...Tea has a rich culture in Pakistan from the decades and part of our daily lives. People love its aroma, color and especially the most important is taste. Tea is becoming social day by day as it is offered to guests as a minimum. Results were compared with the previous researches and questionnaires were given to students who were also from other provinces than Punjab. So, mostly respondents think that tea is easily affordable and accessible. Consumption of tea increases as population increases day by day. Introduction Tea is a beverage that with a huge diverse aroma and taste, commonly prepared by pouring hot and boiling water over curd leaves of tea plant. Different regions throughout the country have their own different flavors and varieties, giving Pakistani tea culture a diverse blend like doodh chai patti in Punjab and masalah chai in Karachi. In present day tea is consumed in morning, at lunch time in office hours and evening time at home with snacks like biscuits and cakes. Tea is going to become a social symbol day by day. It is served at both professional and social gatherings. Tea is a part of a culture in a sense that it is offered to guests as a minimum. Tea is symbolically a drink that has been used by upper, middle and lower classes and commonly available everywhere easily in Pakistan. Tea is a symbolic representation in Pakistan. There are several different occasions...
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...speaks of the health benefits of tea. To that extent this valuable claim is now a generic claim. Looking deeper into the market one notes that it is the strength of the individual brands that dominate the market. The global leaders Lipton, Tetley, Brook Bond and the like have won the ‘trust’ of their consumer and have the strength to market leading tea variants without any association to Ceylon Tea. Of course they have Ceylon Tea products too. However, the fact is that the strength of their individual company brand makes it possible for them to market the larger share of their volume and variants without the Ceylon tea story. Looking into the shelves of supermarkets particularly in the developed markets we note many tea brands with no reference to Ceylon Tea at all. Given this scenario it is time for us to ask the question, is Ceylon Tea losing its power to influence the consumer with a relevant, credible and differentiating value proposition? Call for urgent consumer research We often speak of Ceylon being famous for quality tea, and some may assume that the entire world knows about it. However, when have we last verified this assumption through in depth research in the key markets? Is it our own perception or that of those involved in the tea trade, or only in the minds of the older generation? Does today’s ‘new consumer’ know about it? Even more important, when another brand of tea (local or foreign owned) uses the slogan ‘Pure Ceylon Tea’ what impact has that on the buyer...
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...How to Write a Book Review The purpose of a book review in the most basic sense is to convey to the reader what the book is about and whether it is worth reading or not. A good book review expands upon these two areas. When describing the book the following should be included: • The vital statistics: the title, author, publisher, price, paperback or hardback, length, illustrations, if it has been translated • The type of material: fiction, nonfiction, essay, poetry, biography • The contents: describe what the book is about, the plot, its purpose, its organization • Information about the author: what they have written before, other prominent work, their qualifications • A quoted passage: to allow the reader to see important information and a sense of the writer’s style. When providing judgment of the book it should be followed by the reason why that judgment was made. It should provide enough support for the reader to decide whether or not they want to read or buy the book. The following are examples of what to make judgments on: • Intent or purpose: how well the author realized their intent or fulfilled the purpose of the book • Relevancy: if the book is relevant to the real world and our time • Accuracy: whether the book works or fails based on its accuracy or errors • Uniqueness: comment on the unique qualities of the book • Audience: a comment on the intended audience of the book or its appeal to other potential readers In addition...
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...Subqueries, Database modification (Chapters 3 and 4) Tea Break 11:00 – 13:00 Session Continues.. (last 30 min discussion/quiz) Lunch 14:00-17:00 Tea Break 5:15-6:00 10:30 – 11:00 13:00 – 14:00 Lab 1: Basic SQL Installing, administering and using PostgreSQL and pgAdmin3; Basic SQL queries Lab 2: Intermediate SQL Aggregation, nested subqueries, database modification 17:0017:15 No Session Wed 22 May 2013 Session 10:30 – Continues.. 11:00 (last 30 min discussion/quiz) 13:00– 14:00 17:0017:15 Linux System Admin. (IITB CSE Sysadms) Thu 23 May 2013 Fri 24 May 2013 Sat 25 May 2013 Sun 26 May 2013 SQL Part 3: Session Outerjoins, Transactions, Integrity 10:30 – Continues.. constraints, Triggers, 11:00 (last 30 min Authorization, JDBC discussion/quiz) (Chapters 4 and 5) ER Design (Chapter 7) Session 10:30 – Continues.. 11:00 (last 30 min discussion/quiz) 10:30 – 11:00 Session Continues.. (last 30 min discussion/quiz) 13:00 – 14:00 Lab 3: Advanced SQL Outerjoins, DDL: integrity constraints, authorization Lab 4: ER Design Tutorial (Last 45 mins for solutions discussion, broadcast) Lab 5: Normalization Tutorial (Last 45 mins for solutions discussion, broadcast) 17:0017:15 No Session 13:00 – 14:00 17:0017:15 Setting up Moodle (Abhilash K.S.) No Session Normalization (Chapter 8) 13:00 – 14:00 17:0017:15 Holiday Day / Date 09:00 – 10:30 Building Web Applications, Storage Servlets, Sessions, Application...
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...Research Background Problem Statement • The tradition of every culture is ‘shattering’ • The modern lifestyle and thinking of the younger generation affects the continuing of cultural tradition. • The perception of the young Japanese towards cultural tradition might influence the continuing of Japanese Tea Ceremony. Significance of Research • Identify the perception of young Japanese towards Japanese Tea Ceremony. • Related parties will be able to take initiatives to ensure the continuing of Japanese Tea Ceremony. Research Question 1. What is the history of Japanese Tea Ceremony? 2. What is the perception of young Japanese towards Japanese Tea Ceremony? Research Method 1. Literature Review • The tea ceremony is deeply connected with the character of the Japanese people and their culture. – (j-tradition.com, 2016) • Today the ceremonial tea is still actively studied by students of all ages. – (learn-about-tea.com, 2016) • With time, Japanese Tea Ceremony is said to be an outdated tradition. Modern city life makes it difficult to find time and place for tea ceremony. – (japacolle.com, 2015) • A full-length formal tea ceremony is not something that Japanese do at home regularly for relaxation. (web-japan.org, 2016) 2. Articles Japanese Tea Ceremony is: • Known as Chanoyu, the Way of Tea • Ritualized preparation of powdered green tea (Matcha) • Served together with traditional Japanese sweets (Wagashi) to balance with the bitter...
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...A marketing plan for TWG Tea to enter China market Table of contents Executive Summary 3 1.0 Introduction 4 1.1 Product background 4 1.2 Company background 4 1.3 Country background 4 2.0 Business Evnrionment 5 2.1 PESTEL analysis 5 2.2 SWOT analysis 6 2.3 Market analysis 8 3.0 Marketing strategy 8 3.1 Objectives 8 3.2 Target market 8 3.3 Positioning 8 3.4 Marketing mix 8 3.4.1 Product 9 3.4.2 Price 9 3.4.3 Place 10 3.4.4 Promotion 10 4.0 Implement and control 11 4.1 Implement 11 5.2 Control and evaluation 12 5.0 Conclusion 12 6.0 Reference 14 Executive Summary This marketing plans aims to help TWG Tea, a well-known tea brand operating in Singapore, to enter tea market in China. Through using PESTEL and SWOT analysis models, it finds that China is a high potential market for TWG to earn new growth. However, fierce competition and poor advertising performance of TWG and other limitations all can be big barriers to the entry of the brand. Considering the strong demand and satisfied purchasing capacity, TWG can target upper income groups who have strong beliefs in the health effects of tea to make greater sales. 1.0 Introduction 1.1 Product background TWG Tea is a premium and luxury team brand provided by The Wellness Group. As a well-known tea brand in the international world, this brand provides...
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...This title is part of the IDH Case Study Series, published in December 2010. Another title in this IDH Case Study Series is: • nilever sustainable tea, Part II: U Reaching out to smallholders IDH also has a Best Practices Series, whose titles include: • Marketing sustainability • Sustainable sourcing among SME’s • Beyond auditing • Sustainable trading • Retailers and sustainability • Sustainable sourcing and procurement Case study Unilever sustainable tea Part I: Leapfrogging to mainstream y Tania Braga, B Aileen Ionescu-Somers and Ralf Seifert, IMD’s Center for Corporate Sustainability Management Dutch Sustainable Trade Initiative (Initiatief Duurzame Handel) Utrecht, The Netherlands www.dutchsustainabletrade.com office@dutchsustainabletrade.com Foreword A tipping point happens when a critical mass of people begin to shift their perception of an issue and take action in a new direction. As I look across the global landscape, I feel that we are approaching a tipping point concerning global sustainability. It is catalyzed by at least three important realizations by business, government, and civil society: The first is a realization that the world is finite and that a growing population with a higher ambition for living standards will inevitably lead to a world which will be resource and carbon constrained. The second is the realization that to solve the challenges for this future world we need systems solutions. We cannot solve individual...
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...This title is part of the IDH Case Study Series, published in December 2010. Another title in this IDH Case Study Series is: • nilever sustainable tea, Part II: U Reaching out to smallholders IDH also has a Best Practices Series, whose titles include: • Marketing sustainability • Sustainable sourcing among SME’s • Beyond auditing • Sustainable trading • Retailers and sustainability • Sustainable sourcing and procurement Case study Unilever sustainable tea Part I: Leapfrogging to mainstream Tania Braga, By Aileen Ionescu-Somers and Ralf Seifert, IMD’s Center for Corporate Sustainability Management Dutch Sustainable Trade Initiative (Initiatief Duurzame Handel) Utrecht, The Netherlands www.dutchsustainabletrade.com office@dutchsustainabletrade.com Foreword A tipping point happens when a critical mass of people begin to shift their perception of an issue and take action in a new direction. As I look across the global landscape, I feel that we are approaching a tipping point concerning global sustainability. It is catalyzed by at least three important realizations by business, government, and civil society: The first is a realization that the world is finite and that a growing population with a higher ambition for living standards will inevitably lead to a world which will be resource and carbon constrained. The second is the realization that to solve the challenges for this future world we need systems solutions. We cannot solve individual problems in silos. The...
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...IN YOUR VIEW, DISCUSS HOW MARKETING COMMUNICATION CAN SERVE A STRATEGIC AND TACTICAL ROLE IN A MARKETING CAMPAIGN. PROVIDE EXAMPLES Marketing campaign are specific activities designed to promote a product, service or business through marketing communication. Marketing communication are co-ordinated promotional messages delivered through one or more channels such as print, radio, television, direct mail and personal selling. Marketing communication can have either a strategic or a tactical role depending on the marketing tool use and the effects it has on consumers. A tactical role is one that implies ‘Short-duration, adaptive, action-interaction realignments that opposing forces use to accomplish limited goals after their initial contact’ (Quinn, 2003). Therefore, a tactical role is to be quick and fix in action expecting a limited or no result in the future; like for example a sudden sales promotion in response to concurrence Marketing strategy. In contrast a strategic role implies long term plans and consequences involving many of the organization’s activities and resources, and which could shape the company’s competitive position in order to fit some environmental change (Johnson et al, 2005). Marketing campaigns can be used for various reason, however so as to give my view on how marketing communication can serve a strategic and tactical role we will focus on five uses of marketing campaigns which are Introducing new product, build brand image, increase sales of product already...
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...This title is part of the IDH Case Study Series, published in December 2010. Another title in this IDH Case Study Series is: • nilever sustainable tea, Part II: U Reaching out to smallholders IDH also has a Best Practices Series, whose titles include: • Marketing sustainability • Sustainable sourcing among SME’s • Beyond auditing • Sustainable trading • Retailers and sustainability • Sustainable sourcing and procurement Case study Unilever sustainable tea Part I: Leapfrogging to mainstream Tania Braga, By Aileen Ionescu-Somers and Ralf Seifert, IMD’s Center for Corporate Sustainability Management Dutch Sustainable Trade Initiative (Initiatief Duurzame Handel) Utrecht, The Netherlands www.dutchsustainabletrade.com office@dutchsustainabletrade.com Foreword A tipping point happens when a critical mass of people begin to shift their perception of an issue and take action in a new direction. As I look across the global landscape, I feel that we are approaching a tipping point concerning global sustainability. It is catalyzed by at least three important realizations by business, government, and civil society: The first is a realization that the world is finite and that a growing population with a higher ambition for living standards will inevitably lead to a world which will be resource and carbon constrained. The second is the realization that to solve the challenges for this future world we need systems solutions....
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...Green Mountain Coffee Roasters, Inc. (GMCR) Prepared For Gary L. Payne, MBA Sam Houston State University Prepared By Eric Robinson Fall Semester 2013 Part I History The coffee and tea manufacturing industry has become a $70 billion annual global sales commodity (First Research, Industry Overview). Business continues to boom and coffee manufacturers are able to broaden their revenues by reaching new segments and geographic areas through creative marketing initiatives. According to First Research (8/12/2013), the US US coffee and tea manufacturing industry includes about 300 companies with an annual combined revenue of almost $12 billion. That equates to less than one third of the global annual sales. With Starbucks corralling the majority of the upscale retail coffee consumers; Dunkin’ Donuts, the blue-collar, no-frills brand coffee drinker; Green Mountain Coffee Roasters (GMCR) went looking for a way to capture the self-serve specialty coffee consumer in North America and Canada. This customer tends to be a gourmet beverage drinker who doesn’t compromise on taste but likes quickness and convenience. The GMCR state of the art eCommerce portal allows customers to create the ultimate coffee experience in the home, in the office, and in food service environments. GMCR is so committed to the outstanding coffee experience that they purchase some of the highest quality Arabica beans available from the world’s coffee producing regions and match it with the appropriate...
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...SUMMARY Tea is a beverage that is enjoyed by many people around the world and has major production in four countries being China, Kenya, Sri Lanka and India. India is the world’s fourth largest producer of tea. The purpose of this report is to analyses the external Indian tea industry. The analysis is carried out by considering the PESTEL analysis tool to understand the macro environment in addition to PORTERS five forces analysis tool to explore the micro environment surrounding the tea industry. Furthermore, the report concludes with a recommendation to improve production of the Indian tea industry thus ensuring its growth and survival of the industry. BACKGROUND India is the world’s largest producer, consumer and exporter of tea. In 1823 tea plants were discovered in India’s north-eastern region in the state of Assam. Fifteen years later the first Indian tea from Assam was exported to Britain in 1838. India ranks with the world’s top four exporter of teas and has complete control over the Darjeeling and Assam orthodox teas Grant, Butler, Orr, and Murray (2014). There are three types of tea which depend on the fermentation that the tea has gone through. Unfermented tea is known as green tea and is the healthiest option of the three. Oolong tea is partially fermented. Lastly there is black tea which is fermented. All types of tea come from the same green plant known as the camellia sinensis. In 1954 the Indian government created the tea board...
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...my/node/54116 Chatime Malaysia wins ‘Brand of the Year’ award 19 NOVEMBER 2014 @ 12:59 AM KUALA LUMPUR: Chatime, the number one lifestyle tea brand in Malaysia, was awarded the Brand of the Year award in the Tea category at the World Branding Awards, which was held at the prestigious One Whitehall Place in London, United Kingdom recently. Bryan Loo, managing director of Chatime Malaysia said: “I love what I do, but it is hard work. With me there is a great team at Chatime Malaysia that has worked hard through all the challenges that come with building this brand and making it the household name that it is today. “This award is recognition of their commitment and I am very proud to receive it as it proves that Chatime is now a global brand”. The awards were organised by the World Branding Forum (WBF), a global non-profit organisation which produces, manages and supports a wide range of programmes covering research, development, education, recognition, networking and outreach. It is also involved with research and development, the implementation of standards, best practice guidelines and tools, as well as other branding initiatives. The recipients of these awards are based on the criteria of household names in their home country that have been judged to be truly exceptional through four streams namely brand evaluation, consumer market research, public online voting and the WBF Advisory Council voting. Richard Rowles, chairman of the WBF said: “The award recipients are...
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...reliever, tea forever. Tea addiction that’s what some people called it, finally it’s here and its now viral all over Metro Davao. If you haven’t tried dringking milk tea, you better try drinking it, its worthy to spend a little penny for it. Milk tea it’s not just a simple tea. It’s a gift to us people during our bad days or the not-so-bad-days (stressful days). The “ancestor” of bubble tea originated in the early 80’s from a tea shop called Chun Shui Tang (春水堂) in Taichung, Taiwan. Unlike the fully loaded pearl milk tea, the oldest form of bubble tea was made by mixing cold black tea with fructose syrup using a shaker. According to Liu Han-Chieh (劉漢介), the founder of the tea shop, his wife named it bubble tea after seeing the layer of foam that ended up on top of the tea. After successfully marking a turning point for Taiwanese tea culture, Liu introduced the pearl milk tea in 1987. In the beginning, other ingredients were added to the milk tea such as fruits and sugar coated yam. (http://recultured.com/fooddrinks/09/the-history-of-pearl-milk-tea). Milk tea is a very sweet tea that is often used in boba. Milk tea/ Boba is a drink consisting of tea and balls of tapioca/pearl and honey. Milk tea is really good for the health because of its natural vitamins that we can get by drinking it, that is because of the added ingredients, this milk tea is much higher in calories than standard tea. Milk tea is a beverage obtained by mixing green or black tea with milk. Milk tea offers...
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...Top of Form The Perfect Cup Business Plan for the Period Starting January 2005 Business Overview Business History The Perfect Cup is a new restaurant venture with an expected opening date in March of 2005 in Somewhereville, Texas. The business is a coffee shop located in Old Town, a newly renovated section of town, with antique shops and galleries along the main street. We will specialize in coffee, tea, cappuccino, frozen cappuccino, and homemade cookies and brownies. There are no other shops that only serve coffee in Old Town, the nearest being over five miles away. Our target audience is intellectuals/artists/writers. Currently, there are no places in the surrounding area that cater to artists and writers. The Perfect Cup will serve this area well. Vision and Mission Statement The Perfect Cup will become the foremost coffee shop in the area. We will serve a perfect product at a very reasonable price. We will also be a meeting place for artists and writers and a place for them to show off their work. We will create an atmosphere conducive to creative expression and promote the creative process. Objectives Our primary goals over the next year are: 1. Secure financing for start-up of at least $30,000 for space and equipment. 2. Renovate our space in Old Town. 3. Acquire equipment necessary for business, i.e. coffee pots, cappuccino machines, blenders, etc. 4. Make agreement with coffee distributors, and bakery vendors. 5. Create a cozy, artist...
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