...Entry Plan into International Market Revlon’s Entry into Sweden Chari M. Calhoun Dr. James J. Ruether International Marketing June 13, 2015 Introduction: Company history In 1932, Charles and Joseph Reveson along with a chemist named Charles Lachman, founded Revlon (Revlon 2014). The company began by making a single product which was a unique type of nail enamel. Revlon is now an international corporation with a multi-million dollar net income. Cosmetics, hair care, skin care fragrances, deodorant/anti-perspirant, and other beauty care products are Revlon’s key products. Its products are sold in approximately 150 countries and six continents (Revlon 2014). The company operates in North America, Asia Pacific, Europe, Middle East and Africa (AMEA), and Latin America. It is headquarted in New York City, New York and employed approximately 6,900 people as of December 31, 2013 (Revlon,Inc. 2014). Market penetration strategies, developing new products, utilizing market development strategies, building its strong brands, expansion by introducing new consumer preferred products, and existing franchise extensions, are all part of the alternative corporate growth strategies used by Revlon. These strategies are the key element of the organization’s success. Sweden is a country in which Revlon could capitalize from strategically entering into the market and continuing its present consistent growth. Company profile and analysis The current president and chief executive officer...
Words: 3302 - Pages: 14
...Economic Freedom and Living Standards April 24, 2008 Research Paper Sweden, Ivory Coast, India, North Korea, Singapore, and Brazil April 24, 2008 Research Paper: Sweden, Ivory Coast, India, North Korea, Singapore, and Brazil A country with a free economy have a higher standard of living than countries with poor economies. The standard of living can be determined by the overall economic standing, policy or reforms, political, social, and cultural conditions that a country displays. These factors can be measured in different ways such as the GDP, population, history, and various sources. In this paper, I will examine the economic structure of six countries and emphasize factors that contribute to the standard of living. Sweden Sweden is the world's 27th freest economy. According to the 2008 Index of Economic Freedom (IEF), it has an economy that is 70.4% free. Services, industry, and agriculture account for 59.8%, 38%, and 2.8% of GDP (World Factbook). It relies heavily on international trade, accounting for more than 50% of GDP. Main exports include paper products, machinery and transport equipment, and chemicals. The population is 9 million with a GDP of about $308.9 billion. Citizens are provided with a broad spectrum of public services and social welfare benefits that guarantee a minimum living standard and all residents are covered by national health insurance (Soldenberg). It is known to have one of the highest living standards in the world. Factors...
Words: 4356 - Pages: 18
...Other Investment Insurance Programs Labor Foreign-Trade Zones/Free Ports Foreign Direct Investment Statistics Web Resources Return to top Openness to Foreign Investment Egypt has experienced profound political changes over the past year. On February 11, 2011, President Hosni Mubarak’s 30-year rule came to an end under intense popular pressure as hundreds of thousands of Egyptians converged on Tahrir Square. Transition to democratic rule has been marked by advances and challenges. Egypt has seen several prime ministers and multiple cabinet changes since the revolution, and many investors have reported that the constant shuffle and interim tenure of government officials have contributed to a difficult business environment. Nonetheless, in January 2012 Egypt seated its first parliament elected in free and fair elections, and many of the members have identified increasing foreign investment as a top priority for the government. Egypt continues to honor its pre-revolution laws, international treaties, and trade agreements. It is party to 111 bilateral investment treaties and is a member of the World Trade Organization (WTO), the Common Market for Eastern and Southern Africa (COMESA), and the Greater Arab Free Trade Area (GAFTA). In most sectors, there is no legal difference between foreign and domestic investors. There are, however, special requirements...
Words: 12536 - Pages: 51
...ANALYSIS OF BUSINESS ENVIRONMENT IN SWEDEN Supervisor: Alcina Nunes Students: Ruta Rudokaite and Aiste Sankauskaite Bragança, 2013 Contents Demography and geography 3 Geography 3 Population 4 Language 5 Religion 5 Political, social and legal environment conditions 6 Political Conditions 6 Social conditions 7 Legal environment 8 Economic environment 9 Economic conditions 9 Entrepreneurship conditions 12 Competitiveness indicators 14 Conclusion 17 REFERENCES: 18 Demography and geography Geography Sweden is a northern European country located on the Scandinavian Peninsula, as we can see in Figure 1, bordering the Baltic Sea, Gulf of Bothnia, Kattegat, and Skagerrak, between Finland and Norway. Its topography consists mostly of flat or gently rolling lowlands but there are mountains in its western areas near Norway. Figure 1 : Map of Sweden Figure 1 : Map of Sweden As we can see from Table 1 Sweden is really a large country and is the 5th largest in Europe. Sweden also has natural resources (Sweden is currently one of the EU’s leading producers of ores and metals) that makes her stronger compared to other European countries. Rich bowel of land is very important to each country’s economy as well as the whole world economy. Minerals owning countries can increase their exports, economy level and can improve the social status of residents. Of course we have to mention the fact that Sweden has a really big coastline that allows...
Words: 3154 - Pages: 13
...Jan Lokpal Bill : A Critique Submitted as per course requirement of Law and Social Transformation SUBMITTED TO: SUBMITTED BY: Dr. A.Jayagovind Umashankar Mishra Faculty for Law and Social Transformation I.D. 505 NLSIU, Bangalore LL.M. [1st year] Business law NATIONAL LAW SCHOOL OF INDIA UNIVERSITY BANGALORE Acknowledgement I have endeavored to attempt this project. However, it would not have been feasible without the valuable support and guidance of Dr.Jayagovind. I would like to extend my sincere thanks to him. I am also highly indebted to National Law School of India University Library Staff, for their patient co-operation as well as for providing necessary information & also for their support in completing this project. My thanks and appreciations also go to my colleagues who gave their valuable insight and help in developing this project. Aim: ...
Words: 10324 - Pages: 42
...CHAPTER THREE CONCEPT OF NATIONAL DEVELOPMENT 1. MEANING AND NATURE OF DEVELOPMENT Development is a multi-dimensional process. Development according to international encyclopedia of social science "is a rapid sustained rise in real output per head and attendant shift in technological, economical and demographic characteristic of a society together with the more concept of social development and political development". Walter Rodney opined that "Development in human society is a many sided process. At the individual level it implies increased skill and capability, greater freedom, creativity, self discipline, responsibility and material well being". Amaucheaz, in his submission stated that, development is a multi-dimensional process involving the totality of man in his political,, economical, psychological, social relations among others. Development as a concept is multi-dimensional phenomenon that embraces economics, political and socio-cultural aspect of a nation. When the political, social and economic conditions of a state are in good shape, that state qualifies to be termed developed or developing state. 3.2 NATIONAL DEVELOPMENT STRATEGIES, NEED AND ECONOMIC DEVELOPMENT. The national development strategy is a means, way, and plan in which the government formulates and implements its policies in order to accelerate the rate of development in the policy. Obasanjo administration made series of efforts to lay a solid foundation for the socio-economic growth...
Words: 4660 - Pages: 19
...ANNUAL REPORT 2010 TRANSPARENCY INTERNATIONAL IS THE GLOBAL CIVIL SOCIETY ORGANISATION LEADING THE FIGHT AGAINST CORRUPTION. THROUGH MORE THAN 90 CHAPTERS WORLDWIDE AND AN INTERNATIONAL SECRETARIAT IN BERLIN, WE RAISE AWARENESS OF THE DAMAGING EFFECTS OF CORRUPTION AND WORK WITH PARTNERS IN GOVERNMENT, BUSINESS AND CIVIL SOCIETY TO DEVELOP AND IMPLEMENT EFFECTIVE MEASURES TO TACKLE IT. www.transparency.org WE ARE A GLOBAL MOVEMENT SHARING ONE VISION A WORLD IN WHICH GOVERNMENT, POLITICS, BUSINESS, CIVIL SOCIETY AND THE DAILY LIVES OF PEOPLE ARE FREE OF CORRUPTION Editors: Alice Harrison and Michael Sidwell Design: Sophie Everett Cover photo: © Reuters/Yannis Behrakis Every effort has been made to verify the accuracy of the information contained in this report. All information was believed to be correct as of June 2011. Nevertheless, Transparency International cannot accept responsibility for the consequences of its use for other purposes or in other contexts. ISBN: 978-3-935711-79-1 Printed on 100% recycled paper. ©2011 Transparency International. All rights reserved. This report provides a snapshot of how the Transparency International movement was active in the fight against corruption in 2010. For the purpose of conciseness, national chapters, national chapters in formation and national contacts are referred to as chapters, regardless of their status within Transparency International’s accreditation system. Visit www.transparency.org/chapters for their current...
Words: 28414 - Pages: 114
...Corruption in Nigeria: A New Paradigm for Effective Control Written by Victor E. Dike Published on 30 November -0001 Created on 18 November 2003 • Print • Email Posted by Victor E. Dike in Guest Articles on November 18, 20030 Comments | inShare Causes of Corruption The causes of corruption are myriad, and they have political and cultural variables. Some studies point to a link between ‘corruption and social diversity, ethno-linguistic fractionalization, and the proportions of country’s population adhering to different religious traditions’ (Lipset and Lenz, 2000). Yet, other studies note that corruption is widespread in most non-democratic countries and particularly in countries that have been branded ‘neo-patrimonial,’ ‘kleptocratic’ and ‘prebendal’ (Hope, et. al (eds.) 2000; Lewis, 1996; also see NORAD 2000). Thus the political system and the culture of a society could make the citizens more prone to corrupt activities. Recently, the International Olympic Committee (IOC) had to relieve some of its officials of their posts recently because they were corrupt. And it was not too long ago that all the commissioners of the European Union (EU) resigned because they, too, were found to be corrupt beyond acceptable limits. And quite recently, the Enron Corporation (energy giant) and World-Com (a telecommunication company) in the United States were perceived corrupt because they ‘manipulated their balanced sheets, profit and loss account and tax liabilities.’...
Words: 10015 - Pages: 41
...consequences. Corruption as a phenomenon, is a global problem, and exists in varying degrees in different countries (Agbu, 2001). Corruption is not only found in democratic and dictatorial politic s, but also in feudal, capitalist and socialist economies. Christian, Muslim, Hindu, and Buddhist cultures are equally be deviled by corruption Corruption in India From Wikipedia, the free encyclopedia Political corruption | Concepts | * Bribery * Cronyism * Kleptocracy * Economics of corruption * Electoral fraud * Nepotism * Slush fund * Plutocracy * Political scandal | Corruption by country | | Europe | * Albania * Armenia * Belgium * Bosnia * Denmark * Finland * France * Germany * Croatia * Cyprus * Czech Republic * Georgia * Greece * Iceland * Ireland * Italy * Kosovo * Latvia * Lithuania * Luxembourg * Macedonia * Moldova * Montenegro * Netherlands * Poland * Portugal * Romania * Serbia * Slovakia * Slovenia * Spain * Sweden * Switzerland * Ukraine | Asia | * Afghanistan * Bahrain * Bangladesh * Cambodia * China * India * Indonesia * Iran * Iraq * Jordan * Kuwait * Kyrgyzstan * Malaysia * North Korea * Pakistan * Philippines * South Korea * Sri Lanka * Thailand * Uzbekistan * Vietnam | Africa | * Angola * Botswana * Cameroon * Congo * Egypt * Ghana * Kenya * Liberia * Mauritius * Morocco * Nigeria...
Words: 8076 - Pages: 33
... 1.1. Name meaning…………………………………………………………..2 1.2. Corporate culture………………………………………………………..2 1.3. Values……………………………………………………………………2 1.4. Vision and Mission……………………………………………………...2 1.5. Slogan…………………………………………………………………....2 1.6. Product Range…………………………………………………………...2 1.7. Target Market……………………………………………………………3 2. H&M………………………………………………………………………...…4 2.1. History…………………………………………………………………..4 2.2. Shared Values…………………………………………………………...4 2.3. Values……………………………………………………………………5 2.4. Company Culture………………………………………………………..5 2.5. Product Range…………………………………………………………...7 2.6. Stores around the world…………………………………………………9 2.7. Geere Hofstede’s Analysis in Sweden…………………………………14 2.8. Globe and Trompenaars analysis………………………………………15 2. FOREVER 21………………………………………………………………..20 3.9. History……………………………………………………………….…20 3.10. Company culture……………………………………………………….20 3.11. Product Range………………………………………………………….21 3.12. Stores Around the world……………………………………………….21 3.13. Geere Hofstede’s Analysis in US………………………………………22 3. OPENING OUR STORE……………………………………………………..25 4.14. Why New Zealand……………………………………………………..25 4.15. New Zealand Geere Hofstede’s Analysis……………………………...25 4.16. Globe and Trompenaars analysis………………………………………27 4.17. H&M, Forever21, and Zane……………………………………………28 4.18. Manager Criteria………………………………………………………...
Words: 7329 - Pages: 30
...Patriotic Party (NPP) obtained 47.74 percent.With his re-election, Mahama becomes the fourth president to be elected under the Forth Republic.He had served as Ghana’s vice president since 2009. UN, Pakistan Launched ‘Malala Fund’ : Pakistan joined forces with the United Nations on 10 December 2012 to launch a fund aimed at boosting girls’ education throughout the world.The fund is named for Malala Yousafzai, the 15-year-old Pakistani girl. Pakistan’s President Asif Ali Zardari also announced a $10-million donation for a global war chest to educate all girls by 2015 set up in the name of Malala Yousafzai for campaigning for girls’ education. Shinzo Abe Elected As Japan’s New PM : The former Prime Minister and the Leader of LDP Shinzo Abe elected as a Prime Minister with a clear victory over the Prime Minister and leader of the Democratic Party of Japan(DPJ) Yoshihiko Noda in the Parliamentary Elections on 26 December 2012.The lawmakers in Japan voted in favour of Abe by 328 votes. Opponent Banri Kaieda, the newly chosen leader of DPJ received merely...
Words: 52705 - Pages: 211
...Indian Black Money Abroad In Secret Banks and Tax Havens Second Report Of The Task Force on the steps to be taken by India Members Shri Gurumurthy, Chartered Accountant, Chennai Shri Ajit Doval, former Director Intelligence Bureau, Delhi Prof R.Vaidyanathan, Professor of Finance Indian Institute of Management, Bangalore Shri Mahesh Jethmalani, Senior Advocate, Mumbai Submitted to BHARATIYA JANATA PARTY 1 I. The First Interim Report The first Interim Report of the Task Force appointed by the Bharatiya Janata Party was released to the public on 17-04-2009. Afterward different world governments, particularly those in the West, have increasingly begun targeting tax havens and intensely began pursuing black money. The US, and France particularly began a huge campaign against the evil of black money. The estimates black money lodged in tax havens by global financial institutions like the International Monetary Fund reached as high as $18 trillion. The instability in the global financial order itself was traced to the evil money. So the issue has now acquired a totally different dimension. In the first Interim Report, the Task Force had suggested broad national and global strategy for dealing with the menace of black money out of the country. The substance of the recommendations of the Task Force in the First Interim Report is summarized here: Global Strategy: • Creating a powerful public opinion and broad national consensus on the issue. Those who do not...
Words: 25854 - Pages: 104
...International Political Economy Contents 1.0 Explanation of: 3 1.1 Free Market System 3 1.2 Command System 3 1.2 Mixed Economy System 4 1.4 Islamic Economic System 5 2.0 Introduction 6 3.0 Description of the Malaysian Economic System 7 4.0 What caused the failure of the Free Market System in Malaysia 10 5.0 How does the Government intervene? 11 Reference 13 1.0 Explanation of: 1.1 Free Market System Free market system is an economy where the question is answered by and controlled by the people. It is a market based economy that depends on the law of supply and demand. The values of properties and facilities are set by the participants in the market i.e. suppliers, vendors, businesses, and consumers, in which the government has no role in setting any rules or regulations of prices and resources. In other words, the government does not interfere. It can be often referred to as Barter Trading. Both parties voluntarily agree to exchange something for the other to which he holds value. Which goods are to be produced are defined by the demand and supply rule. In a free market the products chosen by the consumers survive, a deficiency happens at time when consumers need to obtaining more than manufacturers produce. A surplus happens while creators want to sell more than customers wish to buy. Unavailability of a manufactured goods commonly result in value growths in a market economy; surpluses typically consequence in cost reductions. The disadvantages...
Words: 3812 - Pages: 16
...All About Cameroon Background Cameroon, a West African country whose coastline is part of the Gulf of Guinea and the Atlantic Ocean, is the world’s 53rd largest country in terms of physical size with an area of 183,569 square miles. Comparison wise, it is slightly larger than Sweden, comparable in size to Papua New Guinea, or slightly larger than the state of California. It is bordered by Nigeria to the west; Chad to the northeast; the Central African Republic to the east; and Equatorial Guinea, Gabon, and the Republic of the Congo to the south (https://en.wikipedia.org/wiki/ Cameroon). The word “Cameroon” originated from the Portuguese explorers who reached the coast in the 15th century and named the area Rio dos Camaroes (or River of Prawns), which eventually evolved into the English name Cameroon (Pondi, 1997). The Cameroon flag has three equal vertical bands of green (for vegetation), red (for independence), and yellow (for sunshine), with a yellow 5-pointed star in the centered in the red band (http://www.10-facts-about.com/Cameroon/id/84). The Lonely Planet travel guide describes Cameroon as “Africa’s throbbing heart, a crazed, sultry mosaic of active volcanoes, white sand beaches, thick rainforest and magnificent parched landscapes broken up by the bizarre rock formations of the Sahel” (http://www.lonelyplanet.com/cameroon). Cameroon enjoys relatively high political and social stability. Cameroon doesn’t have the notoriety of the history of ethnic violence between the...
Words: 4566 - Pages: 19
...Executive Summary: Right to information refers to people’s right to have all the necessary information regarding the political, legal and similar areas which is directly correlated to their daily lives. In Bangladesh, though people have very limited or no information at all due to lack of willingness and ability to obtain the necessary information’s. Thus the general people should look forward how this bridge can be closed between themselves and the government officials to obtain the necessary and rightful information. The technology is advancing day by day throughout the world. Thus obtaining information has become much easier and flexible. Not only the general people but it is also the responsibility of those who are the holders of that information. They are also equally responsible for passing those to the general people with full efficiency and accuracy. Sadly due to the negligence of both parties this information flow is reduced compared to the early days since the nation’s independence in 1971. Lots of problem is faced by the nation’s citizens specially the people who belong to the rural areas. Due to unaware of their own right, thousands of people had faced difficulties on both professional and personal context. Our focus is on the factors of this decreased information flow as well as the initiatives to be taken which can reduce this massive problem in our country. Contents: • Introduction • Theoretical Overview • Findings ...
Words: 11239 - Pages: 45
