Prepared by:
Alik Jébéjian
Anthony Aoun
Leon Ourishian
Marya Bader
May 5, 2015
MARKETING PLAN 2015
Table of Contents
1. Executive Summary 3
2. Introduction 4
3. Situation Analysis 5
4. SWOT Analysis 7
4.1. Strengths 7
4.2. Weaknesses 7
4.3. Opportunities 8
4.4. Threats 8
5. Matching Strengths To Opportunities/Eliminating Weaknesses & Threats 9
6. Objectives 9
7. Target Markets 10
7.1. Innovators 10
7.2. Professionals and corporate users 10
7.3. People with no bank accounts 10
7.4. Lebanese women 10
8. Marketing Mix Strategy 11
8.1. Product 11
8.2. Price 11
8.3. Distribution 12
8.4. Promotion 12
8.5. People 13
8.6. Physical Evidence 13
9. Budget 13
10. Marketing…show more content… This mobile application will help our potential customers to pay their various bills, purchase products as well as complete many internal and external financial transactions. Our application will allow our subscribers to pay from anyplace they want at all times. It will also be a 24/7 medium of communication between the account holder and a bank advisor. Moreover, MobPay will be designed to synchronize with social media and their contacts, enabling a person to make transactions via Facebook. And finally, our customers will also be able to split their bills which is usually a hard and time consuming process as well as pay for their deliveries (food delivery…) through our application. Our goal is to facilitate our clients’ life and make it as efficient as possible. By taking advantage of the busy lifestyle of many Lebanese, and the lack of easy and cheap methods to replace many time consuming tasks, we aim to introduce a competitive alternative that would make people’s life much more efficient. Our objective is to partner with BLOM Bank and Roadster Diner during the first year and reach 10 000…show more content… For instance, our company, being new and small, could afford to experiment with new features without facing great losses. This is a quality that our main competitor, Pinpay, does not benefit from. PinPay, is an established company with an established application and hence any experimentation would come at a great cost to them. This quality will enable us to provide our customers with edgy and new features that our competitors cannot. One of the newly added features, which amounts to a great strength point, is our association with social media platforms. Our customers will be able to pay through Facebook, and Twitter, which is a feature, not provided by PinPay. One more strength point that we possess is our freedom to associate with many banks. PinPay have signed contracts with specific banks whereby other banks’ customers cannot benefit from their services. Since we are a new company, we will be working on our contract terms so that we are able to associate with many banks hence reaching a wider customer
