...under the Exchange Act (17 CFR 240.14a-12) ¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) ¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) Item 5.02. Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers. (e) As disclosed in the definitive proxy statement on Schedule 14A filed with the Securities and Exchange Commission (the “SEC”) by Kraft Foods Group, Inc. (“Kraft”) on June 2, 2015 (the “Definitive Proxy Statement”) relating to the transactions contemplated by the Agreement and Plan of Merger, dated as of March 24, 2015 (the “Merger Agreement”), among H.J. Heinz Holding Corporation, a...
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...4. Egyptian Case Studies Azza El-Shinnawy and Heba Handoussa INTRODUCTION This chapter presents three cases of recent foreign investment in Egypt. In the case of the Egyptian Company for Mobile Services (MobiNil), an international consortium takes over a state-run mobile phone service, and modernises its operations in a rapidly growing and transforming market. The local partner subsequently becomes a regional player in Africa and the Middle East. Glaxo Smith Kline, a leading pharmaceutical firm, expands in Egypt through multiple acquisitions, while the parent firm itself is subject to M&A at a global level. The leading-brand ketchup manufacturer Heinz has established a production facility for the Middle East jointly with a Kuwaiti multinational specialising in being the local partner for foreign fast-food chains throughout the Arab countries. THE EGYPTIAN COMPANY FOR MOBILE SERVICES (MOBINIL) Introduction Mobile telephony is capturing an increasing share of global telecommunications services, accounting for 23 per cent of global telecommunications revenues (up from 3 per cent in 1990). Mobile telephony is one of the high growth market segments of the Egyptian telecommunications sector, having outpaced the growth of fixed-line telephony, which currently stands at 7.5 million lines, growing at a compound annual growth rate (CAGR) of approximately 14.6 per cent during the period 1995/2000, compared with the staggering CAGR of 169 per cent for mobile telephony...
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...TIMBUK2 1. company overview Timbuk2 is a San Francisco based messenger bags company, established in 1989 by former bike messenger Rob Honeycutt. Just-in-time manufacturing fascinated the founder. He studied the Toyota manufacturing model and developed the Timbuk2 Classic Messenger bag pattern to accommodate custom orders from local bike dealers. Later in 1999 they launched the first online customizer. Its product line has since expanded beyond custom bags, now manufacturing bicycle messenger bags, computer carrying cases and other urban-lifestyle bags. 2. SWOT assessment |Strengths |Weaknesses | |-innovative ideas |staff resitance for new implenatation | |- growing revenues | | |- new product implementation | | |- e-business growth | | |- solidly profitable | | |innovative within the brand | ...
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...Spot The Weakness Heinz Ketchup Joe Maalouf Rita Nazarian Jennifer Khoury Notre Dame University Table Of Contents: I. Introduction………………………………………………………3 A. Product category B. Retail outlets visited C. Target market D. Positioning statement II. Product strategies…………………………………………………4 E. Product classification F. Product attributes G. Brand name H. Product support services I. Product’s stage in the product life cycle III. Price strategies……………………………………………………6 J. Price in different outlets (Table) K. Price compared to similar products (Table) L. Type of market IV. Place………….………………………………….………………..7 M. Channel length and type V. Promotional mix………………………………………………….8 N. Product Promotion O. Promotional tools P. Message and target market VI. Weakness…………………………………………………………10 VII. Suggested solution………………………………………………..11 VIII. References…………………………………………….…………..13 Introduction: A-Product category: The product we chose for this research is from the food category; it is a convenience good that can be found in almost all retail outlets across Lebanon. To be more specific it is from the sauces and topping section. “Heinz Ketchup” an American brand of ketchup, originally produced by the H. J. Heinz in the United States, imported and distributed in Lebanon by “KFF Food & Beverage Sal”. This product is mainly linked to fast food and western...
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...HOW TO RE-LAUNCH A PRODUCT SUCCESSFULLY SHREYA. S. PUNTAMBEKAR MBA- I MARKETING B ROLL NUMBER: 36264 CONTENTS 1. INTRODUCTION………………………………………………………………..3 2. CURRENT SCENARIO………………………………………………………...4 3. THE PRODUCT LIFE CYCLE………………………………………...……..6 4. THE MARKETING MIX AND ITS IMPORTANCE…………………...8 5. SO WHY RE-LAUNCH?.......................................................................12 6. PRODUCT FAILURES…………………………………………………………16 7. PRODUCT TAMPERING……………………………………………………..31 8 THE STEPS TO RE-LAUNCH 8.1 STP ANALYSIS……………………………………………………………….34 8.2 THE RIGHT USE OF PUBLIC RELATIONS……………………..…36 8.3 ADAPT TO CHANGE………………………………………………….…...37 8.4 THE RIGHT USE OF PUBLIC REPLATIONS………………………38 8.5 REDESIGNING THE PRODUCT-THE WHAT & HOW…………41 8.6 THE FINAL STEP-THE RELAUNCH………………………………….44 9. CONCLUSION…………………………………………………………………….46 10. REFERENCES…………………………………………………………………..47 1. INTRODUCTION Many people think of a product launch as an event, something that happens with a big bang. The purpose of a product launch is to build sales momentum. A winning product launch delivers sales momentum for your company. But there are very few companies who get it right. A wrongly directed product launch can hamper it to the extent of having to take that product off the market completely. Sometimes, sudden changes in the market also hamper the biggest...
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...Downsizing Downsizing has been used as a change management strategy by many organizations and government agencies beginning in the 1970s. It began as a way to deal with organizational and economic issues that that threatened the success of a company. It eventually became a popular strategy to restructure organizations during the 1980s. As downsizing changes corporate design, it affects millions of employees all over country (Gandolfi, 2008). Although manufacturing, retail, and service industries have the largest numbers of downsizing, it occurs in all industries, both private and public. According to Cascio (2003), statistics from the U.S. Department of Labor showed that in 2002 there were about 15,000 mass layoffs consisting of 50 or more personnel, affecting almost two million employees. There were similar results the prior year. It was reported that 85 % of the Fortune 500 firms downsized between 1989 and 1994 and 100 % were planning to do so in the following five years (Cameron, 1994). Reasons for Downsizing There are a number of reasons that organizations decide to downsize. According to Kirschner, (1996), “Globalization, consolidations, computerization, and divestment have resulted in dramatic changes in employment.” These factors created a new workforce and employment mindsets. Global business added additional competition for organizations. The continuing developments in technology allow higher production rates for companies and global business can run more...
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...Introduction: Management practice around the globe has a lot diversities because of the presence of different social, economic, political and legal and tax systems. After independence the industrial enterprises of this country were initially brought under the control of the government. Very soon it was realized that the nationalized sector was not performing as desired because of unsuccessful management practice. Since then the country has been going through denationalization process. And then every type of concepts and theories of different countries has been practicing in our country. But it is very difficult to say which type of management practice should be applicable for our country. This paper is just an attempt to analyze the different types of management practice especially in U.S.A., Japan, Germany and China in the context of Bangladeshi management practices on the basis of the basic functions of management. As per the findings, management practice in Bangladesh is not being dominated by any specific country's management practice. This paper will describe what types of management practice are made in those countries with respect to socio-cultural or environmental circumstances and other legal and govt. policies. Why will we analyze and/or study Management Practices among the countries? The concept of comparative management has become more important in recent years because of the growing influence of multinational companies and global corporation. MNCs are businesses...
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...Introduction Management refers to the process through which activities in an organization are co-ordinated and controlled in order to achieve the goals and aspirations of the organization. To do so, management requires co-ordination of labor and other available scarce resources as factors of production. The factors of production that are essential in the management process include human resource, time, technology, money and knowledge. Another aspect of management is that it aims at carrying out activities in a manner that is not only effective but efficient as well. Management as a social science can be described as the study of social organizations. This implies the study of the social aspect of any given organization and how it affects achievement of goals in the long run (Newton 12). A key element in management is the decision-making dynamic, which is key and fundamental if any management is to take place effectively. It can, therefore, be stated that management is an art of decision making that decisions influence the operations of an organization towards goal achievement. This report shall highlight effective management in today’s organizations. It shall attempt to discuss and explain one aspect of management in terms of the challenges and problems that are synonymous to that facet of management. I shall also elaborates on how I went about to investigate that facet in the organization. This report shall further give recommendations on how to better improve on that facet...
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...1 The TOWS Matrix --A Tool for Situational Analysis Heinz Weihrich*, Professor of Management, University of San Francisco This article has two main purposes One is to review general considerations in strategic planning and the second to introduce the TOWS Matrix for matching the environmental threats and opportunities with the company's weaknesses and especially its strengths. These factors per se are not new; what is new is systematically identifying relationships between these factors and basing strategies on them. There is little doubt that strategic planning will gain greater prominence in the future. Any organization—whether military, product oriented, service-oriented or even governmental—to remain effective, must use a rational approach toward anticipating, responding to and even altering the future environment. Situational Analysis: A New Dimension in Strategic Planning Today most business enterprises engage in strategic planning, although the degrees of sophistication and formality vary considerably Conceptually strategic planning is deceptively simple: analyze the current and expected future situation, determine the direction of the firm and develop means for achieving the mission. In reality, this is an extremely complex process, which demands a systematic approach for identifying and analyzing factors external to the organization and matching them with the firm's capabilities. The purpose of this article is twofold: first, the concept of strategy and a model...
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...1 The TOWS Matrix --A Tool for Situational Analysis Heinz Weihrich*, Professor of Management, University of San Francisco This article has two main purposes One is to review general considerations in strategic planning and the second to introduce the TOWS Matrix for matching the environmental threats and opportunities with the company's weaknesses and especially its strengths. These factors per se are not new; what is new is systematically identifying relationships between these factors and basing strategies on them. There is little doubt that strategic planning will gain greater prominence in the future. Any organization—whether military, product oriented, service-oriented or even governmental—to remain effective, must use a rational approach toward anticipating, responding to and even altering the future environment. Situational Analysis: A New Dimension in Strategic Planning Today most business enterprises engage in strategic planning, although the degrees of sophistication and formality vary considerably Conceptually strategic planning is deceptively simple: analyze the current and expected future situation, determine the direction of the firm and develop means for achieving the mission. In reality, this is an extremely complex process, which demands a systematic approach for identifying and analyzing factors external to the organization and matching them with the firm's capabilities. The purpose of this article is twofold: first, the concept of strategy and a model...
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...interprets the labels in terms of either the physical or hedonistic consequences of action (punishment, reward, exchange of favors) or the physical power of those who enunciate the rules and labels. The level is divided into the following three stages: Stage 0: Egocentric judgement. The child makes judgements of good on the basis of what he likes and wants or what helps him, and bad on the basis of what he does not like or what hurts him. He has no concept of rules or of obligations to obey or conform independent of his wish. Stage 1: The punishment and obedience orientation. The physical consequences of action determine its goodness or badness regardless of the human meaning or value of these consequences. Avoidance of punishment and unquestioning deference to power are values in their own right, not in terms of respect for an underlying moral order supported by punishment and authority (the latter is stage 4). Stage 2: The instrumental relativist orientation. Right action consists of what instrumentally satisfies one's own needs and occasionally the needs of others. Human relations are viewed in terms such as those of the market place. Elements of fairness, reciprocity, and equal sharing are present, but they are always interpreted in a physical, pragmatic way. Reciprocity is a matter of "you scratch my back and I'll scratch your", not loyalty, gratitude, or justice. II. Conventional Level At this level, the individual perceives the maintenance of the expectations...
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...Unlike Freud, Kernberg views anaclitic and narcissistic object divisions as irrelevant, and deemed it as devalued or fixated on aggression. Which led to his categorization additions of three types of narcissism: adult narcissism, normal infantile narcissism, and pathological narcissism (Kernberg, 1993). Normal adult narcissism, is deemed as having a healthy level of self- esteem and is due to the existence of healthy object relations. Therefore meaning, the person has experienced several positive relationships early on with caretakers, allowing them to internalize a positive mental concept of self and others (i.e. objects). What derives from this positive object relations is an integrated sense of self that continuously develops. Next, normal...
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...Secrets And Fears Throughout “Our secrets”, Susan Griffin explores the secrets and fears underneath the life of different characters. People are usually afraid of revealing secrets since the truth behind the secrets has the power to make a significant difference to people’s life, particularly in a negative way. As a result, the truth is often feared and concealed. “I think of it now as a kind of mask, not an animated mask that expresses the essence of an inner truth, but as mask that falls like dead weight over the human face”(Griffin 349). The mask shields what is on the inside, covering up ones’ feelings of their own will. The hidden side to them is as a barrier to their fear of the unexpected consequence of uncovering their secrets. “Secret” and “fear”, both words expose readers to the main points of Griffin’s “Our Secrets”. From the very beginning of the book, Griffin has already presented the topic of “secret”. The narrator listens to a woman, who is speaking of her abnormal childhood. Formal family speech was not possible in her family due to her father’s occupation in a military base, especially during the wartime. “There were nuclear missiles standing just blocks from where she lived. But her father never spoke about them” (Griffin, 335). The man tried to keep the secrets from his family, even by deterring himself from starting a close and normal conversation with his daughter. He was afraid of telling the truth. He could not share his secrets with his family as...
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...ASSIGNMENT 1 – BSMAN 3009 Accounting For Managers Table of Contents 1. Introduction: Thoughts on Task Overview 2 2. Body: Corporate Social Responsibility 3 3. Conclusion 7 Appendix 1 10 1. Introduction: Thoughts on Task Overview Over the past 44 years, the environment in which we do business has dramatically changed with a more ethical and social responsivity due to the ability to access information whenever and where ever you are from any company you like. This access has changed the “rules of the game” to a point that it is a legal requirement in some countries to have a Corporate Social Responsibility (CSR) and in the future, I think that more countries will follow Indonesia’s lead to combat environmental damage. Environmental concerns is not the only area there CSR encompasses. Words like ‘continuous disclosure’, materiality assessment and CSR is becoming somewhat of a growing ideology, which is being injected into the corporate psyche with a standard demand from stakeholders. In this report, I will show through a number of company views that the rules of the game has changed not just through regulation but expectable social views. 2. Body: Corporate Social Responsibility Within Australia there are federal based reporting system for accounting and it is an evolving regulations the bring standard and the ability to compare companies for investors and other interested parties. The Australian Securities...
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...long if they do not provide to their customers the products and services they desire. In addition, reputation effects often make it in the firm's own interest to act ethically toward its business partners and employees since the firm's ability to make deals and to hire skilled labor depends on its reputation for dealing fairly. In some circumstances, when firms have incentives to act in a manner inconsistent with the public interest, taxes or fees can align private and public interests. For example, taxes or fees charged on pollution make it more costly for firms to pollute, thereby affecting the firm's decisions regarding activities that cause pollution. Other "incentives" used by governments to align private interests with public interests include legislation to provide for worker safety and product or consumer safety, building code requirements enforced by local governments, and pollution and gasoline mileage requirements imposed on automobile manufacturers. AACSB: Ethics Blooms: Analysis Difficulty: 2 Medium Learning Objective: 01-06 Explain why value maximization is not inconsistent with ethical behavior. Topic: Understanding the Corporation Is value maximization always ethical? Modern finance does not condone attempts to pump up stock price by unethical means, but there need be no conflict between ethics and value maximization. The surest route to maximum value starts with products and services that satisfy customers. A good reputation with customers...
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