...Women As Lovers is a wild and untamable beast of a book. But when stripped of skin and fat, the meat is Brigitte and Paula’s pathetic situation supported by the bones and framework of society’s demand on women. In other words, the story of the two girls is built around the sad realities that Jelinek is trying to boldly highlight about women and men’s relationship in the world. The girls begin young and hard working, but still undesirable: Paula for her overwhelming and immature longing for romance, and Brigitte for her lack of desirable feminine qualities and purity. Together, they are undesirable because they do not come from wealth. They live parallel lives, Jelinek keeping them separate by chapters until later in the novel where they intersect by established similarities and differences. She bounces back and forth, connecting with a “paula on the other hand”, or “brigitte on the other hand” (138) and repeating the same sentence twice but only changing the name from b. to p.. The novel, similar to this banter-like style of writing, is a battle of women against women. Women win men, and life insurance, by getting pregnant (unless of course they destroy their chances, which happens quite frequently, Erich was no life insurance for Paula). In the end, Brigitte is successful, and Paula is not. “paula started the breaking, now she is completely broken…paula does less than a happy person, because she is unhappy,” (189). In the end, nothing turns out to be fair, because nothing was...
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...HEINZ KETCHUP – BRAND AUDIT Heinz, now an American icon, launched its first Tomato Ketchup in 1876. Driven to produce superior products, Heinz embraced its innovative nature as early as the 1900’s when it introduced the first preservative-free Ketchup in the market. Since then, their customer centric approach has led it to adopt many incremental and transformational innovations such as the upside down bottle and its HeinzSeed Company initiative respectively. Its customer-focused approach to innovation has helped Heinz gain and maintain their position as a global market leader in the Ketchup and Sauces category. Product Type: Star Heinz Ketchup is a star product for the parent company due to its high market share and high growth rate of the category. High Growth Rate: * The global tomato ketchup market is projected to reach US$3.3 billion by 2015. * Ketchup category experienced a 7% growth rate in 2011. * Lifestyle changes such as shift in dietary habits and the rise in adoption of western lifestyle has fueled growth in this category. Additionally, since more women are gaining traction professionally, the lack of time has led to abandonment of traditional food eating habits and an increased consumption of fast food hence positively influencing the demand for tomato ketchup. High Market Share: * Heinz Ketchup has the #1 or #2 market position in more than 50 countries. As per data released by Euromonitor in 2011, Heinz enjoys the market leader position...
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...HOW TO RE-LAUNCH A PRODUCT SUCCESSFULLY SHREYA. S. PUNTAMBEKAR MBA- I MARKETING B ROLL NUMBER: 36264 CONTENTS 1. INTRODUCTION………………………………………………………………..3 2. CURRENT SCENARIO………………………………………………………...4 3. THE PRODUCT LIFE CYCLE………………………………………...……..6 4. THE MARKETING MIX AND ITS IMPORTANCE…………………...8 5. SO WHY RE-LAUNCH?.......................................................................12 6. PRODUCT FAILURES…………………………………………………………16 7. PRODUCT TAMPERING……………………………………………………..31 8 THE STEPS TO RE-LAUNCH 8.1 STP ANALYSIS……………………………………………………………….34 8.2 THE RIGHT USE OF PUBLIC RELATIONS……………………..…36 8.3 ADAPT TO CHANGE………………………………………………….…...37 8.4 THE RIGHT USE OF PUBLIC REPLATIONS………………………38 8.5 REDESIGNING THE PRODUCT-THE WHAT & HOW…………41 8.6 THE FINAL STEP-THE RELAUNCH………………………………….44 9. CONCLUSION…………………………………………………………………….46 10. REFERENCES…………………………………………………………………..47 1. INTRODUCTION Many people think of a product launch as an event, something that happens with a big bang. The purpose of a product launch is to build sales momentum. A winning product launch delivers sales momentum for your company. But there are very few companies who get it right. A wrongly directed product launch can hamper it to the extent of having to take that product off the market completely. Sometimes, sudden changes in the market also hamper the biggest...
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...The Henry John Heinz Experience Who was that guy who had things named after him like Heinz Field and Heinz Stadium? Well, that man was Henry John Heinz, the maker of Heinz Ketchup. Heinz was one of Pittsburgh’s greatest innovators. He built his company off of a desolate economy and made it into the business the Pittsburgh area has known and love for years. Heinz is important to the Pittsburgh area because of his great tasting products, his willpower to overcome obstacles, and his vow to make customers happy and to only use good resources to make his products. Heinz has great tasting products. According to the Encyclopedia of World Biography, Heinz in 1876 created one of the best-selling condiments in the nation, otherwise known as ketchup. According to NNDB, Heinz also grew and sold delicious pickles, coining him “the pickle king”. Also according to NNDB, Heinz is the leading manufacturer of Ketchup, Mustard, Pickles, and Vinegar. These facts are recorded statistics and history of Heinz’s success and inventions. On his way to the top, Heinz believed that he should be concerned with customer service and what ingredients are in the product the customers want. ...
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...F.T.C. v. H.J. Heinz Co. United States District Court for the District of Columbia, 2000. 116 F. Supp. 2d 190; 2000-2 Trade Cases (CCH) ¶73,066. The Federal Trade Commission seeks a preliminary injunction pursuant to Section 13(b) of the Federal Trade Commission Act, 15 U.S.C. § 53(b), to enjoin the proposed merger of the baby food divisions of H.J. Heinz Company and Milnot Holding Corporation ("Beech-Nut"). . . . I. BACKGROUND A. Market overview Four million infants in the United States consume 80 million cases of jarred baby food annually, representing a domestic market of $865 million to $1 billion. There are only three major manufacturers and distributors of jarred baby food in the United States: Heinz, Beech-Nut, and Gerber Products Company. Gerber is by far the largest domestic manufacturer. It enjoys, and has enjoyed for some 40 years, a dominant market share that has recently grown to between 65 and 70 percent. The Gerber market share is now 65 percent, the Heinz share 17.4 percent, and the Beech-Nut share 15.4 percent. . . . Heinz's domestic baby food products are manufactured at its Pittsburgh, Pennsylvania plant, which was recently updated at a cost of $120 million. The Pittsburgh plant now operates at 40 percent of its production capacity and produces 12 million cases of baby food annually. . . . Beech-Nut manufactures all of its baby food in Canajoharie, New York, at a manufacturing plant that was built in 1907 and began manufacturing baby food in 1931. The plant...
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...CADBURY: Billionaire Mr Peltz heads the Triarc buyout firm in the US and has a history of taking stakes in companies prior to forcing through change. Last year he fought a bitter battle for representation on the board of Heinz, eventually winning two of the five seats he wanted. He has been instrumental in pushing through a round of cost-cuts and share buybacks at the ketchup to beans group. Other targets have included the restaurants group Wendy's, where he applied pressure to have its doughnut business disposed off. He also recently emerged as the largest shareholder in the jewellery group Tiffany's, with a 5.5% stake, and was thought to have been one of the unsuccessful bidders for Aston Martin, the luxury car marque which has just been sold by Ford. Mr Peltz, 65, made his name in the corporate raider arena on Wall Street in the 1980s. He made his first fortune with the acquisition and merger of Triangle Industries and National Can in 1985, selling the company five years later for a profit of more than $800m (£413m). He has had dealings with Cadbury in the past, having sold his Snapple soft drinks business to the group in a $1.45bn deal in 2000. He had bought it three years earlier for just $300m Trian campaigned stridently for Heinz to increase shareholder value. The outcome? Even before the results of the proxy were announced, Heinz management announced a $265 million cost-cutting plan and a $1 billion share buyback program the British maker of Dr Pepper soft drinks...
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...EXECUTIVE SUMMARY In 1991 we opened our country to foreign brands. As per this liberalization policy many a foreign players ventured into our country finding it a lucrative large mass market. India’s market potential lures foreign companies. Many international companies that ventured in after 1991 are tallying their profits and losses and wondering what the future holds for this market of 950 million people. But India is a diverse country where different states have different consumption patterns and customs. Thus competition has become the key word in today’s scenario. Till 1970’s and 80’s Maggie and Kissan were the major ketchup brands but after liberalization Heinz entered Indian market which offered tough competition. These major giants are also facing competition from many local players like Tops, Cremica and other local brands. Through this project we have studied 4 P’s of marketing mix which includes PRODUCT, PRICE, PLACE and PROMOTION for Maggi Tomato Ketchup. Product highlights various attributes of the product. Price helps us in analyzing whether it is competitively priced or not. Promotions showcases which mode of promotion is most effective and how do consumers respond to various celebrity endorsements. Place focuses on efficiency of distribution network of Maggi Tomato Ketchup. We have also drawn out some inferences by applying various statistical tools like ‘SIGN TEST’. Towards the end we have suggested some recommendations as a group on how can we improve...
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...23rd May 2013 Assignment submitted to GROUP II ASSESSMENT OF LINKAGE BETWEEN STRUCTURE & PERFORMANCE Group Members Sonal Zade Jayeeta D’Souza Bipul Sharma Rohit Kedare Rajneesh Malik Nitin Amin – Roll No. 32 – Roll No. 08 – Roll No. 02 – Roll No. 26 – Roll No. 20 – Roll No. 14 – IBM – Capita – HUL – H J Heinz – Zynga – WNS 1. Introduction 2. Case on Formation of Autonomous Work Groups at Hindustan Unilever Limited 3. Case on Adaptability, Discipline & Innovation in Structure at H J Heinz Company 4. Case on Job Architecture and Performance at WNS Global Services 5. Case on Impact of structural change and Ventura grades at Capita India 6. Case on structural linkage with performance at Zynga (Online Gaming) 7. Case on matrix structure linkage with performance at IBM 3 3 5 8 11 13 16 Page 2 of 18 Introduction We have undertaken studies in our companies to understand the correlation between structure and performance. We have made an attempt to disintegrate the level of complexity in the structures and what impact it exercises on the output or performance. We have explored the above subject keeping in mind that the important variables while dealing with organisation structure are – formalization (rules, routines), centralization (hierarchy, use of authority, verticality), control systems (span of control), coupling and structural embeddedness and specialization (role clarity). Case 1 - The Hindustan Unilever Experience By the end of year 2010, Hindustan...
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...H.J. Heinz Company Case: Cost of Capital in Times of Uncertainty Group 10 Alan Ho 20349978 Saraniya Paramanathan 20332829 Christopher Abeleda 20335744 Nathanael Cheung 20345672 Reuban Nadesan 20346511 To: Board of Directors Committee, H.J. Heinz Company From: Group 10 Consulting Date: July 7, 2011 ------------------------------------------------- Subject: Weighted Average Cost of Capital Recommendation ------------------------------------------------- Heinz has reached an unstable point in its business cycle and must calculate an appropriate cost of capital during these uncertain times. The cost of capital is an essential measure in determining the cost of a company’s capital structure. It is the required rate of return for potential investments for the firm. Therefore, assumptions for the cost of capital components must be analyzed carefully. We have provided guidelines and calculations regarding how we derived an appropriate cost of capital. 1.0 Weighted Average Cost of Capital (WACC) Components & Recommendations The cost of capital is a crucial measure used in the capital budgeting process and determining what projects are profitable for the firm. The most common method of estimating the cost of capital in firms is the WACC, as it accounts for both debt and equity as sources of financing. This measure focuses on current financial market conditions and hence, ignores irrelevant historical costs. There are two major components to estimating...
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...CHANGE MANAGEMENT IN ACTION Transforming the corporate culture at Heinz Australia The Heinz Company's association with Australia began back in the 1880s when Heinz products were first imported from the USA to feed the American miners who came to work in the goldfields. Production first began in Australia in 1935 when Heinz (US) leased a factory in Richmond, Melbourne. During World War II Heinz began operating a factory in Devonport, and, from 1943 to 1946, the company sold 86 per cent of its production to the Commonwealth Government for supply to all the armed services. Postwar, Heinz Australia continued to expand, establishing new factories and acquiring numerous companies from the 1970s through to the 1990s. In 1998 Heinz Australia merged with Heinz–Watties, New Zealand. In 2003 the Heinz Watties Australasian business was restructured into three separate business units: HJ Heinz Australia, Tegal Foods New Zealand, and Heinz Watties New Zealand. It currently employs around 800 people in Australia and 1200 in New Zealand. With the restructure in 2003, Peter Widdows was appointed Managing Director of Heinz Australia and the company moved into its new head office at Southbank, Melbourne. In February 2009 Widdows was appointed Chief Executive Officer of Heinz Australasia (Japan, Australia, New Zealand and Korea). The phenomenal success of Heinz in Australia and its influence on Heinz businesses in the Pacific region over the last six years are largely credited to the transformational...
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...Kylie Young Prof. A. Stracuzzi ENGL 1007 Pop Culture – 40 15 February 2015 Heinz Ketchup, 2009 Semiotics includes the way in which we perceive and create meaning in messages we are exposed to. Advertisers often depend on semiotics to convey a message through an advertisement, quickly and effectively; usually in a clever manner. A great example of semiotics used through advertising is the Heinz Ketchup advertisement. This ad shows what appears to be a classic glass Heinz ketchup bottle, sliced horizontally, with a tomato on top of the bottle. The bottle is centered onto a red background, with white lettering at the bottom of the page, which reads “No one grows ketchup like Heinz”. What seems like a rather simple advertisement, gives the consumer almost subliminal-type messages. Most people know that ketchup is full of sugar, and other unnatural ingredients. However, this ad pictures the ketchup bottle to be sliced like a tomato; which shows health and freshness to the consumer. Ketchup is by no means “grown”, it is manufactured in a factory. The advertiser’s behind this particular ad are basically attempting to redefine ketchup, by making the bottle appear like a fresh and wholesome vegetable. In doing that, it is almost “tricking” the consumer into thinking Heinz ketchup is healthier or has more nutritional value and benefits than the leading ketchup brands. The ad almost makes Heinz seem like it is also a tomato farm, growing their tomatoes and then using them to create...
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...meaningful and clear. In this report, whatever we experienced, we believe that it will help us in future. We are very happy to submit this report to you successfully. We therefore pray and hope that you will be kind enough to receive our report and hope it will satisfy you. Thank you Sir. Yours sincerely, NAME ID SIGNATURE 1. Tawsif Bin Maksud. 0910374 2. Kaptia Mumtahana. 0910330 1. Executive Summary: [pic] “To do a common thing uncommonly well brings success.” —Henry J. Heinz. The H.J. Heinz Company, headquartered in Pittsburgh, Pennsylvania, is the most global of all U.S.-based food companies. Famous for our iconic brands on six continents, Heinz provides delicious, nutritious and convenient foods for families in 200 countries around the world. In more than 50 of those countries, we enjoy the number-one or number-two market position. [pic] [pic] PICTURE: HEINZ HEADQAUTER AND PLANTAND GENERAL OFFICE IN PITTSBURG Key Heinz markets are segmented as North American Consumer Products, U.S. Foodservice, Europe, Asia...
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...In this task I would be selecting six different types of products from different organisations and I would also be talking about my choosing products segmentations. Segmentation refers to a process of dividing a large unit into various small units which have more or less similar or related characteristics. Market segmentation is a marketing concept which divides the complete market set up into smaller subgroups involving consumers with a similar taste, demand and preference. One market segment is totally distinct from the other segment. A market segment contains of individuals who think on the same lines and have similar interests. The individuals from the same segment respond in a similar way to the fluctuations in the market. Basis of Market Segmentation Gender The marketers divide the market into smaller segments based on gender. Both men and women have different interests and preferences, and thus the need for segmentation. Organizations need to have different marketing strategies for men which would not work in case of females. A woman would not purchase a product meant for males. The segmentation of the market to include gender is important in many industries like cosmetics, footwear, jewellery and apparel industries. Age Group Division on the basis of age group of the target audience is also one of the ways of market segmentation. The products and marketing strategies for teenagers would be different than kids. Age group (0 - 10 years)...
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...Helaine Krisha A. Lee Case Analysis Basic Economics McDonald’s Corporation started in 1940, and now known as the world’s largest hamburger fast food chain. It serves around 68 million people in 119 countries and has branches of almost 34,000 worldwide. As of 2012, McDonald’s has an income of $5.46 billion and has total employees of nearly 1.8 million as of this year all around the planet. McDonald’s has been known in using Coca-Cola products, same as through with Heinz ketchup especially with their burger and fries. But last October 27, 2013, McDonald’s have finally but ditched the use of Heinz ketchup. If McDonald’s has been serving burgers and fries with Heinz ketchup to 119 countries around the world for 40 years, now it will serve Hunt’s ketchup. The reason of this change in McDonald’s was because of the changes made in the company of HJ Heinz, Co. Earlier this year, Warren Buffett's Berkshire Hathaway affiliating 3G Capital, a Brazilian company that controlled Burger King, bought HJ Heinz Co. for $17.3 billion. Thus Bernado Hees was brought in as the new CEO of HJ Heinz Co. He was the executive chair of Burger King, the fast food chain that has a rival with McDonald’s. Unfortunately, this changed made by HJ Heinz Co. made a conflict with agreements and business deals between the two thus making this deals happen difficult and that McDonald’s decided to end their partnership with HJ Heinz Co. With this situation, I will relate it to first, to the Law of Supply and...
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...Table of Content Executive Summary 5 Situation Analysis 6 Company 6 Organizational Structure 6 Corporate Goals 12 Internal SWOT Analysis 12 External SWOT Analysis 13 Internal Processes and Capabilities 14 Industry Financial Structure 14 Customers and Current Situation 15 Value Proposition 15 Current Core Target Market 15 Change in behavior, attitudes or buying trends 16 What are they purchasing from our company? 19 Why are the customers buying our products/services? 19 What differentiates our products/services 20 External Environment 21 Industry 21 Economic 22 Technical 22 Societal 23 Legal 23 Competitors 24 Nestle 24 Pepsi 26 Tyson Foods Inc 28 Kewpie 30 Financial Ratio Analysis 31 Growth Strategy 34 Our new Idea 34 Goals & Objectives 34 Description of Growth Strategy 35 Market Selection 37 Segmentation 37 Targeted Customer Segments 38 Positioning 38 Product 39 Goals 39 Product Description 39 Processes 40 Outsourcing 42 Life Cycle Stage 43 Services 43 Place 43 Goals 43 Distribution Plan 44 Channel Responsibilities 45 Supply Chain System 46 Promotion 48 Goals 48 Promotional Blend 49 Web Based Promotion 49 Social Media Promotion 50 Billboard Promotion 50 Promotional Budget 51 Price 51 Value Proposition & Customer price sensitivity 51 Pricing Strategy 52 Breakeven Analysis 53 Expected Financial Analysis 54 Internal/Sustainable...
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