‘Sustainability: Achieving customer loyalty’
Integrated sustainable knowledge in supply chain

Abstract:
Knowledge management plays an important role in disseminating knowledge toward partners like suppliers so that they can integrate customer requirement in term of product development. Buyers are increasingly asking suppliers to measure their environmental impacts and carbon emissions in their value chain. In many cases failure to provide such information, or performing poorly can undermine these business relationships. Now customer awareness is more opt toward green products so that sustainability becomes a strong pillar for the organizations in Pakistan.
Industry:
Our focus Industry is Automobile and electronics in Pakistan.
Purpose:
This study is focus on to the road of customer satisfaction through an effective knowledge sharing technique among suppliers and making grades through sustainability at the end.
Introduction:
Knowledge transferability and its effectiveness are seen as crucial elements for honing communication between supply chains partners deemed necessary for knowledge dissemination. This communication can in turn render the partners to operate according to the aspirations of the company and bore fruits. Companies possessing the ability to ensure effective transfer of knowledge are making strides by producing innovation, reducing costs and improving quality and customer satisfaction (kamara et al; 2002, Love., 2003). Perhaps it can be posited that knowledge management itself assists in provision of a collaborative environment where supply chain partners are able to minimize their wasteful activities, improve productivity and efficiency (Tayyab, Andrew and Derek, 2003).
Most important thing to ponder here is the function of knowledge management in companies operating through technology. Like construction companies, IT companies and