...Toyota Hybrid cars. Toyota Motor Corporation is a famous Japanese multinational corporation, and is considered the world’s second largest automaker of automobiles, trucks, buses, robots, and providing financial services. When Toyota and other Japanese carmakers entered the American market, they were not considered as a threat to the American auto industry because it was believed their cars had no appeal to American consumers However, in the 1970s, due to several problems like environmental regulations, and quality control issues with American cars, a good number of American car owners began searching for alternatives to poorly made American cars. In response to these changes, Toyota and other Japanese carmakers aggressively marketed their cars to Americans as being fuel-efficient, environmentally friendly, and having better build quality than American cars. In addition, Toyota marketed their cars with commercials involving young Toyota drivers jumping in the air. As a result, the Japanese’s marketing campaign along with continuing problems from the Big Three auto manufacturers, allowed import cars to make up about 20 percent of the US car market by 1980. Stage1 General Motors, Ford and Daimler-Chrysler focused in the late 1990s on mergers and acquisitions for improving their business positions to meet future challenges. Toyota, meanwhile, centered its business strategy on technological innovation and persistent environmental product development. The price of oil was not...
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...South Africa is the continent’s second-largest economy and comprises of more than 50 million consumers, a health and quality-conscious middle class, a fairly stable political climate and a sound, effective financial system (South Africa.info 2013). This positive environment seems to provide a solid foundation for Britannia Industries to expand its biscuit segment. However, it is important to conduct a more thorough and accurate analysis in order to have a better comprehension of the possible issues, opportunities and challenges that may occur upon entering the market. 3.3.1 The economic environment Since the 2008 global financial crisis, the South African economy has demonstrated uneven growth, with an average increase of above 2%. This is largely due to the effect of the global economy in addition to the country’s strong ties to advanced economies (Statistics South Africa n.a.). According to Schwab et al. (2013), South Africa was ranked as the 53rd most competitive country worldwide, overtaking Brazil to take second place among BRICS-countries. Regardless of some soft macro- economic indicators such as an extremely high unemployment rate (25.4%) and rising inflation (5.9%) (Trading Economics 2014), direct foreign investments (FDI) continue to flow into the county. As shown in Figure 1, South Africa is ranked as the 13thmost attractive FDI destination globally, coming ahead of Switzerland, Spain and Italy. This positive rating is a result of numerous successful large merger...
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...Summary Accenture is a well-known global management consulting, technology services and outsourcing company. It was consolidated 47 country partnerships into one corporation and its headquarters in Bermuda. Accenture still remained profitable even during the period of the financial crisis between 2002 and 2003. Accenture had developed a new strategy which focusing on outsourcing and its organizational structure gradually evolved in early 2005, which includes five operating groups, 18 industry groups and eight capability groups. There are several changes of personnel at Accenture. In 2004, Bill Green took office as CEO, the Accenture’s primary decision-maker and policy maker of Accenture. Tom Barfield began to work on the learning and knowledge infrastructures in 2000 and took responsibility for knowledge management strategy in 2004. Beginning around 1990, Accenture has focused on knowledge management. By the mid-1990s, the Knowledge Exchange built on the foundation of Lotus Notes.The primary issue is that the decentralized systems and databases result in a significant duplication of documents across the organization. It caused by the implementation of the old knowledge management technology and the changing environment at Accenture. The secondary issues are that significant budget pressure on Accenture’s training and knowledge management team, the losing of critical human resources and the lacking of consistency in documents template. Based on the issues with knowledge management...
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...Aqua Bay Marketing Plan for Softubs Jamie O'Shaughnessy Table of Contents EXECUTIVE SUMMARY 4 PURPOSE 5 SCOPE 5 SITUATIONAL ANALYSIS 6 COMPANY 6 About 6 Mission Statement 6 Corporate Social Responsibility 6 COMPETITORS 7 St. Lawrence Pools 7 Beachcomber 8 Comparison Chart of Competitors 9 CUSTOMERS 10 Market Segments 10 Target Market – “KEY FINDINGS” 10 Market Share 11 Customer Needs 11 Retail Channel 11 Consumer Information Sources 11 Frequency and Quantity of Purchase 12 COLLABOTATORS 13 CLIMATE 14 STEP Analysis 14 Social 14 Technological 14 Economic 14 Political 14 SWOT Analysis 15 Strengths 15 Weaknesses 15 Opportunities 15 Threats 15 OBJECTIVES AND ISSUES 16 MARKETING STRATEGY 17 Unique Selling Proposition 17 Competitive Advantage 17 Customer Promises 17 USP 17 MARKETING MIX 18 Product 18 Price 18 Promotion 19 Place 20 Promotional Objective 20 Promotional Strategy 20 Strategic Summary – “KEY FINDINGS” 20 TACTICS 21 Personal Selling 21 Frequently Asked Questions 22 Print 23 Signage 23 Emails 25 BUDGET 26 Monthly Budget (DIRECT COSTS) 26 CONTROLS 27 Customer Feedback 27 Annual Sales 27 Profitability 27 Journal 27 Sales: Prospects 27 * attached documents *Positioning Graph for Softub *Customized Print Advertisement for Softub *Letter to Softub Sales Representative EXECUTIVE SUMMARY Aqua Bay Ltd is a local pool store looking to increase...
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...Hotel Asset Management Project The Arts Property Analysis Yimei (May) Zhou Yuxuan (John) Tian Submission date: 18th April 2016 TABLE OF CONTENT Executive Summary……………………………………………………………………………………………….3 Introduction………………………………………………………………………………………………………….4 Background of the Arts Property History………………………………………………………………………………………………….4 Current Status………………………………………………………………………………………5 Current Environment Analysis of the Arts Hotel The Arts Hotel………………………………………………………………………………………5 Current Market in Barcelona……………………………………………………………..5-6 Management Structure……………………………………………………………………..6-7 Financial Position………………………………………………………………………………7-8 Issues and Strategy Analysis Owners’ Objective………………………………………………………………………………..9 Strategy on Office Building and Retail Part……………………………………………9 Analysis of Challenging Issues 1. Maximize Value of The Arts Hotel 2.1 Hotel Valuation………………………………………………………………9-10 2.2 Renegotiate with Real Cortez…………………………………………….10 2.3.1 Terms of Hotel Management Agreement…………..11-12 2.3.2 Key Personnel Management…………………………………..12 1.2.3 Renewal Option of the Apartment…………………....12-13 2. Maximise Value the Vacant land plot…………………………….………..13 3.3 Option for Selling the Land ………………………………………..…13-14 3.4 Option for Building A New Hotel……………………………………....14 2.2.1 Hotel Positioning Strategy………………………………………...14 2.2.2 Franchise...…………………………………………..………………15-16 2.2.3 Hotel Operator……………………………………………………...
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...GEORGE WASHGON UNIVERISTY Tacheng Wind Power Plant Project Plan School of Engineering & Applied Science Team Member: Shiyue Jiang, Ruiyu Liu, Kufre Essiet, Juan Wang, Mengpei Jia Project Report Table of Content 1. General description of project activity ..................................................................................... 4 1.1 Title of the project ............................................................................................................. 4 1.2 Description of the project ................................................................................................... 4 1.3 Detail of physical location ................................................................................................. 5 2. Understanding of scope of work .............................................................................................. 6 2.1 Scope of work ................................................................................................................... 6 3. Technical Approach ................................................................................................................ 7 3.1 Basic Construction part ...................................................................................................... 7 3.2 Basic Construction for fan ................................................................................................. 9 3.3 Fan Installation .......................................................
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...Abstract Since its inception in the early 1990s, the Global Leadership and Organizational Behavior Effectiveness (GLOBE) project has investigated the complex relationship between societal culture and organizational behavior. The focus of this paper is on leadership, specifically what we know and have learned from the GLOBE project so far. Among other findings, we demonstrate that national culture indirectly influences leadership behaviors through the leadership expectations of societies. In other words, executives tend to lead in a manner more or less consistent with the leadership prototypes endorsed within their particular culture. In turn, leaders who behave according to expectations are most effective. We also found that some leadership behaviors are universally effective such as charismatic/value-based leadership; others are much more culturally sensitive such as participative leadership. Finally, we identified truly superior (and also truly inferior) CEOs by the degree to which their behaviors exceed (or fail to meet) their society's expectations. All in all, understanding national culture gives us a heads-up as to which kinds of leadership will likely be enacted and effective in each society. We believe that the GLOBE journey has helped us understand the complex, tricky, and fascinating relationships among societal culture, organizational behavior, and leadership processes. This paper is a celebration of twenty years of collaborative work conducted by more than 200 researchers...
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...NAME NAME: NITISH SINGH ROLL NO.: BBA 39 SEMESTER: 5th (3rd year) COURSE: BACHELOR OF BUSINESS ADMINISTRATION (HONS.) SUPERVISOR: Mr. Mohammed Feroz TOPIC: RICE INDUSTRY IN INDIA PAPER: BBA 508 Term Paper submitted in partial fulfillment of the requirements of the Graduate Degree in BACHELOR OF BUSINESS ADMINISTRATION (HONOURS) J.D. BIRLA INSTITUTE Affiliated to JADAVPUR UNIVERSITY At KOLKATA 1 Date: 03/01/2013 To, The Controller of Examination, Jadavpur University, Kolkata. Respected sir, This term paper has been done by me and is an original work. The references used have been mentioned in the bibliography. This term paper work is partial fulfilment of the requirement for the BBA degree to be awarded by Jadavpur University. Yours faithfully, (Nitish Singh) 2 DECLARATIONS: To include plagiarism and ethical issues statements and word count is a formal requirement. I declare the following: (1) That the material contained in this dissertation is the end result of my own work and that due acknowledgement has been given in the bibliography and references to ALL sources be they printed, electronic or personal. (2) The word count of this dissertation is 14875. (3) That unless this dissertation has been confirmed as confidential, I agree to an entire electronic copy or sections of the dissertation to being placed on the e-learning portal, if deemed appropriate, to allow future students the opportunity to see examples of past...
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