...FUNDAMENTALS OF MARKETING ASSIGNMENT # 2 ------------------------------------------------- ANALYSIS OF FIRM: LEXUS Contents SUMMARY 3 OBJECTIVES: 3 THE FIRM: 3 THE PRODUCT: 3 THE ENVIRONMENT OF LEXUS 4 INTERNAL ENVIRONMENT OF LEXUS: 4 TOP MANAGEMENT: 4 EXECUTIVES AT LEXUS: 5 EMPLOYEES: 5 FINANCIAL ENVIRONMENT: 5 OPERATIONS: 6 EXTERNAL ENVIRONMENT OF LEXUS: 6 CUSTOMERS: 7 COMPETITORS: 7 MEDIA: 7 MARKETING MIX OF LEXUS 8 PRODUCT STRATEGY: 8 PRICING STRATEGY: 8 PROMOTION: 8 PLACEMENT: 9 TARGET MARKET 9 MARKETING SEGMENT 9 SOURCES 10 SUMMARY OBJECTIVES: The aim of this paper is to analyze a firm of choice and study how it has successfully managed to establish itself in the market with the aid of appropriate and effective marketing strategies. The following aspects will be studied: 1. The Environment of the Firm a. Internal Environment b. External Environment c. How these environments affects the firm 2. Define Firm’s Marketing Mix (focusing on any one product) 3. Target Markets d. Which markets does it target? Businesses or Consumers? 4. Define Firm’s Market Segments THE FIRM: The firm chosen for this paper is Lexus. Lexus is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. First introduced in 1989 in the United States, Lexus is now sold globally and has become Japan's largest-selling make of premium cars. Lexus is headquartered in Toyota...
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...an inhumane practice justified with ignorant beliefs and false benefits.” While the interview provided does have evidence of how female circumcision has “false benefits,” it only slightly touches upon how the practice is based on a lack of education. To improve this section, I would provide more accounts and analysis of said accounts. Furthermore, Peck uses statistics to provide context for just how many women and young girls are affected by female circumcision and begins to discuss how purification is often used to justify the act. To provide more context for the opposing side, she includes an example of how differences in language can be critical for understanding female circumcision, “The word for circumcision in traditional Arabic is tahara[,] meaning to purify.” In addition, she refers to the Quran in order to show a lack of religious justification for the practice even though it “is believed to be a requirement by many Muslims.” Rather than establishing ethos, however, her reference to the Quran is off-topic (specifically, too broad) and does not add to her analysis. I would cite a different section of the Quran instead to support her point. Peck’s second discussed belief behind female circumcision is that it is expected to provide “some form of medical benefit to the girl.” She states a few examples of the opposing side’s beliefs, then refutes them with information she appeared to forget to cite properly. Peck then uses cause and effect to define the complications that can...
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...Introduction and Motivation Japan is a country that has always fascinated me. I love to travel. I have been to Europe, South America, Canada, and most states in the U.S. However, what draws me to Japan is the distinct difference in culture from anything I have seen before. Japan is one of the most beautiful countries in the world. There is an era of mystique behind the culture. One of the main reasons why I would like to see Japan is because I am curious about what the culture is like. My grandparents are very well-traveled. It is easier to ask them where they have not been compared to where they have been. I remember them telling me about how much they loved Japan, and out of all the countries they have seen, Japan was one of their favorites. They put their trip to Japan up there along with going on an African safari, seeing the Pyramids of Egypt, and bashing around the streets of London. My grandmother has brought back souvenirs and beautiful artwork from the places she has visited, and her most prized possessions are the paintings she has brought back from Japan. I would like to see the country for myself and get a glimpse of why my grandparents have put it so high on their list of favorite places visited. Area History and Customs The Japanese culture seen today dates back many centuries, starting from 710 and continuing to the year 1333. It is greatly influenced by the Nara, Hein, and Kamakura periods (Grayson, 2016). One of the main attractions to Japanese...
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...change required for transformation (Stempniak, 2013). The value proposition in patient care services is important to have in any medical facility because health care needs to become strategically designed around patient-provider teams and the larger care community, including families and local neighborhoods. All these stakeholders need to collaborate toward achieving the goal of improved population health and well-being. Despite recognition of the importance of patient-centered care and evidence of its effectiveness, our health care system falls short of the patient-centered medical home. The core belief of this concept is that enhanced support for primary care will lead to improved quality, increased access and reduced health care costs (Tahara, 2014). ...
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...dealing with death and mourning of our loved ones. The Jewish people have several which will be discussed in detail. Russian Jews also follow the same customs with slight adjustments. From the time of death until the burial, the deceased is never left alone as a sign of respect. This period of time is called aninut. A person (shomer) is chosen to watch over the body and recite Psalms until the burial service. “This person can not eat, drink, or perform a commandment in the presence of the dead. To do so would be considered mocking the dead, because the dead can no longer do these things.” The eyes of the deceased are closed and the body is laid on the floor and covered. Before the funeral service, the body must be purified (tahara). The body is washed thoroughly of dirt, body fluids, and anything else that may be on the skin. The body is then dressed in a white cloth-like material called shrouds (takhrikhin). “All Jews are buried in the same type of garment, regardless of wealth, profession, or position in society as all are equal before God.” The color white represents purity and has been referred to as the national color of early Jews. The Russian-American Jewish community which are mostly reformed Jews usually do not have anyone watching over the deceased. At the time of death, the funeral home is notified and the body is taken to the morgue. A purification ritual is not performed nor is the body covered in shrouds. Usually the deceased is dressed in formal...
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...study was done in Somalia eighty percent of the operations were the excision. The article also includes a study done in 1993 that found “the pervasiveness of genital mutilation in Africa ranged from 10 percent in Tanzania to 98 percent in Djibouti”(Circumcision pg1.) Regardless of how evasive the genital cutting done the low estimate found in a clinical report from The Alan Guttmacher Institute more than 100 million women have had some level of FGC. It is also estimated 2 Peck 3 million more girls from ages four to twelve years old will be cut annually. A motivational factor behind this testimony was for purification. Purification is one of the traditional beliefs of why FGC is necessary. The word for circumcision in traditional Arabic is tahara meaning to purify. While FGC occurs in varying religions it is most strong in the Islam religion and is believed to be requirement by many Muslims. The Koran, the bible of Islam, however nowhere in it refers to female circumcision. Mohammed, the god of the Muslims, declared rights for women although they are to be considered below men. Mohammed displayed humanity toward females when he banned the old Arabic pre-Islam practice of burying undesired female babies alive. The Koran cites in the following verse, “Sura 2:228,” that women have rights too “…Women shall with justice have rights similar to those exercised against them, although men have a status above women. God is mighty and wise” (qtd. in Voula pg2.) Therefore, the justification...
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...perspective. Once death has occurred, Jewish tradition immediately directs its attention towards showing respect for the deceased. The body is never left alone until after burial as a sign of respect. Shomerims, guards, sit with the dead body until burial. Due to respect for the dead body, the Shomerim is not able to eat, drink, or perform a commandment in the presence of the deceased because it is viewed as mocking the dead because the dead can no longer do these things (Rich, 1995). The traditional Jewish practice is to prepare the body for burial through a process called Taharah, which means purification. After a person dies, the eyes are closed, the body is covered, washed, dressed, ritually purified and placed into the casket. As the Tahara is being performed, prayers and readings from the Torah, Psalms, Song of Songs, Isaiah, Ezekiel and Zechariah are recited. Furthermore, the body is never displayed at a funeral because Jewish law forbids open casket ceremonies. Exposing the body is considered disrespectful because it allows enemies to view the dead, mocking their helpless state (jewishvirtuallibrary.org). Mourning practices in Judaism are definitely extensive, but the length doesn’t matter as long as respect for the dead is shown, which is known as kavod ha-met, and the living is comforted, known as nihum avelim (Levine). Immediately after a death, mourners enter a period characterized by a raw intensity of grief known as aninut. By Jewish tradition, a mourner is someone...
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...Definition of being jewish What Jews believe in (torah) (Moshiach?!) Prayers (kosel?) (Hebrew/ Jewish words) Shabbos (lighting candles, kiddush) Holidays (Rosh Chodesh?) Tznius / relationships between men and woman. The way men and woman dress Bris What does “kosher” mean (what we’re allowed to eat and what not) Death / mourning (kaddish, tahara??) resurrection Being Jewish: Who is a Jew according to the Torah? The definition of a born Jew is someone whose MOTHER is Jewish. Even though the the Torah forbids a Jewish woman to marry a Gentile man, if she does, her children wills till be Jewish. The Torah also forbids a Jewish man to marry a Gentile woman, and if he does, his children by that woman will NOT be jewish. What Jews believe in: Judaism believes that the Creator is the Only Creator, and the Only Controller. The Creator is the true One and Only Power, the true Source. There is only One G-d. G-d is the Creator. We often use the Name "Hashem," when referring to the Creator. The Creator cannot die. The Creator cannot suffer, and the Creator cannot bleed. The Creator is not a man, and no human can be G-d. The Creator cannot be hanged on a cross to die, or flogged like a criminal. The Torah also teaches that the Creator does not change The Creator does not have a mediator, nor does the Creator need a mediator. Furthermore, humanity does not need a mediator to have a relationship with the Creator. Therefore, Jews pray only to the Creator. It is not proper...
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...IEEE TRANSACTIONS ON APPLIED SUPERCONDUCTIVITY, VOL. 13, NO. 2, JUNE 2003 551 Design of a Superconducting ALU With a 3-Input XOR Gate Kazuhiro Takahashi, Shuichi Nagasawa, Haruhiro Hasegawa, Kazunori Miyahara, Hiroshi Takai, and Youichi Enomoto Abstract—In order to develop superconducting Digital Signal Processors (DSP’s), we have been studying a superconducting 1-bit Arithmetic Logic Unit (ALU). This ALU has the simplest function of AND, OR, ADD (addition), and SUB (subtraction). The ALU operates in a 3-stage pipeline. All logic functions such as AND, OR, and SUM (summation) can be executed within a single stage of the pipeline. In order to achieve the high-speed operation of the ALU, we proposed and designed a novel 3-input XOR gate, which can operate in only one logic stage. Our simulation study showed that all components of the ALU can operate up to 50 GHz. These ALU components were fabricated and tested at low speed. Large bias margins of more than 37% were achieved. The designed ALU’s were laid out and fabricated with Nb process. The ALU occupied the area of 1200 m 2600 m, which contains 560 Josephson junctions (JJ’s). Index Terms—Arithmetic logic unit, full adder, Josephson junction, single flux quantum device. I. INTRODUCTION LTRA high-speed processors will be needed in various fields, such as a new generation computer and/or data communication system in the near future. Semiconductor processors have been developed with Very Large Scale Integrated circuit...
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...Antonie van Leeuwenhoek81: 537–547, 2002. © 2002Kluwer Academic Publishers. Printed in the Netherlands. 537 Antibiotic production by bacterial biocontrol agents Jos M. Raaijmakers ∗ , Maria Vlami & Jorge T. de Souza Department of Plant Sciences, Laboratory of Phytopathology, Wageningen University, Binnenhaven 5, 6709 PG Wageningen, The Netherlands (∗ Author for correspondence) Abstract Interest in biological control of plant pathogens has been stimulated in recent years by trends in agriculture to-wards greater sustainability and public concern about the use of hazardous pesticides. There is now unequivocal evidence that antibiotics play a key role in the suppression of various soilborne plant pathogens by antagonistic microorganisms. The significance of antibiotics in biocontrol, and more generally in microbial interactions, often has been questioned because of the indirect nature of the supporting evidence and the perceived constraints to an-tibiotic production in rhizosphere environments. Reporter gene systems and bio-analytical techniques have clearly demonstrated that antibiotics are produced in the spermosphere and rhizosphere of a variety of host plants. Several abiotic factors such as oxygen, temperature, specific carbon and nitrogen sources, and microelements have been identified to influence antibiotic production by bacteria biocontrol agents. Among the biotic factors that may play a determinative role in antibiotic production are the plant host, the...
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...Molecular Systems Biology 4; Article number 228; doi:10.1038/msb.2008.60 Citation: Molecular Systems Biology 4:228 & 2008 EMBO and Macmillan Publishers Limited All rights reserved 1744-4292/08 www.molecularsystemsbiology.com Finding multiple target optimal intervention in diseaserelated molecular network Kun Yang1,2, Hongjun Bai1,2, Qi Ouyang2, Luhua Lai1,2,* and Chao Tang2,3 1 Beijing National Laboratory for Molecular Sciences, State Key Laboratory for Structural Chemistry of Unstable and Stable Species, College of Chemistry and Molecular Engineering, Peking University, Beijing, China, 2 Center for Theoretical Biology, Peking University, Beijing, China and 3 Department of Biopharmaceutical Sciences, University of California, San Francisco, CA, USA * Corresponding author. Beijing National Laboratory for Molecular Sciences, State Key Laboratory for Structural Chemistry of Unstable and Stable Species, College of Chemistry and Molecular Engineering, and Center for Theoretical Biology, Peking University, Beijing 100871, China. Tel.: þ 86 10 6275 7486; Fax: þ 86 10 6275 1725; E-mail: lhlai@pku.edu.cn Received 23.5.08; accepted 14.9.08 Drugs against multiple targets may overcome the many limitations of single targets and achieve a more effective and safer control of the disease. Numerous high-throughput experiments have been performed in this emerging field. However, systematic identification of multiple drug targets and their best intervention requires knowledge of the underlying...
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...Examination of the Potential Consequences for the Jaguar Brand resulting from its takeover by TATA Motors of India. Pg.-2 Acknowledgements: This research would not have been possible without the support and assistance of Mr. Gareth Williams, the dissertation supervisor. I am also very grateful to all the experts at Audi, BMW and Jaguar Dealerships (Leeds) and to the people who agreed to share their views with me which assisted in the research process. Pg.-3 Table of Contents Pages Acknowledgements 2 Abstract 4 1. Introduction 6 2. Literature Review 10 2. (A) what is a Brand? 2. (B) why is Branding important? 2. (C) Branding of Cars 2. (D) The issue of Declining Brands 2. (E) Country of Origin 3. Research Methodology 21 4. Research Analysis and Findings 35 5. Conclusions ...
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...― 109 ― Toyota and Why It Is So Successful Robert B. Austenfeld, Jr. 1) As of May 2006 GM was still struggling to stay out of bankruptcy. (Received on May 10, 2006) 1. Introduction The purpose of this paper is to describe one of the most successful companies in the world and explain the reasons for that success. Fortune magazine’s February 20, 2006 edition featured this headline on its cover: “The Tragedy of General Motors” and a story of GM’s woes by Carol J. Loomis. Two weeks later, Fortune’s next edition on March 6, 2006 had this headline on its cover: “How Toyota Does It: The Triumph of the Prius.” This stark contrast is typical of the stories circulating in the media these days. At a time when a company that was once admired and for many years held the lofty position of the world biggest automaker appears on the brink of bankruptcy 1) , Toyota is about to overtake it in global sales this year (O’Dell, 2005). Why is Toyota continuing to thrive at a time when other carmakers are struggling to survive? At the outset I would like to acknowledge the main source for much of the information in this paper: The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer by Jeffrey K. Liker (2004). This paper is organized as follows: 1. Introduction 2. The history of Toyota 3. The Toyota Way 4. Summary and conclusionPapers of the Research Society of Commerce and Economics, Vol. XXXXVII No. 1 ...
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...Toyota and Why It Is So Successful Robert B. Austenfeld, Jr. (Received on May 10, 2006) 1. Introduction The purpose of this paper is to describe one of the most successful companies in the world and explain the reasons for that success. Fortune magazine’s February 20, 2006 edition featured this headline on its cover: “The Tragedy of General Motors” and a story of GM’s woes by Carol J. Loomis. Two weeks later, Fortune’s next edition on March 6, 2006 had this headline on its cover: “How Toyota Does It: The Triumph of the Prius.” This stark contrast is typical of the stories circulating in the media these days. At a time when a company that was once admired and for many years held the lofty position of the world biggest automaker appears on the brink of bankruptcy1), Toyota is about to overtake it in global sales this year (O’Dell, 2005). Why is Toyota continuing to thrive at a time when other carmakers are struggling to survive? At the outset I would like to acknowledge the main source for much of the information in this paper: The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer by Jeffrey K. Liker (2004). This paper is organized as follows: 1. 2. 3. 4. Introduction The history of Toyota The Toyota Way Summary and conclusion 1) As of May 2006 GM was still struggling to stay out of bankruptcy. Papers of the Research Society of Commerce and Economics, Vol. XXXXVII No. 1 2. The History of Toyota For organizational convenience I will discuss...
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...Toyota and Why It Is So Successful Robert B. Austenfeld, Jr. (Received on May 10, 2006) 1. Introduction The purpose of this paper is to describe one of the most successful companies in the world and explain the reasons for that success. Fortune magazine’s February 20, 2006 edition featured this headline on its cover: “The Tragedy of General Motors” and a story of GM’s woes by Carol J. Loomis. Two weeks later, Fortune’s next edition on March 6, 2006 had this headline on its cover: “How Toyota Does It: The Triumph of the Prius.” This stark contrast is typical of the stories circulating in the media these days. At a time when a company that was once admired and for many years held the lofty position of the world biggest automaker appears on the brink of bankruptcy1), Toyota is about to overtake it in global sales this year (O’Dell, 2005). Why is Toyota continuing to thrive at a time when other carmakers are struggling to survive? At the outset I would like to acknowledge the main source for much of the information in this paper: The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer by Jeffrey K. Liker (2004). This paper is organized as follows: 1. 2. 3. 4. Introduction The history of Toyota The Toyota Way Summary and conclusion 1) As of May 2006 GM was still struggling to stay out of bankruptcy. Papers of the Research Society of Commerce and Economics, Vol. XXXXVII No. 1 2. The History of Toyota For organizational convenience I will discuss...
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