Shereice Brown
SWOT Analysis
Section one

Starbucks has been around since 1971 when it first opened its doors in Seattle. It has since then came a long way with its customer loyalty and products. Starbucks used to only sell hot drinks and teas, it has now expanded its products with sandwiches and other treats. The Starbucks customer base gets bigger every day. You can usually find a Starbucks every few miles; it is a huge corporation and continues to grow. “To inspire and nurture the human spirit-one person, one cup and one neighborhood at a time” (Starbucks.com).
Section two
Starbucks is internationally known, has a strong valuable brand. The most well recognized coffee brand in the world, Starbucks has strong brand awareness. There is not one person that does not know what Starbucks is. Starbucks stands out in the coffee market; it is one of the leading food chains. Its brand says a lot about the company and how it is ran. Starbucks has the largest coffeehouse chain in the world. The company operates around 20,000 coffeehouses in 60 countries, making it the largest coffeehouse chain in the world (Garcia). People are usually pretty eager to have a Starbucks close to them. Starbucks is growing in different countries. They are having an aggressive growth overseas and china.
Customer base loyalty is what gives Starbucks their success. Starbucks is known for their membership rewards program. This attracts a lot more customers because there are a lot of perks to being a member. You get half priced drinks and you can earn more reward points to add to your account the more you purchase. You can purchase hats, shirts, coffee mugs and more. There are three different levels to the membership rewards program. There is a welcome level, green level and gold level. Each level has its own earning benefits and rewards.
Starbucks has high prices, which will always be one