Culture at Nickelodean Latin America
Similarly to the company's slogan "Nick te connecta a tu mundo", the culture at Nickelodean connected all aspects of the company and every employee. It is a culture that empowers employees as mentioned by one secretary who commented on leading one of the bi-monthly meetings. She stated "the experiece was empowering." (pg 14). Upon entering Nickelodeon's offices, one could clearly identify observable artifacts. Employees of the "kid focused environment dressed casually and felt comfortable bringing their kids into work; toys lined many cubicles; and they passed out candt at some meetings." (pg 13).

Building Nickelodean Latin America's Culture
Taran utilized three antecedents of culture to build and shape the culture at Nickelodean Latin America. Swan and Friedman used the industry and business environment by throwing a brand experience party at Journadas "the largest cable trade show in Latin America." (pg 4). This not only served to build brand awareness but also demonstrated to the executive team and employees how risky ventures can be beneficial. Evidence that this rubbed off on Swan team was displayed when her "big bets" strategy was adapted and "initiatives that really broke Nickelodean out from the competive pack" (pg 12 ) were developed. Taran's vision and behavior also helped build the culute at Nickelodean Latin America. "Swans strategic thinking rubbed off on (pg )" her executive team and trickled down to lower level employees. Her work ethic and participative management style allowed her and her swat team to create a sister agreement and persuade MTV people to "do additional work with no corresponding increase in pay (pg 3). According to one employee, "Taran did a great job involving all the different departments and allowing everyone to contribute ideas." (pg 4). This no doubt had an effect on the