...Consumerism Term 3, Lecture 1 Now, consumerism is more widespread than before. Before- What you produce determines who you are and how people look at you Now- Consumption= what is consumed, when it is consumed and how much, determines who you are and how people look at you 2. The roots of consumerism Began towards the end of the 18th century Sugar, tea, coffee- consumerist products With these consumerist products, came the associated pieces (cups, coffee cups, saucers, coffee shops) Consumerism= caused by increased prosperity. As people earn more, they consume more. Social, political and economic revolutions changed people- from this comes consumerism Consumerism becomes feminized- focuses on what goes on in the homes. Which is a woman’s job After consumerism (18th century), women are seen as more beautiful. Before, men were seen more beautiful. Thus women buy more to make themselves more beautiful. Men started to go shopping, as a fun activity. This was not the case before consumerism came along. 3. The growth on consumerism Uneven geographically- consumerism more in urban areas than rural areas a) changes in retailing(shops) changes in retailing boosts consumerism = department stores advertisement boosts consumerism = first in America Peasant societies don’t produce consumerism Changes in media boosts consumerism= radio Kleptomania= compulsion to steal...
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...transformations of 16th, 17th and 18th century Europe. The consumer society emerged in the late seventeenth century and intensified throughout the eighteenth century. While some[who?] claim that change was propelled by the growing middle-class who embraced new ideas about luxury consumption and the growing importance of fashion as an arbiter for purchasing rather than necessity, many critics[who?] argue that consumerism was a political and economic necessity for the reproduction of capitalist competition for markets and profits, while others point to the increasing political strength of international working class organizations during a rapid increase in technological productivity and decline in necessary scarcity as a catalyst to develop a consumer culture based on therapeutic entertainments, home ownership and debt. The more positive, middle-class view argues that this revolution encompassed the growth in construction of vast country estates specifically designed to cater for comfort and the increased availability of luxury goods aimed at a growing market. This included sugar, tobacco, tea and coffee; these were increasingly grown on vast plantations in the Caribbean as demand steadily rose. In particular, sugar consumption in Britain[8] during the course of the 18th...
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...defined as, “the theory that an increasing consumption to goods is economically desirable; also: a preoccupation with and an inclination toward the buying of consumer goods” (“Consumerism,” n.d.). With this said, is consumerism healthy for anyone who is involved? From American cultures birth after the revolutionary war, this society has relished the flattery of consumerism. The search for wealth, material goods, and happiness has no boundaries in this society. Although some positive influences exist within consumerisms definition, a darker side to this phenomenon cannot be over looked. Consumerism reflects many negative human attributes and its increase is adversely affecting American culture, societal equalities, and the environment. Consumerism, in all its forms, has been around since the earliest times of American culture. From the earliest time of America, directly after the Revolutionary War, this attitude of need and want for material good and what was considered the best was very evident. One would think that during a life altering divide of nations the concept of consumerism would stop between them, but during this time, Americans still sought British goods. A high perceived value and thought pattern that these goods were of superior quality allowed these items to become a status symbol for early Americans. George Washington, weeks after signing a peace treaty with Britain, ordered a large beaded plated gallon tea urn from England (Kulman, 2004). After such...
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...growww.businessmonitor.com Q4 2010 AUStrALiA food & drink report INCLUDES 5-YEAR FORECASTS TO 2014 iSSn 1749-2580 published by Business Monitor international Ltd. AUSTRALIA FOOD & DRINK REPORT Q4 2010 INCLUDING 5-YEAR INDUSTRY FORECASTS BY BMI Part of BMI’s Industry Report & Forecasts Series Published by: Business Monitor International Copy deadline: July 2010 Business Monitor International Mermaid House, 2 Puddle Dock, London, EC4V 3DS, UK Tel: +44 (0) 20 7248 0468 Fax: +44 (0) 20 7248 0467 Email: subs@businessmonitor.com Web: http://www.businessmonitor.com © 2010 Business Monitor International. All rights reserved. All information contained in this publication is copyrighted in the name of Business Monitor International, and as such no part of this publication may be reproduced, repackaged, redistributed, resold in whole or in any part, or used in any form or by any means graphic, electronic or mechanical, including photocopying, recording, taping, or by information storage or retrieval, or by any other means, without the express written consent of the publisher. DISCLAIMER All information contained in this publication has been researched and compiled from sources believed to be accurate and reliable at the time of publishing. However, in view of the natural scope for human and/or mechanical error, either at source or during production, Business Monitor International accepts no liability whatsoever for any loss or damage resulting from errors...
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...Tea has a rich culture in Pakistan from the decades and part of our daily lives. People love its aroma, color and especially the most important is taste. Tea is becoming social day by day as it is offered to guests as a minimum. Results were compared with the previous researches and questionnaires were given to students who were also from other provinces than Punjab. So, mostly respondents think that tea is easily affordable and accessible. Consumption of tea increases as population increases day by day. Introduction Tea is a beverage that with a huge diverse aroma and taste, commonly prepared by pouring hot and boiling water over curd leaves of tea plant. Different regions throughout the country have their own different flavors and varieties, giving Pakistani tea culture a diverse blend like doodh chai patti in Punjab and masalah chai in Karachi. In present day tea is consumed in morning, at lunch time in office hours and evening time at home with snacks like biscuits and cakes. Tea is going to become a social symbol day by day. It is served at both professional and social gatherings. Tea is a part of a culture in a sense that it is offered to guests as a minimum. Tea is symbolically a drink that has been used by upper, middle and lower classes and commonly available everywhere easily in Pakistan. Tea is a symbolic representation in Pakistan. There are several different occasions...
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...Tata Tea, and to some extent Tetley Tea were facing as far as the Tea Industry was concerned. • There was an increased level of competition, and it didn’t look like it was going to reduce anytime soon. Some of the African countries such as Kenya were fast increasing Tea Production, and exporting them. The quality of this tea was good enough to compete with the Premium that Indian Tea once commanded. • The consumption patterns were changing, and it was not good for both Tata Tea, and Tetley Tea. Russia had been a prominent importer of Indian Tea in the past, but steadily it had reduced its imports from India drastically. The Tea Consumption in UK, Ireland etc. had been reducing drastically. This was not good news for the British Giant Tetley Tea. Trends in Tea Consumption in developed countries were not encouraging wither. • Due to Supply-Demand disparity in favour of Supply (Supply being more than demand), the prices of Tea were falling globally. Even though India had around 30% share in the Tea Market around 1995, due to diversity available in the variants of Tea, it could not control the global Tea prices. Internal Challenges These are the challenges looked at from the point of view of Tata Tea and Tetley Tea specifically, as far as their coming together was concerned. • Tata Tea was no doubt a huge company as far as its business was concerned. But when we put it in the context of it contemplating to acquire Tetley Tea, we need to look at the fact that Tetley Tea was even...
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...RESEARCH REPORT ON “LIPTON” PRESENTED BY: Rizwan Ahmed Rafia Farooqui Saba Hasan Leenah Khan Yasir Hasan Yasir Bilal DATE: 18th December 2007 College of Business Management Institute of Business Management ACKNOWLEDGEMENT First we would like to thank Almighty Allah; we would also like to thank our course coordinator, Ms. Shahnaz Meghani for her supervision and encouragement at every step of this project and also for giving us the opportunity to prepare this report. We would like to thank Mr. Humuyun Saeed from Lipton and Ms Rabia Khan. Our thanks are also due to all others, especially to the retailers and consumers who helped us in collecting the information required for us to prepare this report. Thanking you, Saba Hasan Leenah Khan Rafia Farooqui Yasir Bilal Mahpara Yasir Hasan Rizwan Ahmed TABLE OF CONTENTS |S. No. |Topic |Page No | | | | | |1 |Executive Summary |4 | |2 |Macro Environment |5 | |3 |Micro Environment ...
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...This title is part of the IDH Case Study Series, published in December 2010. Another title in this IDH Case Study Series is: • nilever sustainable tea, Part II: U Reaching out to smallholders IDH also has a Best Practices Series, whose titles include: • Marketing sustainability • Sustainable sourcing among SME’s • Beyond auditing • Sustainable trading • Retailers and sustainability • Sustainable sourcing and procurement Case study Unilever sustainable tea Part I: Leapfrogging to mainstream Tania Braga, By Aileen Ionescu-Somers and Ralf Seifert, IMD’s Center for Corporate Sustainability Management Dutch Sustainable Trade Initiative (Initiatief Duurzame Handel) Utrecht, The Netherlands www.dutchsustainabletrade.com office@dutchsustainabletrade.com Foreword A tipping point happens when a critical mass of people begin to shift their perception of an issue and take action in a new direction. As I look across the global landscape, I feel that we are approaching a tipping point concerning global sustainability. It is catalyzed by at least three important realizations by business, government, and civil society: The first is a realization that the world is finite and that a growing population with a higher ambition for living standards will inevitably lead to a world which will be resource and carbon constrained. The second is the realization that to solve the challenges for this future world we need systems solutions. We cannot solve individual problems in silos. The...
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...Sector overview Tea Michael Groosman Oct 2011 Table of Content Acronyms and Abbreviations ........................................................................................................................... 2 Introduction ..................................................................................................................................................... 1 Supply Chain .................................................................................................................................................... 1 Producers ............................................................................................................................................................ 2 Processors ........................................................................................................................................................... 3 Trade Phase ......................................................................................................................................................... 3 Blenders .............................................................................................................................................................. 4 Retail ................................................................................................................................................................... 4 Market Overview .........................................................................
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...Marketing Plan for Pepsi GO Tea The history of Pepsi-Cola dates back to 1902 when a young pharmacist named Caleb Bradham began experimenting with mixing a combination of juice, spices, and syrups to create a new and refreshing drink to satisfy his customers. In these efforts, he succeeded beyond all expectations inventing the beverage know today as Pepsi-Cola. Our goal is to be the leading producer of healthy products to include our new Go-Tea. Pepsi explored the market and will now launch a new tea for its customers. The Pepsi Go-Tea “will offer a healthier choice of tea containing low sodium, no fat, carbonation, or sugars which is a major concern for the consumer (Tea Fact Sheet, 2013).” Pepsi will make its first priority to appease to the taste of the consumer and to ensure a healthy drink is produced in the most environmentally safe containers. Team B will introduce a new tea, named “Pepsi GO Tea.” Although the Brisk product is a subsidiary of PepsiCo, the company is looking to launch a new product named Pepsi Go Tea. This new tea will be different because the oils that produce the flavor for the teas normally diminish over time. PepsiCo will use loose tea leaves opposed to rudimentary tea bags. The loose tea leaves enable room for the tea leaves to swell and expand with room to infuse their flavors. In contrast, tea bags do not render such an option based on the confines of the limited space of the tea bag. The Pepsi Tea is fortified with antioxidants...
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...cultural aspects and norms of a society no matter how successful they have been in ages in their own country. What happened with Tetley in Pakistan is an interesting story; it failed to do well despite its established existence in the UK since 1837. Even in UK tea is preferred more over coffee which caters to a different cultural set. Similarly, tea is more of a South Asian concept, it is consumed in a totally different manner as compared to the UK market that is why flavored tea doesn’t strike us well into its consumption, the cultural phenomenon cannot be ignored, orange tea or strawberry tea and that too a hot beverage cannot relate to the Pakistani market. For any brand to be known well awareness needs to be created when it is launched while the key to success is based upon three important factors: • Differentiation • Doing something with an Impact • Creating publicity However, at the end of the day perception matters a lot, if the perceived positioning is tainted the brand image would have a negative impact. Tetley internationally has a trendy positioning, that comprised of innovation and younger, upbeat and lively brand. On the other hand, Lipton had been targeting the youth with their tea bags which is also going through a shift to target house wives and offices. Supreme had been successful because of its cultural association while Lipton too had been doing well till is associated with Basant, the rule of a good brand is to bring itself down to a...
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...LINK THROUGH AQUANTUM QUALITY APPROACH: THE "INDCOSERVE" STUDY * Vidya P. Mulky The Indian tea industry is the largest producer of tea in the world and, till recently, also the largest exporter. The political andsocial conditions in the worldhave, however, changed while the Indian tea industry has made no change inits product orits marketing strategy. This article on the Nilgiris smallgardens cooperative ''lndcoserve" deals with the need for a coordinated approach, involving organizational development, product, quality andmarketing strategy. The Indian plantation industry is today facing challenges on various fronts, in particular with regard to the institutional development ofthe industry and the quality and marketing ofits products. These issues have become urgent in the face ofthe WTO and its impact on the Indian economy. Thus from April 1, 2001, quantitative restrictions on all imports have been abolished. This paper deals only with the tea industry, in general and 'Indcoserve' - Asia's largest tea cooperative - in particular. Issues will be studied in a theoretical and conceptual framework, but with a case study approach. Background of the Indian Tea Industry From the 1960s through the 1980s, tea was considered a prize commodity in India. An increase in urbanisation gave a thrust to the domestic consumption oftea and simultaneously Indian tea exports, especially to the * Dr. Vidya P Mulky is a faculty member, Marketing & Economics, Indian...
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...only 99.9mt, a decline in production of nearly 18mt. The rice output in the kharif season amounted to 12mt less than that in 2008. However, this shortfall is expected to be compensated to an extent by the rabi harvest. Wheat production in the rabi season is expected to be almost flat with the previous year’s levels and rice production, currently at 14.7mt, may eventually turn out to be higher than 2008 production. Taking this into consideration, the shortfall in rice production for the year as a whole may be restricted to 11mt. While looking at some of the agricultural products, one finds that India is the largest producer of tea, jute and jute like fiber. India is not only the largest producer but also the largest consumer of tea in the world. India accounts for more than 15% of the global tea trade. Indian tea is exported in various forms, such as tea bags...
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...This title is part of the IDH Case Study Series, published in December 2010. Another title in this IDH Case Study Series is: • nilever sustainable tea, Part II: U Reaching out to smallholders IDH also has a Best Practices Series, whose titles include: • Marketing sustainability • Sustainable sourcing among SME’s • Beyond auditing • Sustainable trading • Retailers and sustainability • Sustainable sourcing and procurement Case study Unilever sustainable tea Part I: Leapfrogging to mainstream y Tania Braga, B Aileen Ionescu-Somers and Ralf Seifert, IMD’s Center for Corporate Sustainability Management Dutch Sustainable Trade Initiative (Initiatief Duurzame Handel) Utrecht, The Netherlands www.dutchsustainabletrade.com office@dutchsustainabletrade.com Foreword A tipping point happens when a critical mass of people begin to shift their perception of an issue and take action in a new direction. As I look across the global landscape, I feel that we are approaching a tipping point concerning global sustainability. It is catalyzed by at least three important realizations by business, government, and civil society: The first is a realization that the world is finite and that a growing population with a higher ambition for living standards will inevitably lead to a world which will be resource and carbon constrained. The second is the realization that to solve the challenges for this future world we need systems solutions. We cannot solve individual...
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...This title is part of the IDH Case Study Series, published in December 2010. Another title in this IDH Case Study Series is: • nilever sustainable tea, Part II: U Reaching out to smallholders IDH also has a Best Practices Series, whose titles include: • Marketing sustainability • Sustainable sourcing among SME’s • Beyond auditing • Sustainable trading • Retailers and sustainability • Sustainable sourcing and procurement Case study Unilever sustainable tea Part I: Leapfrogging to mainstream Tania Braga, By Aileen Ionescu-Somers and Ralf Seifert, IMD’s Center for Corporate Sustainability Management Dutch Sustainable Trade Initiative (Initiatief Duurzame Handel) Utrecht, The Netherlands www.dutchsustainabletrade.com office@dutchsustainabletrade.com Foreword A tipping point happens when a critical mass of people begin to shift their perception of an issue and take action in a new direction. As I look across the global landscape, I feel that we are approaching a tipping point concerning global sustainability. It is catalyzed by at least three important realizations by business, government, and civil society: The first is a realization that the world is finite and that a growing population with a higher ambition for living standards will inevitably lead to a world which will be resource and carbon constrained. The second is the realization that to solve the challenges for this future world we need systems solutions....
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