...A SWOT analysis is an essential evaluation that every company should consider utilizing. It reviews phases and elements of a company with the purpose of showing what aspects are working well and which ones need to be improved. By applying the SWOT analysis to Netflix, I have concluded that their strengths are, the easy stream and the accessibility that the service offers to its customers. Subscribers can enjoy their favorite shows and movies in the comfort of their home, on the go, during their lunch break and even on their mobile devices or computers. Another strength that Netflix has is their affordable monthly subscription that ranges between $7.99 and $11.99 per month which includes unlimited movies and TV shows. The additional benefits of a membership depend upon how much you want to pay each month. With the improved development of internet speed, more customers are preferring to watch their movies and TV shows online thus decreasing the usage of DVDs. This is considered a weakness of Netflix, because the company decided to separate their services into two categories: the streaming Netflix and DVD.com, a Netflix company which offers physical DVDs that are delivered by mail. The DVD by mail operations have decreased considerably in recent years and the decline of memberships is expected to continue in the future. On the other hand, a big advantage Netflix has compared to other similar services, is the growth of International markets. Netflix is present in more than 200 countries...
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...Netflix SWOT Analysis Netflix is the world’s leading Internet subscription service for enjoying movies and televisions show. Netflix is currently taking on an innovation strategy in hopes of repairing critical damage to their image that was made by significant changes to product and membership costs. Netflix strategy is to continue to build a platform that allows for consumers to obtain the best streaming subscription business both domestically and internationally. According to Netflix’s Annual Report they state, “We are continuously improving the customer experience—expanding our streaming content, with a focus on programming an overall mix of content that delights our customers, including exclusive and original content, enhancing our user interface and extending our streaming service to even more Internet-connected devices while staying within the parameters of our consolidated net income (loss) and operating segment contribution profit (loss) targets.” Netflix has previously put focus on operating on margin targets. However, moving forward they will put primary focus on operating within specific parameters of each segment. The three segments include domestic streaming, international streaming and domestic DVD. In 2011, Netflix had recognizable struggles with consumers due to significant changes in their price point. They took an approach to rebrand themselves in 2012 and focused on the consumer and creating an exceptional customer experience. Their projected strategy...
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...growing market space within the DVD market and formed the company Netflix in Scotts Valley, California with $2.5 million in startup cash. The company was formed with the idea that customers could utilize the company’s web site to rent DVDs and have them delivered to their home. The inspiration for the company came from Reed Hastings after he acquired $40 of overdue fees on an Apollo 13 movie rental from Blockbuster (A brief history of Netflix - CNN.com, n.d.). The business model for Netflix was created upon the methodology that customers will receive the movies of their choice in the mail while never incurring late fees. (Abraham, 2012 p. 1.8). Netflix added customer value and convenience by using processes already in place such as the US Postal Systems to capitalize on the delivery of their product. In this paper, I will outline a SWOT analysis of Netflix as well as prepare a strategic plan to grow the business over the next three years. Using SWOT analysis and strategic planning an organization performs organizational forecasting similar to advice given to a US hockey player once made concerning hockey, “skate where the puck is going to be, not where it has been.” (Schwartz, n.d.) Strategic planning is a systematic way of planning for the organizational future but upon the data based decisions from the SWOT analysis. The distinctive aspect between Netflix and their competition rests with the concept of Netflix bypassing the physical storefront retail route and dedication the...
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...Planning Netflix has become a very popular Internet-based choice for consumers who watch movies and television shows. Since the company started more than fifteen years ago, it identified and capitalized on the way television consumers prefer to watch movies and television. Netflix recognized that preference was quite simple, which is to watch television programs and movies without interruption from advertisements that you cannot escape when watching regular television. Since 1998, Netflix has set goals, implemented plans and strategies to become the leader of television network on the Internet and to maintain that industry position. This paper will examine the company’s strengths, weakness, opportunities, and threats analysis (SWOT) as well as recommend a strategic and operational plan to ensure Netflix remain the leader in Internet television networking. SWOT ANALYSIS A SWOT, which is strengths, weaknesses, opportunities, and threats analysis is a snapshot assessment of the current state of the company. It can highlight what the company does well or better than others as well as present the things the organization does poorly and areas in which improvements are necessary. Such analysis can also determine the various opportunities that a company can capitalize on. Just as important as the previous reasons, the analysis can provide information regarding the current threats that may potentially injure the organization. Below is a SWOT analysis of Netflix conducted...
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...CH 2 Netflix vs. Blockbuster: Case Study #1 Explain Netflix’s marketing strategy. Can it sustain its competitive advantage? Why or why not? Netflix is a great company with a massive market share that allows it to reach millions of customers around the world. A key component to its continued success is sustainable competitive advantage. Netflix has a major lead over its competitors in device distribution allowing them to reach millions more potential customers than its competitors. According to the case study “the Nintendo Wii alone expands Netflix’s potential members by 30 million users”. By making their service accessible to the vast majority of consumers in the United States and abroad they are able to solidify competitive advantage. Netflix’s library of titles is far larger than its competitors. Blockbuster may be able boast a number of titles close to Netflix but lacks in original content ex. House of Cards and Orange is the New Black. By boasting a massive library of titles coupled with original content Netflix has a unique advantage over its competitors. This has the potential to change with Amazons announcement that they will be entering the streaming market with original content as well. I believe that the final competitive advantage that Netflix has over its competitors is the brand itself. You will often hear Netflix mentioned in popular culture whether that is in commercials for the award winning series House of Cards or when Justin Bieber raps “… at my crib watching...
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...Netflix Rebecca Zent Managerial Finance December 15, 2015 Company & Industry Overview Netflix is the world’s leading Internet television network with over 69 million members in over 60 countries enjoying more than 100 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments. The DVD-by-mail is where DVD’s and Blue-ray disks are sent via permit reply mail. The company was established in 1997 and is headquarters are in Los Gatos, California. It started its subscription-based service in 1999. By 2009, Netflix was offering a collection of 100,000 titles on DVD and had surpassed 10 million subscribers. People love TV content, but they don't love the linear TV experience, where channels present programs only at particular times on non-portable screens with complicated remote controls. Linear TV was a huge advance in entertainment over radio, just as fixed-line telephone was an advance in communications over the telegraph. Now Internet TV - which is on-demand, personalized, and available on any screen - is maturing and will eventually replace the linear TV experience. The world's leading linear TV networks now offer their programming on-demand through apps that run on phones and smart TVs. These apps, such as CBS All Access, BBC iPlayer...
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...statements. My recommended mission statement can be found in Exhibit 1. Redbox has been successful renting DVDs ”on-the-go”, however, just like the convenience drove customers to Redbox kiosks, new technology can drive them away. The upsurge of online streaming seems to be the new “thing”. In order to combat this problem Redbox needs to develop a streaming business that can compete with the likes of Netflix, Apple and other rivals (Redbox rivals can be found in Exhibit 2). If Redbox can accomplish this task, it will give Redbox further growth expansions providing them with a competitive advantage. Situation Synopsis (extended SWOT) A quick SWOT Analysis lays out Redbox’s standing: Strengths Weaknesses Cheap Rental Prices $1.20+tax Limited only to New DVD Releases More clients because of No membership fees Maintaining physical stock Various Locations Poor advertising 1st of its kind Limited functionality of machines Offers free DVD promotion rental 28-day delay of new releases No late fees to customers Opportunities: Threats PC Rental Games Netflix- best streaming service available Video Streaming Blockbuster Counsel Games On Demand Channel, Apple TV, Hulu Monthly Membership Public Libraries Expand Overseas (UK, China Canada) Strengths Paragraph Since 2004 Redbox has differentiated itself by the 1st of its kind to go into the...
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...A SWOT analysis of Netflix inc Netflix provides agricultural products for farmers in the United States and offers its subscribers access to a library of television, movie and other filmed. Nowdays,Netflix reinvented the home video rental model by employing innovative customer service and new technologies. And this gives the company a serious first mover advantage. The outlook of external market conditions is positive. If Netflix decides to stay and compete it needs to (1) keep innovating to maintain its advantage, (2) use subscriber acquisition momentum and build larger customer base and (3) move fast to plant roots into next-generation models of content delivery based on digital technologies. SWOT Analysis Strengths Relationships with studios. Netflix maintains strategic relationships with studios, which is the basis of its rich catalog. Deep and wide library. Netflix currently offers around 25,000 film titles, (arguably all feature films ever published on DVD) spread over 12+ Million disks. Average depth (number of copies of each film) is 480 copies. Recognizable brand. Netflix is the largest “on-line subscription DVD rental service” in the US. It has a well recognizable brand, which helps in marketing by decreasing customer acquisition costs. Logistical expertise. Launched in 1998, Netflix has developed and fine-tuned its logistical processes for 6 years with the help of internally developed logistical software. Widest delivery network. With 30+ distribution centers...
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...Netflix With advancing technologies and the ever-explosive popular movie industries around the world, Netflix has turned itself into a global master of entertainment at the click of a single key on a laptop computer, iPhone, iPad or television. Netflix has mastered the monopoly on bringing the newest, latest movies to you home worldwide making them the front-runner, and most stable on demand movie and TV watching system on the planet. In the middle 1980’s Blockbuster came on to the scene in small stores across America with videos and dreams, starting with the video home system (VHS) and then transitioning to the digital versatile disc (DVD) dominating the video rental business. It brought fantasy and imagination to almost every home in America and in some other countries. “Blockbuster dominated the video rental industry, possessing over 9,000 stores in 2002 (over 5,000 in the United States) and boasting $6.1 billion in sales (Blockbuster Inc., 2005)” (Abraham, 2012 p.1.8). When Netflix and Redbox came into the mix of home viewing entertainment, Blockbuster lost significant revenue with its stability beginning to weaken. In 1997, Netflix started followed by the Redbox, which entered into the competition in 2002. With both of these up and coming viewing franchising gaining popularity among consumers Blockbuster was forced to file for bankruptcy protection on September 23, 2010. Then in April of 2011, satellite television provider Dish Network bought 1,700 stores. Today there...
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...Introduction 2 Part 1: External Analysis 3 1.1 Macro-Environment Analysis 3 1.2 Industry Analysis 4 Porter’s Five Forces of Competition Analysis of Netflix 4 1.2 Opportunities and threats (Partial SWOT) 5 Part 2: Internal Analysis 6 2.1 Value Chain Model 6 2.2 Competencies Framework 7 2.3 VRIO Framework 8 2.4 Strengths and Weaknesses (partial SWOT) 9 Part 3: Netflix Issues and Challenges……………………………………………………………………………………………..10 Part 4: The selection of strategic options 11 4.1 Strategy Clock model and the Porter’s Generic Strategy Model 11 4.2 Strategic Options 12 Part 5 – Conclusions 14 References 15 Appendix 17 Introduction Netflix, set up in 2000, is a television show and movie rental Company. It slowly became a leader in this field by offering DVD-by-mail and online video streaming services. It provides a subscription based model. According to this model the customers utilize the products and services of Netflix through a monthly fee rather than a pay as you use rate. Netflix has been expanding its reach of providing services to other geographies with its two service lines to places like the UK, Ireland, Canada, Latin America and the Caribbean. Among the Porter’s generic strategies, Netflix has adapted the Differentiation/Cost Leadership strategy as their target customer base is broad and they also provided to renters a low cost alternative to the otherwise traditional video rental stores. The major stakeholders of Netflix are the content owners who...
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...influence their own televi-sion program. Most TVs have the ability to install applications, like Netflix. Older screens can be updated by a small hardware player to get this capability. Usually living room video entertainment is done by traditional companies like the RTL group. The customer can switch the channels, but is not able to choose his program by a remote click. Netflix is the pioneer and market leader in the US in streaming and offers shows and movies by video on demand. New streaming companies will mix up the tradi-tional market. A kind of quantum leap infects the television screen. The conver-gence of technologies combines an internet stream on the classic television. Traditional companies, like RTL, should consider following a different another strategic management course than for example Netflix. This assignment analyzes the streaming market, the forces, threats and opportu-nities as a Macro Environment Analysis. It’s a fast growing business and has a huge potential. The company Netflix is screened by a Micro Environment Analysis to show their portfolio and key figures. In the targeting and positioning part, a possible way of a strategic corporate management is developed, by references on the analysis of Porter’s three generic strategies, Ansoff and Mintzberg. For the final conclusion the current strategy will be investigated and opportunities are shown. Netflix has still some unexploited possibilities to maximize the profit and demonstrate also their market...
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...Competition in the Movie Rental Industry: Netflix and Redbox EXECUTIVE SUMMARY This analysis will cover the movie rental industry and providing recommendations to Redbox and Netflix. Movie rental industry is rapidly changing much of the once dominant force in movie rental Blockbuster is slowly shifting to the now increasing power house Netflix for most consumers’ movie rental choice. The recommendations for Netflix in order to maintain its dominance in the field is to maintain its low cost in subscription, increase its video library, collaborate with Television providers to incorporate Netflix directly into the Televisions. Recommendations for Redbox is to maintain its kiosk location, but also move into internet streaming where they provide newer movies for its same one dollar fee. ANALYSIS Netflix, Redbox and Competitors Netflix is the world’s largest subscriptions service for streaming of online movies and TV episodes as well as sending DVD’s through mail. Redbox has over 22,000 kiosk locations within the continental United States and United Kingdom with DVD rentals and the cost of one dollar a day to its customers. New Entrants Ease of entrance is a main factor in the strength of both Redbox and Netflix, in the number of competitors, now with mostly online video streaming you only need computers, software and servers and distribution rights to enter the market. With more companies and competition Netflix and Redbox do not have to fight over customers...
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...Project Proposal The proposed organizations for this project are Netflix and Blockbuster. This research project will demonstrate why the two companies changed to stay in competition. Additionally, this research project will demonstrate how technology obligates organizations to change their business model. Blockbuster opened their first store in 1985 in Dallas, Texas and expanded to operate 6,500 video rental stores (Blockbuster, n.d.). The organization was a competitor in the small video rental stores by providing a wider selection of movies and game rentals. Because of the positive, public acceptance Blockbuster expanded quickly and opened stores across the nation, London and Canada (Blockbuster, n.d.). Netflix was founded in 1997 in Scotts Valle, California. The organization website was launched in April 14, 1998 providing to the public online-per-rental model. Netflix introduced the monthly subscription concept in September, 1999. In February, 2007 Netflix introduced the video-on-demand via the Internet. At the present time Netflix provide services in Canada, Latin America, the Caribbean and Europe. Netflix is recognized to be one of the most successful dot-com ventures (Funding Universe, 2011). ORGANIZATIONAL CHANGES Blockbuster was purchased by Dish Network after filing for bankruptcy in late September 2010. The company has closed a large number of stores at it works to create an online video-streaming outlet (Merced, 2010). Blockbuster’s edge over...
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...Netflix – Keeping Up With Change In New Technology In today’s world getting on a computer and online seems to be something that is very common. With new technology being invented everyday there is one thing that never gets old, watching movies. Movies have improved within years from tape to DVD, Blu-ray and now online. Netflix is today’s largest online movies rental service, with 8.7 million subscribers as of October 2008. Netflix is a online video store, which allows customers to choose from over 100,000 movies, helping customers to narrow their choices by genres, new releases, top 100, critics’ picks, award winning movies and giving customers suggestions based on movies that they have recently viewed. Netflix has become a pioneer in movie rentals making it easier for the customer to sit at the comfort of their own home and enjoy a flick. One important tool that companies may use is a S.W.O.T analysis, which evaluates the strength, weakness, opportunities and threats of an organization. Another tool that companies tend to use to help them become aware of what the customers need and wants are is surveys. Surveys can help companies analyze their current customers as well as potential ones in order to increase profits and grow overall as a company. Netflix is an Internet based movie rental company that allows consumers set up an account online and manage their movie rentals. Consumers have the option to create a list in which movies will...
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...NETFLIX SWOT ANALYSIS | Strengths * User Experience – Unlimited movies/TV and DVDs delivered quickly to home * Streaming Capability and Device Compatibility – can be accessed by any of the new technologies and this makes it easier to be spread all across the globe and provides possibilities of expansion * First Mover advantage – Secured leading position in the Internet TV market. * Large Subscriber base – around 33M global Subscriber base * Brand Value- Netflix received a pretty strong media attention after the launch of House of Cards and customers have only good things to say about the company * Low Fixed price Value proposition – Unlike Amazon (you pay for the new series), Netflix provides free access to all the content for the low monthly fee of $9.99 in US. * No commercial interruption like Hulu or other competitors * Netflix claims to have the largest online content library among all of its competitors. It also has exclusive deals with content providers like Disney which makes it easier to get new subscribers. | Weakness * Customers tend to be very price conscious with so many options available in the market like Hulu and Amazon prime. This will prevent Netflix from increasing the price point for its customers. * Netflix has not been very up to date with the movie selection and this can hamper its subscription base in the long run * DVD segment of the business has been declining and Netflix lost almost 3M subscribers last year. The DVD...
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