...of public relations is to help public opinion reach conclusions by providing it with facts and interpretations of facts John Hill, The Making of a Public Relations Man, Chicago: NTC Business Book 1993 PRO624 SPORT PUBLIC RELATIONS 1. Introduction 2. Focusing on the Sport Organization-Media Relationship 3. Managing the Sport Organization-Media Relationship 4. Sports Marketing and Public Relations 5. Strategies and Tactics 6. Communicating in Times of Crisis 7. Using the Internet in Sport Public Relations 8. Addressing Legal and Ethical Considerations 1. Introduction: - Globally people has been realizing the importance of healthy living thus seeking for an avenue to do so - Events like walkathon, marathon, jogathon, aerobics, Tai Chi and many more has been the inspiration for many to stay healthy - Therefore, sports has become the big business today and it has influence the emergence of sports public relations and marketing - Sport public relations is a communication based function to develop desirable relationships with the organization’s key public. - The importances of sport in public relations are: a) Its relationship to sport marketing, and its benefits to sports organization b) Reputation management in sport and how sport organizations may use public...
Words: 6246 - Pages: 25
...want or be motivated to stop cheating. Obstacles complicating NASCAR''s efforts to stop cheating include the long-standing culture of unethical behavior within stock car racing, and the inconsistent imposition of punishments by NASCAR which drivers and race teams perceive as favoritism and unfair treatment. Yellow flags that raise caution include pressure from unwavering fans, and the friction between innovation and maintaining parity among teams. Proposed solutions include changing the culture within the NASCAR community, as well as developing ethical role models, both of which require major action by NASCAR''s top managers to signal the importance of ethical behavior. Other key stakeholders such as sponsors and fans must create incentives and rewards for ethical behavior, and consider reducing or ending support for drivers and teams that engage in unethical conduct. Our analysis and recommendations have broad applications because NASCAR is an archetype of a large organization attempting to reduce cheating and unethical behavior. As you think of NASCAR, the first thing comes to mind is cars racing round a track at a fast rate of speed and fans filled with excitement. Headquarters in Dayton Beach Florida, this event was founded in 1948 by Bill France, who had a huge vision of “luring fans and competitors to exhibit and promote better standardized racing on tracks. With this vision a professional sport with a huge avid fan base was born from a project many presumed to be a...
Words: 1566 - Pages: 7
...the direction for the company Nutifood about product line sports drinks. Find out how to market the best product to the consumer, to bring a branded VietNam product to customer. BACKGROUND INFORMATION Stemming from the success of the research and clinical application of the City Nutrition Center HCM city, Food Corporation Dong Tam Nutrition (original name of Nutifood) was established on 29/03/2000. Right from the beginning, nutritional products company has created truly " impressive " in the market with quality products, recipe ingredients equivalent imported products but feel the price is suitable consumer real Vietnam. Products Nutifood initial 3 groups: nutrition powder, the milk powder and nutritional food groups nutritional energy ... That day , with a mission of providing nutritional solutions fit needs by age , according to medical and other special needs , nutritional knowledge and the caring of specific sales culture , sales force is " thin " but it is believed in love by the market. Though not really professional, but the image of the brand and activity was Nutifood VN consumers constantly voted into the Top 5 Customers VN quality since 2001. Starting in 2003, the building Nutifood professional distribution system extending throughout 64 provinces with ambitious campaign "big fish swallow the small fish" confront multinational companies hold most of the market share of Vietnam's dairy , has created a revenue increase of over 250% annually, accounting for the...
Words: 2518 - Pages: 11
...academia, in business, in sports or in family, teams can play a significant role in the success of a purpose. In academia, teams come together to complete learning projects. In sports, teams are formed to win championships. In business, teams may be created to meet a specific objective. Men and women marry, have children and become teams within their community with goals specific to their core values. One common denominator that all these teams require for success is effective communication. In business, the benefits of a successful team are many. Projects gain the benefit of expertise and strength of several instead of one. Teams can come together and offer brainstorming solutions – something a single individual cannot provide. Flaws in ideas and design are more likely to be discovered in groups. Teams can bond workers together in a common goal, thereby improving loyalty and moral for a company. According to best selling authors Peters and Waterman (2004) In Search of Excellence the true power of small groups in business lie in their flexibility. Teams can be formed for specific purposes and do not need to fit into any one specific division, and this lack of formality allows them to become an effective problem-solving tool. They have the empowerment necessary to make change and provide implementation without the bureaucratic overhead found elsewhere. Men and women come together with a common purpose, but rather than using words like “teams”, terminology changes to...
Words: 1112 - Pages: 5
...molding company policies, products and services. The strategic planning process focus on understanding the organizations relationship to its stakeholders using four main concepts: Vision, Mission, Values, and Strategy. This project will focus on the strategic design of Under Armour, Inc. The Purpose of Under Armour The Under Armour sports gear and equipment was born in 1996 by a University of Maryland football captain named Kevin Plank who is still chairman and CEO of the company (Google Finance UA, 2013). The first plan was to create a superior t-shirt that would provide compression and keep perspiration off of the skin as opposed to absorbing it. His plan was to create a shirt that would work with the body and regulate the body’s temperature as well as enhancing the athlete’s performance. Kevin created tight fitting sportswear that is made in base layers. The gear was designed for contact sports. The company uses ArmorGrip technology that is designed to hold the clothes in place and prevents movement of the clothes on the body. The sportswear is made with a thin material designed to be easy to put on and to fit comfortably under sports shirts or jerseys. The material varies for each garment. The material is also designed to wick sweat away from the body, keeping the body temperature cool and preventing clothing from getting wet. The clothing also has what is called vent zones. These vent zones are placed in key areas to encourage airflow out of the shirts and ensure comfort...
Words: 1256 - Pages: 6
...Abstract Organizational leadership relates to the elements/content of organizational culture. Through the process of group/team formation within the organization, leaders develop/apply varying leadership styles to enhance/ influence individual performance. Implementation strategies for managing the group process are identified to enhance group/team performance within all levels of the organization while examining the roles/interaction of its members. The purpose is to analyze efforts other organizations take and help Gene One formulate improvement initiatives/alternatives. The focus is to guide Gene One toward incorporating leadership styles that will transform the organization into a publicly held corporation while developing strategies to manage the group/team process through conflict resolution methods and appropriate role/interaction methodologies leading to transformational changes that will benefit all stakeholders. Organizations today must continually evolve, change, and enhance current ways of operating in order to maintain market penetration or grow. The most successful organizations are those who employ leaders capable of visualizing the transformational changes necessary to mitigate the threat of competition. These leaders are skilled at sharing their vision and engaging the workforce in a corporate culture where associates feel valued and empowered. Through this type of culture, leaders cultivate their visions for change and inspire associates to strive...
Words: 5291 - Pages: 22
...(1995) defined Sports Development as a process in which real opportunities, processes, systems and structure are created to boost people participation into sport and recreation or to improve their performance to any grade they wish to achieve. By that time in the UK, Sport Development was linked to increase participation and creation of opportunities, as Collins highlights in his definition. The term has evolved and is defined by Hylton and Braham (2008: 8) as “a term used to describe policies, processes and practices that form an integral feature of the work involved in providing sporting opportunities and positive sporting experiences.” Essentially sport development is about “getting more people involved into sport” (Bloyce and Smith, 2009). The traditional Sport Development Continuum is likewise known as the “sports development pyramid” due to its shape and is also frequently use to define the system of sport in the UK. It is formed by four stages: -Foundation. Beginners in sports, usually children learning basic skills. Primary schools and sports clubs are the main suppliers. -Participation. People begin to participate regularly in sports. It is also health and community sport related. Local authorities are the main providers. -Performance. Aimed for most talented performance who progress to compete in sport. Voluntary clubs play a key role in this stage. -Excellence. Focusing on top class performers competing at national and international levels. NGBs, sports council and...
Words: 859 - Pages: 4
...observations and findings in this journal will be the groundwork upon with the business manager’s plan for this organization will be built. Keywords: competitive environment, target market, stakeholders, marketing mix, value proposition Introduction to YMCA Young Men's Christian Association is commonly known as YMCA or simply the Y. The organization comprises of over 125 national associations worldwide with more than 57 million beneficiaries from different walks of life. This nonprofit organization was founded on 6 June 1844 by George Williams in London. The main reason why he created the organization was to put Christian principles into practice by helping Christians to develop a healthy “body, mind, and spirit. These three angles are reflected by the different sides of the (red) triangle, which is part of all YMCA logos. The organization’s drive to meet social need in the community was compelling, and its openness to members crossed the rigid lines separating English social classes. Years later, retired Boston sea captain Thomas Valentine...
Words: 1857 - Pages: 8
...12, 2015 Dawn Muhammad During the 1980’s, two of the most prominent players in the National Basketball Association (NBA) was Earvin “Magic” Johnson and Michael “MJ” Jordan. They were both exciting to watch while on and off of the basketball court. Because of their business savvy, humanitarian efforts, and outstanding athletic ability, both are very interesting. The Athlete Magic Johnson was an exciting athlete. He helped orchestrate the plays that where known as “Showtime” by sports commentators. During his time with the Los Angeles Lakers, Magic Johnson had his share of challenges (Larry Byrd and The Boston Celtics), however, he and his teammates won five NBA Championships. During his career Magic received three NBA Finals Most Valuable Player (MVP) awards, three NBA MVP Awards, an Olympic gold medal, was named as one of the 50 Greatest Players in NBA History, and is a two time inductee in the Naismith Memorial Basketball Hall of Fame. Then there was Michael “MJ” Jordan, he began his NBA career with the Chicago Bulls. He swiftly began making his presence known to the NBA and the world. According to Biogrophy.com, Michael is the most decorated player of all time. Through his unbelievable slam dunks, outstanding scoring ability and his unmatchable acrobatic drives Michael became a cultural icon. Even though Michael was as great scorer, a NBA Championship eluded him until 1991 when the Chicago Bulls won their first of three consecutive titles. A few of his many accomplishments...
Words: 886 - Pages: 4
...Dear Lukas Raschilla, In your article, “Athletes are artists, not role models”, you claim that you are bewildered that anyone would view professional athletes as role models. By saying that sports figures are "not" and "shouldn't be expected" to be role models in their actions on and off the playing field is in my opinion giving a free pass for bad behavior. As the saying goes...to those who much has been given, much is expected. You claim, "athletes do not choose to be role models", but I feel anyone who holds a position of notoriety and popularity with the public should shoulder that admiration with dignity. As we know, merely by association in any career, be it sports, education, health care, government, and even religion, does not guarantee that the individuals will be positive role models. Instead, moral obligations need to be nurtured and, when necessary, consequences clearly enforced in incidents of conduct not befitting the role that person represents. It is unrealistic to think there will not be transgressions in the athletic arena as they are all human, but even this can serve as a valuable lesson to young fans. Charles Barkley is correct when he says in the Nike commercial that "parents should be the most important role model for kids" and no one expects a sports figure to replace that position, but it also takes a village to raise good citizens. Everyone that occupies attention in a child's life should realize that their actions will be seen and will affect the...
Words: 3091 - Pages: 13
...Education and Action Group and the Guilford Native American Association, however, repeatedly told us that they perceived the use of Indian mascots, logos, caricatures, and similar images by our schools as a clear form of institutional racism” (Grier 2005: 51). In this paper we will discuss the controversial impact of the Native American stereotype used as mascots. In the early 1900’s when the threat of colonization was abolished Americans started to use the Native American mascot to show their acknowledgement of their struggles. Although this was symbolic it has been an ongoing controversy within schools and sports. California is the second highest state that uses the most Native American imagery and symbols. The importance of this contemporary issue is an ongoing debate in California that has impacted the true history of Native Americans and the battles they went through. The truth is crucial because their imagery and interpretation is misunderstood in American history. In the early 1900’s it became acceptable to use Native American imagery for advertisement. “One of the reasons why most Americans find the mascots unremarkable and do not turn a critical eye toward the mascots is because of the prevalence of similar images throughout U.S. popular culture” (King, et al 2002:391). Although years later these symbolic images became a form of institutional racism. Many people are against these images that are portrayed in todays society because they believe it portrays negative...
Words: 1493 - Pages: 6
...take into account situational factors when adapting a leadership style. Successful integration of situational factors with a leadership style can lead to maximized satisfaction and effort from the follower. The Path Goal Theory states leaders must: * Forge a path for followers to obtain their goal through coaching and direction * Remove roadblocks and obstacles that are preventing followers from accomplishing goal * Increase rewards and incentives along the way 1. Subordinate Factors (Follower Characteristics) A. Ability: A follower’s self-efficacy and self perception of competence in performing tasks to achieve goals. B. Authoritarianism: is defined as the degree to which the followers seek structure and task clarity. C. Experience: Knowledge of or skill in achieving a goal. D. Locus of control: How one perceives how much they can control events that affect their goal achievement. Those with low internal locus of control seek to participate and engage in decision making. On the contrary, those with a strong external locus of control like to be directed and provided structure. Coach Lengyel has a diverse group of followers with a variety of contrasting personal characteristics. Due to their lack of experience, youth and general “rag-tag” composition, the players on the team lack confidence, ability, cohesion and self efficacy. Given these characteristics, these players have a high external locus of control and yearn for task clarity and guidance. In...
Words: 1586 - Pages: 7
...a small percentage of top athletes influence the product and brand choice. So Nike contracted with many athletes' spokesperson, professional teams and college athletic teams to advertise and promote their products to customers. One renowned example of Nike marketing strategy is during 2008 Summer Olympics in Beijing. Nike received special permission from the International Olympic Committee to run Nike ads featuring Olympic athletes during the games. In addition, Nike sponsored several teams and athletes, including most of the Chinese teams’ and11 of 12 high profile members on the US men’s basketball teams. Nike seriously pays attention on the technology producing, design and selling such as e-commerce, high-tech running shoes, Nike+ with Apple, etc. Nike outsourcing their products most of the factories are located in Asia such as China, Indonesia and India. Pros and Cons of Nike Core Marketing Strategy: Pros: Nike put heavily proportion in their marketing strategies and products deign. In order to sustain their dominance in the industry and retain their competitive advantages, Nike actively responds to the market trends and changes in consumer preference by adjusting their marketing strategies, the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through various marketing strategies. Now we discuss the pros of Nike's core marketing strategies and related them to the relevant marketing theories...
Words: 1673 - Pages: 7
...Social Interactions in Brooklyn Social Interaction Erving Goffman was a sociologist who created a new field of study called microsociology, or social interaction. Social interaction is the process by which we act and react to those around us. In a nutshell, social interaction includes those acts people perform toward each other and the responses they give in return. Having a quick conversation with a friend seems relatively trivial. Goffman argued that these seemingly insignificant forms of social interaction are of major importance in sociology and should not be overlooked. Social interaction includes a large number of behaviors, so many that in sociology interaction is usually divided into five categories. Social interaction includes a large number of behaviors. These are typically broken down into five different types: exchange, competition, cooperation, conflict and coercion. International Day of Friendship * International Day of Friendship is celebrated around the world as countries partake in a variety of events to promote peace and unity. With nearly one million foreign-born residents living in Brooklyn, Borough President Eric L. Adams recognizes that Brooklyn is a diverse melting pot, which makes our borough the perfect place to host an annual International Day of Friendship celebration. This free, family friendly program shows the world how Brooklynites “spread love the Brooklyn way” with a Unity Parade of Flags, Cultural Performances, and Continental Cuisine...
Words: 1673 - Pages: 7
...long-distance runner decided that he would make low cost running shoes in Japan and then sell them in the US. Knight solicited the assistance of a past coach Bill Bower man to assist him in his business venture and in 1964 they started Blue Ribbon Sports. Knight called his first shoe Tiger and began distribution at track meets. Blue Ribbon in 1971 earned it's "swoosh" and Knight introduced the first Nike brand line. In 1978 the Blue Ribbon became Nike and each year their profits grew steadily. Due to Nikes concentration in casual shoes in the 1980's, they missed the trend to aerobic shoes and fell behind allowing Reebok to control the market. Due to poor management in the years following and proceeding Reebok's take over things fell apart. Phil Knight repositioned and reestablished Nike following the bumpy years in the 80's. In 1988 Nike purchased Cole Haan for $64 million which allowed them to increase casual footwear sales by 16%, they also purchased the accessories company in 1990. Nike even expanded by opening their own retail store "Nike Town" in 1990. Nike distributes to 123 retail stores in the US and also in 52 retail stores in countries such as, the UK, Japan, France, Italy, Spain, Germany, and Canada. Ribbon Sports officially became Nike and went from $10 million to 15 billion in sales in 2006. Growth of the company's over time Due to the industry's strong global presence, in the political and legal changes are many legal restraints that...
Words: 4803 - Pages: 20