit, Minimizing Cost: 7 Assessment of Butler’s Life Cycle Model: 8 Sign Off: 10 Works Cited 10

Introduction to Primary Tourism & Hospitality Sectors:
Tourism and hospitality are multi-dimensional. According to UNWTO (Understanding Tourism Basic Glossary) Tourism is a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes. These people are called visitors (which may be either tourists or excursionists; residents or non-residents) and tourism has to do with their activities, some of which imply tourism expenditure. The concept of hospitality underpins much of what the tourist experiences when travelling, namely the consumption of food, drink and accommodation away from the home environment (Page & Connell, 2006). It is a broad service industry. It includes lodging, event planning, theme parks, transportation, cruise line and the other factors of tourism industry. The competition and usage rate is an important variable for this sector.
A Review of Tourism and Hospitality Product: Barrack Square
Barrack Square is situated right on the Swan River. You can find restaurants, shops, Swan Bells and the Barrack street. There is also jetty to catch a ferry. There are 6 jetties (Greater Perth Street Directory, 2011). It is quite a green place with many trees, and flowers instead of being a busy area.

The Swan River was important to the economy of the colony and had strong impact over the patterns of settlement .When the Swan River Colony got settled in 1829. Shipping was able to travel up river from Fremantle, the main landing site, to Perth the site chosen as the capital, and on to Guildford where good agricultural land was developed. There were four jetties servicing the river trade by the 1840’s, Mill Street, William Street, Barrack Street and Pier Street, which was rebuilt about 1845. Ferry services ran daily. Pleasure cruises began in the 1870’s. Barrack Square was built in 1905-1907 by on the Swan River, replacing an earlier jetty and forming a public park, to cater for the increase in river transport and recreation due to the huge number of people brought to WA by the gold boom of the 1890’s. Barrack Square has undergone some changes in design and names since it was constructed. At one point it was called Flagstaff Square, but with its Union Jack design, it became known as Union Jack Square. Finally in 1998 the jetties and Square underwent a major redevelopment which includes the construction of the Swan Bells.
The jetties at Barrack Square are the departure point for river, winery and Rottnest Island cruises, as well as ferries to South Perth and Perth Zoo. The vibrant riverside location gives you public art, cafes, restaurants and a lively bar. It is the home to Perth’s Swan Bells Belltower, one of the world’s largest musical instruments. It is open daily from 10am (Attractions, 2014).

There are 10 good hotels nearby the Barrack Square. The New Esplanade Hotel is a fanatic location to hang around. With the valet parking, high speed internet access, heated roof top pool and a mini bar, there is Mercure Perth. Duxton Hotel Perth has a club lounge, valet parking, grill restaurant.
There are hotels like Travelodge Perth, Miss Maud Swedish hotel, Seasons of Perth, Rydges Perth, Holiday Inn Perth City Centre, Mantra on Murray and Comfort Inn Wentworth Plaza.
Transportation in Perth is really good. They have free bus services which is known as CAT or Central Area Transit. Perth has a great rail transport system. You can purchase a family all day rider ticket (after 9.00am on weekends, public holidays & school holidays) to hop on and off the trains, buses and ferries for under $10 for 2 adults and up to 5 kids for the whole day.
You can also purchase a single Day Rider ticket to use on trains, buses and ferries after 9.00am on weekdays and all day on weekends and public holidays. The most exciting thing is Ferry on Swan Bells. The availability of rent a car service is quite good.

Food is very much essential for one’s existence. Annalakshmi serves guests from all types of life where one pays what he/she feels. Yeah, that is true. This facilitates the generosity of a noble deed. Another souvenir shop named as Australian. By design situated at the end of Barrack Street offers quality t-shirts and jackets for children and adults. Other souvenirs are also available. Australia Pinnacle Tours, Café Paz, Captain Cook Cruize, Catalina Adventures are noteworthy. Barrack Street has a plenty of open green space to do yoga. There are exciting playgrounds too. The old Perth Port Ice Cream Kiosk is a great place to enjoy Ice Cream. The Bell Tower located in vibrant Barrack Street Jetty is one of the largest musical instruments on earth (Australia, 2014).

Sustainability Cost-Benefit Analysis:
The development that meets the needs of the present without compromising the ability of future generations to meet their own needs is called sustainable development (WCED, 1987). The analysis done for measuring the sustainability of a product is called sustainability analysis. The analysis has got some indicators. An analysis on Barrack Square is as follows.

Indicator | Specific Measure | Site Protection | Protected by Police Scotland | Stress | 600,000 per annum | Use Intensity | Average Dense | Social Impact | 2:7 | Development Control | Government is taking steps always | Waste Management | Very Good | Planning Process | There are lots of organized regional plans by the government itself | Critical ecosystem | Very Few | Consumer Satisfaction | 88% | Local Satisfaction | 85% | Tourism Contribution | Approximately 23% |

Maximizing Benefit, Minimizing Cost:
The regular market segment is Psychocentric. But the deliberate segment should be Allocentric.
Volume is high and package tours are prevailing. But for profit maximization individual arrangements can be made. The seasonality is distinctly high. But it should be no distinct seasonality. The origin is a few dominant markets. But destination managers should think alternatively for no dominant markets.
By this alternative process, managers can cut the cost off and attract more tourists throughout the year which profit can be maximized. Now the regular emphasis is commercial. But alternatively it should be moderately commercialized. The orientation must be for both locals and tourists. Special patterns must be followed dispersed throughout area. Small ventures must come through. The ideology must be public intervention.
Average priced food shops must be launched. Hotel costs should be decreased to attract mid class visitors. The target consumers should be mid and high class tourists. The more tourists a manager gets the more profit he earns.
Transportation companies should give promotional advantages to attract consumers. Last but not the least, innovative events must be launched to promote Barrack Square to attract high amount of tourists in the pick time. So, the profit will be maximized.

Assessment of Butler’s Life Cycle Model:
Like other products, destinations have a lifecycle. In his 1980 article, Butler proposed a widely-accepted model of the lifecycle of a tourist destination. The basic idea of Butler’s (Butler, 1980) model is that a destination begins as a relatively unknown and visitors initially come in small numbers restricted by lack of access, facilities, and local knowledge.
According to Butler’s Life Cycle model, Barrack Square falls under the development stage which will go for rejuvenation.

In the sustainability analysis, we have seen that the site has a good protection by the Police Scotland. The stress is 600,000 per annum. So, it can be said that it has already passed the exploration mark. The density is average. There are minimum of ten 5 star deluxe hotels to stay on. It can be realized that the number of tourists are always rising high. The social impact is always high. In pick times you will be able to see 2 tourists among 7 local people.
The good thing about the site is the government of Western Australia is always bringing development projects to cherish the tourists every time. This makes visitors happier. The ancient Bell is present here which the largest musical instrument of the world. So, the involvement of the visitors gets higher with the place. The rides in the ferries make it higher. This passes the involvement mark in the cycle.
The drainage system is very good which makes the tourists comfortable to hang around. The local satisfaction is more than 80%. The number is same in case of tourists. This says that people are feeling to move around Barrack Square. This makes the number higher of the visitors.
The tourist contribution is more than 30% . The number is increasing every time. This indicates that revenue is increasing. That is, when revenue increases, it cannot be increased without increasing the number of visitors. Substantially the number of tourists are always increasing with time. I believe that with the passage of time , the site will rejuvenate and will pass the current benchmark development.
Sign Off:
In this assignment, the review on the site Barrack Square has been done thoroughly. A substantially cost benefit analysis followed by the assessment was done. A benchmark was got in the Butler’s Life Cycle. All the things showed that the site is always developing with its increasing number of tourists. The destination managers can take few other steps to increase the revenue.
Works Cited
Attractions. (2014). Retrieved from City of Perth: http://www.perth.wa.gov.au/our-city/things-see-and-do/attractions
Australia, T. G. (2014). Thigns to do. Retrieved from Metropoliton Redevelopement Authority: http://www.barrackstreetjetty.com.au/Things-to-do/#main
Butler. (1980). Tourism Area Life Cycle (TALC) .
(2011). Greater Perth Street Directory.
Page, & Connell. (2006). Tourism: A Modern Synthesis.
Understanding Tourism Basic Glossary. (n.d.). Retrieved from UNWTO: http://media.unwto.org/content/understanding-tourism-basic-glossary
WCED. (1987).