Competitor | Strength | Weakness | Implication to ISETAN | Isetan | * Isetan places an importan on customers service. * Istetan offer exclusive brand and availability of wide internation collections to attract more consumers with 5 physical Stores targeted to both locals and tourist. * With the supermarket , istean have verity range of Japanese products which in turn increase of market share. * Moreover employee are provided training that are revelant to working filed. | * Isetan position in the market is not well-maintained * Poor cash flow management * With minimal advertising , some of the promotion are not aware by customers. | | Takashimaya | * Precense of supermarket and its offer wide range of products as well as Japanese products. * With the strong promotion and weekly sales , Takashimaya create brand awareness. | * Takashima have only one physical stores . | Isetan could fous on expending their supermarket and create a brand awareness by promotion events and online advertisement.Although similar in products and strategic group, competition is less intense as the branding strategy and appeal is cater to different market segment . | BHG | * BHG have 6 physical store. * BHG collection or wide with little international collections that are targeted to housewife and local familes . * focused on low-cost . | * Poor customer service * The quality of products are not reliable. | Isetan have better customer service but customer might chose BHG over Istan due to the lower cost. | Tangs | * Tangs offers high-end and quality products that targeted to high income earner and tourists. * Accessiable location with 2 physical stores at orchard and Vivocity | * Narrow range of targeted market. * There is no supermarket in Tangs and limited products. | Isetan provides more affordable products with good quality