Coca cola SWOT
Swot Analysis of the Coca Cola Company
Strengths
The Coca Cola Company was found in 1886 in USA. It has been developed for over a hundred years. Its long history can really benefit its business since its brand name has been widely spread to the world. People over 200 countries can enjoy its products nowadays and more than 70% of income comes from outside the USA.
The promotion strategy of the Coca Cola Company is excellent. Usually it employs the pop singers and movie stars to be its promoters. Thus wide ranges of people in different countries are being influenced to consume its products. Also, the Coco Cola Company creates lots of souvenirs for its customers. People who buy the drinks of the Company can also have the chances to obtain the souvenirs. Most of the souvenirs of Coca Cola are worth to be collected since the value of some of them may appreciate in the future. Moreover, the advertisements of Coca Cola are also appealing. The white bear of Coca Cola gives the customers a great impression of its Coke and innovative slogans are usually introduced. In 2000, the slogan is ¡§Coca Cola Enjoy¡¨.
The taste of Coca Cola is unique and widely accepted by the customers. The company has a secret production formula of its Coke. Though many other competitors try to create a coke similar to that of the Coca Cola Company, all of them fail to provide the same taste of Coca Cola. So most of the consumers have a concept that only Coca Cola is the real coke in the market and Coca Cola still has the best sales among other cokes.
The Coca Cola Company usually has contracts with the big restaurants such as McDonald so that the soft drinks of the company can be linked with the food of the restaurant. Hence, more people can consume the drinks and the profit of the company can be maintained.
Moreover, the Coca Cola Company has board coverage. Today, it