Contents
Abstract 5
Acknowledgment 6
1. Introduction 7
1.1 Research Overview 7
1.2 Aims and Objectives 7
1.3 Research Questions 8
1.4 Structure of the Dissertation 8
2. Literature Review 10
2.1 Introduction 10
2.2 The 21st Century Business Environment 10
2.3 The Notion of Technology 11
2.4 The SWOT Framework 14
3. Research Methodology 17
3.1 Introduction 17
3.2 Justification of Theoretical Approach 17
3.3 Research Paradigm 17
3.4 Research Methodology 18
3.5 Ethical considerations 21
3.6 Challenges Encountered 21
3.7 Alternative Approach 22
4. Discussion and Findings 24
4.1 Introduction 24
4.2 Case Discussion and Analysis 24
4.3 Case Findings 29
5. Conclusion 31
5.1 Key Findings and Recommendations 31
5.2 Limitations 31
5.3 Future Research Options 32
6. Appendix 33
Appendix A: References 33
Appendix B: Interview Questions 36
Appendix C: Activity Plan 37

Abstract
Gone are those days when firms used to just blindly invest in technology and forget. In this era of rapidly changing market needs and increasing use of technology, it is extremely significant and almost mandatory for firms to formulate a strong socio-technical network involving both technical and non-technical artefacts and structured around the organizational business strategies in order to attain set goals. Corporations all across the world especially Multi National Corporations (MNCs) which work twenty four hours round the clock and possess some of the best brains of the world, innovatively use technology as part of their business and operational processes. Similarly, this piece of study attempts to explore the way, one of the world’s best consumer goods manufacturer i.e. Procter & Gamble (P&G) uses the power of technology innovatively as part of its business strategies for achieving long term success and sustainable profitability.