| Strength - S | Weaknesses - W | | 1. Recognition award 2. Successfully acquired internationally recognize HACCP . 3. New product development, product trainings and on-going leadership development programme for MLM segment 4. Expansion in product mix and securing more products agencies for the wholesale and retail segments 5. Strong distributions channel 6. Increases in earning per share 7. Corporate social responsibility | 1. High expenditure in marketing, remuneration staff 2. Over-dependence on principal products in MLM division 3. Negative side effect of traditional medication, health care products and etc | Opportunities - O | SO Strategies | WO Strategies | 1. Malaysian economy performed better than expected, underoinned by higher consumption and investment spending 2. Malaysia economy is estimated expansion of 4.5%-5% in 2013 3. Malaysia’s traditional and herbal industry is growing at 15% to 20%, driven by the demands by local and international consumers 4. Expansion into new oversea market | 1. Employ 2 new distribution channels (S5, S6, O1,O3) 2. Advertise the expanded product mix to penetrate the existing market (S1, S4, O1, O2, O3) 3. Apply market development strategy (S3, S5, S6, O4) | 1. Employ new staff in new oversea market with revised remuneration package (W1, O4) 2. Produce traditional and herbal products which are more health qualified (W3, O3) | Threats - T | ST Strategies | WT Strategies | 1. Business environment was affected by minimum wage policy 2. Business environment was affected by inflationary pressure resulted in higher operation costs 3. Business environment was affected by continuing downward pressure on Ringgit against US Dollar 4. Products compete from others competitors 5. Restricted by other country rules and regulation 6. Increase in excise duty. | 1.