...SWOT and Strategy Evaluation: Fitness Centers Industry Amberly Locke PHL/320 September 14, 2015 Carolyn Harrison It today’s society, “going to the gym” has become a normal phrase heard around the world; however, the fitness center industry is not exactly in the spot light of today’s media and headline news. So, that sparks the interest of what makes the fitness center industry succeed, what are their strengths. What about the fitness center industry in the future; are there weaknesses that could ultimately cause them to fail as a whole? What about opportunities that could add to their success? Are there threats that lean on the shoulders of those managing such an industry? With all this curiosity, a SWOT analysis needed to be done. Are you curious about those results? Are you curious about the future of your gym? Industry Background The fitness center industry only came to light in the 1970s and 1980s with simple cardio (running), and aerobics. Though, in the early 2000s an enormous growth occurred in the industry; in the beginning of the decade there were 16,938 combined gyms and clubs, and by January 2008, there were 29,636 combined gyms and clubs (Franchise Help, 2015). This industry comes in many shapes and colors, so to speak; there are large name-brand franchises such as LA Fitness, 24 Hr. Fitness, and the YMCA, there are small local gyms that are ran by neighbors and friends of a small town, and of course the private, elite country clubs and spas (First Research:...
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...Competitive Analysis The health club industry has continued to see an increase in the amount of health clubs/fitness centers. Since 1992, the United States has seen the number of health clubs increased by almost 40 percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60 percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is that the market is ever growing which translates to more competition. Most fitness centers offer a variety of services to address the needs and convenience of the customers. Some of these services includes personal trainers, facilities with state-of-the-art equipment, and programs that cater to mostly every demographic. Fun 4 Life Fitness will seek to have a competitive edge by providing customers with stellar customer service along with offering a variety of programs and equipment that is sure to develop a following for Fun 4 Life Fitness Center, LLC. Key Competitors The key competitors that have fitness centers in the Corpus Christi area are Gold’s Gym, Freedom Fitness of Corpus Christi, Corpus Christi Snap Fitness Center, and Corpus Christi Athletic Club. Gold’s Gym specializes in providing some of the best cardio and strength equipment to help people realize their goals. Some of their strengths include the programs they offer, their personal trainer staff, and most importantly, the Gold’s Gym brand name. They have built up a reputation for being...
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...“True enjoyment comes from activity of the mind and exercise of the body; the two are ever united.” (von Humboldt, n.d.). As the public becomes more health-conscious and the aging population places greater emphasis on remaining healthy and fit, the fitness industry is maintaining steady growth because of better dietary practices and a resurgence to play and become more active. It is no surprise the demand for gyms and health and fitness clubs will continue to rise. Therefore, my paper will cover the critical concepts as it relates to Bally Total Fitness Case Study. I will highlight Bally’s history, macro environment, SWOT analysis, corporate-level strategy, business-level strategy, and my recommendation for Bally Total Fitness. History, Development, and Growth Dave “Wild man” Wildman is said to be the founder of Bally Fitness, but it was Raymond T. (Ray) Moloney back in the early 1930’s who decided to create an affordable past time of pinball. Anyone could play pinball at the price of seven balls for one cent or 10 balls for a nickel. In January of 1932, Ray founded the popular past time while working under Lion Manufacturing in Chicago. The Ballyhoo pinball game was easy to make and very profitable. With the creation of the “Goofy,” the “Airway,” the “Rocket,” and the “Bumper” pinball machines, Bally Manufacturing, under Moloney’s leadership, took off. Bally Manufacturing headquarters remained in Chicago at the same address for almost 50 years. In 1936, Bally Manufacturing...
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...Assignment: Individual SWOT Analysis BUS/210 April 29, 2012 John Pollard Jr. Assignment: Individual SWOT Analysis Out of the seven business plan topics I have chosen to create a SWOT analysis for a fitness and sports business. All over the United States there are many fitness and sports centers that many people attend on a daily basis. Such as gyms like Curves, Planet Fitness, Gould’s Gym and many more. However all of these gyms have something in common and that is to promote healthier lifestyles for individuals. Strengths: * Team players who are there to help the member strive in their goal for a healthier lifestyle. * Has a well developed plan of action on how we intend to assist the community in a more beneficial way. * Well known fitness clubs allows for brand recognition. * Low affordable costs for yearly contracts or even just a month to month no contract memberships. This can attract more consumers (customers) who may not be looking for a pesky contract or those who do not want to feel tied down , to a long term commitment. * Sports amenities such as personal training. * Group classes such as Zumba, Yoga, Polities, food nutrition, and many other classes and groups. Weaknesses: * Lack of desire for member retention, only focusing on new member acquisition. * Lack of or poor customer service. * Lack of or poor cleanliness such as clubs are poorly maintained or taken care of. * Lack of thought and time management...
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...Executive Summary Fitness First was founded 19 years ago by Mike Balfour in Bournemouth in 1993. Fitness First is one of the largest health and fitness club business in the world. From a single club opening in UK, Fitness First has expanded in Europe, Asia, and Australia through a combination of existing businesses and continuous investment in new club openings. In this report I will outline Fitness First marketing strategy with different tools such as SWOT analysis, PEST analysis, etc. Additionally, I will give recommendations to improve and optimize the recent marketing strategy. Data and Facts: • Fitness First has around 540 clubs and roughly 1.1 million members since 2011 • Fitness First is broadly based internationally, with operations in 15 countries • Fitness First is the largest privately owned health and fitness provider in the world which is strongly positioned in all major markets • Fitness First has a total revenue of 670.3 million £ in 2009 and it is anualy growing Fitness First, 2010. CFO Report. [online] Avaialable at:[Accessed 6 June 2012]. Fitness First, 2010. History. [online] Avaialable at:[Accessed 6 June 2012]. Fitness First, 2010. Daten & Fakten. [online] Avaialable at:[Accessed 6 June 2012]. 1 Introduction The Fitness First Company is considered a leading health club chain company which operates worldwide. The reason why Fitness First is expanding rapidly is because it provides state of the art facilities, world...
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...advertisement, featuring football player Eric Ogbogu, in 2003. These marketing efforts have done well to expand consumer recognition of the brand’s initial product. Sweat-wicking shirts are now commonly known as “Under Armour” similar to the way tissues are now often just called “Kleenex.” With its evolving brand image, Under Armour has been able to expand beyond the athletic performance apparel market, which it dominated at 75% of market share in 2005. Following its initial public offering in 2005, which raised over $100 million, the brand entered the footwear market, beginning with football and baseball cleats. Its credibility in the footwear industry was cemented by the NFL’s choice of Under Armour cleats as the official footwear of professional football. In 2009, Under Armour kicked off its entry into the lucrative running shoe industry, and in the fall of 2010, Under Armour announced its foray into basketball...
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...EL 01 Individual Case Study Aradia Fitness London Prepared for: Mrs. Munroe Prepared by: Sarah Russell Due: Brief Summary It was October 23, 2012 and Andrea Tierney owner and operator of Aradia Fitness London, a pole-dancing fitness studio. Andrea would like to introduce TRX classes into her studio as a complement to the existing pole programs. TRX suspension training was a form of resistance training that develops upper body and core strength, as well as enhancing flexibility. Core- provides you with health and strength Actual: TRX training sessions Augmented: women’s only, lounge and relaxation facility, one-on one training Problem Statement It was October 23, 2012 and Andrea Tierney owner and operator of Aradia Fitness London, a pole-dancing fitness studio. Andrea would like to introduce TRX classes into her studio as a complement to the existing pole programs. TRX suspension training was a form of resistance training that develops upper body and core strength, as well as enhancing flexibility. Andrea needs to make a decision on how to implement, price market and promote the new TRX suspension program while maximizing her business potential. SWOT Analysis | Case Fact | Implication | Strengths | 1. Female aspect 2. TRX training 3. One-on-one sessions 4. Relaxing and lounge like facility similar to a spa | 1. Can benefit from being the only exclusive all female training center 2. Their pole dancing fitness classes complements the TRX tranining...
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...Mountain Brooke Fitness Center Business Plan SWOT Analysis The Mountain Brooke Fitness Center is an establishment which provides services in health and fitness. It features a swimming pool, tennis courts, cardiovascular equipment, weight training equipment, court sports, massage, physical therapy, and an affordable childcare center for parents who wish to maintain a healthy lifestyle. It attracts mostly younger people who are primarily under the age of 45 and accredits success to its ability to provide childcare services to its members. In its business plan, it notes there was an increase in population by 15% every year for the previous three years since the business plan was written. The city it resides in is called Monroe and contains approximately 600,000 people. The Executive Summary of the business plan is to accommodate the influx of people by increasing the limit of children to be cared for. Currently the childcare center can care for 30 children and only 5 infants. The new facility will allow 75 children to be cared for and 25 infants. The business plan states it will borrow money to build the facility. With this objective, the business wants to remain the only fitness center that is dedicated to accommodating families and keeping the entire family involved in the club in some way. The business contains much strength already in place to help them achieve their goal. Financially, it has seen a steady increase in sales over the last three years while spending...
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...Shaps Table of Contents (Leave Page Blank) Executive Summary (Leave Page Blank) Situation Analysis Gladiator Tough is a business that focuses in creating products for fitness gurus. The company believes people who are active in fitness, need products that will keep them looking fresh, comfortable and empowered while they do their fitness activities. The main concern of this company is to comfort consumers while they exercise. There are about “three million sweat glands in a human body” and people need an object to absorb the moisture off their body (http://www.popsci.com/science/article/2011-01/fyi-how-much-can-human-body-sweat-it-runs-out). This is how the Gladiator Towel was created. The gladiator towel is light weight and absorbs more water than a regular towel. This is why Gladiator believes this product will be a success. People are becoming for health conscious and have been eating healthier and exercising more often. This is why Gladiator Tough believes now is the time to hit the market while it’s expanding. Gladiator Toughs marketing strategy will be the strength of creating brand and product awareness to a specialized market. Market Summary Even in the midst of the economic downturn, the fitness industry has maintained steady growth, with gym membership rates growing consistently and profit remaining solid. Demand for gyms health, and fitness clubs will continue to grow over the next five years. The reason for the growth is the general public...
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...Company G 3-Year Marketing Plan Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Introduction Company G was founded in 1994, over its twenty years In existence Company G has become one of the most recognizable names in the small electronics market. This may the company will be launching a new product the G-Force Blender. This blender is designed to make smoothies and blend food in record time. This products target market is huge as it expands between men and women 18 to 50 years of age who are looking to like a healthy life, Therefore with the huge market Company G is hoping to reach it is looking to launch this product internationally in hopes it will make life more convenient for its customers. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” The Product The G-Force Blender will provide its...
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...Introduction Company G is a leading provider of home fitness equipment. We specialize in high quality elliptical machines designed to last. Mission Statement “We make it easy to exercise! By providing a gym quality work out in the convenience of your own home”. The Product The Power Pro 3000 is the world’s smallest electric stepper. It is the size of a shoe box but is equipped with features necessary to obtain a gym quality workout. The Power Pro 3000 is pre-programmed with 6 quick workout applications designed to help you reach your desired goals. Adjustable resistance and incline increases your workout intensity to elevate your heart rate and shed those unwanted pounds! The Power Pro 3000 includes a Heart Rate Monitor and an LED light information center. The Power Pro 3000 is constructed from commercial strength galvanized steel which provides the same comfort and stability of higher cost gym machines. While the Power Pro is just as powerful, sturdy and dependable as gym equipment, it is much smaller, quieter, flexible and perfect for the home. The Power Pro 3000 has a space saving design that is perfect storing in the closet or sliding underneath the bed. The ultra-quite engine of the Power Pro 3000 is ideal for working out while reading, watching your favorite movie or during the baby’s nap time. Consumer Product Classification The Power Pro 3000 consumer product classification is shopping. The Power Pro 3000 is of high quality but it is not a specialty product...
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...MARKETING PLAN General 1. The purpose of a marketing plan is to determine the current situation a company is facing and then to generate marketing strategies and tactics in response. A quality marketing plan requires a careful analysis and understanding of the firm, its resources, and its customer base. Components of a Marketing Plan 2. Although there can be different formats which can be adopted, but a suggested sequence of marketing plan is as under:- a. Executive Summary b. Current Situation c. SWOT Analysis d. Marketing Objectives e. Target Markets f. Marketing Strategies g. Marketing Tactics h. Implementation i. Evaluation and Control Executive Summary 3. The executive summary appears first on this list of components, however, it is often written last. It summarizes the report for executives to read. It should be one to two pages in length. After an executive reads this section, he or she would have a basic grasp of the entire marketing plan. This should not be a teaser designed to get someone to read the plan. Instead, highlighting the content of the marketing plan should be the intent. Current Situation 4. The current situation involves an analysis of the firm’s internal environment, its external environment, its competitors, and its customers. Before decisions can be made about the future, it is important to assess the current status and situation. 5. Internal Environment...
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...TEXAS A&M UNIVERSITY CORPUS CHRISTI MARKETING MANAGEMENT - MKT 5320 CASE STUDY ANALYSIS: Dr Pepper Snapple Group, Inc: Energy Beverages OLUSUBOMI Y. ADETUNJI STUDENT ID: A03936869 PROBLEM DEFINITION. Dr Pepper Snapple Group Inc., a non-alcoholic beverage producing company decided to enter into the market with a new product (energy drink) and they were faced with some problems along the line. They decided to introduce an energy beverage brand to the market (existing market) which already has competitors. With this as focus, it was important to choose best market and distribution channels and some other business strategies for the product in order for it to be a success. The problem faced includes retainment of its present competitive position in the market with other energy drink companies and at the same time preserving profitability and customer base. In order to maintain the market competition, the business strategy to launch the new products into the market was very vital. Some of the factors that has to be considered before the product launch is considered are: * Industry Experience * Customer base * Profitablity growth * Favorable market condition * Core competencies * Management Team Decision. ALTERNATIVES PROVISIONS FOR PRODUCT SUCCESS The company could carefully select the strategy to launch the new product into the market to understand both the strength of their current competitive position and the strength of the...
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...Gatorade is the single most popular sports drink in the world. This paper will examine Gatorade’s current marketing strategy and discuss the channels of distribution exploring the company’s production, supply chain management, vendor purchasing and sales. It is my goal that after reading this paper you will have an in depth understanding of how the Gatorade company operates and is continually working to expand their market share while maintaining their brand image and building their brand equity. Gatorade, is it in you? | | Table of Contents FINANCIAL COMPANY OVERVIEW 2 FINANCIAL SUMMARY 2 CURRENT MARKETING SITUATION 2 MARKET DESCRIPTION 3 PRODUCT REVIEW 3 COMPETITIVE REVIEW 4 CHANNELS AND LOGISTICS REVIEW 5 SWOT ANALYSIS 6 OBJECTIVES AND ISSUES 9 MARKETING STRATEGY 10 ACTION PROGRAMS 13 BUDGETS 14 WORKS CITED 16 FINANCIAL COMPANY OVERVIEW (End) Year | Revenue | Profit | Profit Margin | Growth Rate | Stock Price | EPS | Dec ‘12 | $65.49B | $6.17B | .94% | -1.52% | $68.43 | $3.92 | Dec ‘11 | $66.5B | $6.44B | .97% | 14.98% | $66.35 | $4.03 | Dec ‘10 | $57.84B | $6.32B | 1.09% | 33.79% | $65.33 | $3.91 | Dec ‘09 | $43.23B | $5.95B | 1.38% | -.04% | $60.80 | $3.77 | Dec ‘08 | $43.25B | $5.14B | 1.18% | - | $54.77 | $3.21 | FINANCIAL SUMMARY Over the course of the last five years, PepsiCo has seen an overall improvement in their financial standing, with revenues and profits increasing significantly as well as remaining profitable...
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...Description HEALTH FITNESS COORDINATOR II-PREVENTIVE HEALTH SYSTEMS TriHealth Corporate Health in Cincinnati, Ohio FT, shift varies (#80102) This position develops, coordinates, schedules, and promotes daily activities, programs, and special events; recruits, orients, trains, and schedules center staff. This position also assists with hiring, staff evaluations, and performance appraisals. Maintains a clean, safe environment for clients/customers and provides appropriate member service and interaction. Other duties may include: contribution to facility newsletter, performing Manager on Duty responsibilities in facility, and developing and managing an annual program plan and budget. In certain facilities, may provide group fitness instruction to members. TriHealth is a unified health care system where physicians, hospitals and communities work together to help you live better. It's a system of more than 140 locations, hundreds of services and a broad range of physicians and specialists. From imaging to complex surgery, fitness to prevention, cancer care to senior services, we offer our patients the comprehensive care they need to thrive today and tomorrow. TriHealth is an equal opportunity employer. We are committed to fostering a diverse and inclusive workforce. Job Requirements MINIMUM REQUIREMENTS: EDUCATION: Bachelor's Degree in Other, Health/Fitness or in a related field; BLS/CPR (Basic Life Support for Healthcare Providers); Fitness Instructor Certification...
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