...The method of research that I chose is survey research. Surveys are used to ask people questions about their behavior, beliefs and feelings (Schutt, 2012). Surveys use a deductive approach. This means that the researchers start off with a research question and then develops key concepts that were used to test hypothesis. Survey research is the best research option for my research questions: What are Americans’ perceptions of police? and Does race and social class influence these perceptions?, because I want to know people’s feelings and beliefs when it comes to the police. Surveys are really versatile and by being able to give surveys online, makes it even more versatile. People tend to answer more honestly when the participation is anonymous...
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...Job Satisfaction In Registered Nurses: Survey Research Lindsey Rask July 30th, 2011 Job satisfaction within acute, community and public health nursing is imperative to the health care system as it directly affects the entire organization. In most health care settings, nurses hold the majority of positions, and replacement of an licensed personnel can be costly, time consuming, and difficult due to staff shortages. These factors are leading to a decrease in job satisfaction, as they are a major cause of burnout rates within the health care profession. The focus of this study is to explore the career plans, satisfaction levels and professional concerns of registered nurses (RNs), specifically within the Prince Albert Parkland Health Region. Through the use of a interviewed survey, this study will explore what significant number of nurses will choose to seek employment outside of nursing, shift to part-time positions, further their education in the nursing field, retire, or alter their career plans is some way. It will also look at what sort of turnover should be expected among nursing staff, if there is a perceived shortage of professionals in their field, and whether they would recommend nursing as a career to others. Nursing is the nation’s largest healthcare profession, with more than 3.1 million RNs nationwide. Of all licensed RNs, 2.6 million or 84.8 percent are employed in nursing, leaving about 500,000 licensed nurses that do not work in the...
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...2.0 RESEARCH FINDINGS 2.1 Interview Three people were chosen to be interviewed. In order to participate in the interview, one must be familiar with the broadcast and print media. He or she must like reading books and watch movie or TV series as well. The purpose of conducting this interview is to get more thorough perspectives on the Broadcast and Print media. Among the three interviewees, two engaged more with the Broadcast than the Print media. However, when asked to choose their preferences on visual or text, all of them agreed that visual plays more important role in their lives. The first interviewee, Charmaine, could not decide whether she prefers movies over books, or vice versa. The second and third interviewee, Louise and Hans, would want to watch movies based on the good books that they have read previously. However, they both would not buy those books if they watched movies first. Adding on, they both claimed they are regular movie goers because a movie only consumes two hours whereas, finishing a book takes them a week. Charmaine on the other hand, prefer convenience and tangible material. Therefore, she prefers reading books instead when she has the time. She still would go for movies at times but she stated that books offer more escapism from reality. Louise and Hans, as movie watchers, believe that watching a movie is the best way for stress relieve. 2.2 Focus Group Five people participated in this focus group which fulfils the minimum requirement...
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...REPORT ON THE ETHICAL ISSUES INVOLVED IN MARKETING RESEARCH BASE ON THE CASRO CODE OF STANDARDS AND ETHICS FOR SURVEY RESEARCH The Council of American Survey and Research Organizations (CASRO) were founded in 1975, which represents over 300 companies and market research operations in the United States and abroad. The philosophy of CASRO is to “require their members to adhere to the CASRO Code of Standards and Ethics for Survey Research, a tough, internationally-cited set of standards which has long been the benchmark for the industry. The Code has been organized into sections describing the the responsibilities of a survey research organization to Respondents, Clients and Outside Contractors and in reporting study results”. Here in this report, the writer would like to focus on the ethical issues that research firms often violate, and has denied to follow the Code of Standards and Ethics from CASRO. The three popular ethical issues are presented and discussed below. There are four main responsibilities in the CASRO Code if Standards and Ethics: Responibilities to Respondents, Responsibilities to Clients, Responsibilities in Reporting to Clients and the Public, and Responsibilities to Outside Contractors and Interviewers. However, the writer of this report will focus mainly on the Responsibilities to Respondent as the ethical issues of this part are now dramatically increasing. In the Section 3 of Part A – Confidentiality belong to I.Responsibilities to Respondents (CASRO...
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...Case Assignment 2 Liberty University BUSI 600 Abstract This paper defines Penton Media’s sampling plan and research design for their study on if their reader service cards are still successful in getting buyer’s attentions. There are five questions that develop the sampling plan and Penton Media’s answers to these questions are described in this paper along with the strengths and weaknesses of their decisions. Their research design is also explained in the eight categories given. Finally, the strengths and weaknesses of their research design are given. Case Assignment 2 Penton Media has designed a research study to determine if the reader service cards are still a sustainable form of bringing in customers. Penton Media came up with a sampling plan in order answer this research plan. Their sampling plan answered five questions and has both strengths and weaknesses. They also formulated a research design, which includes eight categories of options to answer their research question. Their research design also includes strengths and weaknesses, and these will be further examined in this paper. Sampling Plan According to Cooper and Schindler (2014), the sampling plan includes five questions. These questions include (p. 344): * What is the target population? * What are the parameters of interest? * What is the sampling frame? * What is the appropriate sampling method? * What size sample is needed? Once you have answered all these questions...
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...Create a suitable plan to implement your collection of primary and secondary data. (Outcome 1.1) Market research can be either primary or secondary. Both include collect the data that is used to find out specific information that the companies looking for. Primary research is the research generate by conduct trial, ask questions, and comparing results. Usually this research could take from quantitative or qualitative research (hsc.csu.edu.au, n.d). As the consultant for Heavenly Blush, we could suggest to use survey and questionnaires. From four types of primary research can be done, survey and questionnaires is the most effective. Heavenly Blush can conduct survey and questionnaire because by conduct both of them can clearly tell the information that the company needed. From survey, company can create a chart to make people easy to understand. Survey means a form of questioning that is stricter than interview and it is more general because it involves big scope of people (owl.english.purdue.edu, 2013). Heavenly Blush’s consultants would get the information that they want from the medium until large population. It is very useful than the consultants’ interview one by one to know the information of people think about Heavenly Blush. Questionnaire is often focus on the specific topic (hsc.csu.edu.au, n.d). For instance, if the consultants’ of Nike that want to know about what customer want from Nike’s products. So the consultants would ask some questions that are focus...
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...themes are survey methods, survey fatigue, and interpreting surveys. Data will be gathered from scholarly and unscholarly peer-reviewed journals. The articles demonstrated an application of knowledge to understand usable customer feedback. This paper will concentrate on revealing why businesses are dissatisfied with customer feedback and strategies a business can focus to improve customer feedback. We will also have a better understanding of why the customer feedback does not satisfy a company’s needs. The intent of this proposal is to show that businesses need to keep it simple when it comes to surveys. Obtaining usable customer feedback will give businesses a competitive advantage (Purdy, 2013). A business will understand that customers are overwhelmed with feedback and not answering correctly, or not doing surveys (Pecoraro, 2012). Customer feedback is the answer for keeping one business higher in a competitive business world (Jeppsen, 2010). Analysis and Opinions The literature review revealed the three themes that provided an insightful and thorough analysis of the issues that surround customer feedback. Survey methods is a structured questionnaire given to customers and designed to obtain specific information. Customers have expected to have their voices heard quicker with the social media-driven world (Bronx, 2012). Customers are satisfied sharing thoughts and opinions because technology makes it easier to access social media outlets (Bronx, 2012). Survey fatigue is...
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...Business Research Methods, Part I Nikkei Crowder, Jessica Thompson, Delores Winton QNT/561 Anthony Matias August 13, 2012 Business Research Methods, Part I There are elements needed when conducting research, such as developing a theory and hypothesis, determining an appropriate research design, collecting data, providing analysis of the data, and revising the theory upon results. This paper will develop a research design behind the auto industry bailout and identify a sample design used for collecting data. Organizational Dilemma What was the ultimate cause of the downfall of the auto industry resulting in a bailout? This research question arising from the dilemma in the auto industry is one that many American’s found him or herself asking after the government decided to bail them out of their financial crisis. In 2008, the auto industry found itself in a downward financial spiral. Gas prices reached over $4 a gallon and the credit debacle is only a couple of reasons for the dilemma the auto industry faced. The country was facing a recession and they blame up-and-coming technologies of distracting technologies to validate and continue the old routine and procedure to fill their pockets with money and bonuses to retain the status quo in the industry without any regard to others affected, even if this method compromises their long-term strategy. Roche (2009), “This qualifies as failed management syndrome because they consider themselves royalty and...
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...Questionnaire design This Advice Sheet introduces you to the some of the basics of designing a good questionnaire. Many research projects and dissertations demand the collection of primary data from individuals. Questionnaires are often the best way of gathering such information and views. However, a badly designed questionnaire may get only unusable responses or none at all. This Advice Sheet offers guidance on avoiding the pitfalls, and ensuring a successful result. What do you want to know? 1 Maximise success …. 1 Who to ask …. 1 Clear instructions …. 2 Questions …. 2 Order & layout …. 3 Email vs Print .... 3 Piloting …. 4 Further reading …. 4 What do you want to know? Before you even write the first question, it is important that you have a very clear idea about what you want your questionnaire to achieve. Write down your research goals, and think about what information you need to elicit from respondents to meet those goals. Think also about how you are going to analyse each question to get the results you need. Remember there is a difference between things you need to know, and those it would be nice to know. Eliminate unnecessary lines of questioning at the planning stage. Maximise your chances of success The aim of questionnaire design is to a) get as many responses as you can that are b) usable and accurate. To maximise your response rate: • Give your questionnaire a short and meaningful title • Keep the questionnaire as short and succinct as possible • Offer...
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...Business Research Methods , 11e, Cooper/Schindler 2 from the U.S. Penton database. The survey sample was constructed using strati-fied disproportionate random sampling with subscribers considered as belongingto one of 42 cells (seven industry groups by six job titles). A total of 710 com-pleted questionnaires were received, with 676 of the respondents indicating thatthey were purchase decision makers for their organization. Penton analyzed onlythe answers of these 676 buyers. Data were analyzed by weighting responses ineach cell by their percentage makeup in the overall population. The overall marginof error for the survey was ± 4 percent at the 95 percent level of confidence. In-depth follow-up telephone interviews were conducted with 40 respondents, togain a deeper understanding of their behavior and attitudes. Almost every respondent (97.7 percent) had contacted at least one advertiser during the past year. Newer methods of making inquiries—Web visits,fax-on-demand, or e-mail—were used by half (49.1 percent) of the buyerssurveyed. But a look ahead shows the true impact of information technology. Within the next five years, 73.7 percent expect to respond to more ads by sendinge-mail to the company. In addition, 72.2 percent anticipate visiting an advertiser’swebsite, and 60 percent expect to increase their use of fax-on-demand. Three outof five purchasing decision makers have access to the Internet, and 74.3 percentof those without Internet service expect to have it within...
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...Proposal Prepared for Kelly Services By Nabina Shrestha Kathmandu, Nepal 1. BACKGROUND Skoda European premium and luxurious car is one of the largest car manufactures in Europe and also famous automobile manufactures in Europe. 2. RESEARCH OBJECTIVES Conduct Quantitative interviews among existing consumer groups to evaluate/ assess the satisfaction level of customer and identify the most determined factors made sales of car. ← Identify the most determined factors made sales ← Consumer satisfaction (quality and convenience) ← Most effective Communication campaign ← Suggestion for further improvement etc.. RESEARCH DESIGN 1 Target Segment Respondent details Will be provided by Skoda ... 2 Sample Size : 48 |Age Group |Sample Size | | | | | | | | | | 3.3 Area Coverage Kathmandu Valley 5 Overall Survey Methodology The study will be quantitative in nature. The structured questionnaire will be canvassed to respondents selected. The investigator will be trained to be able to administer the set questionnaire. INFORMATION AREAS To avail the required information to meet the objective of the study, following information areas...
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...Survey on “Summer Internship Relevance in MBA Curriculum” Report submitted for the partial fulfillment of “Managerial Communication” Course Number MBA C431 Submitted To JAYASHREE MAHESH Department of Management BITS, Pilani on 26th October 2012 Submitted By : Group 5 Harshit Shukla Nischal Sarin Paresh Sarjani Sanya Nauharia Venkat Naveen Zaid Bin Ahsan ACKNOWLEDGEMENT We wish to express our sincere gratitude to PROF.JAYSHREE MAHESH of Department ofManagement, BITS Pilani, for providing us an opportunity to do project on “Survey on Relevance of Summer Internship in MBA Curriculum”. We sincerely thank you for the constant encouragement and guidance in carrying out this project work. This project bears an imprint of views and opinions of fellow colleagues and other people. We wish to express gratitude to all of them for actively participating in our survey. We are grateful to our college for providing infrastructure and internet facilities due to which we were able to complete this project on time. Last but not least, we wish to avail this opportunity to express a sense of gratitude and love to our friends and our beloved parents for their manual support, strength, help and for everything. Place:Pilani Date: 26th October 2012 CONTENTS * List of Illustrations/Figures * Abstract * Introduction 1. Questionnaire 2.1. Current Curriculum 2.2. Research Techniques and Survey Methods 2.3. Survey Screenshots ...
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...what purpose I would use what I learn. Part of this research would be to look up current job descriptions, any other references to the job in current corporate documents, and the job’s place in the organizational chart. After determining exactly which titles I would be looking at, I would then conduct a survey of a random sample of all employees in the job title or representative job titles. Preferably, this would be an online survey due to the ease of distribution to employees whether they are located in different areas or in some cases in different countries (Rama Rao, 2009). If it is possible, I would prefer to distribute this survey over the company’s intranet for the ease of use and ability to accomplish many related tasks (Kuzmits & Dos Santos, 2000). If the corporation lacked the ability to conduct such a survey by intranet, I would have the surveys distributed in the employee’s mail box, folder, or other communication area. In composing the survey, I would speak with immediate supervisors of the group to identify the major duties of each job (HR-Guide). Using this information, I would compose a questionnaire that asks employees about their jobs based on the duties identified by the supervisors and those identified by the O*NET system as standard to certain jobs (US Department of Labor). To try to get the broadest reach and the most number of responses, I would allow sufficient time for employees to complete the survey. The time given may be as much as a month in a large...
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...In our research, we are aware of the importance of context and the fact that our study has a cross-sectional element to it. This is due to the nature that our findings can be expected to be representative within the specific period in time; and to those currently teaching. That is not to say also that future events can impact positively or negatively on the reliability aspect of our findings. For example, perhaps the way in which tests are graded is either altered or changed, would the perceptions towards academic testing of the respondents differ? This may well be the case. Therefore, we will take care in that any generalisations potentially lack a lasting longitudinal element to them. Having previously decided on our research proposal, we then have to derive a suitable sample. Within our proposed region of BELB primary schools (those who are classified under the Belfast Education and Library Board) there exists 31 schools. This was then formed as our sample frame, with the intention of getting the co-operation of as many schools as possible in order to make generalisations about the wider population as a result of our findings. As previously mentioned, BELB was chosen due to logistical and time issues we anticipated to keep to a minimal, in comparison to what a wider sample population would have created, Having previously decided on a questionnaire as the tool for our proposed method of survey; we then agreed on what questions to decide based on our background knowledge...
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...Global And China High Voltage Load Switch Loss Industry 2015 Market Analysis Survey Research Growth and Forecast Report A new research report on the international High Voltage Load Switch Loss industry, with a key focus on the China market, has been recently added to the research report database. The report, titled “Global And China High Voltage Load Switch Loss Industry 2015 Market Research Report”, is a detailed analysis of the key elements of the High Voltage Load Switch Loss industry chain based on expert data gathered pertaining to report’s review period. A detailed forecast of the High Voltage Load Switch Loss industry’s future state during the years 2020-2015 is formed based on historical data, prominent trends of the past, and development trends observed in the industry so far. The section of competitive analysis of the report presents a snapshot of the High Voltage Load Switch Loss industry landscape in key countries and regions across the globe, with a keen focus on Chinese regions. Of the key High Voltage Load Switch Loss international and Chinese manufacturers, details such as product types manufactured, production capacities, production values, gross margins, product production global share, company contact information, product pictures, manufacturing processes, product cost structures, etc. are included. The report also studies the new projects in the High Voltage Load Switch Loss marketplace, and presents SWOT analysis, investments feasibility and returns...
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