...worked in Germany, he was selected because of his qualification, experience, speaks fluent German and a wife who is from Germany which makes him culturally prepared. Even though the launching of the new product was a success, there were issues, concerns and behavior that may have failed in the launching of the new product. Not in the order of priority, I have identified the following key organizational behavior issues either in the American or German perspective: * Culture Ready Environment * Leadership and Management style * Communication * Expectation * Motivation * Problem solving * Adaptability 2. Reflection on the identified issues along with recommendations or potential solutions to identified issues. Today, facing tough economic times, many companies are cutting resources, employees, and cost to survive the competition. Yet in spite of cut backs and struggles, the war for talent remain as strong as ever – company focus has simply shifted to strategic hiring and retention. However, innovative companies are committed and determine to re-investing and re-designing their strategy to deliver results with fewer or less resources. In the case of the company headquarters in Philadelphia, sending Jim to Stuttgart, Germany to lead the launching of a new laser product for eye surgery is what I called...
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...commercialization, brand loyalty The article I chose is about different brands that were older and are gaining new life. Basically they are trying to revamp the old products. The first example they gave was the brand Narragansett, which is a type of beer. They actually had a tagline that said “Hi neighbor! Have a Gansett!” So, a man named Narragansett set out to re-launch Narragansett Brewing, bringing back this brand that had been out of existence for decades. Another brand that has been coming back into the mix is Butterfields Candy. Brand ownership is also be legality in these cases and can be the toughest part, says the article. Another issue with re-launching an old brand, is appealing back to the consumer market. Narragansett had to appeal to a different demographic and therefore commercialized differently than the previous brand owner who let down his customers and brought the brand into despair. The brand has commercialized to distributers and consumers by taking a part in beer festivals and other events to try and gain brand loyalty among consumers. What I learned from this article is that a brand can be brought back from down under. You just have to work hard and restructure the process and market consumers correctly. One will need new consumers as well as old consumers to be a success in re-launching a brand and gaining that loyalty. Legalities also play big role, but it can be done with the effort and hard work of the new...
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...United States, Mexico and Canada. Recently, Andrew Baker, brand manager for the company, has been tasked with formulating a marketing strategy to determine whether or not launching a new energy beverage would be profitable in 2008. To date, Dr. Pepper Snapple Group, Inc. is the only major domestic non-alcoholic beverage company in the U.S. that did not have an energy drink of its own. The decision to explore the energy beverage market is based on a business strategy that focused on the opportunities in high-growth and high-margin areas of opportunity. A primary concern facing this decision lies in the fact that the energy beverage industry is already established. The problem lies in whether or not it is worth their time and funds to explore a new product and venture into the energy beverage market. Alternatives Essentially, there are two basic alternatives to consider when evaluating this decision: (1) continue business as usual and don’t get involved with the energy beverage industry or (2) enter the energy beverage market. Evaluation of Alternatives In the first alternative, they’d continue to ride their juggernauts. Stick with their established brands and stay the course. It’s important to note that 75 percent of Dr Pepper Snapple Groups sales volume was generated by established, dominant products that held either the number one or two positions within that category. In the second alternative, there are several considerations to evaluate when trying to accurately...
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...taste change to light beers, and the company needs to take on a different approach to spark the sales. Most especially in the customer segment of the younger drinkers, and they were identified as the key customer segment, aged 21-27, and accounted for more than 27% of the total beer consumption. 42% of the light drinker’s were also woman. These particular customer segments are getting their preferences from other competitors of Mountain Man beer Company, which lead to the 4% decrease in the sales of Mountain Man Beer. Faced with the Prangel legacy and inheritance of the company, Chris Prangel, thinks that launching a light beer will attract a younger market segment. Others on the MMBC management team currently challenge this because they think that a light beer may stray away from the current brand strategy. The MMBC management team also feels that launching a light beer would be very expensive and could hurt Mountain Man’s key customer base and brand equity created through a grass roots and word-of-mouth marketing mix. ! Analysis of Threats and opportunities If Chris Prangel decides to exclusively continue with the core representation, production, and sales of MM Lager, the company would retain its target market and avoid short-term risks. By doing nothing new, they would also avoid expenses in S&GA, advertising, and the initial net loss in revenue for MM Lager due to the introduction of a new light beer. However, the company faces long-term losses...
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...market. Evaluation of the industry requires the assessment of the Strengths, Weaknesses, opportunities, and Threats, and Porter’s forces that face the company as it seeks to conquer other markets. This analysis helps in understanding the current position of the cell phone manufacturer in comparison to the market and the competitors. Apple is a leading brand of mobile phones with revolutionary products that appeal to the global market. SWOT Analysis i. Strengths • Exclusivity • Brand recognition • Good reputation • Financial stability and backing • Stable and self-developed platforms ii. Weaknesses • Product prices • Diversity and versatility • Compliance with other developers • Limited and pricy apps for the handheld devices • Compatibility concerns iii. Opportunities • Mergers with other players • Joint development • Diversity of product to suit different market niches • Brand re-launching • Freebies and promotions iv. Threats • New and cheaper competitor products • Unionization of software and apps developers, such as android • Introduction of new entrants in the market such as Google • Fierce competition from existing competitors Porter’s Forces i. Threat of New Entrants Apple, as well as other mobile phone companies, are facing a continuous threat of new entrepreneurs in the industry. Companies such as Motorola...
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...The Buzz is Back The Charlotte Bobcats: (Re) Launching a New (Old) NBA Franchise Article Analysis by Rosbie Mutcherson Jr. Business 505 Creating Consumer Value March 4, 2015 After reading Charlotte Bobcats: (Re) Launching a New (Old) NBA Franchise, I think of the Charlotte Hornets like a bad junior high breakup. We have all been there I am sure. Plenty of infatuation, fighting, scandal, embarrassment, pouting, and happiness are a few things that come to my mind. “The Charlotte Bobcats: (Re) Launching a New (Old) NBA Franchise written by D. Branch Jr. looked in the Charlotte NBA franchise from its inception to now. The city of Charlotte for years backed their basketball team through the bad and certainly the good times. The team enjoyed an NBA record for attendance for ten plus years at a time. Fans continued to buy tickets despite not always producing competitive teams. It seemed to not matter whether the Hornets were winning fans would still pack the arena. After years of success there came a point when the organization reached a crossroads. Trades, ownership issues, and scandal all played parts in Charlotte’s fall from the top of the league in fan support to the very bottom. A once vibrant city with a new NBA franchise quickly turned into a black hole for an potential NBA owners. Hornet ownership would eventually flee to New Orleans. Within a few years change it all its glory was revealed. Robert Johnson brought a new face, arena, and name change to the city of Charlotte...
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...MKTG 510 Jason Biopure Case Recommendations 6/4/13 To: Carl Rausch, President and CEO of Biopure Corporation From: Jason RE: Biopure Product Release Analysis Date: 6/4/13 Dear Mr. Rausch, The contents of this letter will provide you the information and analysis you will require in order to make an effective decision on the timely release of your Biopure products (Oxyglobin and Hemopure). Reccomendation Based on the analysis conducted by our firm, we are recommending you proceed with launching Oxyglobin. Our recommendation to release Oxyglobin prior to hemopure is based on the financial analysis performed on Oxyglobin (see exhibit A) and the need to fulfill the market demand of veterinary care and emergency centers with an adequate supply of blood. Financial Analysis Our team has determined the selling price of the Oxyglobin product to be $100. As defined in the table on the far right, our profit from Table A Financial Report_ January Sales Revenue $2,500 Cost of Goods Sold $1,600 Gross Profit $ 900 Fixed Costs Production Costs $1,250 Material Costs $ 1 Sales Training $ 300 Total fixed Costs $1,600 Net Profit(loss) $ 900 January Sales Revenue $2,500 Cost of Goods Sold $1,600 Gross Profit $ 900 Fixed Costs Production Costs $1,250 Material Costs $ 1 Sales Training $ 300 Total fixed Costs $1,600 Net Profit(loss) $ 900 operations will be $900k monthly or $10.8M...
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...Najeeb Kapadia Registration # 20784 Signature: __________________ Member Name: Syed Mohsin Nazeer Registration # 21402 Signature: __________________ Member Name: Hassan Iqbal Registration # 21504 Signature: __________________ Member Name: Syed Abdul Moiz Waheed Registration # 21310 Signature: __________________ Member Name: Rameez Registration # Signature: __________________ ACKNOWLEDGEMENT We would like to acknowledge that the completion of this Re launch report was not easy at all without the meaningful supervision and guidance provided by our respected course instructor SIR. HAMMAD UR REHMAN. The report contains a primary objective of conducting a structured research regarding the re launching of RC Cola. It was the guidance and supervision provided by SIR. HAMMAD UR REHMAN. This motivated us and made us strive to the end up with a valid and authentic conclusion that how RC Cola should be re launched. We would also like to thank SIR. HAMMAD UR REHMAN. for keeping us focused, and creating such an amazing environment for us to learn Principle Of Marketing and for giving us the confidence of writing this report. We are deeply indebted to SIR. HAMMAD UR REHMAN. for the suggestions, support, valuable hints, encouragements and attention given to every single detail, which is amazing and helped us throughout the research and for writing this report. Therefore, we would like to give our gratitude to...
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...Cruiser Thorr Motorcycles Cruiser Thorr Motorcycles In the case of Thorr Motorcyles Inc., the company’s dilemma was to figure out how to stop the steady decline of motorcycle sales. The company’s once successful motorcycle was now in the declining phase of the product life cycle. This paper will discuss the recommended solutions, the results, the relationship between differentiation and positioning of products or services, and the effect of the product life cycle with this particular product. In order to revitalize the sales of Cruiser Thorr, there has to be market research conducted. The research was based on competitors with similar products and what was offered that helped the competition sustain sales. The competitors that were researched for Cruiser Thorr were Anzai and Espritique. The parameter values that were compared were lifestyle image, service offerings, price, quality engineering, cool, safety, product uniqueness, and product design and styling. Based on these values, Cruiser Thorr was lacking in a few categories in comparison to its competition. As a new member of the marketing team and conducting quality research, the first call to action was to re-assign a couple of the parameter values that were previously a priority. The initial parameter values that sustained the Cruiser Thorr motorcycle success were lifestyle image, service offerings, price, and quality engineering. The four parameters that were decided upon were cool, price, safety, and quality...
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...Jorge Alonso Ruezga Luna Sistemas de producción II 01/12/2013 “Launching Krispy Natural: Cracking the product Management Code” Hi Marne good night. I´ve been analyzing our situation and our numbers and I think that we should review some points to ensure the well being of the strategy that we´re using. I think that the results of the potential of Krispy Natural were as expected, you were right. Natural Krispy received very good critics from our customers, even though our product has less crackers than the other brands. The roll-out strategy that we established should work just fine but due to our current situation I think that we will have to re-establish it. If Frito-Lay its going to enter the market we shouldn’t start with a roll-out nationally, we should focus on states, a strategy based on piece by piece program. Once we start to gain the confidence of our customers we start to grow in different areas. This will slow our forecasted demand and expansion but it should be a lot safer for us. Frito its not going to create a low class product since they are experts in selling salty chips, they ought to do some high class crackers, so we have to be careful on this. Our product its very tasty and we are having good responses for our customers so that why we should slow things up a bit so that we can start to penetrate the market, we have to focus on the idea that maybe our product has less crackers and its more expensive, but its worth it, and that’s what matters. I...
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...Explanation of the basis of the brand valuation, creation and justification and demonstrating the various facets of a national brand and the internationalization of that brand, the Company selected and the name and brands associated with the company follow here under. The company will be involved in development of, computers, associated software, smart phones, and innovative music player media. The company which in this paper will be referred to us Protegrity will operate from London, United Kingdom. When its started by the two founding partners who were in college together, the aim will be to start a company that will offer innovative products and services that everyone across the globe would love to use. The founding partners also have a dream of creating a company where everyone would like to work at. Other dreams will be to create quality products and software that...
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...First question:- Corantor is a hi-tech global company with a traditionally low profile. Until recently, if you asked anyone if he knew the corantor brand name, the like hood was that he would say yes. However, he might not have known what Corantor provides in the way of its total product range, and might have associated the brand name and company with traditional technology. The "Let's Make Things Better" global brand campaign has raised the corantor profile, and provided it with a more focused and distinctive personality. From your point of view, what did corantor do to build its strong Brand and be well known by every one? Building a strong brand is the goal of many organizations Corantor started small but built a solid reputation with the customer along the way and in the process the name of the company's brands were well known. The following are steps Implemented by Corantor to create a strong brand. Determine the target customers in a better way,and their demographics,what are the capabilities needed to serve them ,how and when to reach them to deliver the needed messages to raise their awareness of the brand or to persuade them to buy Corantor products and to positioning Corantor in the minds of its target customers with a distinctive personality. Identifying all contact points where customers interact with the company. To create a holistic brand experience, we need to create a consistent and convincing experience at each of these touch points. For example...
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...Problem Statement Should Biopure introduce Oxyglobin now or until after Hemopure is approved by FDA? Analysis Two types of blood substitutes were invented to replace the functions of biological blood for human and veterinary use, particularly for blood transfusion purpose. Oxyglobin is designed for animals, whilst, Hemopure is for humans. Given Oxyglobin has been approved by FDA and Hemopure is still pending for final trial, there is a fierce debate within Biopure on whether Oxyglobin should be introduced now or wait until after Hemopure is approved. To analyze the situation, let’s take an in-depth look at the current veterinary and human blood markets. Veterinary blood market With low number of acute blood loss cases, the demand for veterinary transfusion indeed is not large. However, with few animal blood banks, the veterinary blood supply is very limited. Donor animals are the main source of blood supply which is inhuman and costly because the animals have to be housed solely for blood donation purpose whenever in need. Besides, without proper blood typing and cross-matching system, veterinary transfusion is not efficient enough that prolonged recovery period for a patient animal is always required. Thus, most veterinarians are reluctant to carry out blood transfusion unless they encounter a really critical case. With the introduction of Oxyglobin as a universal blood substitute, donor animals, blood typing and cross-matching are no longer required. According to Table...
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...------------------------------------------------- Re: Launching a national Italian sausage brand for Saxonville Sausage Company Potential Value Proposition For close family members and friends of Saxonville Sausage, “The Family Company”, can offer the highest quality, easy- to-cook meal solution that every member of your family will love and will be able to prepare in many gourmet ways; because unlike our competitors, our sausage is produced and delivered to your local grocer fresh and ready for your favorite Italian meal. I. Facts of the Case A. General Market Facts 1. 1.5 Billion in 2005 Revenues 2. Top 3 Brand Products in Revenues: Bratwurst, 70%, Breakfast Sausage, 20%, and Italian “Vivio” Sausage, 5% 3. Competitors: Billy Bob and Country Home. Both are national giants who are only frozen producers, not fresh 4. Vivio brand, 5% of revenue and increasing, is only available in nation’s grocers in Boston, N. J., N.Y., Maryland, and S.C. B. Psychographic and Behavioral Market Facts 1. Female Head-of-Household Longing for childhood simplicity; wherein, a meal could bring the family together at the dinner table 2. Having the “Ideal”: living a productive, hectic lifestyle, preparing wholesome healthy meals that every member of the family would love, creatively cooking meals differently each time and finding the right balance between an evening’s meal preparation, time and skill. C. Ann Banks’ Mandate 1. Launching a national Italian sausage brand for...
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...MEMO To: Dr. Marlys Mason From: Alyssa Cortez Data: October 5, 2014 Re: Clean Edge Razor-Splitting Hairs in Product Positioning Background Since 1962 Paramount has been regarded worldwide as a respectable and well run company. With major competitors such as: Prince (Cogent and Cogent Plus), Benet (Vitric), The Tempest and The Naiv, it is extremely impressive that they continue to improve within the market. After $13 billion in global sales and over $7 million in profit in 2009 alone, Paramount Health and Beauty Company began working on what they believed to be their golden goose. SWOT Analysis Paramount is a strong brand that has established a positive association and trust with its consumers. The Company also has the funds to afford over $19 million/year in advertising spending. They provide the most technologically advanced product in the market. Currently, in the razor market, there is no other product that compares. Unfortunately, Paramount has their fair share of weaknesses as well. Launching the Clean Edge razor in the wrong segment could potentially decimate the whole company. Another weakness of Paramount is that they don’t hold a position in the super premium segment of the mainstream market, which accounts for 37.2% of the total non-disposable razor market. As far as future growth goes, Paramount has plenty of opportunities. They are already growing and have plenty of room to advance further in this super premium market. Another...
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