...Consumer Traits and Behaviors PSY/ 320 Consumer Traits and Behaviors Consumer traits and behaviors, what are they? Consumer traits and behaviors could be defined as the conducts and characteristics that consumers show in searching for, purchasing, using, evaluating, and disposing of products and services that they hope will satisfy their different needs (Schiffman & Kanuk, 2010). Consumers are influenced by different factors on what, when, where, how and why they buy a product or service. Some aspects influencing consumer traits, behaviors and how messages are received are psychological, social and culture process. Aspects as personalities, age, interest, believe, cultural background, social classes, among others are important elements to keep in mind when developing a marketing communication plan to reach the desired segment more effectively and motive decision making on customers. Consumer behavior focuses on how individual consumers and families or households make decisions to spend their time, money, and effort on consumption-related items. How they evaluate a product or service after the purchase, the impact of such evaluations on future purchases, and how they dispose of them (Schiffman & Kanuk, 2010). There are different motivations for what consumers make their purchasing decisions on and these are basically based on their innate and acquired needs. These needs stimulate people’s feelings and actions toward a product or service. We will be then identifying...
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...Competitive Strategies and Government Policies Competition and policy changes are something that every company likely has to face in their existence. Finding the balance between staying profitable while constantly adapting to the changing economic and customer driven demand environment will be the key to the expansion of the craft brew business. New Companies and Mergers The idea of new competition is the boost to get the current company to step their game up. DogHead Fish Brewery is successful and growing steadily. The rapid emergence of nano-breweries has redefined the standards of craft beer. Good just doesn’t cut it anymore. It has to be bold, smoky, spicy, “hoppy,” citrusy, sour, fruity, one-of-a kind and more. If you just want to drink good beer, you are in for a treat. Are these many breweries sustainable in the long run? The research has shown that craft breweries are growing in record numbers. The market is ripe for it. The consumer base is also expanded beyond the college student to the beer drinking connoisseur. In recent years, craft brewers have sounded an alarm over the clout of Anheuser-Busch Inbev and MillerCoors, who today control 90 percent of the beer market. Craft brewers hold just 6 percent, but the market share is growing (Hieronymus, 2010). "Their preferred business model is an oligopoly," says Koch of the company that was once interwoven with his family. "I don't see them as trying to deliberately set out to destroy us. But we are very potentially...
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...Week Five Team Assignment Learning Team A University of Phoenix November 01, 2010 Week Five Team Assignment * Questions 1 – 22 on page 487 of Chapter 13, “Transition to the New System”, in System Analysis and Design. 1. What are the three basic steps in managing organizational change? Organizational change, first defined by Kurt Lewin, states that the three steps of for organizational change are: unfreeze, move, and refreeze. This summarizes a process of changing employee habits. Unfreeze breaks old and sometimes bad habits. Move is the transition to the new process that alters attitudes and defrays resistance to change. Freeze is the process of ingraining new habits and making them permanent. Methods for assisting this process are system support and system improvement. 2. What are the major components of a migration plan? A. Prepare the Business a. Determine the Best Conversion Strategy b. Create Business Contingency Plans B. Prepare the Technology a. Install Hardware b. Install Software c. Convert Data C. Preparing the People a. Revise management policies b. Asses costs and benefits c. Motivate Adoption d. Conduct Training 3. Compare and contrast direct conversion and parallel conversion. Users are more comfortable with a parallel conversion and the business is less likely to have problems with system crashes and data-dumps. A. Direct Conversion A direct change is...
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...Preparing to Conduct Business Research: Part 3 RES/351 Abstract Building on Preparing to Conduct Business Research: Part 1, completed in Week Three, and Preparing to Conduct Business Research: Part 2, completed in Week Four, Learning Team B selected an issue, opportunity, or problem facing an organization. Our team chose to conduct business research in the food service industry at which a high rate of employee turnover occurs. Using the methods learned throughout this course our team has selected the instruments we found to be the most useful in collecting data to develop appropriate research questions, hypothesis, research design, and result reporting. This paper will discuss and describe the following elements: 0. Research problem and purpose 0. Significance, scope, magnitude, and feasibility of finding a solution to the issue, opportunity, or problem 0. Research question, hypothesis, and variables 0. Research design 0. Instrument you developed or selected 0. Sampling method 0. Overall data analysis approach 0. Result reporting 0. Ethical considerations Preparing to Conduct Business Research: Part 3 Employees enter and leave companies all the time. For some industries, the rate at which this occurs is higher. One particular industry is the food service industry. Within the food service industry, the employee turnover rate is considerately higher when compared to the arts and entertainment...
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...assessments (relates to market movements that affect performance or risks exposure). Credit risks assessments (relates to a failure in obligation of the borrower). Customer risks assessments (relates to customers impact on the organizations reputation and financial position). Supply chain risks assessments (relates to the creation of products and services). Products risk assessments (relates to an organization production from inception to birth). Security risks assessments (relates to physical assets and information protection and security). Information technology risks assessments (relates to potential tech failures), and project risks assessments (relates to the delivery or implementation of the project). Within this proposal the team will be addressing the appropriate controls to cover purchasing, accounts payable, cash disbursements, finance, investment, and payroll. Appropriate Controls for Purchasing Appropriate...
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...Starbucks New Product Marketing Plan Shanna Cobb-Adams, Terri Corona, Antony Coumans, Andrea Garcia, Mary Hale, Paula Warren MKT 421 April 30, 2012 Mark McClintock Starbucks New Product Marketing Plan When a firm is developing a new product it is important to create a marketing plan for that product. The plan begins by researching the products competitors are offering and the products competitors are lacking. The new product should meet the needs of consumers not currently met in the market. This offers the new product a greater chance of success. The next step in developing the plan should include an analysis of the strengths, weaknesses, opportunities, and threats that the new product will face. The plan should also include the marketing approach and implementation to bring the new product to market. The market approach includes product, price, place, and promotion. Each item is carefully considered because they are important to the products success. A detailed marketing plan is outlined below for Starbucks new product, the peanut butter cup Frappucino. Organizational Overview Starbucks opened its first store in 1971 in Seattle, Washington, at Pike’s Place Market. Starbucks is known for outstanding coffee, tea, and treats as well as a warm, inviting atmosphere. Starbucks’ Mission is “to inspire and nurture the human spirit – on person, one cup and one...
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...McDonald’s Financials / Problem Sets ACC/300 McDonald’s Financials The market growth is increasing for the reason of occupied clients not having time to prepare a dish and the comfort factor. The food industry is also expanding very quickly because of the circumstances international markets offer. In McDonald’s example, they absolutely have a competitive edge for they have previously influenced many countries and they are successful in these countries. Every company in the food industry is vulnerable of dissipating clients, thus, the industry must depend solely on their brand’s appearance and the condition of their goods. McDonald’s have numerous adversaries but they are presently at the top of the industry in market capitalization with a $39.31 billion cap (McDonald’s Corporation, 2005). Summary organizations' financial statements: In concluding the financial well being and expansion of the McDonald’s Corporation, a study of their financial records in the four year course was organized. These financial reports involved a study of their balance sheets, income statements and cash flow statements from the start of 2008 until 2011. The balance sheet for the four year course involves a summary of the company’s assets and also its equity. In rechecking the balance sheet, a person can infer that cash and equivalents for the year 2008 were documented to be at $2,063.4 million. The corporation encountered a reduction...
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...Aspect of Human Experience: Love Team B: ENG/125 Aspect of Human Experience: Love Introduction The human experience chosen by this team is the experience of love. There are many forms of love and many different ways literary authors bring readers to experience love through their works of art. To demonstrate this experience of love throughout the different types of literary forms, the team chose to compare Chekhov’s Misery, Marlowe’s The Passionate Shepherd to His Love, Langston’s Salvation, and Shakespeare’s Hamlet. Through this comparison, the team will demonstrate how authors bring readers to understand and experience love through their use of literary devices and style of writing. Misery Chekhov’s use of literary devices Anton Chekhov’s short story, Misery, had literary devices to show the love Iona, the protagonist, had for his deceased son. Chekhov displays imagery of the unconditional love a parent has for their children. Throughout the story, Iona was searching for someone he can confide to about his loss. Iona, a sledge-driver in Russia, encountered five people during his route but was unsuccessful in venting his sorrows. He loved his son so much he was willing to talk to strangers about it. Foreshadowing was a device used in Misery as well. The story began and ended with Iona and his mare. In the beginning of the story, Iona and his mare sat in the snow while waiting for customers. Iona searched for strangers to talk to but in the end, it was his mare...
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...Underground HipHop.com Security Policy CMGT/245 June 24, 2013 Underground Hiphop.com All things hip hop can be found at undergrounhiphop.com or by visiting the store. Bloggers and consumers can log onto the portal to share what they know and what they think on the blogs and forums, find the times and dates of local concerts, or purchase hip hop paraphernalia. It is important to keep in mind the best interest of the consumers and the company by ensuring both are well protected. Team A has reviewed the goals and plans underground hiphop.com must meet to protect the business and its consumers. The company’s goal is to track inventory, make sure all financial transactions are safe in both the store and online location, and to make sure the website is PCI compliant so the customers will not put the consumer’s identity in danger of theft. In an effort to make the necessary changes, team A has reviewed the physical security section, access control section, the network security section of the security policy, and the security of information systems. Physical Security Physical Security viewpoints remain concerned with measures designed to deny or provide access to individuals from a physical access point for Underground HipHop.com. This can stand as simple as a locked door or as complex as a biometric entrance into the facility. Additional steps will have signs posted clearly defining rules and regulations simplified of the company’s physical security policy, without providing...
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...Introduction Hinduism is a major world religion that originated on the Indian subcontinent and consists of several schools of varied rituals, philosophies and beliefs. The name, Hinduism, is actually coined by British journalists and writers in the early 19th century to refer to the tradition of texts and practices. It is believed that Hinduism is now the worlds oldest and widely practiced religions known today having dated back to around the 3rd or 2nd millennium bce. When the term “Hinduism” was first published to describe the religion, it has since been met with mixed reactions with some rejecting it in favor of indigenous formulations. Some have taking to the term “Vedic Religion” as a way to refer to the ancient texts known as the “Vedas”. The majority of those who practice the religion do accept the term “Hinduism”. Hinduism and Buddhism Despite the labeling and acceptance thereof, Hinduism has managed to stay as a thriving religion with various influences in many cultures. Its believed that Hinduism and Buddhism share a common bond. The Buddha was born to a Hindu family and some still argue that because of this, Buddhism is an offshoot of Hinduism and that the Buddha was a part of the Hindu pantheon, a view which is not accepted by many Buddhists. Long ago, Hindu tradition accepted the Buddha as an incarnation of Vishnu. There were many that didn’t believe that Buddha’s teachings and enlightenment were of any relation to the Hindu beliefs though. Despite the fundamental...
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...Running head: SERVICE REQUEST SR-RM-012 Service Request SR-rm-012 University of Phoenix BSA 310 Service Request SR-rm-012 Introduction Riordan Manufacturing Inc., a global company that employs 550 people with annual earnings at $46 million, listed as one of the fortune 1000 enterprise owned by Riordan enterprise that has earnings that gross over $1 billion, is looking at expanding the business system at Riordan Manufacturing. Riordan Manufacturing is a company that produces plastic beverage containers and is in need of a complete business systems/sub-systems renewal. Riordan Manufacturing is looking for system that can move them ahead of the industry; systems which could in turn boost productivity, revenues, and save the company money while cutting labor cost. History Dr. Riordan noticed there was a commercial need for his idea by 1992, he received venture capital for the purchase of a plant in Pontiac, MI. It was at this point that the company was renamed Riordan Manufacturing. Today, they are a leader in the industry of polymer materials which provide several types of solutions to all of its customers. The Hangzhou, China location produces plastic fan parts. When it comes to research and development, this is all done at the Corporate Headquarters located in San, Jose California. Riordan's main focus is to remain an industry leader in identifying industry trends. Systems Web Site Riordan Manufacturing has a history of being a front-runner in...
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...Stu Dent v. State Sentencing Proposal The sentencing stage is the last part of the criminal trial. In the Stu Dent v. State case the outcome of the sentencing can very from charge to charge. The prosecution and Defense attorneys have rested their cases and the decision has been made in this case. The judge now take the arguments in to consideration and pass down a judgment on the sentence the defendant will face. The defendant is charged with Homicide, kidnapping, burglary, assault of a police officer, and possession of drugs. The facts that lead to homicide are Uma Opee was stabbed 13 times and the skin particles under the victim’s nails matched the DNA to Stu Dents. The facts leading to the assault on a police officer comes when he punched Officer T. Chur in the face and yelled "Alien". Kidnapping comes from the fact that Mr. Dents used rope to tie the victim and he stuffed her mouth with cloth. Burglary charges are result of Mr. Dents entering the victim’s apartment without permission to be there and having the intent to commit a crime within that residence. Mr. Dents is also charged with possession of drugs because in his house was drugs that were found, the same drug ecstasy with the "thumbs-up" imprint found at the victim's apartment. In the State v. Stu Dent case the charge of Homicide carries the most weight of any of the charges. Mr. Dents is charged with Murder due the fact that the victim was stabbed 13 times and evidence supported the fact that Mr. Dent was...
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...Magnolia Bakery opened its doors in 1996 as a quaint coffee shop/bakery in the heart of Greenwich Village, New York, where the customer could take a step back in time and enjoy coffee and fresh baked pastries. In 2007, ownership changed hands and Magnolia Bakery became a renowned bakery in cities such as Chicago, Los Angeles, New York, and abroad. Magnolia Bakery carries a variety of baked goods, cakes, cupcakes, icebox deserts, pies, cookies, and bars. In addition, Magnolia carries a variety of apparel including t-shirts, hats, aprons, baby clothes, and oven mitts as well as offers a large assortment of gift baskets and other home décor ("Magnolia Bakery", 2011). Magnolia Bakery’s website states, “Our philanthropic efforts are guided by the notion that charity begins at home and then extends to the global community” (“Magnolia Bakery, 2011”). Magnolia Bakery shows true dedication toward customer satisfaction; Magnolia is committed to ensuring that employees not only offer friendly, attentive, and informed customer service, but also that employees are capable of creating Magnolia’s famous hand crafted deserts and delicacies. In addition, Magnolia Bakery participates in many charitable acts locally, collaborates with approximately 300 charities, and contributes to concerns such as Cancer, Autism, childhood literacy, and international relief efforts ("Magnolia Bakery", 2011). This presentation is to introduce Magnolia Bakery to a service that is...
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...More Than a Good Book: Amazon.com With technological advances and consumer convenience, the bookstore no longer remains only a brick and mortar store. Tangible books are becoming obsolete now that computers, tablets like the iPad, and e-readers have provided more ease and accessibility for the average individual. Bookstores have all tweaked their business plans to support the changes in demand and functionality. The reigning leader for more than just books, volume of sales, technology and ease of use is by far Amazon.com, Inc. First incorporated in July of 1994 and selling its first book online a year later in July of 1995 Amazon.com, Inc., often called simply “Amazon”, was first started by its president and CEO, Jeff Bezos as an on-line bookseller (“Amazon” 2012). The mission of Amazon (2012) according to their Web site is “To be Earth's most customer-centric company where people can find and discover anything they want to buy online” (Company Facts). Today Amazon sells much more than just books! The number one selling item for Amazon is their e-reader, the Amazon Kindle, along with, “digital products – Kindle, Kindle books and accessories” (secdatabase.com, 2012). First introduced in 2007 the Kindle now has many versions available in different sizes with many features. The Kindle has allowed Amazon to be technologically competitive by allowing the consumer to read multiple books on this small, sleek device. Now the Kindle Fire edition of the e-reader is even more...
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...Strategic Plan for Riordan Manufacturing Team B MGT/498 November 20, 2013 Strategic Plan for Riordan Manufacturing Riordan Manufacturing is an industry leading organization in plastic injection molding. The organization products includes beverage containers, customer plastic parts, from computer fans to room fans to medical devices such as heart values and stents, to custom designs for the customer needs. Riordan services leading industries such as hospitals, aircrafts manufactures, automobiles manufactures and many others large businesses. The organization employs roughly 550 employs with plants in Georgia, Michigan and China with facilities around the world. As many organizations today strategic planning is a must in order to excel in today’s world of business. We will take a look at the need, direction and provide guidance as to how factors such as environmental scanning, strategy formulation, strategy implementation, and evaluation and control can all play a role in creating a strategic plan for Riordan Manufacturing. Strategic planning Strategic planning brings on new and different perspectives from other sources. It allows the opportunities for round table discussions, brainstorming, and an opportunity to hire consultants to keep the company abreast of new trends, customer wants, needs and desires. Strategic planning also allows for an organization to create a plan for placing mitigating measures in case problems occur. If the plan should not...
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