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Swot Analysis Kellogg Company

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SWOT Analysis Kellogg Company

Company’s Overview
Kellogg Company (Kellogg or ‘the company’) is a multinational producer of breakfast foods, snack foods, cookies and crackers. The company also manufactures and markets ready-to-eat cereals and convenience foods such as toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods. It is headquartered in Battle Creek, Michigan and employed about 30,700 people as of December 31, 2011. Indeed, with the recent acquisition of the Pringles business, the company further strengthened its position in the global snacks market and became the second largest snacks producer in the world, as per the latest industry estimates. Kellogg was named as one of the most trusted cereal brands in Canada by a leading publishing company, and as one of the top five marketers globally by a global publishing company. The company has been recognized by several international organizations for its brand equity.

Kellogg Company continued to execute a strategy based on fundamental strengths, including expanding family of megabrands, strong global opportunities, a powerful pipeline of product innovations, and people across the globe that can put all of these assets to work. Kellogg Company executes strategy across four tracks.
1. Remain a global leader.
Kellogg has a leading share in most regions and a very strong geographic footprint on which to build. This gives great opportunities to drive incremental growth in developed markets, particularly in emerging markets, where cereal is quickly becoming recognized as a fast, convenient, affordable and enjoyable food source.
2. Become a global snack player.
From a handful of convenience foods in the 1990s through acquisition of Pringles in 2012. This gives exceptional platform to drive growth in both established and developing markets
3. Focus on frozen.
Frozen food business

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